The house in Hemingyuan is a bit smaller after all. Cao Mo and Cheng Xi only bought it because they wanted to live there temporarily when they returned home. Yu Jing and Chen Chang usually live there. There is no place for activities. In the afternoon Without running anywhere, everyone moved directly to Xiao Jun and Zhao Qianyun's house.
The flat floor of nearly 300 square meters is quite spacious. The key is that men will not be disliked if they smoke in the room.
The four girls got together to play cards. Cao Mo didn't want to defraud Xiao Jun, Shen Ji, and Yang Xu of their money, so he just sat there and studied the mobile phone management software that Yunbo had developed.
This mobile phone management software currently mainly integrates functions such as group text messaging, image and text information transfer, connection with PC, address book management, etc. But the function Yang Xu hopes to develop most next is the collection of mobile Internet applications. This is what Yunbo wants to do in the future. The foundation for being a channel provider for products such as mobile Internet games.
In addition to his personal ability to develop content, Yunbo has also cultivated a group of technical backbones. Yang Xu also met a group of professionals in the industry while playing tickets. As long as the funds are in place, it is extremely convenient to recruit people.
Although the development and improvement of software functions is not a particularly big problem for Yunbo at this time, subsequent market promotion cannot be ignored.
Although Chinese people are generally exposed to the mobile Internet only at the end of 2008, there are also some people who are interested in the development of mobile Internet application technology and have implemented it in the past two years. This is mainly due to China's huge population base and the history of universities. Continuous enrollment expansion since the late 1990s.
Although there is a shortage of professional talents in various fields, there is still a large scale in China.
Yang Xu is not the only one who can even think of similar application software that has broad business prospects and is currently actively raising funds or has already secured investment.
In other words, whether Yunbo can develop qualified products as quickly as possible in the early stage, and whether it can complete user accumulation faster than competitors at the beginning of the track and form an advantage, is crucial to whether it can achieve faster development in the future.
Yang Xu has a budget of 30 million for the development of mobile phone management software, but he also hopes to obtain a marketing budget of 30 million at the same time.
"You are really pushing your limits!" Cao Mo looked at Yang Xu and said with emotion.
"I'm just raising an idea," Yang Xu said. "The era of mobile Internet has not yet completely arrived, but the signs of 'winner takes all' in the traditional Internet are obvious. Take platform websites that collect and distribute web games as an example. There are only five or six companies that have a piece of the classified market cake, and the others are cannon fodder. I'm worried that the competition in mobile phone management tool software may become more brutal. Should we set the current target in the top five in the market from the beginning, or should we first ensure that there are ', there is a difference in investment..."
"What Yang Xu said seems to make sense," Cao Mo looked at Shen Ji and Xiao Jun with a smile and asked, "What do you think?"
"If it is guaranteed to be 'yes', there is no need to raise funds separately. Yunbo can just set up a project team and arrange three or four people to work on the software, and the investment will not be much," Xiao Jun said, "But when it comes to the target , I can't estimate it well, I'm still learning about this..."
"To save you from having to think of ways to defraud me of my money, I'll just give you 100 million at once!" Cao Mo put down his phone and said to Yang Xu.
"No way..." Yang Xu had some doubts as to whether Cao Mo was teasing him on purpose, but for a moment he didn't dare to take it seriously. He felt that asking for 60 million would make him open his mouth.
"Muxiang Capital can't afford so much cash, right? Also, will other investors have any doubts?" Xiao Jun did not doubt that Cao Mo was teasing, but he was hesitant about where the funds would come from and asked.
Muxiang Capital is now mainly managed as a family asset, with risk isolation from Tianyue Investment. Whether it is investment or operation, it is more stable and the work intensity is much lower.
Xiao Jun directly arranged for Zhao Qianyun to work at Muxiang Capital, which would give him a lot of leisure, so he also knew the situation of Muxiang Capital very well.
On the one hand, the amount of funds Cao Moba provided to Muxiang Capital was not very large, and Cao Jiaying liked to acquire fixed assets, which resulted in Muxiang Capital’s current cash reserves being very limited; on the other hand, since Muxiang Capital has made it clear that it will invest in a sound direction
Style, venture capital investment in new ventures such as Yunbo Entertainment should have a
Limit and strictly control the proportion.
Of course, Cao Mo can adjust the proportion of venture capital at any time, but this conflicts with the purpose of Muxiang Capital at this time and will inevitably lead to chaos.
And if Muxiang Capital no longer leads the investment this time, who will be persuaded to spend so much money to invest in a project where the probability of failure is even greater than the probability of success?
"There is no need for Muxiang Capital to provide money this time. I am considering whether Tianyue Industrial and Tianyue Industrial will jointly set up a fund to be responsible for investing in this project," Cao Mo said to Shen Ji, "Old Shen, you will be responsible for catching this project."
thing."
"I knew I shouldn't rush in so quickly," Shen Jixiao asked, "Why did you thrust this matter on me?"
"Although I am in Africa, where the foundation of communication networks is definitely much worse than in China, I am still more or less concerned about the subtle changes that will be brought to all walks of life after the domestic 3G communication network is fully rolled out.
; Another one, Xu Bin, Zheng Chuyuan, Huang Yijiang, Gu Fan, they have also repeatedly told me that the application of electronic information technology, intelligent transportation, and intelligent driving in the field of automobile manufacturing is very likely to enable Tianyue Industrial to surpass traditional automobile manufacturing forces.
One of the main tracks,”
The planned rest came to nothing. Cao Mo was also a little tired. He touched his nose and said,
"I am relatively familiar with the traditional Internet, and I also realize how much the past Internet has changed life. The new mobile Internet has emerged. Although it has not been promoted in Africa yet and I have very little contact with it, I can still think of related technologies.
It is very likely to be the basis for future intelligent transportation and intelligent driving, and may bring fundamental changes to travel. Tianyue has developed to this day. In the early stage, it was mineral mining, food and cement production. It is already very big to make the decision to set foot in automobile manufacturing.
It is a leap forward, but the focus of the entire Tianyue, or the thinking of most management members, is still traditional, and there is no Internet thinking in their bones, not to mention that there is still a huge gap between the mobile Internet and the traditional Internet. This is absolutely
It is not a good phenomenon, but if you want to change it, just verbally emphasizing it again and again, the effect is actually very limited. Especially for Tianyue Industry, if you are not deeply involved in it, you will not be able to do anything in technology research and development, production and even
Marketing and sales keep pace with the times and may be seriously insufficient. In addition to Yunbo's project, I have paid attention to a car review website during this period. The founding team is from Xinhai. Please contact me. If you can invest in it, I will
I think it will be beneficial to the future development of Tianyue Industry..."
"Tianyue Industrial is not favored by capital now. It is still too traditional. Setting up this fund with Tianyue Industrial can also boost the stock price," Shen Ji said, "However, the budgets of Tianyue Industrial and Tianyue Industrial are very tight. , how big do you plan to set up this fund?”
"The headquarters will first lend 500 million yuan to Tianyue Industrial, and Tianyue Industrial will set up this fund," Cao Mo said. "The funds in Tianyue Investment's current account have nowhere to go. As long as they are suitable related projects, they can invest in them. Strengthen the foundation of Tianyue Industrial at the level of external strategic partners."
In the past few years, Tianyue Industrial has mainly built their own car-making power in terms of hardware research and development and infrastructure.
Although there is still a long way to go in this regard, with the rapid construction of the Chonghai factory in the past year and now entering the completion acceptance stage, Tianyue Industry has a good foundation in terms of vehicle manufacturing hardware.
The new car production capacity of the first phase of the Chonghai factory is not high, but relying on the syndicated loan coordinated by the Chonghai city government, the one-time investment in building the factory exceeded 2.5 billion, and all uses laser welding that is only used in the field of mid-to-high-end car manufacturing. With first-class advanced equipment, Tianyue Industrial’s current hardware infrastructure can be said to be quite good.
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However, the next step is to start to attack the domestic market. Tianyue Industrial only considers hardware construction, which is far from enough.
Currently, there are more than a dozen domestic car brands that are familiar to the general public, and many of them are even better than Tianyue in terms of hardware construction. How did Tianyue succeed in breaking through in the domestic car market?
This is a question that Cao Mo has been thinking about.
The focus of Tianyue Industrial's early market expansion can be said to be entirely on overseas markets, but whether it is Cao Mo, Xu Bin, Huang Yijiang, Gu Fan, Zheng Chunyuan or even Xu Lizheng, Zhou Jianming, Xiao Jun and others, their eyes are really focused on the domestic market. .
In order to avoid being branded as a low-end car, Tianyue Industry currently develops
models, and even planned to temporarily abandon domestic sales in the early stage.
For several models sold overseas, Tianyue Industry not only does everything possible to squeeze out water from parts procurement, production, and sales, but also deducts R&D costs and sells them at zero profit. If R&D costs are included, Tianyue Industry Every pickup truck and off-road vehicle sold in Africa and Southeast Asia loses an average of 10,000 to 20,000 yuan.
The advantage of this is that Tianyue Industrial's models of the same level can be directly compared to the mid-range and high-end models of international manufacturers (usually the main models sold by international manufacturers in these overseas markets, and domestic cars are completely unable to compete with them). The ultra-low selling price of one to one-third has forced its way into markets in underdeveloped overseas regions, including West Africa.
To seize a part of the market share, in addition to allowing the domestic production system to fully operate, grow and improve, and at the same time sell tens of thousands of new cars every month, the actual data fed back is more than a dozen test cars in a day. Driving without stopping at night is much more comprehensive and can accelerate the maturation process of the model faster.
From a marketing perspective, Tianyue Industrial can quickly establish a brand image overseas that competes with the main models of international major manufacturers without shying away from the edge, thereby distinguishing itself from domestic car brands that are currently generally looked down upon at home and abroad. Come on.
Tianyue Industry currently has a gasoline version of a medium-sized off-road vehicle, which has been polished for two and a half years since the project was established.
In terms of technological maturity, this new car can be directly put into the domestic market and put into production directly after the new Chonghai factory is completed.
The pickup truck Cao Mo test-drove today has all specifications, including main components and engines, vehicle control systems, internal multimedia facilities, interiors, etc., which are consistent with this medium-sized off-road vehicle.
Just to keep the appearance secret and to maintain a sense of mystery in the market, Cao Mo still test-drove a pickup truck when he returned to China. He did not directly drive this new off-road vehicle, but he has not yet had the opportunity to experience the feeling of driving on domestic urban roads.
, someone smashed the car window.
The driving time was very short, but Cao Mo felt quite good. It had been nearly a year since the vehicle technology was successfully developed, and then he spent nearly a year polishing the details and doing a lot of tests, and it was still very effective.
This medium-sized supercar will be launched on the production line of the new Chonghai factory in the first half of next year at the earliest. Tianyue Industry also plans to control the profit margin to a minimum when it is officially launched for sale and directly enter the market after further squeezing out water.
There is a price war in the off-road vehicle market.
However, even if the price of the car is only half that of a joint venture car of the same type and performance configuration, Cao Mo and Xu Bin have no idea whether it can be accepted by the domestic market.
At present, the domestic market is still far from friendly enough to mid- to high-end domestically produced cars.
Xiao Jun is currently responsible for the domestic marketing and sales of this new car. Although the first step is to directly focus on attacking the first and second tier key domestic cities, and the preliminary work has already been carried out, it is difficult to lead the team and pay attention to all aspects.
Imagine being busy.
Today, something happened when Cao Mo returned home, so he rushed back, but he said he was taking a break from his busy schedule, but at the end of the day, he was still talking about work.
"The new car showroom in Yinguang Plaza has been built. In just two days when the Xinhai International Auto Show opens, the ugly daughter-in-law can officially meet her parents-in-law. Should we book a table at Yinguang Plaza in the evening and take a look at the interior layout of the showroom?
"Xiao Jun looked at Cao Mo and asked.
For the marketing promotion of new cars, Tianyue Industrial has rented special venues in many mid-to-high-end comprehensive shopping malls in Xinhai to create showrooms for new car display and promotion.
"There is no need to be so urgent," Cao Mo shook his head and said, "I would like to go to Huashan Road or Changsha Road to find a lively fly restaurant to eat at night and feel the fireworks in China!"
He came back to China this time because he wanted to personally go over all the links from the inside out at the last critical moment when the first new car was launched into the domestic market. However, he also didn’t want to put too much pressure on the people below, and he didn’t want everyone to put too much pressure on them.
The success or failure of Tianyue Industry depends too much on this new car.
The rapid growth of Tianyue Industry is obvious to everyone, and he has no dissatisfaction.
Even if the launch of the new car does not achieve the expected success, he has more patience and waits for Tianyue Industrial to grow further.