Everyone immediately became interested: "Mr. Li, please explain it carefully!"
For these people, being able to listen to Mr. Li’s own words about investment methods and shopping mall secrets is definitely something that can only happen but cannot be sought. Of course, they must seize the opportunity!
Li Shi was also in a good mood and wanted to share his extremely wise investment with these people.
He played with the chopsticks that came with the snacks, with the "Cold Noodle Girl" logo engraved on them.
When the cold noodle girl became popular, this pair of chopsticks was also an important part of Meng Chang's hype. At that time, it was also scolded along with the expensive and unpalatable grilled cold noodles.
But after such a long time, I started to gently rub this pair of chopsticks, and I can feel that its workmanship is indeed good.
In other words, the cold noodle brand actually does a good job in every detail. The only problem is that it is not delicious enough.
"This snack set was ordered on the Moyu Takeout APP and delivered from the Moyu Takeout store closest to here. The meals in it are all recipes provided by the cold noodle girl."
"And the cold-faced girl is now also Tengda's property. Mr. Pei owns more than 70% of the shares and has absolute control."
"It is easy to infer from this information that Pei always wants to reinvigorate the cold noodle girl brand from Moyu Takeaway."
"Providing snack sets in Moyu takeout, and everyone will try it and find it delicious, which will change the stereotype of the cold noodle girl."
"But currently there is only one store of Cold Noodle Girl, and there are no stores in the imperial capital and Jingzhou. Therefore, Moyu Takeaway should train its own chefs in its own store through the recipes provided by Cold Noodle Girl, so that they can make these by the way.
snack."
"These are not difficult to deduce."
Everyone nodded.
Li Shi changed the topic: "But you must remember that the right and wrong of some things are not absolute. They will change as the situation changes."
"The same thing is wrong if you do it before you are fully prepared; if you do it after you are fully prepared, it is right!"
"The important thing is not the matter of 'Mr. Pei using fish takeout to drive the cold noodle girl'. This idea is something that everyone can think of. The key depends on how Mr. Pei lays the groundwork and prepares!"
"The reason why I can now conclude that the cold-faced girl will definitely come back to life is because I saw not just this move of President Pei, but every previous move combined to form a general trend!"
Everyone listened with their ears pricked up and their expressions were extremely serious.
Li Shi explained: "I will walk you through it from beginning to end, all the operations that Mr. Pei used to bring the cold-faced girl back to life."
"When the cold-faced girl was at an absolute low point and everyone, including Meng Chang, had completely given up, he forcefully bought more than 70% of the cold-faced girl's shares, ensuring his absolute control."
"Only when absolute control is ensured, can we proceed in full accordance with our plan."
"When I first took over, Cold Noodle Girl had nothing. In terms of recipe, the grilled cold noodles were not as good as some delicious street stalls; in terms of reputation, it has become a negative example of excessive marketing, and the previous popularity has backfired.
I was scolded online so much that I couldn’t hold my head up; I have no assets, only liabilities.”
"But Mr. Pei has obviously seen that the cold-faced girl is not without merit. It still has value: the only value is that it once had extremely high popularity. Too many netizens have seen this logo!"
"In other words, assuming that certain methods can be used to reverse word-of-mouth, the negative popularity will turn into positive popularity in an instant, and there will be no need to slowly promote it."
“But it’s not easy to reverse word-of-mouth.”
"So, Mr. Pei came up with such a 'whitewashing plan' that spanned more than half a year!"
"The first step is to cool down and let the heat drop."
"The cold-faced girl is completely in the whirlpool of negative public opinion. The inertial thinking of netizens is too strong. No matter what you do at this time, it will not have a good effect, so wait for the negative public opinion to subside first."
"Then, Mr. Pei held a street food competition."
"Now it seems that this food competition has at least three purposes: first, to criticize the taste of cold noodle girls and signal a break with the cold noodle girls in the past; second, to let netizens have a taste for snacks through excellent snack displays.
This kind of catering culture generates stronger interest; thirdly, through the recruitment of this competition, it attracts specialized snack talents."
"As far as I know, Zhang Yahui, the current person in charge of the snack market, was recruited during this period."
"But this alone is obviously not enough. There is another crucial issue, which is the taste of the cold noodle girl."
"The previous failure of Cold Noodle Girl was because it focused too much on marketing and not on its own taste. If you want to change people's impression of Cold Noodle Girl, it obviously has to come down to taste in the end."
"Moreover, the taste cannot be simply improved, but must be very good and outstanding. Otherwise, if the customer experience is not obvious, how can the reputation be improved?"
"So, Mr. Pei decided to shoot the documentary 'Stands in Various Styles'. On the one hand, it is to continue to showcase excellent snacks, create topics, and make netizens pay more attention to and understand snack culture. On the other hand, it is also to continue to recruit and attract more
snack talent.”
"Finally, more and more stall owners joined in. They are good at all kinds of snacks, and they have all been tested by the public's taste."
"Using their formula to improve the cold noodle girl's food, although it is impossible to achieve the absolute original taste, it can finally reach the standard of 'deliciousness'."
"Then the most critical step is: how to connect these cleverly?"
"Mr. Pei's answer is, snack market!"
"Gathering these stall owners in the snack market creates a cluster effect, allowing people who like these delicacies to come and taste them after watching 'Variety of Street Stalls'. Not only has such a delicacy been created in an old industrial area
area, it also allowed netizens to deeply connect 'Tengda' and 'snacks' together for the first time."
"With the existence of the snack market, people will never doubt whether Tengda can make good snacks."
"After all the preparation work has been completed, Moyu Takeout will launch a snack set, allowing everyone to taste the taste of cold noodle girl snacks. After everyone tasted it, they found that the taste has indeed been greatly improved, and the price has also dropped.
The original expensive and unpalatable cold noodle girl changed her ways and now has the same style as Moyu takeout, so the reputation has naturally changed!"
Everyone nodded suddenly.
I see!
This last step is actually very easy and most people want to do it.
But without the previous foreshadowing, even if Moyu Takeaway is used to forcefully promote cold noodle girl snacks, the effect will definitely not be good. On the contrary, it may drag Moyu Takeout into the water.
Therefore, whether an idea can work depends on how it is implemented!
At this time, someone asked doubtfully: "But, Mr. Li, isn't this repeated?"
"According to Mr. Pei's original positioning, Moyu Takeout sells daily work meals and healthy meals, while Cold Noodle Girl sells snacks and fast food. The two have different positionings and do not constitute a competitive relationship."
“But now Moyu takeout also sells snacks, wouldn’t the positioning be confused?”
Li Shi shook his head slightly: "Of course not!"
"If I'm not wrong, Moyu has the most takeout, and they only sell these two kinds of snack packages, which are currently six kinds of snacks that are relatively common, in line with public tastes, and easy to make."
"The cold noodle girl will provide a wide variety of snacks. The two are not in the same order of magnitude."
"There are specialties in the industry. The chefs who take out fish have to make normal working meals. It's OK to barely find time to make a few snacks according to the recipes, but it is impossible to make all kinds of snacks because of time and energy.
not enough."
"Moreover, the positioning of Moyu takeout and cold noodle girl are naturally different. Most customers only want one thing at the same time. If they want to eat healthily, they will not order snacks."
"So, it is very inappropriate to merge stores or apps. It is best to separate them."
"What if a customer wants to order both a work meal and snacks to satisfy their cravings? This is actually an easy solution. The Moyu takeout store in the Imperial Capital has actually told us the answer."
"Open Moyu Takeaway and Cold Noodle Girl next to each other. If you order food from both sides at the same time, they can be delivered together. This not only saves time, but also helps customers save delivery fees. It is a very appropriate solution to this problem of simultaneous ordering.
situation."
"At this stage, making snacks from Moyu Takeout is just a stop-gap measure. In the future, if every Moyu Takeout can be paired with a cold noodle girl, then the snacks ordered from Moyu Takeout can also be provided by the cold noodle girl.
Got it!"
"So, once the reputation of the cold noodle girl changes and the taste is recognized by most people, Mr. Pei will definitely continue to expand like he did with the takeout business!"
"Near the core Moyu takeaway stores, all cold noodle girl stores have been opened to complement each other."
"Moyu Takeout only sells two kinds of snack packages. If customers feel delicious after eating it, they will naturally go to the cold noodle girl to try more snack flavors!"
"Tell me, if it comes to this, will the cold-faced girl be completely brought back to life?"
"And we still have more than 20% of the shares..."
Having said this, Li Shi showed a "you know" smile, hiding his merit and fame.
There is no need to say the following things. If you say it, it will not be convincing.
If this script continues to develop, Cold Noodle Girl will definitely continue to expand, just like Moyu Takeout, with stores opening all over the country.
As for the money earned by the cold noodle girl, Fuhui Capital can get dividends!
In the past, I was not very full after drinking soup. After all, I could only enter some other spin-off industries related to Tengda Industry.
For example, if you see that the snack market is in need of food, you will go shopping in nearby shops.
However, this method is still not direct enough after all, and it is separated by one layer.
This time, I directly got the shares of the cold noodle girl, which is equivalent to taking the first sip of soup. This meaning is completely different!
His employees' eyes lit up when they heard this.
So cool!
Although the shares belong to the company and have nothing to do with me as a wage earner, listening to Mr. Li talk about these shopping malls has broadened my horizons and increased my knowledge!