Chapter 1071 Structural Partitioning of the Experience Store
Under the guidance of Liang Qingfan, everyone came to the entrance of the first floor of Jinsheng Plaza, which is the recessed corner of the square and also directly below the main part of Tenda's new experience store.
The shopping mall has a total of four floors. The height of each floor is visually estimated to be about 5.5 meters. The height of the entire shopping mall is exactly no more than 24 meters.
In terms of building regulations, anything over 24 meters will be defined as a high-rise building, and the requirements for fire protection facilities and other aspects will increase accordingly, which will lead to a significant increase in the construction cost of the entire shopping mall, which is not cost-effective.
The purpose of raising the floor height and reducing the number of floors as much as possible is to prevent customers from frequently climbing floors and bring a better shopping experience.
The lower the floor height, the more likely it is to give people a depressing feeling. On the contrary, the higher the floor height, the more open the whole scene will be, and the mood of customers will be correspondingly better, which is more conducive to stimulating consumption.
Frequent climbing up stairs will consume customers' patience. Most customers would rather walk a few more steps on the same floor than climb to the fifth or sixth floor.
As a relatively new plaza, Jinsheng Plaza clearly took these aspects into full consideration during its design and improved customers' shopping experience in every detail.
Entering the first floor, you are faced with a huge atrium space, which runs from the bottom to the top. It is like a small indoor square with an iconic modern sculpture.
The overall feel of this shopping mall is quite modern and grand.
After arriving at the atrium, you can directly take the escalator to the Tengda Experience Store on the second floor.
At the beginning of the design, this semicircular area with a large number of glass curtain walls was the core location of the entire mall, so many designs were carried out around it, including the escalators in the mall, and priority was given to this area.
After arriving on the second floor, Liang Qingfan raised his hand and introduced: "Mr. Pei, from here to the top floor, it is the scope of the Tenda Experience Store. Of course, it is limited to the direction behind me."
"There are three floors in total, divided into six areas according to your previous request."
"Each floor is divided into a 'regular area' and a 'core area'. The so-called core area is actually the area where the semicircular glass curtain wall is located. This area has excellent lighting, is spacious and bright. Apart from this part
, the shops around it that are inside the shopping mall are used as regular areas."
"In this way, the regular areas and core areas of the three floors combined can just meet your previous requirements and be divided into six different functional zones."
"The core area on the second floor is the digital area, and the regular area is the game experience area."
"The core area on the third floor is the peripheral merchandise area, and the regular area is the home living area."
"The core area on the top floor is the dining area, and the regular area is the movie viewing area."
Liang Qingfan took the three of them around while patiently introducing them.
This zoning was clearly well thought out.
There are actually certain unspoken rules for floor allocation in shopping malls, the most important of which is: products that are in immediate demand should be placed on the upper floors as much as possible, while high-profit products that are easy to consume impulsively should be placed on the lower floors as much as possible.
For example, catering and home appliances are usually on the upper floor, while cosmetics, jewelry, etc. are usually on the bottom floor.
This is because as the number of floors increases, the flow of people will decrease accordingly.
Consumers' demand for home appliances is fixed. They usually come to shop when there is a need. It is impossible to suddenly want to buy a refrigerator while shopping. Therefore, even if it is placed on the upper floor, consumers will definitely take a look.
The same goes for dining. You have to eat when you are tired from shopping. You cannot stop eating on a whim.
Placing these on the upper floor will not reduce customers' spending power, but will also allow them to visit as many floors as possible and guide the flow of people upward.
Cosmetics, jewelry, etc. are often purchased on impulse, and their profits are relatively high. Therefore, if they are placed on the bottom floor, they can not only withstand higher rents, but also obtain good profits through the huge flow of people.
Liang Qingfan's plan obviously followed this rule.
The dining area is placed on the top floor, where customers can browse from bottom to top and have a meal when they are tired from shopping. The digital product and game experience area is placed on the lower floor, which can make full use of the flow of people and increase turnover.
As for the difference between "regular area" and "core area", it mainly lies in the difference in environment.
The core area has a huge glass curtain wall, which provides excellent lighting, is spacious, bright, and has a wide view. The entire area will not be separated and is highly integrated.
Many digital product stores use a large amount of glass design and have high floor heights in order to create a high-end atmosphere for consumers and enhance their shopping experience.
Therefore, the digital area where mobile phones and other digital products are sold, the peripheral merchandise area where some furniture and smart home appliances are placed, and the dining area where consumers can eat have very high environmental requirements, so they were chosen to be in the core surrounded by a semicircular glass curtain wall.
district.
The lighting in the regular area is much different, and there are some separations between the areas, which are not a whole.
This is because the game experience area, home living area and movie viewing area do not have high requirements for light, and are even relatively resistant to light.
Whether you are experiencing games or watching movies, you need a relatively dark environment.
Strictly speaking, the home living area is not a store. It simulates the scene of home furnishings. Some scenes also show the warm environment of staying in the living room at night.
Moreover, the movie viewing area, game experience area and home living area can be divided into several different exhibition halls to display different styles and contents, which need to be separated.
So these are placed in the general area.
In addition, there are certain connections between the regular area and the core area on each floor.
For example, on the second floor, the digital area and the game experience area are placed together. After players experience the games and the latest gaming equipment, they can go directly to the digital area to purchase the equipment they like.
The same applies to the third floor, home living area and peripheral merchandise area.
On the fourth floor, the dining area and the movie viewing area together form a comfortable rest area. When customers are tired from shopping, they can eat, drink, or sit down and watch a movie.
The core area of each floor is about 700 square meters, and the three floors add up to a total of about 2,100 square meters; while the regular area of each floor ranges from 1,000 square meters to 1,300 square meters, adding up to about 3,600 square meters.
In addition, there are several shops on the first floor, totaling more than 1,200 square meters, which are also rented to Tenda.
In order to make up for Liang Qingfan's expenses, the shopping mall forcibly raised the price to 7,000 square meters.
It just so happens that these shops on the first floor can be used as a display area for real industries such as Moyu Internet Cafe and Headwind Logistics. Profitability is not the first goal, but mainly for display.
In short, Liang Qingfan's arrangement is quite scientific.
At present, the overall decoration has been completed, the floors and walls are all spotless, and the first batch of furniture and equipment, including long tables and shelves in the digital area, have been delivered.
After just a few more days of preparation, the entire experience store will be open to the public.
The reason why it is so fast is that the mall was originally designed by a well-known architect, especially in the window area of the glass curtain wall, which has been modified several times. Therefore, Liang Qingfan does not need to make major changes and only needs to add some details.
Just make some minor repairs.
This saved Liang Qingfan a lot of time, and was a key reason why he finally made up his mind to locate the experience store here.
The first thing we came to was the regular area on the second floor, which is the game experience area.
According to the plan, computers, mobile phones, TVs, smart fitness clothes racks, VR glasses and other equipment will be placed here for players to experience. However, these things are not yet in place, so just based on imagination, it is difficult to imagine that these areas will be officially opened.
scene.
Going further inside is the core area of this floor, which is the digital area.
The decoration styles of the core area, digital area, peripheral merchandise area and dining area are very similar, but there are slight differences in layout.
When Liang Qingfan came to the glass curtain wall, he could clearly see the vast world on the opposite side, and his vision was very broad.
“It is not uncommon to see buildings with glass curtain wall designs, but whether the final effect is good-looking or not is determined by the details.”
"The size, color, reflectivity, transmittance, structural system, frame material size, connection method of glass division... every detail may cause the final effect to be far from the expected effect."
"I could tell the first time I saw this glass curtain wall that the designer had put a lot of effort into selecting materials and design. The cost of the entire glass curtain wall must be extremely high, so I chose this place.
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"The final effect is that, whether looking from the outside in or from the inside out, it will give people a transparent, bright and pure feeling, which is both modern and simple, and has a Zen beauty."
"In addition, I made some minor modifications to the original ceiling. The original ceiling was actually very good, but the lamps were too small. I specially purchased large-area recessed matte white lamps, coupled with dark black metal
The lines are used as embellishments to ensure that there are no blind spots in the store, and it can be bright but not dazzling at night.”
Although the entire experience store has not yet been fully decorated, the content introduced by Liang Qingfan can already be felt to be full of details.
Zhuang Dong was almost dizzy from hearing it. Although he didn't fully understand what Liang Qingfan meant, he could still feel the word "Awesome" in capital letters.
Tian Mo was a little worried.
Because this experience store is really great!
It covers such a large area in the most prosperous business district in Jingzhou, and the details inside are crafted with the craftsmanship of first-class architects. Even details like lighting are full of sincerity.
It can be said that this experience store is not inferior to the stores of many world-class technology companies, and in many places it is even better!
If compared with the store of the real estate agency where I worked before, there is a huge difference.
When Tian Mo thought that he was about to become the manager of such a big store, he was excited but also instinctively panicked because he had no idea whether he was qualified.
If there are any mistakes in my work, wouldn't it mean that I have failed Mr. Pei's expectations and wasted Architect Liang's hard work?