At the same time, the employees at Tuwei Live are busy preparing to hold the "BP Proof Competition".
After more than two days of preparation, all the procedures for this competition have been almost arranged.
This "BP Proof Tournament" invites the strongest domestic teams in GOG and ioi, former members of the first and second teams of DGE, as well as the FV team and the SUG team.
In addition, the current DGE first and second teams also serve as substitutes, preparing to fill in the gaps in time when there are vacancies in the original DGE first and second teams.
Although Huang Wang, Jiang Huan and other members of the original first and second teams of DGE have "scattered all over the sky" and gone to various GPL teams and served as the main players in the team, their respective operations and game understanding have not fallen behind at all.
of.
Lao Zhou, who has changed his career to a coach, cannot play this kind of game, so he found a very talented assistant from DGE to fill in, ensuring that the strength of the two teams is balanced.
Originally, the two all-star teams were split into different teams to strengthen them, but now the star players from each team have been brought together to form two new all-star teams.
However, this personnel composition also caused some scheduling problems for this "BP Proof Tournament".
The schedule of the GPL league is relatively tight. Except for Tuesday, there are games to be played every day. The members of the original DGE first and second teams are scattered among several teams. It is quite difficult to find a time when there is no game.
Difficult.
There are fewer teams in the ICL league, and the game schedule is not that intensive. You only need to pick the FV team and the SUG team when they are not playing.
So Chen Yufeng thought about it and decided to arrange the "BP Proof Match" between 3 o'clock and 5 o'clock in the afternoon.
The GPL league is played from 5 p.m. to about 9 p.m. from Monday to Friday, and from 3 p.m. to 9 p.m. on weekends.
The "BP Proof Match" is scheduled from 3:00 to 5:00 on weekdays, which is enough to play two games. Each team will get one "underworld lineup" to see if it is a lineup problem or a human problem.
The two groups GOG and ioi can be staggered, with the GOG group playing on Tuesdays and Thursdays, and the ioi group playing on Mondays and Wednesdays. This can not only stagger the time with the two leagues GPL and ICL, but also ensure the basic popularity.
Of course, the event will be played online, and the broadcast can be directly done by using the second-stream broadcast station previously arranged for ICL by Tuwei Live Broadcast. The commentators, directors, and other staff are also readily available.
Now that the schedule of the competition has been basically finalized, and all preliminary preparations have gone smoothly, Chen Yufeng is thinking that it is almost time to start promoting it.
Tomorrow is Thursday, and it happens to be the GOG team's turn. We can take this opportunity to promote "DGE team reunites" as a gimmick to build momentum in advance.
But Chen Yufeng didn't think much about how to promote it specifically.
The key is the detailed rules and details of this "BP Proof Competition". Should they be announced in advance?
If you want to gather more heat in advance, it is definitely better to announce the rules in advance.
However, after careful consideration, Chen Yufeng felt that it was not appropriate to announce the rules in advance and to create a little surprise for the audience.
Because Tuwei Live is currently in a rather embarrassing situation. The "forced one-hour" function was criticized very badly before. No matter what activities it does now, it may not be able to restore its reputation. Instead, it may continue to be criticized.
Only when the audience really sees the game and finds it interesting can the reputation of Tuwei Live be changed.
But if the schedule is disclosed in advance, the audience's sense of surprise will be reduced.
Therefore, Chen Yufeng combined the previous publicity experience of various departments of Tengda and set the publicity policy for this "BP Proof Competition".
During the promotion, the focus was on "DGE Team Reunion", but the specific rules and details of the game were not detailed. They just marked that the game will use a "special mode", emphasizing that while allowing the audience to see high-level duels, they will also
It is guaranteed to be significantly different from the main competition of GPL and ICL.
In this way, most of them will still be criticized in the early stage, but when the game officially starts and the rules are announced, the audience will definitely be pleasantly surprised, and all the previous unpleasantness will be wiped away!
Chen Yufeng quickly finalized the promotion details of this "BP Proof Competition", and then arranged for his subordinates to devote all the resources of Tuwei Live to this competition, and also bought some additional online advertisements for promotion.
Although it is not enough to promote one day in advance, this competition is also a long-term program, and the popularity will continue to increase during the competition.
The key is to see whether the "BP Proof Competition" can have a blockbuster effect when it officially starts tomorrow!
…
…
Thursday, April 26th.
The weather is good today, there is plenty of sunshine, and the lighting from the circular balcony is very good.
So Pei Qian did not go to work, but ate breakfast in the living room while watching Tuwei Live videos on his mobile phone.
Recently, he discovered a big boss on Tuwei Live who specializes in economics. Each live broadcast has a fixed time and only talks for half an hour. The content of the talk is very simple but sounds very interesting.
Pei Qian happens to have to complete the task of hanging up on Tuwei Live for an hour every day, so he takes some time to eat and rest to watch the lectures of these big guys.
Although this piece of fragmented knowledge is just a scratch, it is much more meaningful than watching short videos.
As for why you don’t just tell Chen Yufeng and cancel the one-hour limit on your account...
That's of course because Mr. Pei has to lead by example!
This rule was proposed by him himself. If he doesn't abide by it, wouldn't it be like slapping himself in the face?
Mr. Pei still wants to save face.
After watching the video for a full hour, the Tuwei Live APP was finally fully unlocked, displaying the contents of various recommended spots on the homepage.
"Hmm? Team DGE reunites again?"
Pei Qian saw at a glance that the recommendation section at the top of the homepage was scrolling with a promotional picture like this: the two captains Huang Wang and Jiang Huan were leading several other veteran members of the original DGE in a tense situation.
Pei Qian couldn't help being surprised and quickly clicked in to check.
The picture says that the game time is from 3 o'clock to 5 o'clock this afternoon, but the game has not started yet. After clicking in, you will see the live broadcast room page, which contains a few simple rules.
The name of the competition has been obscured and should not be revealed until the official start of the competition.
Here are a few simple rules: the competition is divided into two groups: GOG and ioi, which are played on Tuesday, Thursday and Monday and Wednesday respectively, perfectly staggered with the time of the two leagues; a brief introduction to the players on both sides hints that this will
It is a high-level duel; and the most critical thing is that the two sides will use a "special mode" to ensure professionalism while ensuring the excitement of the game.
Pei Qian couldn't help but frown slightly: "Special mode?"
"Mutual selection mode? Blind selection mode? Self-selected skill exchange? Skills without CD? Brawl? Cloning? Water friend competition? Switching positions competition?"
Both GOG and ioi have launched some entertainment modes, and the results are acceptable.
Many professional teams will also take part in some exhibition matches, friend competitions, and play entertainment modes to better interact with the audience.
The concept of special mode is too broad and it's really hard to guess.
"I gave Tuwei Live 10 million, but after thinking about it for a long time, Chen Yufeng came up with the idea of letting DGE Club play an entertainment game?"
"Okay, great job!"
Pei Qian was a little worried when he saw the publicity stunt of "DGE team reunites again". After all, almost all the members of the four teams invited are star players. The fans of these twenty people together may account for the entire country.
They account for more than half of the total number of fans in the e-sports circle and cannot be underestimated.
But after seeing this rule, Pei Qian was basically relieved.
This event is not as good as the "ZZ Cup Whole Life Competition" held by ZZ Live Platform before. Such a good event is there, and Tuwei Live can't even copy it. Chen Yufeng, you really have it.
If this is positive publicity, Pei Qian will definitely call Chen Yufeng over for a lecture. As the head of the department, you can't even think of a publicity plan, so what's the use of you?
But Pei Qian's ten million was originally intended to be used for squandering, and Chen Yufeng's activity was exactly what he wanted.
"It seems that the promotion of the event is not enough. At present, I only see the promotion on the home page of Tuwei Live. There seems to be no place to discuss it elsewhere?"
"The competition starts in the afternoon. This kind of publicity is too weak and a bit embarrassing for Tengda."
Pei Qian immediately called Chen Yufeng.
"I saw that Tuwei Live is going to hold a new competition this afternoon? Why is the promotion so weak? Isn't the funding enough?"
Chen Yufeng hurriedly explained on the other side of the phone: "No, Mr. Pei, the funds are definitely sufficient, but this competition is a long-term event, so there is no need to spend all the publicity funds in the early stage. I plan to spend it slowly.
Slowly building up the heat.”
Pei Qian immediately said: "Why is it unnecessary? I think you just can't bear it. If you can't bear it, it means the publicity funds are not enough."
"In this way, I will give you another five million, and now you will immediately go to advertise everywhere, buy water troops, and heat up the competition! Don't worry about whether it is cost-effective or not, just spend it and that's it!"
Chen Yufeng was stunned for a moment: "Uh... Okay, Mr. Pei, I'll make arrangements right now!"
"But... time is a bit tight. The competition is about to start in the afternoon. If I spend money to buy advertising space now, I'm afraid I won't be able to get it in the afternoon. I won't be able to see the effect until tomorrow or the day after tomorrow at the earliest."
"On the contrary, if you ask the trolls to build momentum on the forum, it will have an immediate effect."
Pei Qian smiled slightly: "It doesn't matter, just promote it hard!"
…
Noon, Binhu Community.
Qiao Liang had just finished lunch and was sitting in front of the computer. It was another day where he didn't want to work.
As a full-time UP owner, his living conditions are getting better and better, but his work efficiency has also plummeted. In the past, when he couldn't catch up on the next meal, he often made two or three videos a week. Now, he can make two or three videos in a month.
A video would be nice.
"Damn it, where did all my time go?"
While Qiao Liang complained, he habitually checked his cell phone.
