Meng Chang has sent people to conduct a thorough investigation on the Ellie Island website and other video websites, specifically looking for those UP hosts with many fans and bad records, or UP hosts with relatively few fans and little influence.
This VR glasses does not have the game "Animal Island", but only a few ordinary VR games currently on the market.
Because the promotion plan this time is to promote the VR glasses themselves, and it doesn’t say to promote the game?
Due to various reasons, the game is delayed for a week or two or even half a month. Isn't it normal and reasonable?
The ticket has only been delayed for half a month, can it be called a bounced ticket?
I don't like the way you have never seen the world.
When the time comes, these UP owners will definitely brag about these glasses, but players don’t have glasses in their hands.
These UP owners simply cannot prove that these glasses are as awesome as they say.
Moreover, Tenda will sign a confidentiality agreement with them, which means that the specific parameters of the glasses cannot be mentioned before the glasses are officially released.
In name, it is to prevent leaks, but in fact, it is to avoid causing too much unnecessary attention because the parameters of the glasses are too high.
These UP owners are either not well-known, or have a history of malicious intent. Coupled with the bad reputation of Chi Xing Studio and Meng Chang, everyone must suspect that they are paid to do things.
Even if they start a live broadcast, it will be useless, because by projecting VR images onto the screen, the unique immersion of VR is completely lost, and there is no game "Animal Island" on the glasses at all, so they can only live broadcast some existing VR
The game will have no effect at all.
Coupled with the promotional video and previous foreshadowing, players' expectations have been infinitely raised. When the true identity of this pair of glasses is revealed, players will definitely be disappointed!
In this way, after a period of time, the glasses can be officially released.
Because the popularity has been suppressed to a great extent, the sales volume is definitely not good.
Doesn’t this complete the reverse propaganda?
The plan is perfect, the key lies in whether any problems will occur during the execution.
Meng Chang took the time to contact 100 carefully selected UP owners, sign electronic agreements with them, and then package and deliver the Doubt VR glasses.
The effect he wants to pursue is that it is best to wait until the promotional video of VR glasses is released tomorrow night, and a batch of experience videos and live broadcasts about this glasses will immediately appear on the Internet!
Although various previous foreshadowings have made players full of doubts about this VR glasses, after all, some people are still looking forward to it.
If we allow this expectation to continue to ferment without releasing the real thing, maybe the heat will get higher and higher.
Therefore, we must let players see the real thing as soon as possible and feel this huge psychological gap in a short period of time. Only then will this sense of expectation turn into the feeling of being cheated, and they will hate this pair of glasses because of their love!
…
…
July 4th, Wednesday.
Today Qiao Liang did not go to Chi Xing's studio, but lay down at home to rest.
Because on "Animal Island", his work is over.
So far, the main work on "Animal Island" has been to make changes to the game's novice guide in accordance with Mr. Pei's requirements. The core content and general gameplay of the game have been completed.
Although a lot of money has been invested in this game, after all, it is not a game with a lot of volume and levels, but a casual game. All the plots take place on an island, and the daily gameplay is also composed of various mini-games.
, the volume is not that big, so the development progress is relatively fast.
Next, you can almost wait to experience the official version of this game being released.
Although Qiao Liang had many things to say to his fans, he still held back.
Meng Chang had previously said when he approached Chi Xing Studio to try out the game that he hoped he would keep the project a secret and not let any news spread online, otherwise it might affect the publicity plan.
At that time, Qiao Liang agreed.
Although Qiao Liang was later fished for in the fan group and caused the "Eternal Reincarnation" incident, he has always kept this in mind since then and did not reveal any new information about "Animal Island" in the fan group.
.
Even though the relationship between Chixing Studio and Tenda Group was abuzz on the Internet in the past two days, Qiao Liang has remained silent.
Because he feels that after the game comes out, everything will naturally be revealed and the truth will come to light!
Although Tenda and Chixing Studio do have an investment relationship, the idea for this game was given by Mr. Pei, and Lin Wan, who is responsible for the design, is the original person in charge of Yangyang Games. This is the original Tenda game!
But why did Tenda post a special Weibo post to clear up the relationship...
Maybe it was to avoid putting so much pressure on Lin Wan!
After all, the title of "Tengda Orthodox Sequel" is too heavy, and not everyone can afford it. If the players' expectations are too high at the beginning, and the game does not meet their expectations after it is released, then for the newly founded Chixing Studio
For Lin Wan, this is not a good thing.
Therefore, Qiao Liang did not pay too much attention to the discussion on the Internet, but patiently waited for the promotional video.
Because as soon as the promotional video comes out, it means that Tenda's publicity campaign will officially launch, and everything will naturally be on track!
There was a knock on the door outside. It was the fixed delivery time of Moyu Takeout.
Qiao Liang took his dinner from the delivery boy, sat in front of the computer, and opened the Elly Island website while eating, preparing to watch a video and eat.
Just then, he saw a new update that had just been posted.
"Huh? The promotional video for VR glasses is finally out!"
"I wonder how this film went? I'm really looking forward to it!"
Qiao Liang immediately clicked on the video to view it.
Others know nothing about this VR glasses, but Qiao Liang knows very well that these VR glasses are so awesome!
Compared with those VR glasses currently on the market, even compared with those mainstream VR glasses that have been commercialized and mass-produced abroad, Doubt VR is not inferior, and even surpasses it in many details.
Whether it is the stacking of configurations, the function of the handle and the overall shape design, or the adaptation of the system software, it has been done very well.
Qiao Liang could figure out how to shoot this promotional video perfectly.
First of all, be sure to put a real rendering of the Doubt VR glasses, especially a close-up of the two unique handles, and introduce the functions of each part in detail, so that the audience can form a deep first impression.
The second step is to list the detailed parameters of this VR glasses, including the resolution of the two lenses, the refresh rate, the chip configuration of the machine, and its features such as wired or wireless streaming.
Finally, I have to mention the new game, right? "Animal Island VR" is a game fully developed with Doubt VR. Many features of VR glasses can only be fully utilized in the game "Animal Island".
Find a beautiful girl with a brighter image, let her do some archery or gun shooting actions while wearing VR glasses, and then pair it with the scene of the cute animal character in the game "Animal Island" also shooting arrows or shooting guns...
Isn’t this enough to live together?
With this kind of publicity plan, Qiao Liang thought it would be fine for me to have sex with him.
How simple!
The key is that the product itself is awesome enough, and as long as the promotion plan is done step by step, there will never be any problems.
Do you want to mess up the promotion plan for this kind of product? That is also a very challenging and very technical thing.
Qiao Liang also noticed that the name of this promotional video was not "VR Glasses Promotional Video", but "VR Era Concept Promotional Video".
But he didn't pay too much attention to it, maybe he just thought it was higher quality to call it this way, and the things should still be the same.
While Qiao Liang was freeing himself to brainstorm the content of the promotional video, the promotional video had already started playing.
…
In the pure white void space, an otaku with slightly messy hair was looking blankly at the two buttons on the pure white platform in front of him.
One of the two buttons is blue with "Virtual" written underneath, and the other button is red with "Real" written underneath.
After a brief moment of confusion, the otaku reached out and pressed the blue "virtual" button.
Then, a very small VR glasses, like a pair of sunglasses, appeared on the pure white platform.
The homeboy picked up his glasses and put them on his head.
At this moment, he suddenly traveled into a snowy forest.
The camera quickly zooms up to take a bird's-eye view of the man running on a long, empty road in the forest. The towering coniferous forests on both sides are covered with white snow, and they are also retreating quickly with the camera.
As soon as the camera turned, the otaku who had put on a full set of high-tech clothes came to a place similar to a high-tech temple. It was surrounded by dark gray, cold, and angular metal pillars, and the empty temple hall could not be seen to the edge.
The otaku ran all the way in this cold hall. As he ran, the scenery on both sides changed rapidly, sometimes turning into a vast desert, sometimes turning into a rough sea...
There is also a scene in which the protagonist is running wildly in a starship in the vast interstellar universe, while the swarm of insects has torn the outer shell of the starship and is chasing him...
The otaku's body gradually became stiff as he ran. His body seemed to solidify and turned into a slide. He could only make frozen movements, and his face was full of panic.
Suddenly, the pure white platform appeared in front of him again. This time he rushed over with all his strength and slammed the red button with "Reality" written on it.
The moment he took the picture, everything around him collapsed!
The high-tech clothing he was wearing also disappeared without a trace, turning into the daily clothes he originally wore.
Finally, with lingering fear, the otaku took off the VR glasses he had been wearing and threw them away from a distance.
The fragile VR glasses hit a wall, flew far away, bounced and fell on the ground, kept rolling, and finally broke into parts on the ground.
The otaku looked around and found that he had returned to the real world, the familiar bedroom, desk and computer, except that there was a special logo and a line of small words on the computer screen.
This special symbol is the logo of Chi Xing Studio, with a horizontal line passing through the center, and the small words are "The era of virtual reality is coming"!
The otaku let out a sigh of relief. Apparently the scene he saw at that time was all his hallucination. He might have fallen asleep and had a nightmare.
He picked up the water glass on the table, got up and went out to get some water.
But just after he turned around and left, in an inconspicuous corner of the room, a pot of flowers suddenly became chaotic, with different color blocks mixed into a mosaic.