Chapter 1038 Is it President Pei who broke the boat?
That night, late at night.
Zhao Xuming is at home, wearing loose pajamas, preparing to rest.
After get off work this afternoon, Zhao Xuming and Eric made an unannounced visit to the managed gym. They were relieved to see that no one was paying attention to the smart fitness clothes drying rack.
Although the smart fitness clothes drying rack itself has little to do with the upcoming money-burning war between the two companies, according to intelligence, the large backlog of this fitness equipment will put heavy pressure on the capital chain of Tenda Group.
This also means that Tengda must be more cautious when it comes to burning money.
Zhao Xuming and Eric both guessed that the 515 Game Festival organized by Tenda Group would mostly be about loud thunder, light rain, and mainly blowing, and would not compete with the Zhitou Company in terms of profit margin.
Obvious difference.
Although games are different from other industries, skins no longer have costs after production is completed, but excessive low-price sales will also stimulate players' enthusiasm for consumption. If they spend crazy during this period, they will consume less in the future. In the long run,
It will still reduce income.
Therefore, generally game companies will never offer discounts when a new game is first launched. They will wait a few months later, when the popularity has subsided, and then offer discounts to attract players who have not experienced it yet.
As the capital chain of Tenda Group is already somewhat tight, the preferential strategy for this 515 Game Festival must not be so radical anymore, otherwise the risk will be too great.
Of course, Mr. Pei's behavior has always been erratic. Countless competitors who tried to predict Mr. Pei's behavior have all failed, and the consequences of failure are extremely serious.
Therefore, Zhao Xuming did not dare to take it lightly, and had to wait until the specific discount strategy of the 515 Game Festival was announced before he could feel relieved.
As for Eric, he was probably paying attention at this time.
Zhao Xuming looked at the time and saw that it was already past midnight.
There is no need to deliberately look for the specific rules of the 515 Game Festival, because the official websites of all Tenda games and the websites of most of its industries, which have anything remotely related to the 515 Game Festival, have announced event announcements for this new festival!
Including GOG's game client, the event promotion page of the 515 Game Festival is also displayed in the most eye-catching position. Click on it to see the details.
Zhao Xuming immediately clicked on it to check.
Just five minutes later, his face became ugly, and his originally calm expression turned into shock.
But amid the shock, there was also a hint of confusion and even surprise.
The reason why he was shocked was because the details were completely beyond his expectations!
Originally, Zhao Xuming and Eric speculated that Tenda Group was limited by the pressure of the capital chain. Even if the 515 Game Festival was to be held, it would only be a preferential activity similar to ioi.
In other words, the products purchased in the game are still sold, they are just discounted.
It can be a direct discount, or it can be a disguised discount through an event. In short, at least part of the money must be collected to restore blood.
But what kind of discount is this 515 Game Festival event? It’s obviously a freebie!
The scariest thing is that there are no rules directly related to discounts!
The only one that has something to do with discounts is the random free order for "purchase Tenda games", but among all the rules of the event, this is only a very marginal one.
All other rules can basically be summarized as follows: as long as players log in to play the game, they will be randomly given something, which may be props in the game, or they may be given cash directly!
Zhao Xuming couldn't believe it, so he read these rules word by word from beginning to end.
He thought about some problems he might encounter, such as what to do if someone with ulterior motives registers a robot account to harvest money.
But on second thought, for the experienced Tengda, these should be small problems that are easy to solve.
Mr. Pei has always been very professional in fighting scalpers and wool gangs.
A long time ago, Mr. Pei had the foresight to open all accounts of Tenda Group. Whether it is games, novels, live broadcasts, Tenda Life APP or even the TPDb website, they all use Tenda accounts to log in.
On the TPDb website, the weight of each Tenda account is completely different.
To put it simply, accounts that are registered early, consume a lot, and have been used for a long time will have a higher weight, while accounts that are newly registered, have not been used much, and have suspicious behavior will have a very low weight.
Even if someone has ulterior motives for raising accounts, because they are all operated by robots in batches, their behavior patterns and the characteristics of the accounts they raise are very obvious, making it very easy to investigate.
In this way, although on the surface it is under the banner of "randomly free orders" and "random money", in fact, the higher the weight of the account, the better the rewards, and those with lower weight may give away a symbolic dime.
Not even a dime of money was given.
For Tenda, who has the final right to interpret the event, these are normal operations, and the players will not be disgusted. After all, the players have high-weight accounts with real money, and it is also beneficial to them to rectify the Wool Party.
.
There are only so many benefits, and if they are taken away by the Woolies, won’t the benefits that real players get become less? Everyone must understand this truth.
So, this rule is okay.
The problem is that this activity is too ambitious!
Even though there are many ways to prevent robots and wool gangs, Tenda has such a large user base and everyone goes online to receive benefits, the cost is still an astronomical figure.
And completely different from what Zhao Xuming and Eric predicted, this 515 Game Festival is not a "discount" at all, but a "free gift"!
This also means that the price paid by Tengda Group is significantly higher than that of Zhidou Company and Longyu Group!
What Zhao Xuming originally thought was that if Tenda Group used "discounts" to carry out activities, there would be a lot of room for maneuver between the two parties in the money-burning war.
For example, I get a 40% discount and you get a 50% discount, but the values of the props in the two games are different, and it is difficult for players to tell which one has a greater discount.
Moreover, the intensity of this discount can also be adjusted according to the situation, and increasing the discount amount is completely within the controllable range.
But Tenda did it right in one step, and it was all for nothing!
In this way, although the values of the products in the two games are different, one is a "discount" and the other is a "free gift", and players can still tell at a glance which one is more cost-effective.
Obviously it would be more open if Tenda gave it away for free!
The price war hasn't officially started yet, but all the players' attention has been attracted by Tenda's 515 Game Festival. Even the old players of ioi are jealous and can't stand the activities of ioi. What else can we do?
?
As soon as the game started, it was completely crushed by the opponent in terms of layout!
But in the midst of confusion, Zhao Xuming felt that there was still a slight turning point in this matter, or even an opportunity.
It is indeed a big deal for Mr. Pei to do this, but as a result, Tengda's funding problem will become more serious.
Originally, offering discounts could bring back some blood, but in the end, Mr. Pei insisted on giving everything for free in order to outdo Zhidou Company and Longyu Group.
The result of making a swollen face and pretending to be fat is often that the teeth fall out and are swallowed.
But, is Mr. Pei bluffing, or is he strategizing and full of confidence?
No one can guess it.
While Zhao Xuming was thinking, the cell phone on the table rang.
Sure enough, it was Eric calling.
"Mr. Zhao, have you also seen the specific rules of the 515 Game Festival?" Eric's voice was low, and it was obvious that this incident was completely unexpected.
Zhao Xuming nodded: "I saw it. What should we do?"
Although Eric's voice was a bit serious, it was still quite calm: "Don't be anxious, just observe and observe first."
"Who will have the last laugh in the money-burning war depends on who can burn longer. The 515 Game Festival did completely overwhelm us in terms of the initial benefits, but how long can this kind of benefits last? Even if it lasts for a week, the entire
The Game Festival has survived, but what happens next? Does Tenda still have the strength to deal with our new round of offensive?"
"This is a long-term war, and you will laugh best when you laugh at the end!"
Zhao Xuming hurriedly said: "Understood!"
"Mr. Pei's move can be said to be a last-ditch effort. Although it can indeed greatly boost morale in the short term, it has little staying power."
"In other words, Mr. Pei's actions did not leave much room or retreat for himself. As long as we persist, the longer we persist, the better it will be for us!"
"I will definitely observe Tengda's movements at all times and not let go of any clues!"
After hanging up the phone, Zhao Xuming felt much more at ease.
I was a little scared by the benefits of the 515 Game Festival before. It was like being at a gambling table. I just tried to add a few chips, and Mr. Pei went all in. This caused a huge psychological impact on Zhao Xuming.
Under pressure, I also had deep doubts about my prepared strategies.
But now that I calm down and think about it, it seems that this matter can also be interpreted in another way.
Tenda Group's money can't be generated out of thin air, right? It will always be spent. The inventory of smart fitness clothes drying racks is piled up like a mountain, and the movies and games of "Mission and Decision" are still within the payment cycle, plus Tenda's
Other industries under development... no matter how you calculate it, Tenda probably doesn't have much money left.
So, by doing this, is Mr. Pei bluffing?
It seems that you have sufficient funds here and are not afraid of price wars at all. Do you want to scare away Zhidou Company and Longyu Group?
Mr. Pei, you are always treacherous, telling falsehoods and falsehoods, true and false, and you like playing tricks the most.
As long as Zhidou Company and Longyu Group can continue their money-spending activities, we have to see if Tenda can spend more money after the week-long 515 Game Festival!
The more Zhao Xuming thought about it, the more he felt that the situation was not only not as pessimistic as he first thought, but also became optimistic!