In the afternoon, Liang Qingfan came outside President Pei's office and knocked on the door gently.
Recently, he has been busy designing the food market and supervising the construction on site.
The preliminary design work has been completed, and many game-like elements have been added according to Bao Xu's suggestions. Therefore, Liang Qingfan's work is basically finished. As long as there are no problems in supervising the on-site construction, he can perfectly reproduce himself.
The design plan is enough.
This time Liang Qingfan just heard that Mr. Pei said that he wanted to design a store, but Mr. Pei did not elaborate on the specific store.
Liang Qingfan felt that this was probably a relatively simple job. As for the store, it was at the level of a Moyu Internet cafe at most. Just design it casually and it would be fine.
"Mr. Pei." Liang Qingfan entered the office and happened to see Mr. Pei frowning slightly and looking at the computer screen with a solemn expression. He didn't know why he was worried.
When Pei Qian saw Liang Qingfan coming, he closed the web page about "Mission and Decision" on his computer, and then said, "Here you are? Take a seat wherever you want."
After the two briefly chatted about the current situation of the Sloth Apartment, they quickly got down to business.
Pei Qian thought about his words for a moment, and then said: "I plan to open a Tengda store in Jingzhou to showcase Tengda's products and provide customers with a channel to communicate with sales."
Liang Qingfan nodded: "I understand, it's similar to a store like 'Tengda Home', right?"
"Mr. Pei, how big is this store in your estimation? Where will it be opened?"
Pei Qian thought for a while: "A few thousand square meters, tens of thousands of square meters? Don't think it's too much, design it to be bigger."
Liang Qingfan: "..."
He originally thought it would be the kind of store opened by Shenhua Group or Pineapple Mobile in a shopping mall. It would only be a few hundred square meters at most. But if it was like Mr. Pei said, it would be several thousand square meters and tens of thousands of products. That would be the same as many home furnishing markets.
Similarly, several floors of a whole building may be filled with various products of the company, and the scale will be much larger.
Liang Qingfan thought about it, and it seemed reasonable. After all, the stores opened by mobile phone manufacturers in shopping malls only need to display mobile phones and various smart products, and the store currently planned by Mr. Pei is obviously to display all products of Tenda Group.
.
It not only includes mobile phones and other digital products, but may also include your own game demos, furniture in the Sloth Apartment, Moyu takeout meals, Outu Technology's smart home products, etc., which must occupy a relatively large area.
Liang Qingfan said: "Then I understand. In short, it is similar to an experience store for all products of the entire Tengda Group, right?"
"Mr. Pei, you just said that you want to provide customers with a channel to communicate with sales. Does that mean there will be sales in the store, right?"
Pei Qian nodded: "Yes, there will be a batch of sales. But they are different from sales in the traditional sense."
"Salespeople from other brands work in the store and are always ready to introduce products to customers, but our salespeople spend most of their time in the store enjoying and experiencing the products. They can only do so when customers ask.
Introduce to customers.”
Liang Qingfan was stunned: "Ah? Is this sales?"
Pei Qian nodded: "Yes, this is Tenda's sales. Tenda's sales will not use words to win over customers, but will use practical actions to make customers feel how fun and easy-to-use Tenda's products are!"
"Or you can think of them as...experiencers? They take customers to experience the product."
"So you treat this store as a 'sales home' and ensure that salesmen are comfortable in this store. Don't save any space. Give as much space as you can. It must be spacious, bright, and high-end.
atmosphere!"
Pei Qian's idea is very simple, which is to make this store a paradise for salesmen, where they can eat, drink, play and enjoy themselves, and then keep spending money to maintain this store.
After the store is opened, Pei Qian will observe it for a while and make sure that the salesmen in the store have lost their fighting spirit and can no longer drive sales. Then he will start to open more stores and burn money together.
As for what to do when customers visit the store and buy things, Pei Qian thinks that this kind of thing should be inevitable. As long as Tian Mo and the sales team he leads can always keep in mind what is written on the small note, then the few items sold will be
This item will definitely not be able to cover the huge daily expenses of the store.
Liang Qingfan nodded: "Okay, Mr. Pei, I understand."
"Then let me briefly plan the Tengda industry that needs to be arranged in this store."
"First of all, it must be Tenda's game and film departments, including Tenda Games, Yangyang Games, and Feihuang Studio."
"You can use a dedicated game experience area in the store and a movie viewing area where you can experience Tenda's latest games at any time."
"The second is Moyu takeout. We can build a dining area like Yijia Mall, so that when customers are tired of shopping, they can go to the dining area to experience Moyu takeout and 'Shi·He' food."
"Then there is the home living area. Here we can also refer to the design of Yijia Mall to show the decoration style of our Sloth Apartment, arrange various cooperative furniture, and match it with some smart homes developed by Outu Technology in the future.
"
"As for other physical stores, such as Moyu Internet cafes, managed gyms, etc., since they already have physical stores, there is no need to put them in stores. It is a bit redundant."
Pei Qian immediately shook his head: "That won't work! How can it be unnecessary?"
"You have to think about this situation. What if a customer has never been to Moyu Internet Cafe or Managed Gym and comes to our store for the first time?"
"Wouldn't that be a lost opportunity to introduce our real industry to him?"
"Add it, you must add it all! Create a special section for Moyu Internet Cafe, Managed Gym, and even Headwind Logistics."
"Of course, it doesn't have to be a business-type thing, it still has to be experience-based."
"In this way, even customers who have never experienced our physical store can see how excellent our physical industry is when they come to this experience store for the first time!"
Pei Qian doesn't plan to build another nesting doll in this store and open a branch of Moyu Internet Cafe, because that is likely to make money.
Just take advantage of the opportunity of opening a store to open a Moyu Internet cafe without charging any fees. Wouldn't this burn more money?
Liang Qingfan couldn't help but feel in awe.
Sure enough, Mr. Pei's perspective on thinking about problems is always so different.
But the question is, are there any customers in Jingzhou who have never been to Tengda physical stores such as Moyu Internet Cafe and Moyu Takeout?
Well... there should still be some, so what Mr. Pei said makes sense.
He thought quickly and then concluded: "I understand, the store you are going to open now, Mr. Pei, is closer to an experience store in nature. It is not only a place to display and sell goods, but also a place to
A window for all customers to display our products.”
"In this case, this experience store can roughly have several partitions:"
"The first is the game experience area, including Moyu Internet Cafe, ROF installation and all games, which can be placed in this area."
"The second is the movie viewing area, which can play some of Feihuang Studio's film and television works, including movies, documentaries, etc."
"Then there's the home living area, which can be decorated in the style of a sloth apartment. Whether it's sofas or cabinets, everything is arranged in a minimalist style. A full set of smart home appliances can also be installed."
"Then there is the digital area. The difference between this area and the home living area is that the home living area can only display a limited number of our latest smart home products, including TVs, speakers, etc. The digital area is
It will display all our mobile phones, computers, and other digital products on sale, just like many mobile phone manufacturers' stores."
"Then there is the peripheral goods area. Some Tenda-related peripheral goods, such as game-related figures, pillows, and various gadgets sold at the Panic Hostel, can be sold here."
"The last is the dining area, where takeout meals are arranged. Customers can eat here when they are tired of shopping. Some of the delicacies from the future food market can also be arranged here."
"There are six major areas in total. These six major areas must be very spacious, cover a relatively large area, and be full of life."
"Moreover, the layout of these six districts must be well planned so that customers will not easily get lost after shopping, and at the same time, they can quickly find the district they want to go to."
"Mr. Pei, is this what you mean?"
Pei Qian nodded: "Well, it's very close."
"But I would like to add that when you design, you must not think of it as an experience store, but as a normal habitable space. When no customers come to the door, the sales staff will
You can have fun in there, understand?"
Liang Qingfan nodded immediately: "Understood, it means to be as close to the atmosphere of daily life as possible, and not to create a sense of isolation for customers, especially not to let them feel the gap between the 'buyer show' and the 'seller show'
.”
"Strictly speaking, our sales are not 'sales' but 'displays'. We must naturally show the best aspects of our products to players, rather than using glib words to deceive players."
Pei Qian: "...Almost."
Although Pei Qian's original meaning was obviously wrong, Pei Qian was too lazy to correct it.
Liang Qingfan silently wrote down all the requirements, and then said: "Okay, then Mr. Pei, I will choose the site first. The entire design may cover an area of several thousand square meters. If the space is too small to be used, it will look awkward.
It’s rather petty and won’t produce results.”
"When I find a suitable place, I will seize the time to come up with a specific design plan. I will report to you as soon as the plan is finalized!"
Pei Qian nodded: "Well, go ahead!"
“When choosing a location, try to choose a large location, and don’t consider the issue of funding!”