Chapter 1093 The transparent service of the experience store
As soon as Yao Bo and Zhou Muyan arrived at the lobby on the first floor of the shopping mall, they saw a familiar figure.
"Hey, isn't that Mr. Pei?"
Yao Bo had sharp eyes and saw that familiar figure in the crowd at a glance.
Although Mr. Pei was wearing a mask at this time and had deliberately changed into casual clothes, Yao Bo and Zhou Muyan had seen him often, so they still recognized him.
The temperament of Mr. Pei’s back is so unique that it’s hard to forget him once you see him once.
The two of them quickly stepped forward and whispered: "Mr. Pei?"
Pei Qian was startled, turned around and saw Yao Bo and Zhou Muyan, then lowered his voice and said: "Keep your voice down!"
The two people immediately understood: "I understand!"
Yao Bo said in a low voice: "Mr. Pei, is this another private visit? If you want to avoid being discovered by the store staff, how about coming over to see the service in the experience store?"
Pei Qian said hehe.
Private visit on WeChat?
Visit a hammer!
I can't help it!
Hey, you won't understand this trouble that is too popular.
Pei Qian asked curiously: "What are you two doing here?"
Yao Bo smiled: "Aren't you here to learn from experience? I want to learn from the advanced experience of Tenda Experience Store and strive to make our stores follow this example."
Zhou Muyan also nodded: "I have a similar plan."
Pei Qian said hehe again.
Then you are in the wrong place!
My place is nominally an experience store, but in fact its first goal is to waste money, and its second goal is to dissuade customers.
Are you here to learn from your experience in dissuading customers?
I have a system, do you have one?
However, Pei Qian didn't say much. Anyway, when the two entered the experience store and saw the store clerks' operations, they left in confusion. There was no need to worry that they would learn wrong.
The three of them followed the crowd very low-key and took the escalator up.
It has to be said that although it was only a trial opening, the huge flow of people was still far beyond Pei Qian's imagination, and it also made him feel very confused.
Where did so many people come from!
Pei Qian had just visited a month ago. At that time, Jinsheng Plaza was still a bit deserted. Although it was only across the street from Yuanda Tiandi, the number of people was much different.
As a result, the current flow of people is almost on par with Yuanda Tiandi!
"Calm down, after all, it's the first day of trial operation, and people are very curious. Besides, Jinsheng Plaza should have done some publicity. It's normal for the traffic to be large."
"After some time, the flow of people will definitely decrease."
Pei Qian comforted himself silently.
Yao Bo said with emotion: "As far as I know, Jinsheng Plaza has no plans to go out for publicity. All publicity campaigns will be placed in two weeks, when the big screen is officially decorated."
"I didn't expect Tengda's appeal to be so strong. There are already so many customers attracted just by word of mouth!"
"This is enough to show that the location selection of the experience store is very successful, and the flow of people will definitely not be small in the future! Jinsheng Plaza has made a lot of money!"
Zhou Muyan nodded: "Yes, this experience store is not only in a good location, but the decoration and layout inside are also great. From the outside, it looks like a huge piece of art. It is a must-visit if you are shopping nearby.
Can the flow of people be small? It will be very lively in the future!"
Pei Qian: "..."
Each of these two people said a rainbow fart, which almost caused Pei Qian to suffer internal injuries.
Can you just keep your mouth shut if you can’t speak?
You two came all the way from other places to Jingzhou, just to whip me to death?
This is really unreasonable!
Pei Qian silently quickened his pace, hoping that the two of them would beep less, contact the store staff as soon as possible, and see the cruel truth behind the Tenda Experience Store's efforts to persuade customers to leave.
When we come to the second floor, we go to the game experience area first, and then the digital area.
The game experience area is divided into many small units with different equipment.
Some are Moyu Internet cafe models, with a complete ROF machine plus an e-sports monitor and an e-sports table and chairs; some are living room models, with a large TV plus a single sofa plus a host, or a single sofa plus a G1 mobile phone.
There is also an area that is temporarily empty and serves as a rest area, but it is actually reserved for VR glasses.
All equipment is fixed with wires like some mobile phone stores to prevent theft.
The game experience area is to reproduce all game scenes as much as possible, so that customers can play Tenda games in these scenes and make purchases according to their own needs.
Although the flow of people is not small, because the layout of the entire game experience area is relatively scientific, the space utilization rate is also good, and the customers are stop-and-go, the quality is relatively high, and few occupy the equipment for a long time, so there is still some time left.
There are a few empty seats.
Zhou Muyan was more interested in this area, so he found a single sofa and sat down, picked up the handle and experienced it for a while.
"Hey, isn't there a clerk?" Zhou Muyan asked curiously.
After he sat down, he looked around and saw no Tengda employees in work clothes. Everything he looked at seemed to be customers.
Zhou Muyan cast a questioning look at Mr. Pei.
Pei Qian replied with a deadpan expression.
You ask me, who should I ask?
I don’t know where they are either!
The salesmen in the experience store do not have uniforms. This is what Pei Qian deliberately explained. Now, Tian Mo and other salesmen should be cats in a corner, secretly experiencing the game, right?
Zhou Muyan is a little confused. What does Mr. Pei’s look mean?
Originally, Mr. Pei's expression was difficult to interpret, but it turned out that Mr. Pei was wearing a mask today. With this glance, he couldn't understand what Mr. Pei wanted to express at all.
Yao Bo poked Zhou Muyan: "Don't ask such stupid questions! Didn't you see a button?"
Zhou Muyan: "Button? Where is it?"
He observed carefully and discovered that whether it was a computer or a game console, there was a very inconspicuous little button on the computer desk or cabinet where the equipment was placed, which should be a call button.
As long as you press it, the clerk at the experience store should come to you according to the table number.
Zhou Muyan said in surprise: "This is great! Hidden clerk service?"
"Let all the store clerks wear casual clothes and hide themselves, leaving customers with a space where they can appear to be undisturbed and absolutely free."
"When customers have needs, they just need to press a button and the clerks will rush to serve them immediately."
“This kind of ‘transparent service’ is very worthy of promotion and learning!”
Pei Qian: "..."
What kind of transparent service, please don’t give me any concept!
I just hide them because I don’t want salespeople to make money selling products, don’t think too much about it!
Zhou Muyan was amazed and stood up, and the three of them came to the digital area inside.
Sunlight shines in through an entire floor-to-ceiling window, illuminating the entire space. Although it is summer and it is very hot outside, the temperature of the air conditioner is very suitable, and the warm sunshine makes people feel very comfortable.
Various Tenda digital products are displayed in the spacious and bright space, including G1 mobile phones, fully automatic intelligent bar lifters, intelligent fitness clothes drying racks and other products are also listed prominently, located in different areas.
The flow of people here is obviously more than that in the game experience area. Some customers are playing with G1 mobile phones, and some customers are arguing with the heckler. It is a happy scene.
Pei Qian felt a little depressed.
What are these people shopping for...
Apart from this mobile phone, aren’t everything else that has been released for a long time? Especially the trolling machine, how come there are still people who never tire of playing it?
Zhou Muyan came to the counter of the G1 mobile phone and picked it up to play with.
Yao Bo was a little surprised: "Hey, isn't this the phone you are using now?"
Zhou Muyan said: "What's the matter? Playing with one's own things is not the same as playing with those in the store."
"Such a high-end experience store has special bonus effects on these products. Look at this fully automatic lifting machine, shining in a bright sunny place, and its appearance has instantly improved by countless levels!"
“So exciting to shop**!”
"Is the service also transparent here? Not bad."
This time Yao Bo's reminder was no longer needed. Zhou Muyan saw the call button.
Yao Bo also sighed: "Well, the atmosphere is really different!"
"After seeing this place, and then thinking about the stores of our Jinding Group, they are no different from pigeon cages. It's so frustrating!"
"There is no sales promotion in this place, but just through the overall environmental layout and control of the light source, it creates a warm and natural atmosphere, which invisibly enhances the quality of the product."
"And this kind of environment without sales can easily make customers relax their vigilance and stop resisting, and it is easier to stimulate customers' desire to buy!"
"I heard that Mr. Pei asked Architect Liang to design this place? Sure enough, the master made a difference!"
"It not only involves architecture, but also involves professional knowledge in many categories such as psychology and art. It not only exudes the smell of money, but also is permeated with the fragrance of art. It can combine the high cost with such an artistic design.
I’m afraid very few companies can do this!”
Zhou Muyan added: "The last time I felt like this was the Pineapple Mobile store."
Yao Bo looked at the huge floor-to-ceiling windows, then at the various simple but artistic shelves, and said, "But this is not easy to learn."
Zhou Muyan nodded: "Of course it's not easy to learn!"
"If you want to recreate this kind of shopping environment, first of all you have to have a great designer, and secondly you have to be willing to spend a lot of money. Although these shelves, including the lights on the ceiling, look unremarkable at first glance, upon closer inspection they are
You will find that they must be very expensive!"
"Of course, being expensive is secondary. The key is that the money must be earned back!"
"If you sell clothing or other things, the profit margin is not high and it is difficult to recover the cost. But Tenda sells digital products and games. It has a large number of physical goods in stock, and games can be copied infinitely, so the profits are very considerable.
, so you can make money!”
"The concept of this kind of store is very simple, but it needs strong brand appeal and product profit margin support to be successful."
"So, only a few companies such as Tenda and Pineapple can make money by playing this model."
Pei Qian listened to the conversation between the two people, and the corners of his mouth twitched slightly.
You two... are you talking about cross talk?
Why are you praising one and teasing the other, and piercing my heart in turn?
What does it mean that only Tenda can make money by playing this model? What good does it do you to piss me off!
Pei Qian was very angry, but he couldn't say anything. He could only say nothing with a dark face.
Seeing that Mr. Pei had no reaction, Yao Bo said: "Hey, the two of us are making a bit too much fuss. In terms of Tenda's excellent performance in various industries, although this experience store has become the best physical store in the world, for Tenda, it is also
Just perform normally.”
"Shall we call the store clerk to ask? I've been shopping for so long and I haven't seen a single store clerk."
Yao Bo said, pressing the button on the table.
There is no prompt tone or voice announcement, only the aperture around the button lights up, indicating that it is in the calling state.
Pei Qian cheered up a little.
It seems that Liang Qingfan tried too hard and made the entire experience store too grand, which caused some misunderstandings between Yao Bo and Zhou Muyan.
But as long as you call the salesperson in the store, it will definitely be revealed in an instant!
Not long after pressing the button, Tian Mo stood up from nowhere and walked over quickly.
Seeing Tian Mo, Pei Qian couldn't help but smile.
The proud disciple is here!
If someone else from the sales department comes, Pei Qian may be a little worried. What if the bad habits left in other places are not changed and the sales start?
But Pei Qian is still relatively relieved about Tian Mo.
Taguo Inu, you are my last hope.
Pei Qian couldn't wait to see the confused expressions on Yao Bo and Zhou Muyan's faces after Tian Mo persuaded him to quit!