"Fitness Battle" has so far planned three versions, namely the mobile game version, the professional version of the smart fitness clothes drying rack, and the VR version.
The goal of the mobile game version is to expand the player base, increase the popularity of the game, and at the same time provide players with the most basic gaming experience. After trial, guide players to buy the professional version.
The goal of the professional version is to provide players with a fitness experience comparable to that of a personal trainer in a gym, to exercise scientifically, and to allow players to persist for a long time through the stickiness of the game.
The goal of the VR version is to show players the display effects of the new VR technology, comprehensively enhance the immersion and sense of involvement in the game, and give players more reasons to recharge in "Fitness Battle" or buy smart fitness clothes racks and
VR glasses.
In other words, even if players buy VR glasses, they do not need to wear them all the time to exercise. Daily fitness check-ins can be completed with a mobile phone or tablet. They only need to watch the characters change clothes in the game or occasionally when they are in a good mood.
, you need to experience it on VR.
Some players value more the actual fitness effect and comfort experience, while some players care more about the immersion of the game and want to observe the ladies up close. Different players will naturally have different choices.
The VR version of "Fitness Battle" is equivalent to providing one more option for players who don't care much about comfort.
The so-called "opportunities behind risks" actually means that VR games have just started. If the development of similar games is abandoned because of wearing problems, similar games will never appear.
Then "Fitness Battle" will be the only VR game on all VR game platforms that has both fitness and development functions.
This gives many players a reason to buy it.
As a designer, you cannot wait until device technology has developed to the point where it can perfectly meet all your requirements before developing a game. By then it will be too late.
After adding a ventilation system, the internal heat dissipation problem can be improved to a certain extent, ensuring the player's gaming experience.
What's more, there are also VR games that require strenuous exercise. For example, "Rhythm Lightsaber" in Pei Qian's memory. At high difficulty, its amount of exercise is comparable to some aerobic exercise. You can be sweating profusely in ten minutes, but it is also
It does not affect many players' enjoyment of the game. These people are completely able to tolerate the heat and inconvenience of VR headsets, because a good gaming experience will allow them to temporarily ignore these shortcomings.
Everyone quickly finalized more details.
It is not difficult to transplant "Fitness Fight" to VR devices, because if nothing else, this latest VR device will use Shenhua's customized operating system, which is essentially the same as a mobile phone.
The goal of Ye Zhizhou and Wang Xiaobin is to install "Fitness Fight" directly into VR glasses, so as to achieve good game effects even without computer streaming. This is very important and can greatly lower the threshold for players to play.
Then, continue to produce more props to continuously provide players with motivation for continuous fitness or krypton gold recharge, forming a virtuous cycle.
…
…
Friday, May 25th.
At 11 o'clock in the morning, Pei Qian was at Moyu Internet Cafe and had just finished lunch.
Pei Qian felt a little excited and looking forward to the upcoming changes in Moyu Internet Cafe in the future.
This afternoon he planned to take Tian Mo to Tengda's experience store to see the decoration situation there and to solve any problems as soon as possible.
If there is no problem, let the sales team seize the opportunity to settle in and burn the money!
At this time, Pei Qian's cell phone rang.
"Hmm? Lu Mingliang?"
Pei Qian was slightly surprised.
Because I haven't contacted him for a long time.
How long exactly? Pei Qian himself can't remember clearly, it must have been more than a year.
Since he got the best employee and left Tenda Game Department, Lu Mingliang took over the headwind logistics that Pei Qian valued most, and worked conscientiously, allowing headwind logistics to continue to expand and suffer losses, and made great contributions.
It can be said that if there is a record of merit, Lu Mingliang should undoubtedly be ranked first.
Originally, Lao Ma was a strong competitor for this position, but after Lao Ma made some troubles five times and made a lot of money, the balance in Pei Qian's heart has seriously tilted towards Lu Mingliang.
What was he calling for?
Could it be that something happened at Headwind Logistics?
Pei Qian is very nervous. Something must not happen to the money-burning tree of Headwind Logistics!
Pei Qian immediately picked up the phone.
"Mr. Pei, I wanted to report my work to you in person, but I found that you are not in the company. When do you think you have time, can we chat in person?"
Pei Qian thought for a while: "I'm near the company. Just wait a moment. I'll be there soon."
After hanging up the phone, Pei Qian immediately went to the company and met Lu Mingliang in the reception room.
It had been a long time since Pei Qian had seen him, so Pei Qian chatted with Lu Mingliang for a while and asked if he had encountered any problems in life. He quickly received a negative reply.
This is expected. After all, Tenda’s benefits are very good, and the salaries of these responsible persons are also very high. The current housing prices in Jingzhou have not yet risen. With salary, commissions and various benefits, you can buy a house and a car within one or two years.
Not a problem.
Lu Mingliang could feel that although Mr. Pei had not asked about Niefeng Logistics for a long time, he obviously valued him very much!
Even surpassing core departments such as Tenda Games.
It can be seen from Mr. Pei's eyes and every move.
Therefore, Lu Mingliang was very moved and took out the report materials he had prepared.
"Mr. Pei, let me briefly introduce the current development of Headwind Logistics."
"In recent months, Headwind Logistics has also followed your previous strategy and expanded to first-tier cities such as Imperial Capital, Magic Capital, and Yangcheng, as well as the surrounding areas where they radiate."
"Probably because Tenda already has a good reputation across the country, its development in these areas is much faster than in Jingzhou. The number of our stores is growing very fast!"
"At present, we have the largest number of stores in Jingzhou, with nearly 300 stores. In a dozen other cities in Handong Province, the number of stores fluctuates around 70 to 100; in Imperial Capital, Magic City, and Yangcheng, the number of stores is basically 120
~150 or so, and in the cities around the Imperial Capital, the Demonic Capital, and the Yangtze City, headwind stations are also opening continuously."
"Together all the headwind stations have more than 4,000 stores..."
Listening to Lu Mingliang's report, Pei Qian couldn't help but be shocked.
Nifeng Station has opened to more than 4,000 people?!
This speed is really amazing.
Of course, Pei Qian's impression is that there are more than 40,000 rookie stations across the country. The current number of headwind stations is still far from that kind of coverage.
But if it is only in the four key cities of Jingzhou, Imperial Capital, Magic Capital, and Yangcheng, the coverage rate is actually very high.
Especially in Jingzhou, almost all express delivery in the "last mile" will be delivered by Nifeng Station.
Then, Lu Mingliang continued to introduce the loss situation of Headwind Logistics.
Niefeng Station needs to bear the cost of rent and personnel salary, and there is also an additional expense for normal operation. Originally, each Niefeng Station had a net loss of seven to eight thousand yuan per month, but now it has improved greatly, with only a loss of three to four thousand yuan.
This is mainly because of two points: first, as the stalls of Nifeng Inn get bigger and bigger, the promotion is getting better and better, and the customer groups served are getting larger and larger, so the originally inconspicuous additional income has increased to a certain extent; second,
Second, Lu Mingliang also thought of some ways to increase revenue and reduce losses.
For example, the most basic one is express delivery service.
Originally, few people chose this business, but with the holding of the 1024 Digital Festival and the gradual increase in people's recognition of Headwind Logistics, more and more customers choose to let Headwind Logistics come to their door to help them deliver express delivery. Every order from Headwind Logistics
You can make a few cents in logistics.
This money is not earned from customers, but mainly from other express delivery companies.
Because Nifeng Station collects all the nearby express delivery services and hands them over to the courier companies, it saves these courier companies the cost of door-to-door pickup, and naturally they also charge a certain fee.
This business may seem inconspicuous at the beginning, but once the volume increases, it is also a very considerable income.
In addition, Lu Mingliang also thought of some other methods, such as setting aside a small area in the headwind logistics store to sell a few products, or placing appropriate advertisements on the packaging of headwind logistics.
Of course, advertisements cannot be accepted indiscriminately. They should mainly focus on Tenda's own products. Individual merchants with good reputation and reputation can also consider cooperation.
In this way, the net loss of each Nifeng Inn store dropped from the initial seven or eight thousand per month to three or four thousand per month.
But still losing money.
These 4,000 headwind stations mean that the monthly net loss reaches more than 10 million.
Most of this loss money is supplemented by other related businesses of Tenda, such as Moyu Internet Cafe, ROF installation, Outu Technology, etc.
ROF installed machines and OTU Technology's new mobile phones and new products are all shipped using Lifeng Logistics, and corresponding delivery fees will be paid.
Some of the idle excess funds of Tenda Group have also been continuously allocated to Headwind Logistics by Pei Qian. After all, it can make money stably.
In this way, although Nifeng Inn has been losing money, it has also been receiving financial support. Lu Mingliang has kept in mind the tasks assigned to him by Mr. Pei. Stopping losses is only one aspect. The key is to expand and open stores as soon as possible.
During this period, he concentrated on opening stores, expanding the number of Nifeng Inn from only 200 stores to more than 4,000.
After listening to the report, Pei Qian nodded slightly.
Although I am not satisfied with Lu Mingliang’s efforts to reduce losses, this is human nature after all. Although the average loss of each store has decreased, the overall loss is increasing, which is not bad!
"Very good, very good, keep up the good work." Pei Qian was very satisfied.
Seeing Mr. Pei's admiring expression, Lu Mingliang was completely relieved.
Although Mr. Pei said from the beginning that Headwind Station was for layout and not to care about short-term profits and losses, after all, it has been losing money for almost two years, and the money lost has been incalculable.
Will Mr. Pei lose his patience and change his mind?
Now it seems that my worries are unnecessary.
This made Lu Mingliang feel a lot more at ease, and he took the opportunity to put forward his own suggestions.
"Mr. Pei, I think the time is almost ripe. We can start to undertake regular express delivery business and start making profits."