Chapter 1076 Bulk purchase of smart fitness drying racks! (Replenishment)
Li Shi analyzed it for a while, leaving Che Rong stunned for a moment.
When managed gyms first opened, the results were not very good and they kept losing money. Many gyms that were about to close down all sold their stores to managed gyms. Those owners thought they had found a successor and were complacent.
But soon, managed gyms skyrocketed, and now they have opened branches in first-tier cities such as Imperial Capital, Magic Capital, and Yangcheng!
Other gyms also want to learn this model, but they can’t!
The managed gym screens users very strictly, and is also equipped with takeaway fitness meals. The reason why the customers there can tolerate such harsh conditions is because the managed gym already has an excellent reputation, and everyone
I knew the effect was good here, so I gritted my teeth and persisted.
This is a virtuous cycle.
If other gyms did this, they would definitely die without knowing how.
Therefore, Che Rong stopped paying attention to the managed gym business. After all, only Tengda can play this model successfully.
But now looking at Mr. Li’s intention, it is obvious that he wants to make a fuss about this smart fitness clothes drying rack?
Although Mr. Li is responsible for the money, if something goes wrong, both parties will bear the risk.
After buying the smart fitness clothes drying rack, you still have to find a place to put it, which means that you have to clear away some of the other fitness equipment, and the layout of the entire gym also needs to be rearranged.
If this thing takes up space and no one uses it, and part of the original equipment is removed, then for ordinary customers, the fitness experience will actually be reduced.
Judging from the current state of Star Bird Fitness, if such a thing really happens, it is basically not far from death.
Li Shi saw Che Rong's hesitation.
"Mr. Che, if you think about it carefully, does Star Bird Fitness have any advantages over other chain gyms? Absolutely not!"
"Winning a price war alone is a dead end. All gyms are cutting prices one after another and getting involved. The final result is that they all close down."
"Now, smart fitness clothes drying racks have risks, but they also have opportunities. The first person to eat crabs and the second person to eat crabs will get completely different treatment!"
"Although there are smart fitness clothes drying racks in managed gyms, the number of members that can be accommodated in managed gyms is strictly limited, and it is impossible to meet all the needs of smart fitness clothes drying racks."
"As for buying it yourself...this equipment takes up a lot of space and is expensive. Although there are moving services, there are many people who buy it, and there are also many people who don't buy it."
"People who neither have managed gym memberships nor want to buy smart fitness clothes racks themselves are a perfect target customer group, aren't they?"
"Other chain gyms are still a hindsight. If Star Bird Fitness can take the lead in launching an 'interactive fitness area' based on smart fitness clothes drying racks, and use this as a topic for publicity and discussion, we can successfully capture this group of target users.
, will definitely bring high visibility to Xingniao Fitness and seize the opportunity among many gyms!"
"Even if other gyms follow suit, Star Bird Fitness, as the first gym to launch a similar model, will definitely gain something!"
"and……"
Li Shi paused and lowered his voice and said: "With my relationship with Tengda, I can also guarantee that the smart fitness clothes drying rack will be supplied to you first."
"As far as I know, smart fitness clothes drying racks are limited by the production capacity of the foundry and are continuously out of stock."
“So, you definitely don’t have to rush when you buy online.”
"I know Chang You, the person in charge of Outu Technology. As long as I come forward to discuss business purchases with him, I can ask the foundry to increase production capacity and get the goods in batches. And in the case of limited initial production capacity, only we can get it.
This product is not available in other gyms!”
"This situation will not last long, and other gyms will definitely get the goods one after another. But even if our lead is only two or three months, it is enough, because by that time, we have already sold a large number of fitness cards.
Won over a large number of customers!"
"Mr. Che, you have to think about this carefully. If you don't participate, I will still find another gym."
For Li Shi, Star Bird Fitness is his first choice.
Although there are several other chain gyms in Jingzhou, they are basically nationwide and their headquarters may be in the Imperial Capital, the Magic Capital or other big cities, so cooperation will not be so smooth.
The local small gym in Jingzhou is too small to accommodate a few smart fitness clothes drying racks and cannot be put into operation.
Xingniao Fitness is a local gym in Jingzhou. The scale is large or small. If we discuss cooperation with Che Rong, it will be easier to take the initiative and the development prospects will be better.
It was precisely because of the opportunity of the smart fitness clothes drying rack and the suitable conditions in all aspects that Li Shi finally decided to invest in Xingniao Fitness.
Li Shi felt that since he had been drinking Mr. Pei's soup, he naturally had to persuade others to drink some of his own soup. When everyone adds fuel to the fire, the flames will rise!
Of course, if Che Rong insists on refusing, then Li Shi will have no choice but to find someone else.
Che Rong lowered his head and thought deeply. Apparently, he was persuaded by Li Shi.
Everyone knows that the only investment myth in Jingzhou is Mr. Pei. And closely followed is Mr. Li from Fuhui Capital.
Mr. Li follows Mr. Pei in investing, and the success rate and profitability are extremely high. Basically, any project that Mr. Li likes that is related to Tengda can be successful.
Moreover, the friendship between Mr. Li and Mr. Pei also makes this plan more stable.
If you can indirectly embrace Tengda's thigh through Mr. Li, how difficult will it be to revitalize Star Bird Fitness?
Although Mr. Li's plan has certain risks, compared with the benefits, they are really not worth mentioning.
Worth a try!
Thinking of this, Che Rong nodded: "Okay, Mr. Li, I accept this condition!"
"I will open an 'interactive fitness area' in all gyms, all equipped with smart fitness clothes drying racks, and have two dedicated fitness instructors watching over them to guide members in using the equipment."
"Then we will promote this point and let people who want to play Fitness Fight come here to apply for a card!"
“As for equipment procurement, I’ll leave it to you, Mr. Li!”
Li Shi smiled and nodded: "Don't worry, I will directly contact Changyou from Outu Technology. When the time comes, I will get the goods directly from the manufacturer and deliver them as soon as possible!"
Compared with online shopping, which involves small orders one by one, this kind of gym purchase involves hundreds of pieces of equipment at once, and Changyou has no reason to refuse.
Star Bird Fitness has more than a dozen stores. Each store purchases ten units, and the first batch will purchase more than one hundred units.
And this is just the first batch of purchases, there will be more in the future.
Once it is discovered that this model is feasible and the response is enthusiastic, Li Shi will naturally continue to invest more or use other methods to raise funds, so that Star Bird Fitness can continue to open branches quickly and spread this model in the short term.
While bringing a large number of orders to Outu Technology, it also allowed Xingniao Fitness to expand rapidly by grabbing customers from other chain gyms!
So the final result is a triple win for Tengda, Xingniao Fitness and Fuhui Capital. Isn’t it beautiful?
Moreover, Li Shi felt that he could also consider talking to Shangyang Games to provide some small benefits to customers who use smart fitness clothes drying racks at Star Bird Fitness in the early stage.
Just like the free skins of GOG's cooperative Internet cafes, customers are allowed to use some free clothing or receive tokens when playing "Fitness Battle" at Star Bird Fitness.
Even when opening a new store, you can build a "Fitness Fight" themed store, customize life-size statues of several characters in the game, and arrange a fitness scene similar to the one in the game, which will attract more customers.
Of course, Li Shi also always kept in mind that the prerequisite for taking advantage of Tengda's welfare must be to leave the bulk of the profits to Tengda.
Therefore, Xingniao Fitness’s new store will definitely try its best to stagger the location with the managed gym, grab the business of other chain gyms for the managed gym, and even advertise for Tenda Industry in its own gym, trying to be a good little brother.
And Li Shi also knew very well that Mr. Pei hated scalpers the most, so he chose to go directly to Changyou, get the goods directly from the foundry, and open another batch of production lines, which would not affect the original stocking of smart fitness clothes drying racks.
In this way, there will be no shortage of goods, and scalpers will be cheaper, and products can be obtained in large quantities. The "interactive fitness area" of Star Bird Fitness can be opened as soon as possible to seize the opportunity.
Relying on his understanding of Mr. Pei, Li Shi made the entire plan flawless.
After reviewing it, I feel that the probability of success is very high!
Li Shi and Che Rong finalized the details, formally reached a cooperation, and were gearing up to do something big!