Chapter 1129 The propaganda plan that wants to suppress first
Friday, June 29th.
Pei Qian was sighing at his notebook in the large living room of his residence.
In the past three days after returning from Chi Xing Studio, he did not go to the company. Instead, he retreated at home and seriously thought about the VR glasses promotion plan for next month.
Although Pei Qian looked calm and composed in front of everyone in Chi Xing's studio and Meng Chang, only he knew how panicked he was.
Although he temporarily frightened Meng Chang with his super-level acting skills, it was only temporary. Can he frighten Meng Chang for a long time, let him continue to work for him, retain the only good brother in the entire Tengda Group, and still
It depends on whether the next publicity plan can be successful.
This matter is too difficult.
Because VR has its own gimmicks, and with the golden name of Tenda Group, the attention is naturally high.
Pei Qian has also seen samples of VR glasses and played demos of games, all of which are top-notch in the industry.
No matter how you look at it, it is an impeccable dead end.
Even if this publicity plan is given to a person who knows nothing, and he can do it casually with his feet, the effect will not be bad.
It was precisely because Meng Chang knew this that he gave up his career.
Pei Qian took over this mess and wanted to clean it up, but it was not easy.
Fortunately, Pei Qian is extremely talented in this area, coupled with his in-depth understanding of Tenda Group, and the experience accumulated in fighting the system for three years...
Thinking about it now, I finally have a little idea.
"If you want to achieve this goal, you generally need to follow a 'three-step' process. If you rush to promote it, you will definitely die."
“The first step is to separate Tenda’s reputation from this product.”
"Now players are all stunned. As soon as they hear the words 'Tengda Games', no matter what game type or product they are, a group of people will buy it without thinking."
"This is very bad."
"After the release of Doubt VR glasses and "Animal Island", everyone heard that this was Tenda's game, and with people like Qiao Laoshi making noises, no matter how hard this publicity plan tried to persuade players to quit, it would still be drowned out by the players.
In the voice of 'buy buy buy'."
"So, we must first let players know that these glasses and games are all made by Chixing Studio, and the relationship between Chixing Studio and Tenda is just an investment relationship, so everyone should not have too many expectations."
"Publish it for a while and wait until some voices of doubt emerge, then you can make the next plan."
Pei Qian stood up and walked around on the large balcony for a while.
"The second step, the third step, I have to think of a special way."
"Meng Chang's publicity failed many times before. The reason is that he wanted to promote but suppressed before. He was too low-key in the past. As a result, as soon as the game or product came out, it instantly met everyone's psychological expectations and even exceeded them. It was all of a sudden.
There’s no way to clean it up.”
"Therefore, we must work hard to achieve the effect of suppressing desires before promoting them!"
"First find a way to raise everyone's psychological expectations without limit, overwhelming them, and bragging about it unreasonably. In this way, when the actual product comes out, it does not meet everyone's expectations and the effect will naturally be greatly reduced."
"The second step is to raise everyone's psychological expectations, and the third step is to find ways to reduce the impact and effect of the product after it is released."
Pei Qian sat back in front of the computer and quickly recorded his thoughts.
"The second step is to shoot a very stream-of-consciousness, very cool promotional video. In this promotional video, we strive to show everyone the ultimate and most outrageous scene of virtual reality."
"And also bring some suggestive slogans like 'the future is here' and some exaggerated descriptions such as 'the best in the world', 'unprecedented', 'no product will surpass it within three years'"
.”
"Go buy some more navy troops and give them a good blow."
"In this way, everyone's psychological expectations have been infinitely raised. Even if they don't imagine the black technology of intubating the back of the head, their imagination pictures will definitely be completely higher than the actual effect of Doubt VR."
"At the same time, the harder you blow, the easier it is to attract bad people."
"What's more, Chi Xing Studio and Tenda Games were separated in the first step. This gave people the impression that Chi Xing Studio was exaggerated, clickbait, and over-marketed, which further reduced points.
.”
"Then the most critical third step is to work hard to make the VR glasses not meet the players' expectations when they are released."
"I have to put a batch of VR glasses on the market within two weeks, but definitely not more."
"Although you can also choose not to release the product at all within two weeks, this publicity plan will still produce a publicity effect. When the time comes, the more hype it gets, the more it will become uncontrollable."
"So, it is best to launch a conference and release a batch of products three or four days in advance when the deadline is approaching, at a node where the hype is relatively high, so that most players can see it but not play it. They will
I am very disappointed. There will be a lot of doubts on the Internet, and the publicity effect will naturally be poor."
"Moreover, my promotional plan is only for glasses, not games."
"So, it is completely reasonable to release the glasses first and then release the game a week later."
"And the first batch of glasses must not be released too much, because if there are more products released and more people buy them, the online reviews will tend to be fair and it will not muddy the waters."
"It's best to give it to a group of players, including UP owners. Find some UP owners who have dirty information about collecting money, and give them some money to make them say good things."
"Although they do say good things, in the eyes of players, they are paid to brag."
"If you release too little product, you will be scolded for being a monkey."
"Finally, I'll spend my own money to find some trolls to build momentum online and incite the players' anger. Wouldn't this be enough?"
“Although it’s impossible to get full commission for one month, there shouldn’t be any problem if you stick to it for two weeks.”
"It's just... I don't know how Meng Chang, who witnessed the entire operation, would feel."
"Forget it, no matter what he thinks, as long as he continues to stay as the head of my propaganda department."
Thinking of Meng Chang, Pei Qian suddenly had an idea and had a new idea.
"And...can I take advantage of the bad impression Meng Chang left on everyone?"
"Although many people within Tenda already know that Meng Chang is working at Tenda and has 'reformed', and there have been some similar statements on the Internet before, but most people's impression of Meng Chang still remains at the initial coldness.
That period when I met the girl."
"Everyone thinks that he is still the person who has no bottom line for the sake of popularity."
"Then, if everyone knows that this publicity plan was actually created by Meng Chang, and that Chi Xing Studio has reached a cooperation with Meng Chang, they will naturally put on colored glasses about the entire publicity plan, and even the product itself!"
When the two cooperate, after all, the more famous party will influence the less famous party.
If Tenda Group cooperates with Meng Chang, then everyone will think that Meng Chang has changed his ways.
However, Chixing Studio is a newly established company and does not have much reputation at all. If it cooperates with Meng Chang, everyone will only think that this company is colluding with Meng Chang.
Taking advantage of Meng Chang's stereotype on everyone will indeed make this plan more likely to succeed.
As for Meng Changle being unhappy...
There's nothing he wouldn't be happy about. This was his original behavior. Besides, he had to be happy even if he wasn't happy about it.
Pei Qian checked his plan from beginning to end again.
Although it is not perfect, it is already the best solution currently available. If this solution fails again...
Then fail, Pei Qian has nothing to do.
The result of failure is that Meng Chang insists on running away and will think of other ways when the time comes. Anyway, he still has the debt in hand, and there is always a way to make arrangements for him.
Now that the task has been decided, let’s seize the time to take the first step: clear up the relationship with Chi Xing Studio.
It is the most direct and effective way for Tenda Group to issue a statement.
But the timing of this announcement must be carefully considered.
If such a statement is made out of nowhere without a reason, it will arouse players' suspicion.
No one pays attention to Chi Xing Studio, so why did you make a statement about your relationship with it? Oh, just in time, let’s take this opportunity to learn about Chi Xing Studio!
That's not the end of it.
Therefore, this operation must be coordinated by someone who can sing the double act.
Make a miniature version of the routine of suppressing desire first and promoting it, and try out the effect.
Ask the navy to brag that Tenda's new game "Animal Island" will be released soon. This kind of positive bragging will be reimbursed by the system, so you can do it as you like.
Of course, it can’t be too much, just enough.
After two days of simply blowing the news, and after the game became a bit more popular, Tenda officials were immediately arranged to issue a statement: Tenda officials have not developed the game "Animal Island", and Tenda Group has an investment relationship with Chixing Studio.
Although what is said is all true, it will give players the illusion that Chixing Studio is trying hard to gain popularity from Tenda Group, while Tenda Group seizes the time to issue a statement to clear up the relationship.
In this way, it can not only lower everyone's expectations, but also affect everyone's first impression of Chi Xing Studio!
Well, I feel like I'm having trouble!
First find a way to clear up the relationship, and at the same time, starting from next Monday, we will arrange for Meng Chang to shoot a promotional video for VR glasses. The stream of consciousness will definitely deceive the players into confusion.
Before the promotional video was released, Meng Chang was asked to post a message on his Weibo, saying that he was cooperating with Chi Xing Studio and was responsible for shooting the promotional video.
After the promotional video was released, because of the stereotype of Meng Chang, everyone would naturally think that this was another project that was all about bragging but no real work.
Well, it's perfect!
The more Pei Qian thinks about it, the more appropriate it becomes. It's Friday now. Take the time to arrange the preliminary preparations. The real challenge will come next month!