Publicity and distribution account for a large part of the cost of other films, which will also affect the film studio's final income.
Producers and distributors of certain films like to sign gambling agreements. For example, the producer authorizes the guaranteed distribution rights of the film to the distributor for a total box office of 1 billion. In this way, the producer can directly
Obtained a guaranteed income of more than 300 million.
The advantage of this is that the producer can take less risks. Even if the movie fails miserably at the box office and loses all its money, these losses will be borne by the distributor, and the producer can still secure more than 300 million from the distributor.
But if the movie box office explodes and exceeds 1 billion, then only a small part of the extra money will go to the producer, and the bulk will be taken away by the distributor.
Of course, not everyone is qualified to sign this kind of agreement. Only famous directors' signature series of movies can get such treatment.
But this also reflects the fact that in the film industry, distribution companies have a very strong say. If a movie wants to be popular, it must spend a lot of resources on promotion, and when the money is finally divided, the distributor will definitely also
Can't take any less.
If the distributor prepays the film's promotion and distribution fees, then the distributor will charge an agency distribution fee of 12 to 20% of the box office. If the distributor promises a guarantee, buyout distribution, prepayment of production costs, etc., the agency distribution fee will still be charged.
higher.
In order to reduce risks, many film studios will not bear the publicity and distribution expenses themselves, so a large portion of the final box office revenue will be paid to the distributor as agency distribution fees.
Many movies seem to do well at the box office, but the producers still lose money, just for this reason.
But "Mission and Choice" is an anomaly. Although it was a box office hit, it didn't spend much money on promotion!
When the distributor does not bear the publicity and distribution expenses, it can only collect 5% to 15% of the box office belonging to the producer and distributor as agency distribution fees, which is converted into a divisible box office ratio of only 2% to 6%.
This specific ratio will be adjusted based on the weight of the two parties' speaking rights.
Feihuang Studio, which has the successful experience of "Better Tomorrow" and has a close relationship with Shenhua Film and Television, obviously has a higher say.
In other words, over time, the 1.5 billion box office earned by "Mission and Choice" can actually be divided by at least 10% more than other movies!
And for this level of box office, every extra percentage point or two, the difference may be in the tens of millions.
What's more, these calculations are based on the current box office of 1.5 billion.
The movie will be postponed for another 2 months!
Of course, according to conventional experience, even if it is postponed for 2 months, the box office will not fluctuate much. If the delayed box office can account for half of the total box office, that is, 5% is not bad.
The box office is 1.5 billion, and the maximum delayed box office is only 60 to 70 million.
Because a movie goes from release to popularity very quickly. Within a month after its release, everyone who wants to see it has seen it, and those who don’t want to see it will not go back to see it. The box office is supported by some "fish that slipped through the net".
There won’t be many, and theater chains will no longer foolishly schedule so many films.
But the problem is that "Mission and Choice" was not announced in the early stage, so it has relatively strong stamina. The box office performance on the 30th day was significantly higher than the average, and the proportion of delayed box office is probably better than other movies.
This is just a fool, but it can bring in tens of millions of dollars at the box office!
What's more, the postponement of the release will continue the popularity of the movie. Every time the box office increases, the box office record of domestic movies will increase. Many domestic video websites want to purchase the film copyright and publish it on their own websites, and the price they offer will also be higher.
A little richer...
Pei Qian slumped down on the boss's chair, feeling a little hopeless for a moment.
He originally thought that since the movie "Mission and Choice" was released, he would be damned, so Pei Qian was ready to take a look at the box office and accept the cruel fact.
But after taking a look, I realized that he was not completely dead yet and had to be cremated again. The cremator had just started to warm up!
"It's bad, the benefits of this 515 Game Festival are still insufficient..."
Pei Qian is a bit hopeless.
The saddest thing in the world is that you thought you had successfully completed the task and spent a lot of money, but then you found out that there was a large amount of unexpected funds coming into your account!
what to do?
Pei Qian could only open the detailed document of the 515 Game Festival again, thinking about how to make some repairs.
There was a sad mood permeating the office of the president of Tenda Group.
…
At the same time, Longyu Group had a completely different scene.
Zhao Xuming came to the conference room excitedly and met Eric.
"Good news!"
"The development team of "Eternal Hunter" has just announced that due to technical reasons, they have decided to postpone the official launch of the game to next month!"
Eric put down the work at hand and looked up: "Oh?"
The eyes were also full of surprise.
It stands to reason that it is normal for game manufacturers to delay production. Some may delay for one or two months, while others may delay for half a year. There are only more delays, but there is no maximum.
A jump of only two weeks is not really big news.
But this is huge good news for Eric and Zhao Xuming.
Eric chuckled: "To say it's for technical reasons is probably an excuse. After all, "Eternal Hunter" has been tested for two rounds before. No vicious bugs have appeared, and the game is running pretty well."
Zhao Xuming nodded: "Yes, they probably want to avoid us!"
"That's just right. We didn't want to collide with them."
"Eternal Hunter" is an action mobile game developed with huge investment. It has been promoted a few months ago, and the battle is not small.
Prior to this, this game had undergone two rounds of testing, and the overall reputation was good and very popular.
The only problem is that the official launch time of this game is scheduled for this Saturday, which collides with the launch time of the ioi mobile version.
This made Zhao Xuming worried for a while.
Although he has absolute confidence in the ioi mobile game and can completely defeat any opponent, crashing is still a bit unsightly.
Because there are only these domestic channel providers, and there are only so many recommended places.
For example, various mobile application markets will definitely discuss cooperation with these games in advance and allocate their best recommendation positions to the games launched this month.
Although the ioi mobile game can get the best recommendation position, "Eternal Hunter" will definitely be recommended by other good ones. In this way, players will inevitably be diverted, and the various data of the ioi mobile game will definitely be affected.
But now, "Eternal Hunter" has given up!
Obviously, the people on "Eternal Hunter" also felt the pressure and felt that the launch time chosen was not appropriate, so they decided to postpone it for two weeks to avoid its sharp edges and ensure that the game can enjoy the highest popularity after it is launched.
Eric asked: "In this way, all other games in the same period cannot be compared with ioi mobile games, right?"
Zhao Xuming nodded: "Yes! I just browsed through several application markets two days ago. The new games released during the same period are all small productions. They are not at the same level as our mobile games and will not pose any threat."
"I have also looked at several old games on the rankings. Tenda has several evergreen mobile games, such as GOG, "War Song", "Sea Fortress Mobile Version", etc., but these games are all fixed.
Now that the group is playing, there should be no direct competition with ioi mobile games."
Eric was very happy: "Okay, let's hurry up and arrange for the mobile game to be launched! Players may be a little impatient to wait."
Longyu Group has promoted the ioi mobile game as a key project, and it has almost been blown away. It was also talked about at the previous press conference, and players' expectations have already reached a peak.
If it continues to be delayed, the enthusiasm of the players will fade away, so there is no need to rush.
What's more, we are now in the critical period of Tenda's "515 Game Festival". If ioi mobile games are launched early, it will also shift the entire network's attention to the "515 Game Festival" to ioi mobile games.
Zhao Xuming immediately went to make arrangements happily.
After Zhao Xuming left, Eric took out his mobile phone and opened the Shenhua App Store to check out the more popular new games.
He didn't doubt what Zhao Xuming said, he just took a look at it out of habit so that he could feel a little more at ease.
Eric himself uses a Pineapple mobile phone, but for work needs, he also has a Shenhua mobile phone. After all, he is the person in charge of ioi in Greater China, and Shenhua mobile phones occupy a large market share in the entire mainland market.
, the situation seen through the Shenhua mobile application market can also reflect some problems.
Suddenly, Eric's eyes stopped at the recommended position at the top of the game page of Shenhua App Market.
There is a game called "Fitness Battle"!
Eric was a little confused: "Can this kind of game be on the best recommendation list?"
He looked through the game lists in the app market, including the free list and the best-selling list, but could not find this game among the top twenty displayed this month.
He opened two other application markets and searched, and found that the game "Fitness Fight" did exist, but it was not as recommended as the Shenhua App Market, and its ranking on the best-seller list was very low.
back.
“This game seems to have only been released today, so it hasn’t had time to get to the top of the list.”
"Whether it will make money or not, I can't tell now."
"It seems that it has something to do with Shenhua. It is not something that ordinary game companies can do to directly give such recommendation positions for new games."
"Judging from the current ranking, it seems that it is not enough to pose a threat to ioi mobile games."
"I wonder if Zhao Xuming has seen this game before? Maybe he didn't see it at all, or maybe he saw it but didn't care..."
Eric didn't think much about it at first. After all, the development of mobile games is in full swing now. There are several new mobile games launched almost every day. There is nothing worth making a fuss about.
But he casually clicked on the details page of "Fitness Battle" and after taking a look at the name of the developer, he instantly became wary.
This is made by Yangyang Games!
It was the critical period of the price war with Tenda Group. Eric was very vigilant. When he saw the words "觞阳游戏", he immediately put aside his contempt for this game.
"No wonder Shenhua App Market directly gave such a good recommendation! They wear the same pants as Mr. Pei!"
"Given the user base of Shenhua App Market and Tenda's appeal, this game will probably reach the top of the best-selling list soon..."
Eric was no ordinary person, and he immediately understood the danger of this matter.
Maybe "Eternal Hunter" delayed the launch of the game not only to avoid ioi mobile games, but also to avoid "Fitness Fight"!
But what to do next?
Also like "Eternal Hunter", delayed?
Eric quickly gave up the idea.
On the one hand, the postponement will definitely hit "Eternal Hunter", which is not easy to take advantage of. Instead, all the market in the second half of this month will be lost to "Fitness Fight". This time, I am losing blood.
On the other hand, we are now at a critical juncture of the "515 Game Festival". If the game is postponed, how will the players interpret it?
Either the Zhidou company gave in, or the Zhidou company didn't keep its word, and there was a problem with the project management. It said it could go online but in the end the project was delayed.
No matter which statement is made, it is very detrimental to Eric!
After much consideration, Eric decided to stick to the previous arrangement and not postpone it!
If GOG mobile games were to compete with ioi mobile games, Eric would definitely not be confident.
However, the game "Fitness Fight" is a casual game related to fitness at first glance. The person responsible for the development is not the ace Tenda Game Department, but Yangyang Games.
It would be too embarrassing to not even touch MOBA games, even casual games!
Moreover, although the risks of going online at the same time are high, the benefits are also great.
If the ioi mobile game can explode after being launched, seize a lot of public opinion, and form a comprehensive crushing trend on "Fitness Battle", it will definitely be great news for the ongoing money-burning war between the two parties.
!
Thinking of this, Eric did not notify Zhao Xuming of the postponement, but continued as planned, allowing the ioi mobile game to be launched within this week.