Aristocratic pedigree, high prices, and hungry marketing, Rolls-Royce has all the factors that are conducive to the marketing of luxury accessories.
Therefore, if the agency rights of Rolls-Royce in mainland China fall into the hands of Sun Dahai, who has great financial constraints, it would be a novelty that he would not make a lot of money.
Gao Ren almost spat out a mouthful of old blood.
Rolls-Royce is good, of course Gao Ren, who studied in the United States, knows that. But becoming its general representative in mainland China is definitely not something that his younger brothers could achieve by investing 1.8 million yuan before.
Without an initial investment of tens of millions to prove your financial strength and sales confidence, people will be fooled and will hand over the agency rights to you.
But Gao Ren knew that this was not a problem at all for Sun Dahai, and even Sun Dahai didn't need to consider the issue of marketing costs. This left Gao Ren with nothing but bloodshed to do.
Wang Yan and the others were all listening. They came to Europe to look for agency projects. In fact, there was another unexplainable reason, and that was the petty bourgeoisie sentiment.
There are many projects that can make money, but if they are asked to put down their dignity and act as agents for some silly, big, and crude products, they may not be willing to do so.
What they want is to be comfortable and make money easily without losing their identity. It is best for the project to have some cultural heritage and aristocratic temperament, which is consistent with their identity.
Three good-looking shopping mall rookies!
But their ideas cannot be said to be completely unrealistic. There are actually many projects in Europe that no one cares about. If they are deeply explored and packaged, they can meet their expectations.
In terms of history and heritage alone, the United States is still far behind the European continent.
However, the goals given by Sun Dahai were a bit too lofty. Not to mention the three rookies, even Gao Ren did not dare to take on such a project.
Gao Ren can spend the tens of millions invested in the early stage. But I'm afraid that when he spends the money, the government will launch a strong investigation into his family.
Putting aside the question of whether you are doing business or not, first explain your source of funds clearly to the organization.
"Sun Dahai, what kind of Rolls-Royce are you talking about? Is there one in the capital?" Wei Yuling asked.
Very few girls know anything about cars, and Wei Yuling is no exception. Sun Dahai also has to give them popular science. Rolls-Royce is the name of Xiangjiang. This car should be called Rolls-Royce, which is the most famous top-end car in the world.
One of the luxury car brands.
Rolls-Royce was awarded the Royal Badge by the British government in 1955...
Currently, Rolls-Royce only has the three cars bought by Sun Dahai in China. This refers to the cars purchased through regular channels (Xiangjiang agents). It is unclear about parallel imports.
Of these three cars, Huang Feifei usually uses them the most. The two cars assigned to Huang Lao and Jiang Xiuping are rarely used by them, so not many people have actually seen these cars.
Many reporters who knew about cars wanted to report on this matter, but Huang Feifei and others rejected them, so the media did not make any special reports on this.
In a previous life, the first commercially available Rolls-Royce in China appeared in the capital in 1992. It was a Rolls-Royce convertible on dangerous roads, and the buyer was Mr. Li, a philanthropist who returned from the United States.
Immediately afterwards, the Wangfu Hotel purchased two Rolls-Royce Silver Spurs as VIP concierge cars.
Sun Dahai's car in Xiangjiang is the Silver Spur, and the three cars in the capital are Rolls-Royce Silver Spirits. The two cars are basically the same, and the Silver Spur is an extended version of the Silver Spirit.
Mr. Li and Wangfu Hotel successively accepted reporters' requests for interviews and photos, and made relevant reports in newspapers and magazines.
From then on, Rolls-Royce officially entered the attention of the Chinese people. Only then did many Chinese people know that there were even more luxurious cars on top of the "Daben".
"..., let me tell you, it doesn't matter whether you make money when selling a car of this caliber. The real money is made in the after-sales service. The daily maintenance of the vehicle and simple repairs may not be inconspicuous, but they are stable.
You can make money by doing it. It will definitely have to be returned to the factory for overhaul, so you don't have to worry about that.
Every time you sell one more car, you have one more potential customer. Therefore, this business will make more money as it goes on. Unless Rolls-Royce wants to change its general dealer, you can just wait and count the money.
In addition, exclusive training for drivers is also a way to make money. Three or five people can start a class, and charging 10,000 yuan per person for about ten days of special training is not a problem, because they also need to provide them with vehicle practice."
"Ah, you still need to spend money for the driver to receive special training? Can the buyer do it?" Xi Zhenbang exclaimed.
"Of course, if you ask domestic drivers who are used to driving trucks and jeeps to drive a Rolls-Royce, they have to be able to drive it!
Don't worry, people who can spend millions of yuan to buy a Rolls-Royce are definitely willing to spend an extra 10,000 yuan to train drivers.
This training is not only about Rolls-Royce driving skills, but also a lot of etiquette courses. The trained drivers will definitely look presentable.
At that time, you can arrange for a few people to go to the Rolls-Royce headquarters to receive a few more free trainings, and then you can start training classes when you come back, and you are guaranteed to make money."
"Sun Dahai, since the headquarters provides free training, who would be stupid enough to spend 10,000 yuan on a training course?" Wang Yan thought he had discovered Sun Dahai's loophole, and quickly pointed it out.
"The Rolls-Royce headquarters provides free training, but the round-trip air tickets and the board and lodging during the ten-day training period are free of charge? The total cost will not be less than 10,000 yuan.
Besides, how many of those people in China who are willing to be full-time drivers do you think can receive full English training? Do you have to spend extra money to hire a full-time translator for the driver?" Sun Dahai retorted.
Wang Yan had slighted Sun Dahai just now, and Sun Dahai could naturally feel it. But he didn't care about such a self-righteous brat.
However, now that Wang Yan has taken the initiative to show his face to the door, Sun Dahai would really be sorry for himself if he didn't take the opportunity to give him a few severe beatings.
As soon as Sun Dahai spoke, Wei Yuling covered her mouth and laughed. Xi Zhenbang also looked at Wang Yan as if he were a fool. Wang Yan was unable to fight back and could only lower his head.
In his previous life, Sun Dahai was bored when he was doing closed trading. He actually considered this issue and discussed it with many people in the industry.
In this life, he had already started a family, so he didn't need to do this anymore. But since someone was asking now, he just said it casually, since he wouldn't need it anyway.
Gao Ren watched helplessly as they were chatting animatedly. Taking advantage of the opportunity, he quickly intervened and interrupted their conversation.
"Hai Dahai, Rolls-Royce should forget about it. They are not yet capable of representing such top-notch cars."
"It would also be good to win the agency rights of Jaguar and Land Rover. Although it is not as high-end as Rolls-Royce, it can still make money through sales.
I don’t recommend that you represent Lotus or Aston Martin. Sports cars are too niche and have high requirements on road conditions. They are currently difficult to sell in China. Wait ten or twenty years before considering them again.”