Chapter 1146 A win-win situation between Meng Chang and President Pei
"The original meaning of the name Doubt VR glasses is actually not difficult to understand, and it has been well demonstrated in the promotional video of the glasses."
"The implication is that this VR glasses will allow users to blur virtuality and reality, making people unable to help but wonder, are they in a fantasy or in reality?"
"Just like in that promotional video, after the protagonist pressed the 'reality' button and escaped from the illusory world, he thought he had come to reality, but in fact he just arrived in another illusory world."
"The world he saw was exactly the same as reality, but it was actually another illusory illusion."
"I have to say, this is a very wonderful name, it perfectly highlights the characteristics of VR equipment."
"But obviously, that's not impressive enough."
"So, as before, Mr. Pei used performance art to promote this concept, so that this concept can be more deeply rooted in people's hearts!"
"Some people may want to ask, why is there Mr. Pei here? Doesn't it have nothing to do with Tengda?"
"If you think so, then... you have been fooled!"
"I have helped at Chi Xing Studio for a long time, and I can assure you that the relationship between Chi Xing Studio and Tengda is by no means as simple as what is said online!"
"Chixing Studio was jointly funded and established by Shenhua Group and Tenda Group."
"The person in charge of the studio was the original person in charge of Yangyang Games, and he is also the producer of most of the successful games of Yangyang Games so far."
"The Doubt VR glasses project is led by a senior project manager from Shenhua's mobile phone department. He has led the development of many of Shenhua's flagship mobile phones."
"The game "Animal Island" was provided by Mr. Pei and designed by Chixing Studio. During the design process, the key members of Yangyang Games also provided a lot of help!"
"In this case, do you still think that Tengda and Chixing Studio are just an investment relationship?"
"Many people may want to ask, what's going on with the news on the Internet? What's going on with Tenda's official statement?"
"Obviously, this is all carefully prepared and released fake news!"
"Of course, it is not accurate to say it is fake news. It should be said that it is 'partially true' news."
“Tengda’s announcement deliberately emphasized the investment relationship between Tenda and Chixing Studio, but it did not say who the person in charge of Chixing Studio was, nor did it say that Yangyang Games would provide ‘friendly assistance’.”
"Sure enough, this news easily guided the direction of online public opinion."
"It reminds us: what you see with your eyes may not necessarily be true, and what you hear with your ears may not be true. What you question may be true, and what you think is true may be false."
"Does it fit perfectly with the word Doubt?"
"Only when you are in a state where you are unable to distinguish between truth and falsehood, and feel confused and lost, is it more like being stuck in an inextricable state between reality and illusion!"
Seeing this, Meng Chang was shocked.
Is there such a thing?
Mr. Pei’s publicity plan actually has such profound meaning?
Right? Then, what does the promotional video say?
This video was taken by me!
Meng Chang was very sure that he didn't think so much when he made the promotional video.
But when he carefully recalled what happened before and after the video was taken, he felt a little suspicious again.
"The request that Mr. Pei gave me at that time was not to show the real image of Doubt VR glasses in the promotional video, but to replace it with an exaggerated and technologically-sense virtual image. At the same time, the filming should be enough to make people feel that they are stream of consciousness.
It’s so baffling that most people are confused when they see it.”
"And I just shot this promotional video based on my own understanding."
"What if I had another understanding?"
"It still seems to be in line with Qiao Laoshi's prediction!"
Meng Chang suddenly realized that the core point of this promotional video actually lies in the three words "stream of consciousness".
Mr. Pei said that it should make people feel baffled and confused.
Isn’t this exactly consistent with the spiritual core that Qiao Laoshi said?
Meng Chang was photographed in full compliance with Mr. Pei's requirements, so even if the form of expression is changed, its core is still "doubt" and still meets the requirements of performance art publicity. Qiao Laoshi's analysis still holds true!
Meng Chang was shocked.
Could it be that Mr. Pei just casually gave me a very broad request and already decided the fate of this promotional video?
Meng Chang hurriedly continued reading.
"In fact, for a long time in the past, clues about the truth have always existed."
"It's just that most people who are confused by illusions have not noticed it and are not willing to believe it."
“Doubt VR first released 100 machines to some UP hosts and anchors, but deliberately selected some anchors with ‘criminal records’.”
"These anchors actually told the advantages of this glasses very realistically, but everyone was questioning it and no one believed it."
"After the VR glasses were officially released, the players who bought them truthfully stated the advantages of the glasses, but most people still doubted it and were unwilling to believe it."
"Until now, many people still insist that Chi Xing Studio's cooperation with Meng Chang just wants to promote hype and does not want to make a good product, while Doubt VR glasses are engaged in hunger marketing and the product is very poor."
"But please join me and take a closer look at the parameters of this pair of glasses. High-quality lenses with the highest resolution and refresh rate to date, the most mature screen projection transmission technology of Shenhua Group, and a game controller that has made major innovations...
"
"After I introduced it, did everyone suddenly realize that this is actually a very good product?"
"Then why did everyone think it was so bad before?"
"Is it because of Tenda's announcement? Is it because of Meng Chang's image? Or is it because of the stereotype caused by online public opinion?"
"After this incident, have you suddenly realized that the boundary between reality and illusion is actually very blurry? We understand that our eyes, ears and brains are very easy to be deceived, and we need to use doubt to get closer to the truth.
But often doubts lead us further and further away from the truth?”
"If everyone remembers it, then they will naturally remember the name of this glasses: Doubt VR."
"Just like the logo on the forehead protector of this pair of glasses: a horizontal line running through the logo of Chi Xing Studio."
"This is actually a hint."
"On the surface, it seems that these glasses and the game were developed by Chi Xing Studio. But this horizontal line crossing out Chi Xing Studio's logo means that this is not the whole truth. These glasses should be
Developed jointly by Chixing Studio and Tenda."
"At the same time, this line also represents the subversion and breaking of tradition, and represents the boundary between illusion and reality. It has extremely profound symbolic meaning!"
"So, I hope everyone can put aside their stereotypes about this pair of glasses and re-examine them. You will find that this VR glasses is fully worthy of its slogan of 'epoch-making VR product'!"
"In the next video, I will combine it with the game "Animal Island" to talk about the epoch-making breakthroughs of this VR glasses compared to previous VR glasses, so stay tuned!"
…
After watching the video, Meng Chang fell completely silent.
This Qiao Laoshi is really amazing!
How can it still be interpreted this way?
Sure enough, I don’t know the true face of Lushan Mountain, just because I am in this mountain.
Meng Chang understood why he couldn't think of the last item of "Pei's Propaganda Law".
Because he went astray from the very beginning!
Obviously, Mr. Pei left the impression on Meng Chang that he had always been doing a serious counter-propaganda plan. This made Meng Chang, who was in the game, very firmly believe that Mr. Pei was just doing a counter-propaganda plan.
, get some commission and keep yourself in the advertising and publicity department, that's all.
But this obviously conflicts with Mr. Pei's image.
Mr. Pei is a person who plans strategies and takes the overall situation into consideration. How could he sacrifice a project worth tens of millions just for Meng Chang?
Therefore, Meng Chang could not figure out this truth.
But Qiao Laoshi was an outsider and could easily see through what Meng Chang couldn't.
Mr. Pei is only doing reverse propaganda on the surface, but he is actually doing positive propaganda!
Meng Chang previously mistakenly thought that Mr. Pei’s propaganda method was to suppress before promoting, but Mr. Pei’s real process should be: promote first, then suppress, and then promote!
In the end, we still need to make the project popular!
The last point of "Pei's Propaganda Method" is finally clear: strategizing and ultimate reversal!
Everything done before seemed to waste all the enthusiasm of the publicity plan and had the opposite effect.
But after the last move is revealed, all the foreshadowings will be revealed, and the heat that seems to have been wasted will all gather together, giving the entire publicity plan an excellent publicity effect!
"That's it, I finally understand!"
Meng Chang suddenly stood up. A question that had been bothering him for a long time was finally answered.
"Why does Mr. Pei want me to do reverse propaganda? If my reverse propaganda is successful and the project loses money, won't he suffer a lot of losses?"
"I used to think that Mr. Pei was deliberately playing tricks on me, causing me to fail at the last moment. But this was obviously a misunderstanding of Mr. Pei. Mr. Pei is not such a boring person."
"Mr. Pei saw that I still couldn't understand it thoroughly, so he started to demonstrate it himself."
"Reverse publicity within a month will reduce the popularity on the surface, but actually accumulate the popularity. After a month, the accumulated popularity will be fully exploded to achieve better publicity effects!"
"In this way, Mr. Pei and I will achieve a win-win situation."
"I reversed the publicity, lowered the popularity, and insisted on getting a high commission for one month. By the next month, the publicity effect exploded, the project was a great success, and Mr. Pei made money."
"Moreover, after reversing it like this, it can have a better publicity effect than positive publicity."
"That is to say..."
"Mr. Pei has actually been hinting at me all along, but I am too stupid and have never understood the deeper meaning. Instead, I have speculated about Mr. Pei's intentions..."
Meng Chang suddenly understood.
It turns out that this is the correct way for me as the head of the advertising and marketing department to open the door!