Zhao Xuming knocked on the door of Eric's office very carefully, and then asked very cautiously: "The FV team's championship skin has been produced, can we prepare a publicity plan?"
Eric seemed to be worrying about other things and was not very interested in the champion skin matter. He waved his hand casually: "Mr. Zhao, just look at the arrangements."
Zhao Xuming nodded: "Okay."
Just as he was about to leave, Eric said again: "The Summer Sale is coming soon. Zhidou Company plans to continue to carry out promotional activities on a global scale. The promotion of champion skins can also be included in the Summer Sale activities."
"Especially in the ICL division, the discount can be slightly larger. After all, it is the championship division. If you want to come to other divisions, you won't have much objection."
Since it is the championship zone, the discounts on champion skins will of course be greater.
Are other divisions dissatisfied?
Then you should also come back with a championship zone. If you get it, you can also enjoy this kind of treatment.
Zhao Xuming nodded quickly: "No problem, I will also warm up the summer promotion activities!"
After saying that, he carefully closed the door and left.
Zhao Xuming knew very well that Eric had not been in a good mood recently, so he had to be careful.
Ever since losing to Tenda at the 515 Game Festival last month, Eric has been in a state of impatience and confusion.
Obviously, this incident gave him a big blow.
When he heard the news that Tenda was going to sell the property, Eric thought that his plan was about to succeed, and he almost wanted to open a bottle of champagne to celebrate.
But I never expected that in just one or two days, the situation would suddenly reverse!
As soon as the news came out that Tenda Group's capital chain was going to have problems, many companies reached out to help. Tenda's loyal users also spent crazy money, buying games, buying mobile phones, and even selling smart fitness clothes drying racks.
Crazy!
As a result, Mr. Pei got through the crisis without even a single blow.
Not only that, the 515 Game Festival organized by Tenda completely crushed the activities organized by Zhidou Company and Longyu Group in terms of influence, discounts and final reputation.
For Tengda, although it burned a lot of money, it achieved its goal well.
But for Eric, that's not the case.
He also burned a lot of money. Although not as much as Tendada, the top management of Dayak Group was very dissatisfied with him. The most terrible thing is that this money burning did not achieve the effect he wanted at all.
Although burning money has attracted many users and won some reputation, this is far from what Eric wants.
Now Eric is facing internal and external difficulties.
After the ioi global finals, in order to replace Chretien, he boasted in front of the executives of Dayak Group and Finger Company, and his analysis was very clear. But now, it has been less than half a year since he took over the ioi national server, and he is still
No substantial achievements were made.
This is so embarrassing.
Of course, Eric felt that he was wronged about this matter.
If you’re not paddling by yourself, there really isn’t much you can do!
GOG has long occupied a dominant position in the domestic MOBA game market, and various promotions have penetrated into every corner through various online and offline channels. It is almost impossible to steal people from GOG using traditional methods.
Unless ioi's game quality is significantly better than GOG.
But the problem is that the quality of ioi is not better than GOG, and it is even inferior in many aspects such as player habits, hero recognition, cultural identity, detailed gameplay, and linkage between client and mobile games.
In this way, no matter how much publicity funds are thrown into it, it will be equivalent to throwing it into a bottomless pit, which is completely useless!
Therefore, Eric’s idea is to promote and burn money with Tenda at the same time. When Tenda’s capital chain cannot support it, it will usher in a turning point and turn defeat into victory in one fell swoop!
Unexpectedly, this was the result in the end.
It felt like I was about to wear out the BOSS, but then the BOSS made a pose and the blood was full again!
This makes Eric's behavior very silly, even a little inexplicable.
The impression given to outsiders is that one operation is as fierce as a tiger, and then the result is zero and five.
Therefore, voices of dissatisfaction with Eric emerged within Dayak Group and Zhidou Company. In order to keep his position as the head of the Greater China Region, Eric had to communicate frequently with the headquarters, and even had to make many decisions.
There are many compromises and concessions, and it is impossible to focus all your energy on work.
Externally, Eric could not find a way to break the situation.
Tenda looks terrible.
After a small problem occurred in the capital chain last time, Tenda not only recovered its blood quickly, but also all work seemed to be completely unaffected.
Many projects such as snack bazaars and large-scale experience stores are still being advanced in an orderly manner, and there is no hesitation in spending money.
It's as if the money-burning war with Eric before didn't exist at all.
Eric was confused and doubted himself.
Is there any use in continuing to burn money with Tenda?
He thought about this issue for half a month, but he didn't think it through in the end.
Therefore, the current promotional activities of Longyu Group for the ioi national server are basically at a standstill. Except for the daily necessary promotional activities, such as the promotion of the ICL league and the promotion of game updates, it has not actively carried out large-scale promotion activities.
It has been silent until now.
But life still has to go on.
Now, the FV team championship skin that has been in production since March has finally been completed. Both Eric and Zhao Xuming believe that they must use this opportunity to promote it.
After all, this is ioi's first set of championship skins, and it is a Chinese who has won the championship. This publicity campaign is well done, which will help attract more new players to the Chinese server.
Considering the speed of game development in this world, three months to make a set of champion skins is obviously a bit long.
But there is a reason for this.
In the process of making this set of skins, the designers of Zhitou Company communicated repeatedly with the members of the FV team, hoping to make it as perfect as possible. Not only did they listen to their opinions when they first started making them, but they also made modifications during the making process.
Several editions.
After all, there are differences between Eastern and Western cultures, and there are certain communication barriers between designers and team members, so a lot of energy is spent on communication.
In addition, this set of skins must be made as refined as possible, so it took such a long time without realizing it.
The designers of Zhitou Company and Eric are very satisfied with the final product.
This set of black gold-style skins is absolutely cool, and it is definitely the top-level skin in ioi and GOG currently!
Eric and the top management of Zhitou Company also struggled with what this set of skins should look like.
Some people even said that this set of skins should be deliberately made ugly. After all, the FV team is President Pei’s team. If the skins given to the FV team are too good-looking, wouldn’t they be cheapening their competitors?
But this voice was quickly rejected.
Because this is also ioi's first set of championship skins. If it doesn't look good, wouldn't it be even more embarrassing for the company?
It can be said that this is a dilemma.
If you act ugly, you will first embarrass yourself;
To be handsome, give priority to looking good to others.
This is very uncomfortable!
But after weighing the pros and cons, Zhidou Company could only accept this dumb loss and worked hard to produce it, which gave the FV team an advantage.
Now that the skin has been made, such a handsome skin naturally needs to be well publicized.
Zhao Xuming returned to his office, and his staff had already submitted a first version of the championship skin promotion plan.
After looking at it carefully, he added the relevant content of the summer promotion activities.
According to the arrangement of Zhidou Company, the summer promotion event will be launched in the last week of this month, which is June 26th.
At that time, ioi will have strong discount activities around the world, so we will take this opportunity to offer a more favorable discount for champion skins to earn some reputation.
Moreover, the ICL League will also usher in the spring finals this month.
Although it starts much later than the GPL League, the ICL League has fewer teams and a shorter schedule. The finals will be played at the end of this month, one week later than the GPL League, which happens to be during the summer promotion period.
Zhitou Company is considering deciding the Spring Split champions of each division during the summer promotion period, and launching a series of discounts and discounts for the championship lineup at the end of the summer promotion.
If these three activities can be brought together, the communication effect will be very good.
But there is a small problem, that is, the champion skin has already been made. If you wait until the summer promotion to release it, it will be a waste of these two weeks, which is not cost-effective.
Zhao Xuming thought about it carefully, and suddenly he had an idea and thought of a good idea.
The champion skin will be on sale immediately, but its first launch discount will be the same as during the summer promotion!
In this way, you can kill two birds with one stone: you can use these two weeks to fully ferment the popularity of the champion skin and have a good publicity effect, which will continue until the beginning of the summer sale; at the same time, it will not affect the initial purchase of players because of the summer sale discount.
Benefits, you can also warm up the huge summer sales discounts in advance, so that players are full of expectations for the summer sales activities.
Because the initial discount for general skins is relatively low, around 20% off, but the summer sales promotion is relatively strong, and may even reach 40% off.
If the champion skin is sold for two weeks at a 20% discount for the first time, and then suddenly drops to 50% off during the summer sale, the players who bought it first will definitely be anxious.
But it would be strange if the champion skin is not discounted during the summer sale or is only discounted by 20%.
Therefore, let’s just get it right in one step. The first launch discount of the champion skin will be the same as that of the summer promotion. In this way, after players buy the champion skin, they will look forward to other skins in the summer promotion, and the publicity effect will be the best.
Moreover, the relevant publicity can continue until the end of the Summer Sale and ICL Spring Split next month, which seems to be a pretty perfect plan!
The more Zhao Xuming thought about it, the more appropriate it became. He immediately changed the publicity plan submitted by his subordinates and showed it to Eric.
Eric also strongly agrees with this plan. After all, it is the most reasonable and efficient publicity plan under the current circumstances.