Chapter 1029 Smart Fitness Clothes Rack Promotion Plan
Back at the company, Meng Chang sat down at his work station, took a sip of water, and after taking a rest, he began to think about the promotion plan of the "Smart Fitness Clothes Rack".
This month, Tenda has two relatively new products, one is the G1 mobile phone, and the other is this smart fitness clothes drying rack, and the promotion plan for the former has been cancelled.
In other words, if Meng Chang does nothing this month, he will still get a basic salary; if he makes a publicity plan for a smart fitness clothes drying rack, he will get a basic salary in the worst case scenario.
In this case, Meng Chang has no pressure anymore, because even if he fails, he has nothing to lose.
"But having said that, this product is really good. It looks like I have a good chance this time!"
After seeing the actual smart fitness clothes drying rack and experiencing it personally, Meng Chang suddenly felt that this publicity plan was very promising.
Because this product is indeed not a serious product.
As an entrepreneur, Meng Chang is obviously well versed in the work process of a product manager. For such a product, he must first determine the target group it targets and determine its unique advantages compared with competing products.
characteristics and formulate corresponding publicity plans.
Of course, for Meng Chang, in order for the publicity plan to achieve the best effect, the advantages of the product should be avoided as much as possible, and instead, the disadvantages of the product should be hinted at.
Meng Chang created a new document and started analyzing it.
"What is the biggest advantage of this product?"
"First of all, it can be linked to the game and can develop the characters in the game through fitness training. Moreover, it also has a built-in artificial intelligence module that can carry out some simple communication."
"These are all advantages compared to traditional fitness equipment, so they must not be mentioned a word in the promotion."
“Secondly, its training programs are relatively comprehensive and can basically train the core muscles of the whole body. There are also games as teaching methods. It is very easy to get started. It has door-to-door delivery, assembly and even moving, and it also has very complete after-sales services.
"
"Well, these are also its unique advantages, so they must not be mentioned a word in the promotion."
"Finally, it has another advantage that is not an advantage, that is, it also has the function of drying clothes."
"When this fitness equipment is not in use, there are many places above it that can be used to hang clothes. Although it takes up a space, if you use it to dry clothes, this space can still be used."
"Although other fitness equipment can also be used to hang clothes and dry bed sheets, it is inconvenient to use. There is no specially designed place for hanging clothes on the equipment."
"Well, so I should start from this point and promote it in the promotional video!"
Meng Chang quickly found an excellent promotional direction: ignore the two biggest advantages of the smart fitness clothes drying rack, never mention them in the promotional video, and devote all the space to the most nonsensical and marginalized aspects of this device.
Functionally.
"The next step is the style of the promotional video."
"If you want to emphasize the product's function of 'drying clothes', no matter whether the style is serious or humorous, it will eventually become a nonsensical and funny style."
"But as long as everyone laughs after reading it and doesn't have the urge to buy, then it's fine."
"We need to find a star for this promotional video."
"Hmm...who are you looking for?"
Meng Chang fell into deep thought.
If you follow the normal thinking, you must find a popular young actor, regardless of gender, who must have a good figure.
When it comes to fitness equipment, you need someone with a good figure to be the spokesperson to be convincing. Just like looking for a spokesperson for a shampoo advertisement, no one is looking for a bald celebrity, right?
But Meng Chang doesn't want to engage in positive publicity, he wants to make this thing unsellable as much as possible.
Therefore, Meng Chang immediately decided to find a star with a bad figure!
But if you think about it carefully, this kind of star is really hard to find.
Because most celebrities attach great importance to body management, if you want to find a star with a bloated figure, you have to look for the kind of "golden actor" or "special actor", and the number of such actors is relatively rare.
What's more, those who get into the film industry without relying on their looks or figure are often truly capable actors with extremely good acting skills, so there is a certain danger in finding endorsements.
It would be better to find a supporting character who is bloated and not very popular.
Meng Chang thought about it for a long time, and suddenly his eyes lit up and he thought of a candidate.
Lin Jiaqiang!
This name is very unfamiliar to many people, but as long as it is mentioned, everyone will know: he is one of Zhang Zuting's best friends.
As a has-been actor, when he was making movies, Zhang Zuting had several good brothers who played supporting roles, such as Ah Kin, Ah Xiong, and Jia Qiang, all of whom were Zhang Zuting's good friends.
After these people gradually became popular, except for Zhang Zuting, who could still get some movies with his handsome image as a middle-aged uncle, the other supporting roles have been miserable, and some have even been reduced to performing during the opening of real estate projects.
Among them, Lin Jiaqiang was the most miserable one. Because he couldn't get any roles, he got into a contract dispute with the agency. As a result, he was living in embarrassment and could only rely on support from Zhang Zuting and other friends.
Mr. Pei asked them to shoot a set of commercials for "The Power of War Song". "I'm a fried pig's trotters. Come and bite me if you're a brother." It became a famous saying on the Internet at the time. Later, these buddies also filmed it.
The advertisement was nicknamed by netizens as the "Five Tiger Generals of "Battle Song"".
It is said that the price offered by Mr. Pei at that time should be quite high, and it should be able to greatly improve the living conditions of these people.
The more Meng Chang thought about it, the more he felt that this guy was very reliable.
Because Lin Jiaqiang is a fat man who weighs more than 200 kilograms and is panting even when walking, so asking him to shoot this fitness equipment advertisement perfectly meets Meng Chang's requirements!
Thinking of this, Meng Chang immediately arranged for his men to contact him.
Tengda has no shortage of publicity funds, and Lin Jiaqiang is short of money. Coupled with Zhang Zuting's connections, he will definitely be able to invite him.
After finalizing the candidate for the starring role in the promotional video, Meng Chang suddenly had a flood of thoughts, and the general outline of the entire promotional video emerged in his mind.
He immediately tapped the keyboard quickly and wrote it in the document.
…
At the beginning of the video, there is a narration.
"Strong chest muscles."
"Strong lats."
"Eight pack abs clearly visible."
"Powerful biceps."
"They symbolize strong male hormones and are the dream that every man pursues!"
At the same time, Lin Jiaqiang appeared in the camera, following the narration, showing off the fat on his chest, back, abdomen and arms.
Of course, he will wear a loose sports vest to prevent this advertisement from being too eye-catching.
"But most people don't have well-developed muscles, they just have fat that they can't get rid of no matter what."
After Lin Jiaqiang posed a few times, he stopped helplessly and pinched the flesh on his belly.
"Is there a kind of fitness equipment that allows you to build these handsome muscles that no amount of money can buy at home without leaving home?"
"Of course!"
A fully automatic fitness clothes drying rack appeared on the screen, and Lin Jiaqiang looked at it with a very happy and expectant expression.
"The smart fitness clothes drying rack supports up to 350 pounds of counterweight - a weight you will never use. Because you may find that you actually hate working out after trying it once or twice."
When the camera turned, Lin Jiaqiang was exercising on a smart fitness clothes drying rack, but he soon lost interest and stood up from it with his tongue sticking out.
"But if you think it's going to eat dust, you're wrong."
"This latest device not only allows you to exercise at home, but also gives you what you really want - a place to dry your clothes!"
When the camera turned, Lin Jiaqiang held a pile of freshly washed clothes, placed them on the seat of the smart fitness clothes drying rack, then picked up the clothes hangers and dried them one by one on the crossbar above the smart fitness clothes drying rack.
"The smart fitness clothes drying rack is tailor-made for the clothes drying needs of urban white-collar workers. It can dry up to ten pieces of clothes at the same time. It is also equipped with an automatic blowing function to speed up the drying of clothes!"
The smart fitness clothes drying rack was already full of clothes, and the ribbons at the air outlets were floating. The clothes were all bathed in the breeze. Lin Jiaqiang felt the breeze and showed a satisfied smile.
"Moreover, you don't have to worry about it taking up too much space. Its seat has a very user-friendly folding design. As long as it is folded, you can get an exclusive space for drying clothes."
"There is also a cup holder on it that can hold beer or red wine. The hidden design allows you to use it to have a few drinks occasionally. Of course, you can also use it to hold water bottles or energy drinks when recovering from training.
, even though I know that scene will never happen."
Lin Jiaqiang took out a can of beer from the smart fitness clothes drying rack, took a few sips and gave a thumbs up.
"For every customer who orders, we will also give away a set of sportswear for free. It is very comfortable and can be worn as pajamas."
"Such a feature-rich smart fitness clothes drying rack, what are you waiting for? Order it now!"
…
After writing the general outline of the promotional video, Meng Chang watched it again and nodded with great satisfaction.
Well, very good!
If this ad is aired, no one will buy it, right?
This advertisement first uses the image of Lin Jiaqiang to give the audience a very bad psychological suggestion, and then nakedly reveals the fact that "even if you buy home fitness equipment, it can dry clothes smartly, and you will never use it."
.
In short, it completely runs counter to the purchasing desire of target users!
Not only that, this advertisement does not reflect the game "Fitness Battle" that is paired with the smart fitness clothes drying rack at all, nor does it mention the smart system on it. It is even more vague about its fitness functions and mentions them in one sentence.
The more Meng Chang thought about it, the more perfect he felt.
As long as this promotional video is shot and released, coupled with the inherently ridiculous product positioning of the smart fitness clothes drying rack, customers will definitely laugh it off, right?
Of course, some people will definitely buy it out of curiosity, but firstly, it is very expensive, and secondly, it takes up a lot of space, so not many people will buy it.
As long as the publicity doesn't have the desired effect and the smart fitness clothes drying racks don't sell many, won't the commission be stable?
The more Meng Chang thought about it, the more optimistic he became, and suddenly his passion for work burst out again!