Chapter 1141 The terrible news brought by Eric (seeking a monthly ticket)
More than half an hour later, Pei Qian drove to Ming Mansion for a family dinner.
Because I had called to say hello in advance, I was assigned a relatively quiet private room at the end, and the waiter had already made a pot of good tea.
Pei Qian sat down on his seat and looked at Eric up and down.
"Brother Ai, you seem to be a lot more haggard."
"We have an old saying that the body is the capital of revolution. You still have to combine work and rest in your work, but you can't exhaust your body."
In fact, what Pei Qian means is, if you collapse from exhaustion, who will accompany me to burn money?
Eric also looked up at Mr. Pei.
Although Mr. Pei's hair is a bit messy, it doesn't make people feel decadent at all. Instead, it gives people a relaxed and comfortable feeling.
It's like in front of the two armies, everyone is in armor and ready to stand, but there is only one military advisor gently shaking his feather fan, yawning, disheveled, looking like he has just woken up.
Anyone can tell that this military advisor is either out of his mind or really awesome.
And Mr. Pei should obviously be the latter.
Eric sighed: "Mr. Pei's mentality makes me feel ashamed."
After he once again served as the head of ioi's Greater China region, it can be said that he worked very hard, worked hard and slept late at night, and worked overtime with Zhao Xuming and his staff until the early morning on many weekends.
Of course, this does not mean that Eric is very diligent. The main reason is that he is under a lot of pressure and cannot take a rest.
But on the other hand, Mr. Pei rested as usual on weekends, without any psychological pressure at all, just like a normal person.
This mental state is much different!
Although Mr. Pei's words of urging him to rest more were sarcastic, after all, the many battles between the two ended in Eric's total failure, so Eric naturally had nothing to refute**.
Eric poured tea for the two of them: "Mr. Pei, although I didn't see you yesterday, I just took this opportunity to visit Jingzhou."
"I didn't expect that there would be such a big change when I came here last time."
"Tengda Group is not just a gaming company, it deserves respect both within and outside the gaming field."
"Although we are competitors, I have to admit this."
Pei Qian drank tea and felt that there was something in Eric's words.
Why does it feel like it's a bit of a slander?
It sounds like Eric has some objections to his regular customer, the Dayak Group?
It's normal to think about it again.
As an internal employee of the Dayak Group, Eric must have been exposed to more than what the outside world can see. The Dayak Group has such a bad reputation in the outside world, and has done many inappropriate things.
Internal employees probably also see it.
If you compare it with Tenda, the contrast may indeed be obvious.
Pei Qian doesn't care what Eric thinks, but the point is... Eric looks a little sad, something's not right!
Eric, you have to cheer up!
If you fail, who can I happily spend money with?
Pei Qian was silent for a moment and said, "Brother Ai, I think you may be under a lot of pressure recently and need to take a rest."
Eric shook his head: "No need to rest."
"Mr. Pei, there is nothing to hide now. Although there is no accurate information yet, based on my understanding of the group company, I think I can congratulate you in advance."
"The MOBA game battle between GOG and ioi started at the end of 2010. After a year and a half of long fighting, the winner is finally decided."
"Mr. Pei, you win."
Eric spoke very seriously, but Pei Qian was almost frightened and dropped the teacup in his hand to the ground.
Don't say such horrible things seriously, okay?
Do you know what you are talking about!
Obviously, Eric has no idea what these simple words "GOG won" mean to Mr. Pei.
If this really comes true, then all the money Pei Qian has been burning with ioi will be gone!
If I want to organize promotional activities for GOG in the future, I won’t be able to be as lavish as I am now.
After the market share reaches a certain level, GOG will continue to expand to other player groups. Its influence will only become greater and greater, and its income will only become higher and higher.
By then, for Pei Qian, the difficulty of losing money will probably increase by more than one level...
That kind of situation is a bit disappointing when I think about it.
Of course, if he really gets to that point, Pei Qian believes that he will always be able to come up with a solution if he is resourceful.
But even if a solution is found, it still means that there is no way to burn money without thinking.
How many brain cells would it take to find other ways to spend money to plug this gap in spending money?
This is absolutely bad news!
Pei Qian took a sip of tea silently, calmed down, and then said, "I think this is a bit too early and too absolute to say."
"Where is this?"
"Although the gap between GOG and ioi's domestic share is a bit big, in other overseas regions, ioi's situation is still... good."
Although Pei Qian has been very careful to maintain restraint and prevent overseas regions from squeezing ioi's market too much, after all, GOG's model is that Tenda cooperates with local companies, and it is not entirely Tenda's decision.
If these local companies want to make money, expand their market share, and increase their influence, they will naturally launch various promotion programs at all costs to seize ioi's market share.
Therefore, since opening overseas markets, GOG has been continuously eroding ioi's market share, but it has not reached the exaggerated level of the Chinese server.
But Pei Qian feels that ioi still has money to make, and the Dayak Group cannot give up no matter what, right?
Eric shook his head slightly.
He felt that with Mr. Pei's intelligence, it was impossible not to see through this.
It's just that the traditional virtue in China is humility. Even if you have won, you still have to say "concession."
Just like Mr. Pei now, even though he already has a chance to win, he still has to be polite and say, "You still have a chance."
Eric drank tea and didn't bother to worry about it anymore, and just said what he wanted to say.
"Mr. Pei, your previous methods have already surprised me. I didn't expect that these methods during the summer promotion period would be taken to a new level."
"When the Summer Promotion just started, they released a plan that didn't seem too outrageous to induce us to follow it."
"If we bite the bullet and follow, then you will immediately release a more favorable plan to force us to continue to follow."
"I thought I had seen through your thoughts and decided not to follow you after discussing with the senior management of the group company, but I didn't expect that this is not over yet."
"I didn't expect that previous communication to have such a profound impact."
"You used this summer promotion event to plant a nail in the heart of the senior management of the group company."
"Although the summer sales promotion did not burn any more money, Tenda was able to carry out various offensives throughout the summer sales period, which left a deep impression on the senior management of the group company, and also made them aware of the current relationship between GOG and
There is already a huge gap between ioi.”
"There is also a huge gap in the determination of the group company and Tenda."
"I have said before that a group company needs to see a clear return when burning money. If a large amount of resources are invested but no results are seen, and the growth of market share is slow or even stagnant, it is not impossible to give up."
"After all, for a group company, although it has a lot of money, there are many other places where it can be invested. There is no need to go all the way in such a cost-effective place."
"I previously estimated that the group company's cash burn should be around 100 million dollars, and the money directly spent and indirectly given up to promote ioi in more than a year has far exceeded this figure."
Hearing this, Pei Qian felt a little dazed.
Already...burned so much money?
Why don't I feel anything at all?
But then I thought about it, since GOG and ioi started a money-burning war, whether they are organizing competitions or doing activities, the open and covert fighting has never stopped, and the money burned is indeed difficult to calculate.
Moreover, Pei Qian noticed Eric's wording. The Dayak Group obviously included "money given up indirectly".
For example, a skin could have been sold for 50 yuan, but sold at a discount for 20 yuan. Although the sales volume has increased, the actual expected revenue may have declined.
Discounts can also be divided into two situations, one is "small profits but quick turnover", which means you earn more despite the discount; the other is "lose money and make money", which means you earn less, but can gain reputation, market share and players.
Stickiness and other things.
In the money-burning war between GOG and ioi, it is obvious that the latter is the overwhelming majority.
Because once the money-burning war breaks out, the specific price reduction is decided by the party with the lower price. Even if Dayak Group and Zhidou Company know that such discounts will reduce income, they have no choice but to keep up.
Originally, the price of ioi's skins was very high, selling for tens of yuan or more than 100 yuan in China. However, GOG repeatedly lowered it to the bargain price of only a dozen yuan during discounts. The revenue must have plummeted.
If the Dayak Group included all this money, the calculated figures would be endless.
For Pei Qian, he never considered this part of the profit transfer and gave up the money. He only considered what he actually spent, so he felt that he did not spend much.
But for the Dayak Group, what it could have earned but failed to earn is naturally considered a loss.
Eric continued: "The most important thing is that the senior management of the group company clearly realizes the fact that for a long time in the future, maybe three years, five years or even longer, they want ioi to defeat GOG and unify
In the global MOBA game market, it is almost impossible.”
"As long as Tenda continues to exist, the money-burning war will never stop, and this kind of revenue loss will continue."
"This is intolerable."
"As for defeating Tenda by burning money... previous attempts have failed, and the group company's senior management does not have the determination and confidence to invest more and gamble on something with a slim chance of success."
Pei Qian: "..."
He understood and realized his current dangerous situation.
Dayak Group does not want to give up Zhidou Company, and has no reason to give up.
After all, Zhidou Company can still make money.
But Dayak Group does not want to continue to burn money for Zhidou Company, because it is meaningless. It is expected that there will be no results for several years in the future. How can Dayak Group have such patience?
A well-known company in the industry was squeezed dry and dismembered nine months after it was acquired by Dayak Group. However, Dayak Group only had such an idea a year and a half after acquiring Zhidou Company, which is already tolerant enough.
, it’s a miracle.
Dayak Group does not want to give up Zhidou Company, but wants to get back the part of the money it should have received.
In other words, Dayak Group will not engage in any money-burning activities with Tenda to seize the market in the future. Instead, it will use the little market share that is left now to launch various krypton gold consumption activities and squeeze them out at all costs.
The potential of this game ioi is to get your money back as quickly as possible.
Otherwise, when ioi's market share really drops to a very low level, it will be impossible to squeeze it out and make money.
As for whether the top management of Zhidou Company agrees? That's not important.
Zhitou Company is now a wholly-owned subsidiary of Dayak Group and does not have any say. If senior management disagrees, the only option is to resign.
Pei Qian couldn't sit still.
It’s over!
He was quite optimistic before coming here, thinking that Eric might just want to come over and catch up with him. Even if he encounters a slight setback, he can quickly overcome it, and everyone will happily spend money together afterwards.
However, after listening to Eric's words, Pei Qian realized the seriousness of the problem.