This post, which contained a few hundred words, aroused enthusiastic responses on the Internet, and there were many voices of agreement.
"The boss's analysis makes sense!"
"A glimpse of the leopard shows that the difference in structure between the two companies is indeed very large."
"I thought it was nothing before, but now that I think about it carefully, something is indeed wrong. Zhidou Company wants to make money and have a good reputation, so it treats us as fools!"
This time, Eric couldn't calm down.
This post is simply a bit heart-wrenching!
After the specific activities of the 515 Game Festival came out, Eric's side was already at a disadvantage and felt a little uncomfortable in terms of public opinion. Because Tenda's 515 activities were "free gifts", while Eric's side was a "discount".
are essentially different.
When evaluating the two companies, players have more or less put on colored glasses.
Even among the loyal players of ioi, many people complain because the event rewards of ioi are not as good as those of Tenda.
As for the ioi mobile game, if you put it in normal times, especially when there is no comparison with competing games, it would be too ordinary and not worth mentioning.
There are currently too many games on the market that are not interoperable on both ends. If you spend money on the PC game, you have to spend money again on the mobile game. Players just complain a few times and then continue to spend money, and the game developers don’t do anything.
Get scolded.
If ioi mobile games were compared to these games, their conscience would be in the sky.
But now ioi mobile games are being scolded, and it has even risen to the level of the company's motivations!
Why?
Because I got involved with Tenda!
Their other games are indeed non-interoperable on both ends and make two bucks, but the key point is that they just make money in a low-key manner and never dare to touch Porcelain Tengda.
They just put on the attitude of "I just want to make money", and the players can scold them casually. Anyway, we, a small family, can't compare with Tengda.
In addition, the size of the game is not large. Players are used to the manufacturer's character design and do not have high expectations for them. Naturally, they are not in the mood to chase after it.
But ioi is different.
The whole world knows that you and GOG are direct competitors, and the new version and promotions launched this time are all aimed at seizing GOG's market.
Then the players' requirements for you are obviously to be fully comparable to GOG, and naturally they are much more stringent.
Eric never expected that ioi mobile games and "Fitness Fight" are two completely different types of games, but players still found a way to compare them: one played a word game to deliberately mislead players, while the other was very
Rigorous, in order to prevent misleading players, we even gave up the early publicity!
What's even more terrible is that many players have expanded on this detail a little, thinking that it reflects deeper problems between the two companies: such as the gap in values, attitude towards players, and sincerity.
Coupled with the stereotypes that players have formed since the 515 Game Festival, everyone has obviously sided with Tenda and firmly resisted ioi mobile games!
Eric leaned back in his chair, unable to hide the tiredness on his face.
I’m so tired!
How could he have imagined that Mr. Pei would be waiting for him in a place like this?
I originally thought that the ioi mobile game would be foolproof when it comes to "Fitness Fight", but now it seems that "Fitness Fight" may be a card that Mr. Pei had planned long ago, and even deliberately made it at the press conference of the smart fitness clothes drying rack.
This is just to lure him into taking the bait!
The most cruel thing about this move is that it completely sacrifices the smart fitness clothes drying rack and the early publicity of "Fitness Battle", which strengthens the inherent impression in the minds of players: "Tengda does everything for the sake of players; Zhitou Company and Longyu Group superficially
I think about the players, but actually I want to make money for myself.”
Once this impression is strengthened, it may not be noticeable in the short term, but it will play a subtle role and have far-reaching influence!
Moreover, Eric couldn't find a way to fight back at all.
If Mr. Pei decides to burn more money with a wave of his hand, then Eric can naturally continue to burn money.
But Mr. Pei has easily established this impression in the players' minds. What should Eric do and how much money will it cost to eliminate this impression?
What's more, Eric couldn't convince all the top executives of Zhidou Company.
As soon as Mr. Pei took action, he identified his Achilles' heel!
Zhao Xuming waited patiently for Eric's reply.
He knew very well that the ioi mobile game had only been online for more than an hour, so there should be a chance to recover before things got too big.
But if you keep delaying and not responding, players' dissatisfaction will definitely accumulate gradually. More and more players will compare the ioi mobile game with "Fitness Fight". By then, it will be like giving "Fitness Fight" to nothing.
heat.
Eric frowned and forced himself to calm down.
"We can't focus on ioi mobile games."
"The high-level decision to make the mobile game what it is is unlikely for me to convince them. Moreover, even if it is changed now, the damage to the players has already been done, and the loss of trust cannot be undone."
"The stereotype has been formed and it is difficult to reverse it. What's more, we can't learn from Mr. Pei's set of things."
"In my opinion...it's better to just go with the flow."
"Don't fight with Mr. Pei in the areas he is good at. We should increase our efforts and engage in preferential activities."
Eric's idea is very clear, Tengda can play like this because Tengda's situation is special.
Mr. Pei has the final say in everything in the company, and everyone in the company completely obeys him, so Mr. Pei can make such a radical move.
But Zhidou Company does not belong to Eric alone, and Longyu Group does not belong to Zhao Xuming alone. The two of them are at most one of the top executives in the company, and they cannot make the final decision on many things.
This determines that even if they want to pretend to be as "conscience" as Tengda, they can't do it because the other senior executives of the company, including the boss, are still thinking about making more money.
Therefore, imitating Tengda's model is equivalent to imitating others. Not only will you suffer a lot of bleeding, but you will probably not get any good results.
Eric decided to offer more discounts, such as more discounts on skins. As long as the discounts are strengthened, a lot of reputation can be restored.
Zhao Xuming gave a thumbs up: "Wise! Your thinking is so clear, I'm very teachable!"
"Then... what kind of promotions can we do?"
Eric thought for a while: "The activities we are currently doing are mainly discounts. It is not impossible to lower the current discounts, but the effect may not be very good, and it may arouse the dissatisfaction of already consuming players."
dissatisfied."
Zhao Xuming nodded, this is easy to understand.
For example, this skin was previously discounted by 50%, and players were happy to buy it. However, within two days, it was discounted by 30%. Can players tolerate this?
If the price difference is refunded to players, firstly, it will be very troublesome, and secondly, it will also make people think that this game company is too childish, talking like farts, and changing things day by day.
Therefore, in order to increase the discounts, we have to change the pattern.
Eric asked: "Mr. Zhao, you know the preferences of mainland players better. What kind of promotions do you think will be more popular?"
Zhao Xuming thought for a while and had an idea: "What do you think... of the lottery?"
"Lottery has always been the favorite way for domestic players to make money, especially the surprise of drawing rare rewards, which will give them great satisfaction."
"We can run a lottery and set the apparent discount a little lower, such as 30% off. However, players will draw out some things they don't need, prompting them to spend more, which won't be very good for us.
deficit."
"In order to increase the appeal to players, we can take out many limited skins that are no longer for sale and put them into the prize pool."
"As long as we make this lottery a little more conscientious, the players will be very satisfied."
"Tengda's 515 Game Festival does not have a similar lottery, and Mr. Pei's 'pure giveaway' activity model does not support lottery activities. If we do this, we should be able to form misaligned competition with Tenda."
Eric nodded frequently: "Well, it sounds good!"
“How long will it take to develop this campaign?”
Zhao Xuming said: "Soon! We can put this lottery event on the web page. It is not a particularly complicated function. It will definitely be completed before the weekend!"
"If we are worried that the players can't wait, we can make an announcement first to appease the players' emotions."
"If you add some lottery tickets to those players who have already spent money, it should be foolproof."
Eric was very happy: "Okay, let's do it!"
"Mr. Zhao, you finally came up with a good idea! If this thing comes to pass, you will have done a great job."
Zhao Xuming hurriedly waved his hand: "Hey, no, no, no, I just want to make a suggestion. It's up to you to decide whether it's feasible or not."
For Zhao Xuming, he can come up with ideas, but he cannot bear the blame. He does not want to rush to the front line of the battle with President Pei and become cannon fodder.
Eric immediately made the decision: "That's it, we will seize the time to develop the lottery function and make the announcement as soon as possible!"