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Chapter 179 Action

Dongsheng currently has the largest investment volume in Kanem, even more than the old state-owned enterprises that have been cultivating in West Africa for 30 to 40 years. Any Chinese businessman or Chinese-funded enterprise manager who sets foot in Kanem may not know Cao Mo, but they don’t know Cao Mo. Do you know Shen Ji?

I heard that Cao Mo mentioned that Shen Ji might support them in winning the general agency or general distribution rights of Huachen in the West African market. Regardless of whether this matter would eventually come true, Xu Bin would never object to meeting him.

Xu Bin wouldn't think that Cao Mo was telling lies. After all, Lu Yan, the young master who had forced Taihua to retreat at the card table, Xu Bin saw with his own eyes that Shen Ji was also sitting at the card table, chatting and laughing with Cao Mo.

Cao Xiong didn't even see too many flaws after eating. He paid the bill and left first.

Xu Bin and the others had to talk about business in the afternoon. Of course the three girls, Cheng Xi, Yu Jing, and Chen Chang, would not disturb them anymore, so they went shopping together.

Cao Mo called Shen Ji and made an appointment to meet at the Blue Bay Cafe opposite Dongsheng Building.

Shen Ji had a meeting in the afternoon, so Cao Mo and the others rushed to the Blue Bay Cafe to sit down.

At this time, Xiao Jun, who had been holding back for a long time, opened his mouth and asked: "Did you really play such a big game in Kanem?"

Xu Bin must have boasted to Xiao Jun about his many deeds in Kanem this morning. Cao Mo smiled and said:

"Usually I play cards in a small way, it's not that scary. That time I was angry and forced, but in the end I didn't succeed! If you want to go to Canem, you still have to be mentally prepared. In Dracula Motown, apart from work, is really boring. There are Yoruba girls with dark skin and thick lips on the street, and you probably won’t be interested. The local public security is chaotic, especially violent crimes against Chinese people are frequent, and there are almost no We Chinese dare to go to entertainment venues, so it is particularly easy for us to become addicted to gambling. Many people can easily make money there, but in the end they end up with a lot of gambling debts and cannot get over it..."

"How are you doing in Kanem now?" Xiao Jun asked with interest.

"I should be doing pretty well in Kanem. If you're interested and not afraid of getting sick, it's easy to find eight hundred young black girls for you." Cao Mo said with a grin.

"Eight hundred young black girls, you better enjoy it by yourself!" Xiao Jun said.

At this time, Cao Mo said seriously to Xu Bin: "Because I don't want my family to worry, I never mentioned some of the things I did in Kanem to my family. Sometimes when I mentioned Kanem's situation, I never reported the good news. Report of worries - I just mentioned Huachen's general distribution rights in West Africa. I am actually very interested in participating in the investment. Can you tell me how much financial support is needed before you can be sure to invest in the general distribution rights of the West African market? Take it down—of course, you must be interested in it first!"

Although the gambling game with Lu Yan at Lana Del Rey ended on bad terms, the impression Cao Mo left on Xu Bin is obviously hard to erase.

Especially since Cao Mo has already made an appointment with Shen Ji, Xu Bin will not think that he is joking at this time.

Of course, Xu Bin asked Xiao Jun to meet with Cao Mo today. It was just to get acquainted. How did he expect that he would talk about it?

Xu Bin took a deep breath, pondered for a moment and said:

"As the saying goes, I would rather have the head of a chicken than the tail of a phoenix. Of course I personally have this intention, but as far as my personal ability is concerned, I just want to use the hundreds of thousands of funds I have accumulated in the past few years after arriving at Draculamore. , first invest in a car dealership. However, if you want to win the general distribution rights of the entire West African market, it is difficult to negotiate without 50 million funds..."

"..." Cao Mo looked at

It was concluded that Xu Bin did have the idea of ​​investing in a car dealership personally after arriving at Dracula, and he signaled Xu Bin to continue.

Xu Bin then explained to Cao Mo one by one the details of channel construction, after-sales service system establishment, and marketing promotion.

Huachen took back the general distribution rights because he was dissatisfied with the previous general distributor and decided to directly send employees to various parts of Africa to do marketing.

It is no longer possible for them to obtain the general distribution rights of the West African market at a low price and then slowly expand the market, unless they make higher performance commitments and market investments than Huachen currently plans.

Of course, if they can do this and Xu Bin fights for it personally, Hua Chen should also be willing to adjust the plan.

After all, if you do this, the specific execution team and plan will not change much, but you can transfer a considerable part of the market risk. Who wouldn't be happy?

Huachen's several sales companies responsible for regional markets in Southeast Asia all encourage core members to participate in equity. In addition to the convenience of financial management, they also hope to increase the enthusiasm of sales staff.

Shen Ji escaped and rushed over at three o'clock in the afternoon. At this time, Xu Bin introduced the West African marketing plan to Cao Mo in detail.

"Xu Bin is the sales manager of Huachen Industrial Motorcycle and Engine Division," Cao Mo introduced Shen Ji to Xu Bin and said, "Manager Xu now needs 50 million funds to win the West African market of Huachen Motorcycles. General distribution rights, is Mr. Shen interested in participating?"

"What kind of hole do you have to dig for me to jump into?" Shen Ji asked with a smile.

"You are so wronged, so I won't hurt you this time," Cao Mo said.

"Tell me what the specific situation is. You can't ask me to pay as soon as I sit down!" Shen Ji said.

Seeing that Shen Ji spoke with Cao Mo in a very relaxed tone, Xu Bin felt relieved, and immediately recounted the relevant situation to Shen Ji.

"Are you very optimistic about the motorcycle market in West Africa?" Shen Ji looked at Cao Mo with confusion and asked.

At present, there are many venture capital funds in China, but the risk of initial investment is extremely high. Due to the need to spread risks, the venture investment amount for each project is not too high, ranging from hundreds of thousands to tens of millions.

If Cao Mo wanted to set up a venture capital fund with an amount of 50 million, specifically looking for suitable projects in Kanem, and split it into seven or eight projects for investment, Shen Ji would definitely participate without hesitation, but in a In the project, the initial investment was only 50 million, which can be said to be a joke in the poker game.

Xu Bin's organization is very clear. He was able to secure the opportunity to be responsible for the West African market within Huachen, which shows that his ability has been tested, but it cannot completely cover up the risks of this project.

Even though the motorcycle market potential of Kanem and the entire West Africa is huge, Dongsheng's previous expansion into the West African market was almost with a relatively small investment in the early stage, and it took more than a year to lay the groundwork before increasing its efforts.

Now they plan to take over the general distribution rights of Huachen Motorcycles. They will spend 50 million yuan to develop the market within this year, which is a huge move.

Shen Ji even thought that he could negotiate a more stable plan with Huachen Group, such as committing to a market investment of 50 million and spreading it over two years for implementation.

In this way, the entire project only requires a start-up capital of 10 to 20 million, and the risks can be controlled.

“I registered an electromechanical equipment leasing and trading company in Draculamo two years ago, but I have never found a good project or a trading company.

I have the energy to do it, but I have been thinking about it," Cao Mo said. "As for domestic product exports, Kanem is mainly concentrated in three categories: fast-moving consumer goods, mechanical and electrical engineering construction equipment, and various construction metals and non-metallic products.

Metal materials. Screening projects from these three categories, motorcycles and engine parts may be the largest market that we can currently enter in Kanem and West African countries. This opportunity is relatively rare at the moment - and with the quality of Huachen Motorcycles

And the price advantage, our investment is small, which is not conducive to quickly seizing the market..."

Currently, the Kanem motorcycle market is dominated by foreign brands from developed countries, and their sales often cost more than $2,000, which directly suppresses the purchase desire of ordinary people in the local area.

As for the two Chinese brands that have entered Canem, their sales strategy at this time is to slightly widen the gap with foreign brands, but it is not obvious. The core is to pursue high profit margins for bicycles.

If Huachen wants to be on the safe side, it must adopt the same market strategy as the other two Chinese-owned brands. It does not pursue scale and only seeks to earn three to five hundred US dollars by selling one car. The corresponding market investment will be much lower, even in the early stage.

You only need to focus on a handful of key cities such as Dracula, Isedan, and Kadro, and there is no need to fully expand it.

Xu Bin's previous marketing strategy for Huachen Motorcycles was to use price advantages to seize the middle and low-end markets that Kanem has currently neglected, and to fully occupy the market in 37 states in Kanem.

At present, there are two other Chinese-owned brands that have entered Canem. They have been competing with Huachen in China for more than ten or twenty years. They are both among the top five domestic brands and also have great cost advantages. After they reacted, they made

Before the corresponding adjustments are made, it is the best window period for Huachen Motorcycle to seize the market share of Kanem.

During this window period, marketing investment must not be low. If we want to roll it out in the thirty-seven states of Kanem at the same time, the early marketing investment will be very scary.

Xu Bin's idea was very much in line with Cao Mo's thoughts.

State-owned motorcycles are currently unable to compete with European, American, Japanese and Korean brands in terms of quality and product aesthetics. If we pursue high profit margins on bicycles one-sidedly, to put it bluntly, it will be foreign brands competing for the high-end market. It will be difficult not to expand the market, but it will be difficult to compete with the other two.

Compared with other state-owned brands, it still lags behind.

As more and more state-owned brands and even cheaper and lower-quality Indian brands enter the market, the high profit margin pattern of bicycles will inevitably be broken. Instead of passively responding to the challenge, it is better to seize this opportunity in your own hands.

.

At present, Cao Mo does not set prices in the cement market at Kanem. In addition to not being able to easily offend Kanem's cement manufacturers, another reason is that he only has a cost advantage but no production capacity advantage.

Since Kanem's cement market is closed, there is certainly no need for Cao Mo to take the initiative to break this pattern...

There was another reason why Cao Mo would not say it in front of Xu Bin and the others, but directly composed a text message and sent it to Shen Ji's mobile phone.

That is, their current influence in Kanem is mainly limited to Lonta, and their influence outside the Lonta area is very weak.

Cao Mo suspected that Baha was already wary of them. He needed to gain more support in Draculamore and other areas of Kanem before taking targeted actions from Baha and the Jidam family.

It is an excellent opportunity for Huachen Motorcycle to establish distribution channels in Kanem and establish cooperative relationships with car dealers, distributors, advertisers, and repairers from all over the world.

This action should also be done quickly rather than later...


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