Chapter 1022 The content of the mobile phone conference
In the afternoon, Pei Qian came to Outu Technology and met Jiang Yuan who was working overtime to prepare for the press conference.
Jiang Yuan is the only one in such a large company because everyone else has already gone on holiday.
Looking at the empty workstations in the office area, Pei Qian was very satisfied with this.
During holidays, no one in Tengda Group must work overtime. Even if someone works overtime, it can only be the leader who works overtime.
What Pei Qian despises the most is the behavior of the boss who wants to work overtime and forcibly kidnaps all the employees of the company to work overtime together. Because the boss often has something to do when he works overtime, but the employees may not have something to do. The boss asks the employees to work overtime with him, just for himself
I feel uncomfortable working overtime, so I just ask my employees to support me.
Besides, what kind of money does the boss make? What kind of money do ordinary employees make?
The boss worked overtime for a month and got no overtime pay, but he earned a car; the employee worked overtime for a month and got no overtime pay, but he earned a car for the boss.
Therefore, within Tengda Group, Pei Qian is determined not to encourage this evil trend. All departments must work overtime, yes, but they must be paid overtime, and the heads of each department must work overtime by yourself, don't bring along the employees.
Pei Qian can still tolerate the current situation where only the department head works overtime, and only for two hours.
Jiang Yuan's expression looked a little anxious. When he saw Mr. Pei arriving, he quickly stood up and said hello: "Mr. Pei."
Pei Qian sat down at the conference table and said with some concern: "You look a little nervous. There's no need. Just relax. It's just a press conference. It's no big deal. It doesn't matter if you mess it up completely."
Jiang Yuan thought Pei was always joking with him, so he hurriedly said: "How can that be done! This phone is the hard work of the entire department. If I screw it up, then I will be a sinner!"
"Anyway, this is the prototype, and this is the PPT for the press conference, please take a look."
As Jiang Yuan spoke, he handed over the mobile phone and laptop placed on the table.
Pei Qian reached out and took it.
When he saw the OTTO G1 mobile phone prototype, he subconsciously took a breath.
Something's wrong!
This mobile phone is made with a high sense of technology!
When he saw the OTTO E1 mobile phone for the first time, Pei Qian did not have such a feeling of surprise, because the E1 mobile phone has a forehead and a chin. Although the appearance design is quite beautiful, it is not far behind the mobile phones on the market at that time.
It’s also too bulky because of the oversized battery, so I didn’t find it particularly impressive at first sight.
But this time the G1 phone is completely different.
Although it is still quite large, due to the use of full-screen technology, the forehead and chin are very narrow, only slightly wider than the borders on both sides, and there is no camera visible from the front, so it gives a very shocking look.
Especially this chin really shocked Pei Qian.
Because Pei Qian also knows a little about this technology, the traditional packaging solution for mobile phone screens is called COG packaging. It has a high yield rate, low cost, and is easy to mass produce. However, the disadvantage is that the chin is relatively large, so many manufacturers will choose to put the physical
The fingerprint module is placed on the chin of the phone.
The advanced packaging solution is called COF packaging, which can shrink the upper and lower borders and greatly increase the screen-to-body ratio of the mobile phone, but it still cannot achieve 100% full screen.
The technology that can really remove the chin is called COP packaging. According to reports from some digital technology media, Pineapple’s latest generation flagship mobile phone uses this technology, which can compress the four-sided borders of the phone to the extreme, with the chin as wide as the frame.
But it’s only May now. According to the regular pattern of Pineapple mobile phones releasing new phones, new phones will not be released until around October in autumn every year. In other words, this kind of COP-packaged mobile phones will still be available in the next few months.
Neither will appear.
The OTTO G1 mobile phone obviously uses the COP packaging process, but in terms of perception, its chin is not as small as the Apple X in Pei Qian’s memory, but this sensory difference should not exceed one or two millimeters, so the front
It still looks shocking.
It was originally supposed to be a very bulky phone, but because of its full-screen appearance, it gave it a very domineering feel.
The first impression this phone left on Pei Qian was very bad.
However, the two physical buttons next to them, like shoulder buttons, have a certain width and are slightly protruding. It is precisely because of the existence of these two physical buttons that the G1 phone cannot be made into a curved screen with narrowed sides.
, the feeling of holding it will be slightly worse. Although it increases the recognition, it is obviously incompatible with the current mainstream mobile phone structure.
The pop-up camera is at the upper part of the long side on the left, a very awkward position. This was decided by Pei Qian himself at the time, because it seems that there is no mobile phone with a pop-up camera placed here, which can greatly increase the chance of failure.
This made Pei Qian feel a little more at ease. Obviously, this was just as he had expected. It was an unconventional mobile phone. It used too many new technologies, so the cost must be very high. It was impossible to prepare a lot of stock.
, design concepts that are too advanced may not necessarily be accepted by mainstream consumer groups.
Pei Qian played with his phone for a while and asked, "How much will the price be?"
Jiang Yuan did not answer directly, but hesitated for a moment: "Uh...Mr. Pei, I was just about to report this to you. The cost of the mobile phone was slightly higher than expected, so..."
Pei Qian interrupted him: "Just tell me the price."
Jiang Yuan: "Based on the pricing of E1 at that time, the starting price of this phone is set at... 9899."
"Mr. Pei, we have worked very hard to reduce the starting price to less than 10,000 yuan. There are also higher storage versions priced at 9999, and special customized versions priced at 10199."
"This price is indeed a bit high, but this is also a consideration after adding Tenda's various benefits. If we only sell bare metal, our price can be reduced to less than 7,000 or even lower..."
Pei Qian couldn't help but be ecstatic and raised his hand: "No, this price is very suitable. It's not high at all. It's just right!"
As soon as he heard the price, Pei Qian knew that this phone was probably stable!
Who would spend so much money on a no-name mobile phone?
Previously, the OTTO E1 mobile phone was priced at 8,199, but that was when it included a full set of Tenda benefits.
The G1 phone also comes with a full set of benefits, but compared to the E1 phone, the price is not just a little bit higher, but a full 1,700 yuan.
Because the G1 mobile phone uses more new technologies, the cost is naturally higher.
Taking 8,000 yuan and 10,000 yuan as the base, the increase of 1,700 yuan is not much. But looking at this figure alone, 1,700 yuan can already buy some low-end mobile phones of big brands.
Moreover, the current domestic mobile phones, even Shenhua’s flagship, are far from reaching the 10,000-yuan level.
Without Tenda's various benefits, the price of the OTTO G1 phone can be reduced to more than 6,000 yuan, which is almost the same price as flagship phones from brands such as Shenhua.
But according to Outu Technology's estimates, the benefits included with the phone are actually close to 3,000 yuan, and the longer it is used, the more valuable it becomes. Therefore, with these benefits included, the price of the phone is impossible.
If it has been reduced, if it has been reduced, it means that the wool of other departments is being used to subsidize the mobile phone department, which is not good.
Pei Qian said: "There is no problem with the pricing. Don't worry. Let's talk about the press conference."
"Let me take a look at the content of the PPT first."
Pei Qian flipped through the PPT of the mobile phone conference page by page on his laptop.
To be fair, this PPT was pretty well done. Just like the press conferences of other brands of mobile phones, the various parameters and new functions of the mobile phone were introduced in detail, and a promotional video was also shot. In short, everything was smooth and there was no fault.
After quickly browsing the PPT of the press conference, Pei Qian fell into silence.
Something's wrong, something's wrong.
I almost want to buy this PPT, but what should I do?
It has to be said that the G1 mobile phone does use a lot of new technologies, so just introducing these new technologies in the PPT has taken up a lot of space. Coupled with the unique appearance of the mobile phone and the very impactful full-screen design, it is just
A general introduction is already quite attractive.
Whether a mobile phone is practical or not can only be realized by customers after using it for a period of time. However, whether the mobile phone is handsome or not, and whether there are many new technologies with gimmicks, can be seen directly at the press conference.
So this is definitely not possible, because the production volume of mobile phones is not high. If the press conference deceives some customers, and then sells out in seconds like last time, it will create a "very popular" feeling for customers, wouldn't it be very unfair?
wonderful?
Pei Qian coughed twice: "The PPT is okay, but..."
"Why didn't you continue the style of the previous PPT?"
Pei Qian felt that the previous E1 mobile phone launch conference was popular mainly because Chang You was so eloquent that he turned the conference into a stand-up comedy. The content of the conference itself was fine.
It is better to list all the shortcomings of the mobile phone, mention the advantages in one sentence, and persuade customers in advance than to talk about a lot of advantages at a press conference.
Jiang Yuan hurriedly said: "No, Mr. Pei. The content of the previous PPT was tailor-made for Mr. Chang. It requires Mr. Chang's eloquence to use it."
"My eloquence is not good, and I might get stage fright when I go on stage, so I just want to finish the entire press conference smoothly. If I try to imitate Mr. Chang, it might be very embarrassing."
Pei Qian shook his head: "There's no need to deny yourself so quickly."
“When you encounter a problem, don’t first think about whether you can do it, but first think about what you need to succeed.”
"Is it appropriate for such a mobile phone that embodies new technologies and is full of innovative spirit to be paired with a smooth and unremarkable press conference? This is not appropriate."
Jiang Yuan hesitated: "This..."
Pei Qian continued: "So, you change it as I said."
"The structure of the PPT is now basically divided into three parts. The first part is to introduce the continuous updates and iterations of the mobile operating system and AEEIS artificial intelligence this year, emphasizing that we have completed the commitments made at the previous press conference; the second part is the introduction
The new technology used in the mobile phone, the appearance and various parameters of the mobile phone; the third part is to announce the price, configuration, release date of the mobile phone, and a horizontal comparison with the E1 mobile phone and other brand flagship phones."
"But in my opinion, a lot of the information in it is invalid and it's just a waste of everyone's time."
"Well, the self-bragging in the first part is no longer necessary. We have been updating the otto os system. Old users all know it, and this is what we should do. There is no need to brag;"
"The second part talks about the appearance and parameters of the mobile phone. This part cannot be deleted, but the length is too long. In my opinion, the appearance and parameters of the mobile phone can be described in a one-page PPT;"
"Although we have used some new technologies, these new technologies are also full of various flaws. How can we cover this part in one sentence? It must be written in very detail. The more detailed the better, and we cannot mislead our consumers;
"
"The third part is also a bit delayed. I think the horizontal comparison can be removed. We can just do our best. Why should we try to outdo other mobile phone manufacturers? This kind of horizontal comparison table is nothing more than to use our strengths to attack the enemy.
It’s short and not interesting, just announcing the price and release date is enough.”
"Well, that's pretty much it."
Jiangyuan people are a little dizzy.
Mr. Pei's chopping left and right, the content of the entire press conference was almost cut in half!
And the most important thing is that the parts that are said to be good about mobile phones are all cut off. Instead, the parts that introduce the shortcomings of new mobile phone technologies need to be highlighted and emphasized repeatedly.
What kind of trick is this?
In the past, all the advantages of mobile phones were condensed into one page, creating the famous scene of Mr. Chang "reciting all the words correctly in one breath". However, the problem is that Jiang Yuan knew very well that he did not have the kind of talkativeness that Mr. Chang had, and this scene was basically repeated.