More than 20 years ago, the Leon Group formed a professional cycling team in order to gain more support from the domestic government.
Leon Group also invested heavily in purchasing more than 30 hectares of land and built a large-scale comprehensive sports and health resort in the Salleken Valley at the southern foot of the Alps, which is more than 40 kilometers away from Lyon and is surrounded by mountains and lakes.
base.
The French are enthusiastic and active by nature and are particularly obsessed with some sports, including cycling.
The Tour de France has been around since 1903. After nearly a century of development, this event has become the world's number one road cycling event and is the pride of the French.
When Chairman Samuel learned that many high-level government officials were cycling enthusiasts, the Leon Cycling Team and the Leon Sports Base emerged.
The fleet and base played a very important role in the development of Leon Group, which enabled Leon Group to receive considerable support from French government departments when conducting business abroad, and it quickly became a world-class mining group.
However, times have changed and many years have passed. Although there are still many French people who love cycling, their hobbies are becoming more and more widespread and scattered.
Football, tennis, sailing, equestrian, extreme sports and racing, there are many types of sports, which reduce the investment-output ratio of Leon Group in cycling sports.
As early as five years ago, Leon Group had transferred its cycling team.
The mining industry is not an industry that needs to constantly enhance corporate visibility, and it does not attach much importance to the advertising effect generated by investing in sports projects.
Therefore, when the Leon Group felt that the cost-effectiveness of continuing to invest in maintaining a cycling team was too low, they voluntarily gave up and got rid of the burden.
Due to the excellent location and large area of the base, Leon Group has invested heavily in construction, updating and maintenance, so the valuation is as high as US$500 million, but there has been no suitable buyer.
Therefore, while the base receives high-end tourists from the outside, it is more often used as a resort within the group. Occasionally, it will also receive several sports teams from surrounding countries for training.
The financial status of the base is basically hovering around the break-even line. It is a typical worthless asset, hanging there half-dead.
The French did not understand the allusion of "tasteless", but after the bicycles were transferred as a whole, they deeply realized the meaning of this base being a pity to abandon and tasteless to eat.
However, as a sports facility that focuses on professional comprehensive sports training, supplemented by high-end leisure sports, physical recuperation, and rehabilitation, Leon Group will encounter problems regarding the value of the base when it wants to transfer the base or even use the base as collateral to apply for a loan.
Inconsistency in measurement.
The Leon Group regards the base as a professional sports training base with a valuation of US$500 million. However, the buyer wants to engage in a pure tourism industry here and only recognizes the value of the land here. For most of the professional building facilities in the base
None of them are interested.
As for the Sports Injury and Rehabilitation Laboratory attached to the base, Leon Group spent nearly 100 million US dollars on purchasing medical equipment and various experiments. But in the eyes of those buyers, this was just a package deal.
In the past few years, Leon Group has found several interested buyers for negotiations. However, after inspection and evaluation, those buyers basically offered prices for the base between US$200 million and US$250 million due to the valuation gap between the two parties.
The disparity was so great that the base was not sold in the end.
Banks and financial institutions all want to make money and will not be used as money givers. Their valuation of the base is not even as good as those of the buyers.
Leon Group also knows very well that the best buyer of this base should be a sports association of a certain country or a very wealthy professional sports club. Because only in their eyes, the various sports factors of the base (including
Software and hardware) are valuable and can be discounted in transactions.
However, buyers with such demand and strength are actually very rare, and there are only a handful of them in the world. The key is that such buyers basically already have a similar base, and it is difficult for them to be interested in buying Leon again.
Sports base.
For a sports base, whether it is newly built or acquired and renovated, the investment is quite huge.
The asking price of the Leon Sports Base is US$500 million. Even if the actual transaction price is 20% off and the price is US$400 million, the buyer still has to invest huge sums of money in renovation, reconstruction and expansion according to his own intention of use and overall plan, as well as various
Equipment and facilities need to be upgraded. Together with the transfer price, the entire base cannot be purchased without US$5.6 billion.
It is difficult for a sports base to generate direct income, or in other words, even if it can generate some direct income, at most it will be the daily expenses and maintenance costs of maintaining the base. It is basically a dream to recover the investment through this.
The Leon Group is very aware of this, so although they have long wanted to get rid of the burden of the base, they can only wait slowly when the time is not up.
Richard did not expect that Sun Dahai would actually go to Britten and play football club. As the white knight of the Bank of Gaul, they would naturally pay close attention to Sun Dahai's situation.
However, the Future System is not listed on the market, and specific financial data will always be kept confidential. Therefore, Leon Group can only collect some information piecemeal, which is not only timely but also only the tip of the iceberg.
Just like this, the valuation of Leon Group's future assets has exceeded 10 billion US dollars.
In the 1980s, this number was enough for the Future Building Group to enter the world's top consortiums. Although they were in different industries, they could definitely keep pace with the Leon Group.
As a collaborator with a good record (Sun Dahai became the White Knight of Bank of Gaul in his personal capacity, which can barely be regarded as his cooperation with the Leon Group), Sun Dahai began to run a football club.
It is not difficult to see from media reports that the high investment of 200 million pounds shows that he is by no means just playing around (do the French know what playing is?), but is determined to truly enter this field.
Richard is almost certain that based on his understanding of Sun Dahai's strength and character, he must have a hard need to build a sports base of his own. A super-quality buyer like Sun Dahai will not refuse Leon
The group discounted the base and used it to replace the stocks in his hands.
Therefore, after nearly two years, Sun Dahai and Richard met again and had friendly talks. Both parties were very satisfied with the results of today's preliminary negotiations.
Sun Dahai accepted the two replacement projects proposed by Richard in principle, and agreed to the other party's request for negotiations as soon as possible. The rest will be multiple rounds of extremely complex multilateral negotiations.
