Chapter 1053 Huge gap in philosophy between the two companies!
It is still a familiar video style, but this time the content of the video does not seem to be limited to a certain game, but is used as a popular science to provide all viewers with an overview of the past life of the "lottery" method in the game industry.
this life.
From the earliest games with lottery gameplay to the popularity of lottery in domestic games, we finally talk about why game designers, especially domestic designers, love lottery so much.
Obviously, there is only one biggest driving force, which is to increase revenue!
To some extent, lottery draws take advantage of the weaknesses of human psychology. It is precisely because most people like to gamble on luck and like the feeling of getting something for nothing, that is why lottery activities are so popular and enduring.
In other words, the reason why the lottery makes people feel happy is not entirely because of how precious the prizes are. This is only one aspect; more importantly, the psychological satisfaction that the lottery brings to people.
In other words, it is a feeling of getting something for nothing.
Using ten yuan to get something worth a hundred yuan is a strong emotional stimulus for most ordinary people, and it is the mentality of taking advantage that is at work.
Qiao Liang changed the subject: "Actually, there are many similar situations in business activities."
"Many merchants take advantage of consumers' desire to get something for nothing and take advantage, and launch activities that appear to be cost-effective but are actually deceiving consumers."
"It's just that in commercial activities, the supervision of relevant departments will be stricter, and the penalties will be more severe when it comes to false propaganda and marketing cases that induce consumption, so similar situations occur less often."
"But the gaming field has gradually become the hardest hit area."
"After all, games are not purely commercial activities, but more of a cultural and entertainment activity. The value of virtual items has not been clearly defined, and the supervision of relevant departments is relatively weak. Therefore, lottery draws in many games have actually become
Game developers’ money-making tools and lottery rules are also diverse and chaotic, and the interests of players after depositing money are difficult to protect..."
Here, Qiao Liang also criticized several games by name.
For example, a scandal broke out in a certain mobile game some time ago. In the official lottery, all the grand prizes were taken away by several accounts that changed their names repeatedly. Moreover, caring players discovered that these accounts only needed to participate in the lottery.
You will definitely win.
Seeing this, Pei Qian finally let out a sigh of relief.
"Okay, okay."
"I thought Lao Qiao was going to harm me again!"
"It seems like it has nothing to do with me or the Longyu Group."
"Although the Longyu Group also held a lottery, it shouldn't be able to do something stupid like giving prizes to its own account. As long as their lottery is completely legal and compliant, there should be no chance of Mr. Qiao's video being wet
Give it to AOE."
Pei Qian was also scared. Every time he saw Qiao Liang's new video, he felt as if it was directed at him.
However, not even two minutes after he was happy, he heard Qiao Liang change the subject.
"Then some audience members may want to ask, if it is a legal and compliant lottery and does not involve secret operations, is it okay?"
"Of course not!"
"I have said before that the reason why businesses are so keen on lottery draws is because they take advantage of players' desire to take advantage and get something for nothing."
"Even if it is a lottery that does not involve black-box operations, no matter how cost-effective it seems, it can be summed up in one sentence: You may make a small profit, but the merchant will never lose money!"
"Because you have to be sure, the merchant will always understand the probability better than you."
"Especially for game companies, any design of the lottery system must be done by high-level numerical planners within the company, which will definitely ensure that the entire lottery event has positive benefits for the game company. Please remember one thing, luck can never defeat data.
"
"What's more, the lottery probabilities in the game are never true probabilities, but false probabilities with countless conditions attached. Although the results look similar, the inner workings are completely different."
"Players are actually participating in a game where the expected payoff is negative and you never know the real, specific rules."
"You think that 'explosion rate of 20%' is the rule, but in fact there are countless subtle rules behind this one, which are written in the code of the lottery program, and you have no way of knowing."
"For some individuals, the actual benefits obtained are very high, but if averaged over everyone's head, this is a game with no guarantee of loss."
"As long as the sample is large enough, from the perspective of the entire player group, it will definitely be a loss, and the game company will definitely make a profit without any need to operate in the dark."
"It's just that everyone thinks they will be the lucky one, so they are deceived again and again."
Qiao Liang quoted from many sources in the video, crazily showing off his knowledge of games and probability.
Including the difference between "false probability" and "true probability" in the game, the internal logic and operation mode of "false probability", etc.
The core argument is that the lottery is actually just a disguised promotional activity. In fact, it takes advantage of people's desire to get something for nothing, and through probability, some players bear the losses of other players, and the game companies profit from it.
Any lottery activity, no matter how cost-effective it seems and how big the discount is, as long as it complies with the basic characteristics of traditional lottery rules, its final result will definitely be losses for players and profits for merchants.
The barrage on the video was full of exclamations of exclamation.
"Been taught a lesson!"
"Brothers, put protection on the public screen!"
"As a former employee in the gaming industry, I can say that everything Lao Qiao said is true. In fact, the lottery is nothing more than making money by taking advantage of people's desire to get something for nothing. No matter you are a European emperor or a non-Emirate, in fact, what you make in the end must be games.
quotient. And the real rules of the lottery are never pure true probabilities, but false probabilities calculated layer by layer by numerical designers to ensure that the final results of most players are within expectations. It’s really that sentence: you may
It’s a small profit, but I will never lose money!”
"Is Lao Qiao trying to offend game developers across the country? How many games are there that don't have lottery draws? Everyone knows that lottery draws money quickly, and this is ruining people's financial opportunities!"
"After watching this video, I decisively pressed the hand that wanted to draw a lottery. There is a saying that is right. In fact, people who like lottery draws don't like the prizes at all, but the feeling of drawing good things."
"Indeed, no matter how good the item is, it will only feel good the moment you draw it. After playing for two or three days, you will get tired of it in a week at most. But the idea of wanting to get good things through the lottery will always exist.
So I will still be unable to control my hands in the next lottery draw. Before I know it, I don’t know where all the money has been spent..."
"Old Qiao is so bold. He dares to make such a video revealing the inside story."
As if anticipating the possible reaction to the barrage, Qiao Liang changed the topic in the video: "Actually, this video was also inspired by my feelings."
"The one who really stood up to expose this unspoken rule was not me, but President Pei of Tenda Group!"
"As we all know, there have been two big hot spots in the gaming circle recently: one is a lottery jointly organized by Zhitou Company and Longyu Group. The special prize is a car, which attracted a large number of players to participate; the other is the new product of Tenda Group.
The game "Fitness Battle" adopts a brand new lottery mode with free refunds."
"Now, the popularity of the former is obviously higher than that of the latter. And many players also feel that the discounts in the lottery activities of Zhitou Company and Longyu Group are so strong, and another car is drawn, it will definitely be more popular than the lottery of "Fitness Battle"
conscience."
"This is obviously wrong!"
"Because the lottery between Zhidou Company and Longyu Group is actually the lottery I talked about before. On the surface, the products are rich, but in fact, the wool comes from the sheep."
"If you don't believe it, you can ask the wealthy people to post the lottery records. After deducting the junk skins you don't want, you can roughly calculate the actual income and see who made the profit."
"Of course, compared with other black-hearted lottery activities, this lottery may appear to be very conscientious, but compared with the lottery of "Fitness Fight", it is far behind!"
"Because the lottery of "Fitness Battle" actually completely breaks the original conventional model, because players can refund money at will and only keep the lottery content that they are satisfied with, so in fact, the expected value of this lottery is no longer negative, it is
While retaining the sense of surprise brought by the lottery, it does not make players slaves to probability."
"Of course, "Fitness Battle" is full of virtual items, so no matter how low the price is, it will still be profitable."
"But the important thing is not the specific price, but the concept conveyed by Tenda Group through the lottery model of "Fitness Battle"!"
"Lotteries can indeed bring surprises and happiness to people. This is human nature. But more and more businesses and game companies have taken advantage of this psychology and actually turned lottery draws into their own money-making tools.
Normalization and rationalization allow players to actually suffer losses without realizing it."
"Looking back at the mall model of "Fitness Battle": all props can be purchased with calorie coins, which encourages players to exercise more. Even lottery draws can be fully refunded, so that players do not have to become a consumption machine driven by pornography.
Never use people's bad nature to make money."
"Comparing the two, we will judge!"
"Taking into account the activities of the 515 Game Festival, Tenda Group has been working tirelessly to provide benefits to players, and they are real 'gifts', not 'discounts', not 'disguised profits'."
“Tengda has been working hard to create a harmonious relationship with players: making value-for-money products, ensuring that you get what you pay for, without playing around with all kinds of complicated rules, and without using all kinds of twists and turns.
It deceives players through crooked ways, but instead works tirelessly to guide players to re-establish a healthy consumption concept!"
"On the other hand, looking at Zhitou Company and Longyu Group, no matter how much profits they seem to have made from ioi mobile games to lottery activities, in fact, their inner impulse to make money is still traceable."
"This difference in philosophy is the biggest gap between the two companies!"
"That car will eventually be taken away by a certain rich man, and the money charged by this rich man will definitely be much more than 100,000. After this rich man gets the car, Zhidou Company and Longyu Group will definitely make a big splash
We are using this topic to create hype and use this case to demonstrate how conscientious our lottery activities are.”
"But in fact, this is a routine process that has been arranged: use a small number of European kings with a lot of money to stimulate most players, let non-Emirates pay for the European kings, and the game companies profit from it."
"At the end of the video, I would also like to remind all viewers: There are risks in the lottery, and you need to be cautious when recharging. This is not an empty talk, because as long as it is a regular lottery, it must be an investment behavior with negative expected value, which is not wise.
Lift."
"If you have to smoke, you'd better come to "Fitness Battle" to smoke props and have fun. After all, you can get refunds here without any loss!"