Wednesday, July 18th.
Advertising and Publicity Department.
Meng Chang looked at his computer screen, thoughtfully.
The above is his own summary of Mr. Pei’s entire propaganda plan and the effects of this plan.
As the saying goes, live and learn.
Meng Chang originally thought that he was playing with the popularity and was already proficient in promoting products, but after meeting Mr. Pei, he realized that he was still far behind.
This time I have the opportunity to observe Mr. Pei’s publicity operations up close. Of course, I must watch carefully and carefully!
While he was deep in thought, his cell phone beeped.
Meng Chang picked it up and looked at it, he couldn't help but raise his eyebrows and beamed with joy.
Notification of bank card arrival, two thousand yuan!
These two thousand yuan are obviously the guaranteed commission for this month!
Because the publicity plan has been released for two weeks, even Meng Chang can see that the publicity effect is indeed not good.
This time, Mr. Pei’s publicity plan is for VR glasses. So far, the reputation of these VR glasses on the Internet is still very average.
Although people who have bought it have given positive reviews, the question is, how can those players who have not bought it tell whether these are real positive reviews or whether they are faked by the manufacturer?
In addition, "Animal Island" has not yet been released, and these glasses are not equipped with any particularly awesome VR game masterpieces, so although a lot of publicity has been carried out, the results have been little.
Tengda's work efficiency is so fast. Just two weeks later, the guaranteed payment has already been received.
Considering that there is still a basic salary of 4,000 yuan at the end of the month, this means that Meng Chang’s income this month has been properly increased to 6,000 yuan!
Of course, 6,000 is not much, but for Meng Chang, this is already a historic breakthrough.
"I didn't expect that Mr. Pei could really do what I couldn't do easily."
"This VR glasses project is a dead project no matter how you look at it. I didn't expect that under such difficult circumstances, Mr. Pei could successfully publicize it."
"I have to say that a genius is a genius, no matter what he does, he is a genius."
Meng Chang was completely convinced.
This time, he watched President Pei's publicity plan the whole time. Originally, he was worried that President Pei would not engage in some behind-the-scenes operations to make the VR glasses project's publicity plan an "unreasonable" success.
If that's the case, then Meng Chang will definitely not agree.
But Mr. Pei's series of methods completely opened Meng Chang's eyes, and it seemed that there was no secret operation at all, and it was all done with hard power.
Therefore, Meng Chang carefully summarized and studied, hoping to use the skills demonstrated by Mr. Pei in future publicity plans.
This feeling is just like in many animations or movies, the master reluctantly says to the apprentice who is stuck in a bottleneck: "I will only do it once, you watch it."
Such a demonstration is so valuable!
If you can learn Mr. Pei’s technique, how difficult is it to work hard to get a commission of 200,000 yuan every month?
Now Meng Chang has summarized all the techniques used by Mr. Pei and listed them in a table.
But he still had one question.
What benefits does Mr. Pei do to Tenda Group?
For Meng Chang, he did the reverse publicity plan solely to get commission for himself, but for Mr. Pei, wouldn't it reduce Tengda's income by letting Meng Chang do reverse publicity and reduce the project's popularity?
This problem has been bothering Meng Chang.
Previously, Meng Chang was preoccupied with the commission, so he didn't delve into it further.
But now, in order to retain him, Mr. Pei even personally demonstrated counter-propaganda methods, which intensified Meng Chang's suspicion.
Is it necessary for Mr. Pei to do this?
What kind of purpose and motivation are driving him?
This is extremely puzzling to Meng Chang.
However, after sorting out and listing all of Mr. Pei's counter-propaganda plans, Meng Chang suddenly felt that he seemed to have grasped a little bit of the direction.
It seems that as long as you carefully study the counter-publicity plan given by Mr. Pei and carefully understand its meaning, you can find out Mr. Pei's true motives!
Thinking of this, Meng Chang turned his attention to the computer screen again and checked the "Pei's Propaganda Method" that he had summarized after careful observation.
…
Article 1 of Pei’s Publicity Law: Select projects and cut them into details.
Looking at his previous failures, Meng Chang found that a very important reason was that he did not separate different projects.
Although Meng Chang can choose his own publicity projects, he has never realized this, which makes publicity more difficult.
On the other hand, after Mr. Pei was designated by Meng Chang to promote the VR glasses project, he immediately separated the VR glasses project from the game "Animal Island".
It only promotes glasses and absolutely does not involve "Animal Island" at all.
You must know that Tengda's projects are highly related, and there are natural linkages between many departments. If these related projects cannot be separated, the probability of failure of reverse publicity will naturally increase.
On the contrary, as long as the segmentation is completed, the reverse promotion of a single product will be more likely to succeed.
Of course, this division cannot be accomplished casually, and the second point must be achieved.
Article 2 of Pei’s Propaganda Law: In-depth understanding and comprehensive control.
Previously, Meng Chang only understood these projects, but did not control them.
In order to promote the VR glasses project, Mr. Pei forcibly delayed the launch of "Animal Island", which obviously provided guarantee for the first point of "segmentation".
This means that if Meng Chang wants to succeed, he can no longer just publicize and ignore other things as before, he must be deeply involved in projects related to the plan, and even ask to delay the launch of the project, so that the success rate will be higher.
Article 3 of Pei’s Publicity Law: Cut off word of mouth and clear up relationships.
Tenda's reputation is so good that netizens will naturally have a good impression of a single project after it has Tenda's halo, and reverse publicity will naturally not be successful.
Therefore, we must find a way to separate the reputation of this project from the reputation of the entire Tenda Group, so that netizens can objectively and fairly review it, instead of subconsciously thinking that this must be a good product.
Article 4 of Pei's Propaganda Law: If you want to suppress something, you must first promote it, and raise your expectations.
Raise the expectations of netizens, so that when the actual product comes out, netizens will feel disappointed and feel that this thing is not worthy of the name. Even if it is a good product in itself, the response will be poor in the short term, and the reverse publicity will naturally be completed.
Article 5 of Pei's Publicity Law: Limit purchases to guide word-of-mouth.
In order to allow this kind of poor reputation to continue, it is necessary to limit purchases in the early stage, and then use trolls to guide public opinion.
Most netizens cannot buy products and are anxious because of purchase restrictions. They cannot judge whether those who say good things online are genuine. This kind of bad reputation will naturally continue.
Article 6 of Pei's Publicity Law: Break down the time and plan accurately.
No matter how hard you hide it, you can't hide it forever, so you must plan your time accurately. Let this state last for two weeks and then until the end of the month. The reactions at each time node are accurately calculated to ensure the ultimate success of the plan.
…
Meng Chang discovered that as long as he did these six things like Mr. Pei, he could indeed achieve reverse propaganda stably.
Even if the last point is not perfect and there are some problems with time control, it is not a big problem to persist in two weeks to get the guaranteed commission, and you will not get nothing like before.
In other words, Mr. Pei's publicity plan really showed him an efficient and feasible reverse publicity method.
As long as he follows the instructions conscientiously, practices more, and imitates constantly, Meng Chang can also get stable commissions, and even hope to hit high commissions after he becomes proficient.
So the most critical question is, why did Mr. Pei do this?
If Meng Chang learns how to reverse publicize every plan in the future, the project will not be popular, and Tengda will not make money, what good will it do to Mr. Pei himself?
This made Meng Chang confused.
He vaguely felt something, but the feeling was still a little vague and he couldn't be sure.
After these six articles of "Pei's Propaganda Law", there seems to be other things that he has not summarized.
This kind of thing is very important. It can even be said to be the core and essence of the entire "Pei's Propaganda Method", and it is also the ultimate answer to all Meng Chang's questions.
What exactly is it...
Meng Chang frowned, thinking hard.
…
At the same time, Pei Qian also breathed a sigh of relief in the office.
After confirming that the guaranteed commission has been sent to Meng Chang, you can rest assured!
After exhausting all efforts, the reverse propaganda was finally a great success!
Although it seems relaxed and comfortable, Pei Qian himself is actually a little unsure, and he has taken great pains to persist in the reverse publicity plan for two weeks.
He even paid for the naval forces out of his own pocket, which can be said to be a waste of money.
Fortunately, all efforts are rewarded.
Two weeks have come and according to the previous agreement, Meng Chang will definitely not leave.
As for what Meng Chang will learn from this demonstration...that is beyond what Pei Qian can predict or control.
In any case, one good brother Eric has left, and we cannot lose another good brother Meng Chang.
After understanding this matter, the big rock that had been hanging in Pei Qian's heart finally fell to the ground.
"Okay, the game is ready to be distributed."
Pei Qian used the internal chat software to send a message to Chi Xing Studio, telling them that "Animal Island" could be officially launched.
In order to ensure that the reverse publicity plan was foolproof, Pei Qian deliberately found many reasons, such as testing "Animal Island" more and fixing more bugs before launching it online.
It took more than a week.
Now that the guaranteed commission promised to Meng Chang has been obtained, and with less than two weeks left before settlement, the game can almost be released and the purchase restriction on VR glasses can be lifted.
In just two weeks, I probably won't be able to sell many copies. It's absolutely impossible to recover the cost.
Of course, the pressure to make profits will continue into the next cycle.
Chapter completed!