Early the next morning, after having breakfast, Pei Qian went directly to the company.
Today is Friday, and tomorrow is a day off, so money-burning matters must be arranged as soon as possible.
After watching the press conference held by Zhidou Company and Longyu Group yesterday, Pei Qian only spent half an hour to come up with a counterattack plan.
Anyway, as long as it involves spending money, Pei Qian is more proactive than anyone else. His original procrastination immediately disappeared and was replaced by extremely high action efficiency!
Because this plan involved many departments, Pei Qian directly called Assistant Xin.
"This is the rough planning plan for the '515 Game Festival'. You can take a look at it, refine it a little, and then arrange for relevant departments to handle it."
Pei Qian directly handed a document into Assistant Xin's hands.
Assistant Xin reached out to take it and browsed it quickly.
Her usually calm expression also showed a slight fluctuation.
Assistant Xin asked: "Mr. Pei, is this a measure to deal with Longyu Group's price war?"
Pei Qian nodded: "Well, that's understandable."
Assistant Xin hesitated for a moment and then said: "Mr. Pei, I think it is necessary to remind you that if we follow this plan, there will be certain risks in our capital chain."
"My idea is that this series of activities can be done, but it is better to match it with some revenue activities, which is safer."
"Of course, how to do it depends on your arrangements."
Assistant Xin would not express an opinion in most situations, but this time the plan really made her feel a little inappropriate, so she couldn't help but give a few very restrained reminders.
The plan given by Mr. Pei can be seen as a variant of the previous "1024 Digital Festival", but the focus is different.
The previous 1024 Digital Festival can be summed up in three words, which is "big rewards". It subsidizes customers in various industries, burns money to gain popularity, and enhances brand awareness.
However, the 1024 Digital Festival mainly focuses on the physical industry, such as: discounts on Moyu takeout dishes and no delivery fees; express delivery fees can be reduced by using Headwind Logistics, and the commission for pickups from other express companies is cancelled; ROF installed machines are delivered to your door for free
Service and installation fees can also be randomly upgraded...
The 1024 Digital Festival every year thereafter basically followed this plan, but added some new content. For example, after the OTTOE1 mobile phone was launched, there was also a subsidized phone purchase activity during the 1024 Digital Festival.
Because the official promised that the price of the E1 phone would not be reduced, I still bought it at the original price, but received some gifts after buying it.
For another example, after having managed gyms and sloth apartment businesses, customers can also get certain discounts when spending money in these industries during the 1024 Digital Festival.
But even if this 1024 Digital Festival has undergone some changes, its main focus is still on physical stores and digital products.
This time, the "515 Game Festival" proposed by Mr. Pei has shifted the focus of preferential activities to games and game-related industries.
The specific regulations are as follows.
The 515 Game Festival lasts for one week, from May 15th to May 22nd.
During this period, anyone who plays with friends in online games such as "Sea Fortress" and GOG can get a gift pack every day and randomly obtain props in the game, including epic weapons, rare skins and other props.
During this period, anyone who purchases stand-alone games such as "Return to the Shore", "Struggle", "Mission and Decision", etc., will have a certain chance of receiving a free order.
If you accumulate online time in any Tengda game for one hour every day, you can get a random red envelope cashback, with a minimum of 0.1 yuan and a maximum of 888 yuan, and it is not given in tokens, but directly in cash!
Watch GPL matches on Tuwei Live, and you can receive rewards from the website. These gifts are all paid gifts. After rewarding the anchor, the anchor can receive real money.
Watching the GPL game live, you also have a chance to win prizes, which may be free tickets on the spot, or you may receive rare skins or limited edition figures, etc.
Another very important point is that G1 mobile phones and smart fitness clothes drying racks are also required to be stocked in large quantities.
There are also some miscellaneous detailed regulations, but these are the main ones.
For Assistant Xin, she could see that these regulations were obviously to deal with the price war between Zhidou Company and Longyu Group.
At yesterday's press conference, Zhidou Company and Longyu Group came fiercely, and Mr. Pei responded quickly. This is normal behavior.
But there are two very obvious problems in Mr. Pei's series of measures.
The first problem is that almost all activities are without any threshold, and these activities are not discounts, but free.
There is a big difference between discounts and freebies!
Take games as an example, whether it is the game itself or the skins and props in the game, if there is a discount, even a 10% discount, the game company will still make money.
After all, after the game is developed, there is no cost problem no matter how many copies it sells. It is nothing more than copying and pasting the same code countless times.
Therefore, most game manufacturers often offer discounts, and no matter how deep the discount is, they can still make money.
It is even possible that because the discount is relatively strong, it attracts more players and makes more money than the original price.
But Mr. Pei’s behavior is not a discount at all, but a free gift!
There is no discount or promotion at all. Instead, you will receive gifts upon logging in, or even cash directly!
Although giving free props seems to have no cost, if the player who originally planned to buy a certain prop happens to be given this prop, it means that he will not spend the money anymore, which is still an overdraft for the game company.
future income.
In short, they are all burning money to buy popularity. This kind of behavior basically cannot be recovered, and the popularity generated may not be converted into income in the short term. It even makes many people feel so good about having sex for nothing, and they cancel their consumption.
desire.
Second question, why did Mr. Pei specifically emphasize that G1 mobile phones and smart fitness clothes drying racks should be stocked? What does this have to do with the "515 Game Festival" activities?
In the final analysis, these two problems are actually the same problem, which is a lot of pressure on money!
Assistant Xin is very aware of the company's current financial situation. Although Tengda Group has always been rich, it has recently invested a large amount of money in "Mission and Decision" and has not been able to get the money back for the time being. Then Chi Xing Studio invested again.
With a large sum of money, coupled with the miscellaneous expenses of the artificial intelligence laboratory and other projects, the company's available funds are actually not as abundant as before.
The subsidies for this "515 Game Festival" are all real money. It's hard to afford. I'm afraid it will be in hundreds of millions. If you add in the stocking of mobile phones and smart fitness clothes drying racks, the amount of funds required will be even greater.
Horrible.
Although Tengda's various industries are still making a steady stream of money so far, this behavior is like dancing on the tip of a knife. It is easy for a sum of funds to not be turned over quickly, and problems will arise.
What's more, if Zhidou Company and Longyu Group hold another press conference, which will cost more money, will Tenda follow it or not?
Although this risk can be solved, the bottom line is: it is not necessary.
It’s all about burning money anyway. Why take risks when you can burn money safely?
So Assistant Xin couldn't help but mention that he hoped it could be done in conjunction with operational activities, and blood transfusion would be done while recovering blood, which would be safer.
Pei Qian smiled slightly: "With operational activities? Of course not!"
"What is 'festival'? The meaning of festival is to celebrate and be happy. We carry out many marketing activities, but are they celebrating the festival for customers, or are they taking money from customers' pockets in disguise?"
"Normally we can offer discounts, but during the '515 Game Festival' and '1024 Digital Festival', what we have to do is completely subsidize, give back to customers, and pay out of our own pockets so that customers can get 100% real benefits!"
"If we conduct operational activities covertly and subsidize while making money, it will violate the original intention of this festival. This so-called 'festival' will not be highly recognized by customers. In the end, it will just become the same as other ordinary merchants."
There are some 'big promotions' that no one will remember."
"Isn't that the act of picking up sesame seeds and throwing away watermelons?"
"As for the funding issue, there is no need to worry at all."
"Tengda's various industries are still making money continuously. Even if there are some financial problems, there are ways to solve them. For example... wouldn't it be enough to sell a building or something like that?"
Pei Qian's wishful thinking has long been realized.
Of course he knows that this combination of punches will put a lot of pressure on Tengda's funds, but the problem is that if Tengda's funds are not under pressure, then he will be under a lot of pressure when settling the account!
When other people calculate these problems, they will subconsciously give a little more lead time.
For example, if a company has 100 million in its account, it can only spend 60 million at most and leave at least 40 million for emergencies.
What if something happens and you need money urgently?
But when Pei Qian thinks about the problem, he always thinks too much.
If the company has 100 million in its account, it must spend 130 million.
Because facts have proven that Tengda Group has an inexplicable ability to make money. This 100 million has just been spent, and maybe Tengda Group has already earned another 50 million!
Therefore, Pei Qian gave enough advance this time.
As for the risk, it is nothing more than insufficient funds, and some activities are stuck in the middle and cannot be carried forward.
But this risk is nothing to Pei Qian, because he bought several buildings before to build a sloth apartment, and the value of these buildings has increased.
According to the rules of the system, fixed assets are equivalent to a large reservoir. When Pei Qian has too much system funds, he can quickly consume them by buying a building; when Pei Qian has insufficient system funds,
These buildings can be sold and converted into funds again.
The only problem is that if too many properties are purchased, the proportion of system funds accounted for by fixed assets may be too high, and the personal property converted from loss will shrink.
Selling one or two buildings can also reduce this risk, so why not?
What's more, Pei Qian still has a backup plan, which is the mysterious reward of this cycle of the system: consuming personal property can increase the profit margin of a certain industry, the ratio is 1:100, and the maximum consumption of personal property is 100,000.
In other words, if he runs out of money, Pei Qian will grit his teeth and spend 100,000 yuan, and then instantly increase the profit quota of 10 million yuan for a certain industry, giving it all away for free.
This ten million is a pure profit transfer without any reason. Even if it is directly giving free cash to customers, the system will not stop it.
Currently, Pei Qian has not used this rule.
Because that’s only 100,000 yuan. If you can spend all the system funds without using this rule, why pay out of your own pocket?
The current money-burning policies are within the scope allowed by the system. Because Tenda Group faces external competition, it is normal to be forced to burn some system funds as a counterattack. The system considers this a reasonable behavior after dynamic evaluation.
In other words, without the money-burning competition between Zhidou Company and Longyu Group, the system would not approve activities such as the "515 Game Festival".
That's why Pei Qian is so grateful to Eric, because Eric's behavior is simply giving timely help!
Even Pei Qian can't wait to see Eric burn more money, because the more money he burns, the more money the system allows Pei Qian to burn. In addition, these tens of millions of dollars are simply spent for no reason.
The profit quota, this time, Mr. Pei will lose money!