Pei Qian's brain was working quickly, and the professional knowledge about game design he had learned before came in handy at this time.
The secret to making money with krypton gold games is to first use the game itself to lure players in for free, so that players can form a stickiness to the game, and then slowly use some means to force them to make money, and let the rich earn money.
, those who have no money support themselves, and eventually turn the game into a cash cow.
All gold-based games basically cannot escape from this core: if players want to obtain a complete and optimal gaming experience, they must either spend time, money, or both.
Therefore, for krypton gold games, all players cannot be generally classified into the same type.
There are ways to play with krypton gold, and there are ways to play without krypton gold. Those tycoons who spend tens of thousands to break through the ceiling of the game, and those middle-level players who are budget-conscious and only charge tens or hundreds of dollars.
As well as those pure free players who will never recharge a penny no matter how you tempt me, they are never the same gaming group.
Therefore, for game manufacturers, they have to be regarded as three types of people and formulate different strategies respectively.
The secret to making money in a gold-based game is to let free players run with them relatively comfortably, induce middle-level players to spend as much money as possible, and give wealthy players a sense of accomplishment.
There are many time-consuming gameplays in the game. To a certain extent, free players can get some tokens and even get relatively generous rewards as long as they spend enough time, allowing them to play without paying.
He can persevere with his strong liver.
Of course, things bought by free players will never be as good as those bought by local tycoons, otherwise the game will become the domain of the studio.
If these free players can achieve results, they will feel that the game is more conscientious, and then they will keep playing. Whether they make friends with the rich in the game or are beaten by the rich as sandbags, in short, they have become rich players.
gaming experience.
As for middle-level players, game companies know that these people have money and water, but they don’t have much money and their consumption is relatively rational. These people often combine liver and krypton. Some gameplay methods are more cost-effective for liver and krypton.
If it’s more cost-effective, go for krypton.
Therefore, game companies will regularly conduct discounts and promotions, and provide gift packages with discounts or draws for good things that wealthy people originally bought at original prices, just to encourage these middle-level players to continue to consume.
Although they are middle-level players, each person spends dozens or hundreds of yuan more per month, which is a revenue that cannot be ignored for the game company.
Finally, there are the local tycoon players. Although this group of people account for less than 1% of the player base, they account for the majority of the revenue of game companies. Serving the local tycoon players well is the mission of most game companies.
If you want to satisfy wealthy players, the depth of the game's krypton gold must be deep enough. If the wealthy players spend tens of thousands of dollars, they will soon lose interest.
Game companies will continue to introduce better characters, weapons and equipment, and continue to upgrade the products purchased with money.
The eliminated equipment can be sold to mid-level players at a discount.
If the wealthy want to remain the strongest, they must continue to spend money.
Fortunately, the tycoons are very rich, and they often have enough money. Those tycoons who are willing to spend tens of thousands of dollars on games probably don’t mind spending tens of thousands more.
As a result, the entire game forms a perfect closed loop. Free players, mid-level players, and rich players all have their own ways of playing, and they all get their own fun from the game.
Game developers can continue to take money from everyone, and everyone is happy.
Those krypton gold games that make money and make money are basically the same routine.
If you want to make less money, you have to break out of this routine.
Of course, "Ghost General" can be regarded as breaking out of this routine, but it is a bit overcorrected and embarks on another evil path.
"Ghost General" only has a threshold consumption and a lifetime card to purchase the game, which is actually equivalent to turning a gold-drawing mobile game into a buyout system.
The buyout system itself is nothing unusual, but it seems to be very unique among all the competitive mobile games, so it stands out.
The reason is that "Ghost General" actually does not differentiate between these three different types of players very well, and instead proposes a solution that is particularly friendly to most player groups. It is really cost-effective, so it was reached.
The effect of "small profits but quick turnover".
Of course, the key still lies in the limitations of the system.
Pei Qian cannot directly set the game as "completely free", but must make it theoretically profitable. Therefore, if there are no in-app purchases, the buyout threshold must be set higher; if you want to have no threshold and enter for free,
The pit for in-app purchases has to be a little deeper.
This undoubtedly greatly increases the difficulty of losing money.
Pei Qian felt that in order to avoid the tragedy of "Ghost General" from happening again, two points must be paid attention to this time.
First of all, there cannot be a buyout threshold. If it is said to be free, it must really be free, and ordinary players must be able to play all the content without spending a penny. In this way, all those who can get it for free will do it for free, and there will be no "small profits but too much"
"Sell" is a thing.
Secondly, while the in-app purchase pit is relatively deep, players’ desire to consume must be discouraged as much as possible.
The reason why other games like to do lotteries so much is that they actually use the randomness of the lotteries to deceive players, making them pay far more than their actual value for some rare heroes and rare props.
If you want to curb players' desire to consume, the lottery system also needs to be made.
Pei Qian quickly came up with an idea and said to Chang You: "The in-app purchase of "Fitness Battle" is both a shopping mall and a lottery."
"All products are clearly priced in the mall. At the same time, the corresponding probability is determined according to the rarity in the lottery system, allowing players to choose freely."
"The price/performance ratio of the lottery is about 0.8, which means that players who spend 100 yuan on the lottery can only get something worth about 80 yuan on average."
"Of course, for some European emperors, this is definitely not in line with this expectation."
"When players recharge to obtain tokens in the lottery, the background will record the amount of each recharge of the player, the results of the lottery, and the total value of these prizes. Every day from 0:00 to 24:00 is a cycle. If the player is interested in the lottery within this cycle,
If you are not satisfied with the result, you can apply for a refund directly through the refund button, and the system will automatically deduct the prizes and refund the money, but the price is that players will not be able to make any more recharges in the next three days."
“In addition, all props in the game can be obtained with game tokens.”
"The way to obtain game tokens is to do fitness exercises every day. The number of calories you consume is the number of tokens you get. The more calories you consume every day, the more tokens you get."
"These tokens can be exchanged for all props in the game, but they cannot be used for draws."
Pei Qian's design is all to suppress the players' desire to consume as much as possible.
According to the requirements of the system, the consumption pattern of the game must match the investment in the game. To put it simply, Pei Qian cannot directly define the game as completely free. There must be moderate in-app purchases. If there are no in-app purchases, then it must be
A relatively high buyout price.
Pei Qian had already tasted the bitter consequences of buying out fees in games with krypton gold during the "Ghost General" period.
Therefore, Pei Qian wants to have enough dissuasion for players on the premise that the pool of in-app purchase fees is deep enough!
Relatively speaking, the mall is definitely more cost-effective than the lottery.
The reason why many krypton gold games put all rare characters and props into the lottery is because the lottery is a bottomless pit. When the probability of shipment is relatively low, the value paid by the rich to obtain a specific character has actually far exceeded
its actual value.
Of course, many game companies will make the lottery look worthwhile. If the actual value of the props drawn in the lottery is higher than purchased directly, the problem is that the lottery will attach a lot of junk props that are actually useless, so the players still suffer.
Pei Qian's trick is to add a lottery system to increase the theoretical consumption limit of the game, so that the game can be made free. However, this lottery system is completely different from the lottery systems of other games, and it is an absolutely uneconomical lottery system.
The price-performance ratio of this lottery system is very low, and the players will be informed of the drawn props and their values. The key is that if the players are not satisfied, they can also regret it, get a refund, and give the players a cooling-off period. After three days,
No more recharge is allowed within the period.
In this way, no one is interested in drawing prizes, and the rich will only spend a few hundred yuan to buy items that they are interested in; even if middle-level players spend money to draw prizes, they will not regret it until they are satisfied with the draw, and they will not regret it if they are not satisfied.
Refunds can be made at any time, so you don’t have to spend much money; not to mention free players, they will definitely be more active and consume calories to buy props, and they will never spend a cent.
All three player groups won’t spend a lot of money, how perfect!
Pei Qian even admired himself a little, it was such a genius plan!
Chang You nodded frequently while taking notes carefully.
He doesn't particularly understand the ins and outs of krypton gold games, but seeing how Mr. Pei is strategizing and has everything under control, it's obvious that he still has to trust Mr. Pei unconditionally.
Anyway, no matter how complicated the system is designed by Mr. Pei, it will definitely succeed, as long as you shout 666 from the side!
After deciding on the charging model of the game, Pei Qian looked at Meng Chang, who was still exercising: "How about the publicity plan? Do you have any ideas?"
Meng Chang got off the smart fitness clothes drying rack, and there were beads of sweat on his forehead: "I have some clues!"
He didn't dare to say that he didn't have any clues. What if after telling him, Mr. Pei asked him to continue practicing?
I feel that Mr. Pei is capable of such "torture to extract confessions".
"Okay, let's get here today and call it a day!" Pei Qian was satisfied and left with Meng Chang.