After hearing what Bao Xu said, Lu Mingliang felt excited and heavy at the same time.
He is excited because he feels that he is participating in a great cause and making a great game that has historical significance and can leave a mark in the development history of the domestic game industry!
And the heaviness is because I am more worried about the future of this game.
Can such a game that is not kitsch and does not please players achieve commercial success?
If you are not careful, you may face double failure in business and reputation. It is really too risky an attempt!
"I didn't expect that Mr. Pei would make such a life-and-death decision while chatting and laughing!"
"If this game loses money, then millions of dollars will be wasted, and it will be stigmatized!"
"If it were me, I might be so worried that I can't even sleep well, right?"
"But Mr. Pei is calm as usual. He is indeed a person who does great things!"
With great respect, Lu Mingliang was ready to return to his work station to continue testing the game.
"By the way, how are you going to promote this game?" Bao Xu suddenly thought of this question.
It’s not that I’m worried that “Game Producer” is not popular, it’s mainly that I’m curious!
This time, what ingenious way will Mr. Pei use to promote his game?
It’s really exciting!
Lu Mingliang was stunned for a moment: "Uh... I haven't asked about this yet. I'll go and ask."
…
…
In Pei Qian's office.
Lu Mingliang secretly observed Mr. Pei's expression.
I really didn’t look nervous at all!
Are you putting life and death aside?
Or are you full of confidence and confident?
No matter which one it is, it is admirable!
Pei Qian is thinking.
Lu Mingliang came to ask for instructions on how to promote "Game Producer".
Originally, Pei Qian didn't think too much and thought it would be better not to promote it at all.
But now that I have thought about it carefully, I feel that this idea is very wrong!
We must look at problems from a development perspective and cannot seek a sword at the last resort!
Before the two games "Lonely Desert Highway" and "Ghost General" were produced, Tenda was still a little-known small company. If it wanted to lose money, not promoting it was a good way.
But it’s different now!
"Ghost General" and "Sea Fortress" are two well-known games. Even if Pei Qian doesn't take the initiative to promote "Game Producer", players will definitely find out about them.
It's impossible to hide this!
In this case...
Then why not just promote it?
You can also spend a little more money!
But how to promote it specifically needs to be carefully considered.
If we follow the conventional promotion method and the game becomes popular, what will we do?
Therefore, the best choice is to spend money without achieving any publicity effect.
Even if it has a negative publicity effect, that would be the best.
Currently, there are only a few promotional methods available.
These types of publicity methods have a very high possibility of making money!
These are very traditional methods of publicity. Although the conversion rate may be high or low, considering a work like "Game Maker" with a particularly distinctive art style, it is still very easy to catch people's attention.
Just like many cheating web games, buy a webpage psoriasis advertisement with completely stolen video material, such as "I keep taking showers, where is the greasy senior sister"...
Or you can hire an endorsement and spend a lot of money to find a celebrity to say the line "I am Zha Zhahui, and my brothers are here to kill me." Although it costs a lot of money, this kind of fake advertisement has a wide influence.
Or even just raising Kun? Just a simple picture, crude cutout, and poor splicing. As long as the traffic of the website is large enough, it can attract a large number of players!
If this silly advertisement becomes popular, Pei Qian will have no place to cry.
Can't take this risk.
Therefore, Pei Qian does not plan to use a similar method, as the possibility of making money is too high.
He thought for a moment and said: "Let's go to the video website and find the video author to promote it."
"Video author?"
Lu Mingliang was stunned for a moment.
He didn't expect this level.
Mainly, compared to other promotion methods, video author Qiafan promotion is basically the promotion with the lowest price and the worst effect, which is not the level that Mr. Pei would consider.
It is now 2010, and many well-known video creators, such as Qiao Liang, are still hungry for food.
For example, "Mr. Pei's Daily Life" produced by Huang Sibo and others has accumulated millions of views. However, all they received were some very rubbish casual advertisements, and no one cared about the "high-end customized videos" at all.
It cannot be said that everyone is ignorant of the goods. The key point is that the current video advertising effect is indeed not up to the mark.
If you really have money, just buy ads directly on video websites and place them accurately.
Players click on a game video and an advertisement is played at the beginning. Maybe a lot of people will click in to watch it. Isn’t this much better than finding a video author to chat with?
Therefore, Lu Mingliang did not react for a while.
But he immediately realized: "I understand! Mr. Pei, what you mean is to ask directors Huang Sibo and Zhu Xiaoce to customize a special promotional video for our game, and use the popularity of "Mr. Pei's Daily" to promote "Game Producer". Yes.
?"
Pei Qian: "???"
When did I say I wanted to find Huang Sibo and Zhu Xiaoce!
Don't misinterpret my meaning!
I will never ask Zhu Xiaoce and the others to customize a video, absolutely not!
Because it's such a good deal.
Feihuang Studio is a wholly-owned subsidiary of Tenda. If Pei Qian gives them 100,000 yuan to customize an advertising video for "Game Producer", then the 100,000 yuan will become Feihuang Studio's profit.
Part of the funds will still go back to Tenda!
Changing the left pocket to the right pocket is equivalent to a super discounted price. How can that be done?
Moreover, Zhu Xiaoce is a genius director, and the themes of "Game Producer" and "Mr. Pei's Daily Life" are so consistent. If he makes a hit, wouldn't it kill two people?
By then "Mr. Pei's Daily Life" will also be popular, and "Game Producer" will also be popular, and Pei Qian will vomit blood on the spot!
Thinking of this, Pei Qian shook his head.
"Don't look for Huang Sibo and the others. The short video of "Mr. Pei's Daily Life" is still in a critical period of accumulating reputation. We cannot let the game's advertisements affect their reputation and disrupt their plans because of short-sightedness."
"Yes." Lu Mingliang nodded, secretly thinking that he still lacked an overall vision.
Mr. Pei is right. At present, the most important thing for Feihuang Studio is to accumulate popularity, and it is not advisable to overdo it.
Especially since the relationship between the two companies is too close, suspicion must be avoided.
"Then... how about I contact the video author who is more famous on the market and has more fans?" Lu Mingliang asked.
Pei Qian thought for a while.
"Let's do this. I will give you a list tomorrow, as well as a draft and quotation. You can all follow this."
Lu Mingliang nodded: "Okay, Mr. Pei."
Hey, as expected, Mr. Pei still doesn’t believe in my abilities and does everything by himself. I have to keep working hard!
Lu Mingliang couldn't help but feel a little ashamed.
