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Chapter 1078 Let the food street turn a corner

The snack market near the Panic Hostel.

The construction here is still in full swing, but it is almost in the final stage.

The original large-scale farmers' market has been changed beyond recognition. Although the construction has not yet been completed, the general appearance of the cyberpunk style can already be seen.

A large number of neon lights composed of contrasting warm and cold colors cover the exterior walls. In order to match these lights, some subtle adjustments have been made to the exterior of the entire building: in conjunction with the original deconstruction, some new structures with strong looks have been built.

.

All kinds of billboards also emit light, giving people a sense of feasting and feasting. These billboards are intricate and make the best use of the space above them.

And inside the snack market, this cyberpunk style is extended to every detail.

Although due to the original building structure, the buildings here cannot be exactly the same as the scenes in "Better Tomorrow", inside the snack market, Liang Qingfan still worked hard to restore several shops in "Better Tomorrow", including

A scene where the male and female protagonists are eating together.

It is precisely because the production team of "Better Tomorrow" referred to a large number of cyberpunk styles during production, which allowed Liang Qingfan to directly draw on elements from the movie, which greatly reduced his workload.

The great success of "Better Tomorrow" also emboldened the idea of ​​this "Cyberpunk Food Street".

However, for Liang Qingfan, there is still a very serious problem that needs to be solved urgently, and that is the atmosphere of the cyberpunk snack street.

The movie is a small part of real scenes + pure special effects, so there is a lot of room for freedom of expression.

Some details are difficult to reproduce in reality.

In order to improve this problem as much as possible and further enhance the immersion of the cyberpunk snack street, Liang Qingfan also thought of many ways.

The first is to customize the props, making a large number of decorations like movie sets.

For example, the lighting nearby is all made of sci-fi street lamps, which are specially customized; there is also a high-tech sports car model parked on the roadside at the entrance for customers to take photos; there are some specially set aside

The location serves as a shop, and different shops sell simulated gun models, medicine models or mechanical prosthetic models to further enhance the immersion of the entire scene.

The second is to add some arrangements that can better enhance the atmosphere, such as fog effects.

Cyberpunks generally choose weather that has no distinction between day and night or is dark and rainy. This is because the neon lights of all kinds can be displayed most perfectly at night, and the wet roads on rainy nights will reflect the neon lights, coupled with the dark sky.

It hints at the criminal activities that are happening at any time in this high-tech city, and the mist in the air smudges the various lights, so that the entire atmosphere can be perfectly enhanced.

If it is a sunny day and all the scenes are visible, the cyberpunk feeling will definitely be weakened.

The weather here in Jingzhou is normal, and there are not too many foggy and rainy days, so if you want to perfectly achieve the cyberpunk effect, the conditions are quite harsh.

It is impossible for Liang Qingfan to change the weather and climate in Jingzhou. If he had this ability, he would not be able to just be an architect and go to work at the Meteorological Bureau long ago.

If you want to achieve the best effect, you must use a huge shell to cover the entire cyberpunk snack street, and create a fake exterior scene inside, including a dark sky and high-rise buildings with flashing neon lights in the distance, but this plan

The cost is too huge, and it is not necessary at this stage.

After all, the Cyberpunk Snack Street has not yet officially opened, so it is hard to say whether tourists will accept it.

When this snack market really becomes popular, it won’t be too late to consider additional investment.

What Liang Qingfan thought of was a compromise: arrange a large number of nozzles in and around the snack market to create spray. These nozzles would be slightly blocked and hidden by the surrounding buildings, but they would also put the surrounding environment at risk.

A slightly wet feeling.

Corresponding lights will also be arranged around these sprays to further dizzy the spray visually, giving a hazy feeling.

In this way, at least at night, tourists can see a more authentic cyberpunk.

As for daytime, the effect may be better on cloudy days, but on sunny days, just let nature take its course.

Just like many scenic spots, they are only beautiful during specific time periods, so there are peak seasons and off-seasons. It is not impossible to visit in the off-season. Although the experience is not as perfect as in the peak season, there are fewer people and it is not crowded.

For snack markets, the best time to come is definitely the evening, but if you come at noon or afternoon, there are not so many people, and you can eat at some popular stalls without queuing, which is also a good choice.

So far, the snack market has entered into the final work and is expected to be officially opened in about a month.

Zhang Yahui has selected the first batch of outstanding stallholders to enter the snack market. These stallholders are good at different snacks. Zhang Yahui encourages them to read more cyberpunk-themed content and try to make some similar ones.

food.

Even if it is a simple meat skewer or burger, we should try our best to make it unique and try to be as diverse as possible while trying to ensure it is delicious, so that it can stand out among the stall owners.

Of course, even if Zhang Yahui didn't say anything, these stall owners would definitely try their best to improve the taste, launch new products, and work hard to attract customers.

After all, there is fierce competition between stall owners and stall owners.

These stall owners all came from their original cities, where they were the best food stalls on the entire street. But after coming here, they have to start from scratch and compete with those equally outstanding stall owners. If they are complacent, I'm afraid

It will be eliminated soon.

For this reason, Bao Xu also formulated a series of rules to guide healthy competition among stall owners. When the snack market officially opens, these rules formulated by Bao Xu with game thinking will definitely play a very important role.

At this time, Bao Xu and Zhang Yahui were wearing safety helmets and inspecting the situation at the scene.

Since the construction of the snack market started, Bao Xu has been running here every two days, much more frequently than at Tengda Games.

His efforts paid off, and everyone at Tenda Games thought he was performing some important mission.

Obviously, in the next selection of the best employees, Bao Xu will no longer be sent abroad for the reason of "I have nothing to do, so I work as a tour guide to accompany others on their trips."

But this obviously has side effects.

Bao Xu's positive actions greatly aroused Zhang Yahui's enthusiasm for work.

Zhang Yahui did not expect that Bao Xu, as an employee of the game department, would be so interested in the snack market. This kind of behavior of brothers and departments helping each other regardless of profit and loss made him feel the warmth of the Tengda family.

Seeing that the buddies who came to help were so serious and responsible, he, the real person in charge, must have taken more care!

While the two were chatting, Liang Qingfan, who had just left to make a phone call, came back.

"You two, we have good news!"

"Now that we have money, we can buy shops!"

Bao Xu and Zhang Yahui were stunned for a moment and did not react immediately: "Shop? What shop?"

Liang Qingfan said: "The shops on the street from here to the Jingtang Hotel!"

The two of them suddenly realized: "Oh? That's great!"

Because this matter was a little far away, Bao Xu and Zhang Yahui had been paying attention to the internal affairs of the snack market and almost forgot about it.

Liang Qingfan had proposed this idea as early as when he was selecting the location of the snack market and finalizing the details of the cyberpunk style: it is about one or two kilometers from the snack market to the Terror Hostel. If the surrounding streets could be

If all the shops are bought or rented, and then slightly renovated, it can be transformed from a single cyberpunk scenic spot into a cyberpunk snack street.

An entire street can be built in a similar style.

Of course, this project is quite large and cannot be completed overnight.

At present, the main part of the snack market is almost completed, but the shops on this street are still in the negotiation stage. They were originally negotiating for long-term lease contracts starting from ten years, but currently only a small number of shops have signed the contract.

.

On the one hand, work must be prioritized. Things at the snack market are obviously more important. As for the shops along the street, buying in the morning and buying in the evening are actually the same. We must wait for the snack market to get on the right track before slowly transforming this street.

street.

On the other hand, it was because the owners of each store had different attitudes towards the specific rent issue, which involved a lot of energy in the negotiation process and made it a little unpleasant.

This area is originally located near the old industrial area. In fact, there are not many young people anymore. The residences and shops are basically old houses, so whether you buy or rent, the prices in the surrounding market are not very high.

The conditions given by Zhang Yahui and others are to sign ten-year long-term lease contracts with these shops at a 50% increase in the existing rent. If they break the contract midway, they will need to pay a liquidated damages.

Logically speaking, this condition is already very favorable.

These shops are very eccentric to begin with. They used to only do some small business and the profit was very low. The monthly rent for a store of 50 to 60 square meters is less than 2,000 yuan. Zhang Yahui also understands the difficulty of these shops and takes the initiative to raise the price to about 3,000 yuan.

, which is already quite sincere.

Some shop owners were very satisfied, so they immediately signed a contract, allowing Zhang Yahui and others to modify the shop as they pleased.

With this long-term contract signed, they no longer have to worry about renting the shop.

However, some shop owners are still not satisfied with this price, and even secretly seek a higher price.

Because they saw it, the Panic Hotel has already been opened, with a huge flow of passengers from all over the country. Tenda has started construction at the original farmer's market, and is obviously busy with new projects.

Now we want to rent out all the shops on the street for ten years. This must be a big move!

When they think about how rich Tenda is, these people feel that just a 50% increase in rent is not enough.

After all, this long-term contract is for ten years. Who can say for sure what will happen in ten years? What if the money earned by this shop increases five times or ten times in one year? And if the rent cannot be increased, wouldn’t it be a loss?

?

Therefore, these people either hope to increase the rent price a little more, or they hope to sign a short-term lease, for example, only for two or three years, so that they can still think of raising the rent in the future.

Liang Qingfan and Zhang Yahui are definitely not happy.

Because in their view, the development of this place is all due to Mr. Pei. If Mr. Pei had not invested huge sums of money in building the Jingtang Hotel and the snack market, the rent on this street would not only not have increased, but would have increased.

Decline with the gradual loss of personnel.

The rent has increased by 50%, and the sincerity is sufficient. If other companies wanted to rent, these shop owners might have agreed without even saying a word.

But just because they think Tengda is rich and can make money, they are talking about it. This really doesn't make sense.

What's more, it's still unknown whether this street can make money.

What if the snack market didn't take off and the food court didn't have much traffic, but they signed a ten-year contract at a very high price? Wouldn't that be a big loss?

Mr. Pei trusted him so much and entrusted such an important project to the three of them, but in the end it ended up like this. He cannot bear this responsibility.

Therefore, the two sides have reached a stalemate. Except for a few more enlightened shop owners who have signed long-term contracts, other shops are still waiting and watching.

Liang Qingfan said: "It just so happened that Mr. Pei gave me a sum of funds. I think this matter will almost come to an end."

"For these shops, we give them three options: either sign a long-term contract at the current price and rent it for ten years; or we buy their shops at a 50% premium to the market price; if both of them

If you don’t accept it, then we’ll just let the food court go by.”

"You want to take advantage of us, no way!"

Although the Cyberpunk Food Street is called a food street, it is much longer than most food streets.

The distance of one or two kilometers cannot be reached by one road. From one end to the other, there are at least six or seven large and small intersections.

If a certain store is uncooperative, Liang Qingfan can consider buying nearby, and then use some means to let tourists avoid this store.

For example, make a road map to guide tourists to follow a specific route; or make unified signboards and guidance signs for Tenda's own stores.

Those shops that have signed contracts are planned and arranged uniformly by Tengda, and the decoration style is clear at a glance. Even if you want to learn from other shops, it is very difficult.

What's more, tourists are naturally disgusted with popular "fake shops". As long as Tengda tells them that a certain shop is not a snack street shop, the vast majority of tourists will not go.

It’s not that easy for these stores to take advantage of Tengda.

Therefore, stores that do not cooperate with Tenda will probably get nothing in the end.

Even if they do business themselves, the stall owners in Tengda are all elites from all over the country. Why should these original bosses fight?

Liang Qingfan must let all shop owners know clearly: Tengda will never be blackmailed, so don't make the wrong idea.

Otherwise, if you come to touch porcelain today and ask for a rent increase, and the day after tomorrow he comes to make trouble and want to change the contract, wouldn't it be endless?

As for buying and renting, it seems that the price fluctuation is the same, but in fact there is a big difference.

As a second-tier city, the current rent-to-sale ratio of most shops in Jingzhou is about 1:300, which means that a shop with a monthly rent of 2,000 yuan will cost 600,000 yuan to buy.

If you spend 600,000 yuan to buy a shop, you need to collect 300 months' rent, which means it will take nearly 30 years to recover the capital.

With the same premium of 50%, the monthly rent only increased from 2,000 to 3,000, but the total price of the shop increased from 600,000 to 900,000.

The difference in this figure seems to be quite large.

If the rent rises, it won't hurt to get an extra 1,000 yuan a month. However, if the selling price of the shop rises, you can get an extra 300,000 yuan at a time. The higher the total price of the shop, the more money you will get.

With this large sum of money, you can invest or manage money immediately, which is much more tempting.

Most of the shop owners on this street don't have much money, so for them, the temptation of hundreds of thousands is still great.

What's more, it has always been extremely difficult to sell the shops in this area. You can find people doing business if you rent them, but if you sell them, almost no one is willing to spend hundreds of thousands to buy them.

If you give up this opportunity to sell it, you will probably not have the opportunity to sell it at such a high price again in the future.

Of course, there are risks in selling. If the value of the store increases by more than 50% after ten years, it will be sold at a loss. On the contrary, for those stores with long-term lease, the store will still be in your hands after ten years, and you can still get the rent.

Much more cost effective.

But not everyone can resist the huge temptation of immediate benefits, not to mention no one can predict how much money these shops will increase in the future.

Now Liang Qingfan is having a showdown with these shop owners. Either sell or rent for a long time. There is no third way. If some shop owners want to be clever, Liang Qingfan would rather spend more money to turn the food court around.

They won't be allowed to take a sip of soup!


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