Chapter 1032 The Signal of Declaring War on Price War
Not long after sending Meng Chang away, Pei Qian received a phone call.
It was a call from Changyou.
"Mr. Pei, uh... we encountered a little problem."
"I have already given feedback on your request for the "Fitness Battle" mall and lottery system, but the reply from the development team is that these functions can be done, but there are some slight changes compared to the original design.
.”
"So the game may have to be delayed for a few days. After all, the functions need to be tested repeatedly to avoid some vicious bugs when the game is launched."
"But in this way, the time when the game is launched does not coincide with the time of the press conference. Originally, the game launch and the press conference were both scheduled for this Sunday. They both appeared at the same time. Now the game is launched later than the press conference.
It’s been several days.”
"Now there are two ways: either postpone the press conference together with the game and wait until the game is completed; or just mention it at the press conference and say that the game will be launched in a short time in the future, and talk about it awkwardly.
"
Pei Qian was silent for a moment and asked: "Isn't there a third way? For example... don't mention the game at all at the press conference?"
Chang You was stunned for a moment: "Ah?"
This was something he didn't expect at all.
"Fitness Battle" is a game tailor-made with a smart fitness clothes drying rack. It can also be said to be the biggest advantage compared to other fitness equipment. Even Changyou's original PPT has about one-third of the space devoted to introduction.
of this game.
With this game, many people have reasons to buy a smart fitness clothes drying rack. If this game is not mentioned, everyone may think that the smart fitness clothes drying rack is a comedian product.
Chang You confirmed again: "Mr. Pei, are you sure you won't mention the game at all?"
Pei Qian said seriously: "Of course!"
"The press conference cannot be postponed. All preliminary work has been prepared, and invitations to various technology media have been sent out. It is definitely inappropriate to delay the press conference because it shows that we are not keeping our promises."
"But since the game has not been completely completed, and there is still the possibility of modification, it is better not to talk too much. If the finished product does not meet everyone's expectations, then customers will be disappointed!"
"Our operating style at Tengda has always been based on integrity. We do not say uncertain words or fight uncertain battles."
"So don't mention this matter at the press conference. There will always be a chance to let customers know later!"
Pei Qian tried to fool him, but it had no effect.
It’s not very convincing!
Chang You hesitated for a moment and said: "Uh... Mr. Pei, in fact, consumers are not that fragile. Moreover, the overall framework of our game has been determined, and it is unlikely that big changes will occur..."
"Of course, if Mr. Pei thinks it's more appropriate not to mention the game at the press conference, then don't mention it."
Pei Qian: "Don't mention it."
Chang You nodded: "Okay, Mr. Pei, then I will do as you say."
After hanging up the phone, a smile appeared on Pei Qian's face again.
The good news comes one after another!
If there is no mention of games at the press conference of the smart fitness clothes drying rack, then this fitness equipment will have very little appeal to ordinary consumers.
After the press conference, the popularity of smart fitness clothes drying racks has subsided, and most people will not remember such a fitness equipment. Even if the news of "Fitness Fight" breaks out again, the influence will be greatly reduced.
Of course, it is impossible to say that no one will buy it. There are always a few curious mice, but the popularity of something like this can be reduced a little!
Pei Qian was very happy and couldn't help but think of the wonderful scene when the smart fitness clothes drying rack couldn't be sold and all the supplies were piled up in the warehouse...
…
…
Thursday, May 10th.
Magic City, Longyu Group.
Eric had just finished answering a phone call. He seemed to have had a rather heated argument with the person on the phone about certain issues, but in the end he seemed to be unable to convince the other person. He nodded reluctantly and agreed to the other person's proposal.
Zhao Xuming was also nearby. Although his English level was not bad, Eric spoke too fast, and Zhao Xuming couldn't hear what was being said on the other end of the phone, so he couldn't understand the call just based on these few words.
I can only get a vague idea of the entire content: it seems to be related to the ioi mobile game version.
This made Zhao Xuming feel a little worried.
Because according to Eric's arrangement, Longyu Group and Zhidou Company will jointly hold a press conference today.
At this press conference, both parties will jointly announce a series of measures regarding ioi’s national server, including the news about the launch of ioi’s mobile game. In order to take care of the new hero Yunxiao Xianglong for the domestic market, ioi will release a full set of national servers for the domestic market.
Wind skin, there are also a series of subsidies and money-burning policies, etc.
It can be said that today's press conference is the beginning of a formal large-scale declaration of war between Longyu Group and Zhidou Group against Tenda Group.
Eric has actually been planning for this day for a long time.
Since the day Eric was dismissed, he has been carefully preparing today's plan, hoping to defeat President Pei in one fell swoop by burning money.
After Eric returned to take charge of the ioi national server, he was also making early preparations while patiently observing the opportunity.
Now the time has finally arrived.
Eric has been carefully observing Tengda's various industries and believes that now is an excellent time.
A huge amount of money was invested in the movie and game "Mission and Choice". Although it is a success in terms of reputation, it will take a long time to get the money back;
The initial sales of the G1 mobile phone are good, and there will definitely be a large number of stocks in the future, which will tie up a lot of funds;
According to rumors, Outu Technology has also released a new technology product. According to Mr. Pei’s character, this product will definitely be stocked in large quantities.
This all means that Tenda’s already somewhat tight capital chain is facing greater pressure.
For a money-burning war at this juncture, Mr. Pei probably doesn't have much money at hand, which is very beneficial to Eric!
Although money-burning wars can be carried out secretly, in order to achieve the best effect, a press conference must be held and "announced to the world" as high-profile as possible.
Because only when the news is publicized, most players will know the news, and new blood will be attracted to the game.
This move will attract Tenda's attention and even allow Tenda to quickly counterattack, but this is exactly the effect Eric hopes to achieve.
Because the outcome of the money-burning battle has nothing to do with the speed of reaction, it is only related to the number of bullets in the hand. And the bullets actually depend on whose capital flow is healthier and whose family fortune is stronger.
Tengda paid attention early and spent money early to fight. Although it was easy to withstand the pressure from the leading company in the early stage, its stamina was bound to be insufficient.
Therefore, today's press conference has been carefully prepared for a long time, and its influence will directly determine whether the start of this money-burning war will go smoothly.
Seeing that Eric had hung up the phone, Zhao Xuming asked tentatively: "Is there anything new? It won't affect today's press conference, right?"
Eric shook his head slightly: "There is a little problem with the mobile game, but it should not affect today's press conference."
"Previously, mobile games were made into client games and mobile games were not interoperable. After I protested to the senior management, this approach has been rejected."
"But just now the person in charge of the mobile game project called and said that although the mobile game is now designed as a client game and mobile game data interoperability, some charging points that are different from the client game have been added to the mobile game."
"For example, mobile games have individual exclusive skins, exclusive gift packs, special icons and emoticons, etc."
Zhao Xuming was stunned for a moment: "This... seems inappropriate, doesn't it? Since we want to communicate data, we should do it more simply. Wouldn't it be better to make it exactly the same? So as not to follow the facts."
Eric shook his head helplessly: "That's right."
"But mobile game projects also have profit pressure. If the content of mobile games and client games are exactly the same, then the revenue capability of mobile games will be too weak."
"Mobile game development also has a dedicated project team for maintenance and development. With so much investment, the senior management must also consider the input-output ratio. Data interoperability has already made a lot of concessions in terms of interests. If you don't want to find other ways, go back
Blood, the mobile game project side will never agree."
"But the person in charge over there also gave a compromise solution."
"Although the mobile game has some exclusive skins, gift packs and other consumption points, we will give players some tokens when it is launched, so that they can use these tokens to obtain most of the exclusive skins and gift packs for free."
"After the player base of the mobile game stabilizes, we will slowly release new exclusive skins and gift packs, and slowly restore our blood."
"This can be regarded as a compromise that is barely acceptable."
Zhao Xuming nodded slightly: "Well...that's all we can do."
Obviously, as the person in charge of the ioi national server, Eric has a certain say in the senior management of Zhidou Company, but his say is not big enough to speak for sure.
The person responsible for developing the ioi mobile game is another project team of Zhitou Company. Eric hopes that the ioi mobile game and the client game will have complete data interoperability without making a penny more. However, some senior leaders of Zhitou Company do not agree with this idea and think that it is difficult to
Why can't you make money if you work hard to make a mobile game?
The result of the game between several factions is that each of them takes a step back: the mobile game makes some exclusive gift packages to make money, but it should be a little more subtle. Give some more tokens in the early stage, pretending that these exclusive contents can be obtained for free.
After a period of time, you can slowly sell exclusive content to replenish your blood.
This will be easier for players to accept emotionally, and the ioi mobile game project team can also make more money.
Although Eric is still slightly dissatisfied with this approach, he is also a smart man and knows that it is unrealistic to let ioi mobile games completely follow his own will, so he wisely no longer insists on it.
Zhao Xuming suddenly thought of a question and said: "Then... what about the press conference in the afternoon?"
“There was content related to mobile games in the press conference. Our slogan is ‘data interoperability between mobile games and PC games, and the content is completely consistent’. In this situation, I’m afraid it can’t be considered ‘completely consistent’, right?”
After thinking for a moment, Eric said: "You don't need to say it so clearly, just introduce it vaguely."
"If we tell the truth at the press conference and tell the truth about the exclusive gift package for mobile games, it may put us in a disadvantageous position in terms of public opinion from the beginning."
"We hinted at the press conference that the game is still under development, which does not mean the final effect. We will give out more tokens after the game is released. Most players will not hold on to this."
Zhao Xuming nodded: "That's right. As long as you send enough tokens, the players will definitely lose their memory collectively and pretend that nothing happened."
"It shouldn't be a big problem."
Eric stood up: "Okay, this matter is settled. There will be a press conference in the afternoon. Take the time to prepare. We are going to declare war on Tenda!"