Chapter 1116 The humanistic connotation of the snack market!
After greetings, Rui Yuchen introduced: "This is Zhang Yahui, the person in charge of the snack market. Let him take you around and introduce the situation of the snack market."
He lowered his voice slightly: "Also, he was originally a stall owner selling grilled cold noodles. This can also be explored in depth!"
Rui Yuchen obviously didn't intend to steal the limelight and left all such public appearances to Zhang Yahui.
There are so many things that can be explored behind this!
How did an ordinary food stall owner become the person in charge of the food market?
Seeing that Zhang Yahui is so young, it is definitely impossible to rely on self-strength. So, is there another story about "Mr. Pei knows people with his keen eye" that can be told?
When she thought that there was so much wonderful content to be mined, as a journalist, she felt her blood boiling.
"Then let's hurry up and get started!"
Zhang Yahui did not expect that a reporter from the TV station would come to interview him, so he was not very prepared.
But at the critical moment, how can we let things slip?
After all, what he represents now is not himself, but the image of Tenda Group.
If you can't stand up at this time, what qualifications do you have to assume the role of "responsible person", and how can you live up to President Pei's trust in you?
What's more, he was familiar with the entire snack market. As for his own experience, he didn't need to think about it, he just opened his mouth.
Thinking of this, Zhang Yahui nodded: "No problem, let's chat while shopping."
Zhang Yahui led Zhang Lixian and the cameraman to follow the best route.
After all, Zhang Lixian is a professional reporter. Although she has never been to a snack market before, she asked a few very key questions as soon as she opened her mouth.
Because as soon as she entered, she noticed that this snack market was completely different from other snack streets!
As a provincial capital city, Jingzhou of course also has snack streets.
However, the snack streets in Jingzhou are not much different from those in other cities, and there are no obvious advantages.
Zhang Lixian has also reported on the content of local snack streets in Jingzhou many times, but she always feels a headache because there is no special explosive point in the content.
But after arriving at the snack market, she noticed that the decoration style, overall atmosphere, snack prices, tour route planning, interactive games, etc. were all significantly different from traditional snack streets!
Therefore, she used these aspects as a starting point. While going to the stall to introduce and taste the food, she asked Zhang Yahui questions.
Zhang Yahui answered her questions one by one.
"The decoration style of the snack market is cyberpunk style. This style is directly derived from a popular movie by Feihuang Studio, "A Better Tomorrow."
"We mainly considered two points when designing: first, it can be linked with the movie, so that everyone can taste the food while experiencing the immersive movie scene; second, make a difference in style, and at the same time, the game
The cyberpunk style is also more in line with the spiritual core of the snack market."
“Moreover, the design of this snack market completely relied on an enthusiastic friend from Tenda’s game department. He used game design concepts to arrange a lot of interactive content for the snack market, including regularly refreshed half-price stalls, stamped check-in and other designs.
This has greatly enhanced the interactivity of the entire snack market.”
"Here, I want to express my special thanks to him!"
"As for why the prices of these snacks are so low... In fact, this was a special request from Mr. Pei. It was only after a large amount of subsidies that the prices were reduced to the current level."
"Opening price? No, no, no, it will always be this price in the future."
"This pricing is, on the one hand, so that everyone can enjoy the food without any burden and no longer miss out on the food because it is expensive. On the other hand, it is also because profit is not the first goal of the food market."
"The mission of the food market is to respond to the call for the transformation of old industrial areas and showcase snack culture from all over the country. It is not purely commercial..."
Zhang Yahui talked freely in front of the camera and answered questions fluently.
Zhang Lixian couldn't help but nodded frequently.
Very well said!
Obviously, as the person in charge of the snack market, Zhang Yahui has a deep understanding of the snack market project, the positioning is accurate, and the explanations are very easy to understand.
Then, next, you have to ask some more critical questions to sublimate the topic.
"I heard that you were also a food stall owner before, so how did you become the person in charge of the food market?"
Zhang Yahui breathed out a sigh of relief and told his experience.
Because of poor family conditions, I dropped out of high school and started a stall with my parents.
Fortunately, he has a flexible mind and likes to study on his own, so his grilled cold noodles are quite famous in the local area.
Later, the cold noodle girl held a street food stall food competition. Zhang Yahui's grilled cold noodles won unanimous praise from the judges and was hired as a food consultant.
Later, Mr. Pei made an exception and promoted him to the person in charge of the snack market, which led to the current scene.
Speaking of this, Zhang Yahui said with emotion: "Speaking of which, I am really very grateful to Mr. Pei!"
"As an ordinary food stall owner, I feel very honored to be promoted to the person in charge of the snack market and to be responsible for such a large project."
"But this is only one aspect."
"The more important point is that the snack market allows us stall owners to feel the warmth of home and a special kind of humanistic care!"
"A small street stall is a means of making a living for the stall owner, but on a larger scale, the street stall economy and small shop economy can also increase employment opportunities. It is a fireworks and a taste of ordinary people's lives."
“But to be honest, there are too many difficulties in setting up a stall!”
"As a stall owner, setting up a street stall means getting up early and working late at night. You have to start preparations before dawn and can't go back until late at night."
"Many stall owners operate on the street, the quality of snacks varies, dishonest transactions, littering and other phenomena have caused many people to be prejudiced against food stalls."
"Just like the previous street interview: most people support food stalls and night markets, but the prerequisite is that they cannot be downstairs of their own homes."
"So, even though I had a decent income from running a stall before, I always had a very contradictory mentality, that is, I lacked recognition for what I was doing."
"Is what I do meaningful? In addition to making money, can I have other pursuits? Will I continue to set up a stall like this in the next ten or twenty years?
"
"It leaves me feeling lost and confused at times."
"The snack market not only provides a more secure life for all our stall owners, but also shows us a more orderly, healthy and civilized way of setting up stalls!"
"Here, we don't have to worry about the risks of life, we don't have to worry about selecting raw materials ourselves, and we don't have to worry about being misunderstood. We just need to make good snacks carefully and satisfy the tastes of customers."
“We can feel that we are living with respect, we can feel that the future is optimistic and full of hope, and we can also see that food stalls will not die out, but will be integrated into modern urban life in a more advanced and civilized way.
, and become part of the city’s food culture.”
"I think this is the concept that Mr. Pei wants to convey through the snack market!"
Ever since arriving at the snack market, Zhang Yahui has been thinking about the profound meaning of Mr. Pei's move.
During the preparation process and during the exchanges with other stall owners, these ideas slowly emerged.
Obviously, Mr. Pei did not open the snack market to make money.
As Rui Yuchen analyzed, this may be to build a huge catering empire, and let Snack Market, Cold Noodle Girl and the documentary "Stand Stalls" work together to create a snack catering brand.
But Zhang Yahui firmly believes that in addition to commercial purposes, there must be a humanistic factor in it.
And this humanistic factor is to preserve and display the excellent snack culture, to correctly regulate and guide street stall snacks, so that they can survive smoothly, develop and grow, and eventually integrate into people's lives, so that this kind of pyrotechnics can
It continues to burn even in the increasingly cold city.
Facing the interview, Zhang Yahui expressed his feelings and recounted the ups and downs and many emotions of being a stall owner for so many years.
Zhang Lixian's eyes lit up when she heard this.
Look, look! That’s so well said!
It has both very down-to-earth and relatable life experiences, as well as in-depth economic and humanistic analysis after being promoted!
I have to sigh with emotion, with three hundred and sixty lines, I am the number one scholar.
It's amazing that an ordinary stall owner can speak so well.
Of course, it is not ruled out that after entering the Tengda platform, I have been influenced by what I have heard and seen, and my horizons have been improved.
All in all, this interview with the snack market was perfect!
First, it uses the unique layout and decoration style to catch people's attention and arouse high attention; then it is to taste affordable food and introduce the causes and consequences of the birth of the snack market; finally, it raises the idea and talks about the street stall economy, urban planning, catering culture and other macro aspects.
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On the way back, Zhang Yahui passed by a stall that baked cold noodles, and specially baked one himself, which made Zhang Lixian full of praise.
After walking around for a while, we returned to the entrance.
Zhang Yahui brought a stack of clock-in notebooks from the grocery store and gave them to Zhang Lixian, the photographer and other TV station colleagues as gifts.
“Thank you so much!”
"I feel so embarrassed to take something every time I come for an interview..."
"Anyway, thank you for accepting our interview!"
After Zhang Lixian confirmed with the photographer that all the material had been recorded, she reluctantly left.
Although there were many delicious snacks on site to tempt her, she could eat those the next time she came.
Anyway, we are all in Jingzhou, so we can come over at any time.
Now we must edit this news as quickly as possible!
Zhang Lixian has a premonition that this news will definitely trigger an enthusiastic response just like the previous reports on Moyu Takeout and Mr. Li’s interview column!
After sending Zhang Lixian and the cameraman away, Zhang Yahui breathed a sigh of relief.