Chapter 1161 Pick up a few golden leaves (for the passing scales 2/2)
After spreading in this way, the player group covered is also extremely broad.
1,000 koi carps share 10 million;
There are a total of 100,000 first-level lucky players, each of whom will receive a 300 yuan coupon, a total of 30 million coupons;
There are a total of 1 million second-level lucky players, each of whom will receive a 100 yuan coupon, a total of 100 million coupons;
There are a total of 10 million lucky players in the third level, each of whom will receive a 25 yuan coupon, for a total of 250 million coupons.
The total number of coupons distributed was close to 400 million, and there was also 10 million in cash.
10 million may not necessarily cover all player groups, because daily activity exceeding 10 million means monthly activity is close to 30 million, and the number of players who have registered but have not played within a month will be even greater.
Those who haven’t played it will definitely come and participate after hearing about this event.
Therefore, the number of players who can ultimately benefit from it may be one fifth or even lower.
This ratio is not bad either.
These coupons will not directly spend the money earned by GOG. After all, the skins in the game are all virtual goods. After they are developed, there are no other subsequent costs.
If it were physical goods issued in this way, the system would never approve it, because it could go bankrupt in minutes.
Even if these skins are not given away, players may not buy them, so this number cannot be directly used to measure the actual money Tenda has spent.
But no matter what, this event will definitely dampen players' enthusiasm for buying skins. Since it's free and you can get all the skins you want, who would spend money to buy them?
GOG's revenue at this stage will definitely plummet, even until next month.
For Pei Qian, this is obviously a dream come true.
Before the end of this cycle, the less money you make, the better!
The less you make, the easier it is to lose money at settlement.
Pei Qian checked it one last time and thought the plan was good.
Anyway, the system has passed and the money has been dispersed. If you can lose money in the settlement this cycle, then there is no problem.
After the plan was completed, Pei Qian handed the plan to Min Jingchao and asked him to notify the operators of other servers around the world as soon as possible and issue announcements as early as possible to warm up the game so that players can seize the time to add friends and prepare. The event must be completed before the end of this month.
Done!
…
…
Wednesday, July 25th.
Magic City.
Zhao Xuming was waiting at the airport with anticipation.
After seeing Eric's familiar figure, Zhao Xuming immediately greeted him.
"Welcome back!"
After hearing that Eric was about to return to the Magic City, Zhao Xuming was overjoyed.
Fortunately, the person in charge of the ioi Chinese server has not changed!
Although there was a little friction when working with Eric at the beginning, after such a long period of running-in, Zhao Xuming is very satisfied with Eric being his immediate boss.
After all, Eric is willing to take the blame and will never pass it on to his subordinates!
This means that Zhao Xuming's position is secure, and all the pots belong to Eric. If he has the credit, he can share some of it himself, how comfortable it is.
Zhao Xuming was quite worried when Eric left this time. What if the Dayak Group changed its person in charge?
Now it seems that I can finally let go of my hanging heart.
Nothing has changed!
However, Eric just said to himself: "Mr. Zhao, get in the car."
Eric obviously flew first class. He slept very comfortably along the way, his suit fit well, and he was in good spirits.
But there was no happy expression on his face.
Before Zhao Xuming could ask, Eric sighed slightly: "Mr. Zhao, although I have come back to continue to be the person in charge of the Greater China Region, I am afraid that it will be completely different from before."
Zhao Xuming was surprised: "How do you say that?"
Eric took out his mobile phone from his pocket: "This is the activity that ioi will carry out globally in the next month."
"The update package and activities have been prepared. All we need to do is update it and it will go online."
Zhao Xuming took the phone with some confusion.
The national server does not have much say in the specific design and operation activities of ioi. When Eric was here before, he could still say a few words to Zhitou Company. During the time when Eric left,
Zhao Xuming was equivalent to directly cutting off contact with the senior management of Zhidou Company.
Apart from some normal handovers of daily work, there was no communication, and we knew nothing about the upcoming updates.
The document on the mobile phone is an overview of the next phase of ioi's global operations activities.
New heroes, liver tokens are obtained, and part of the tokens will be given away when earning gold;
The new series of skins includes several popular heroes with good looks. The price of the skins is 30% higher than the original price of high-end skins. You can get a 10% discount when buying in packages;
Some additional content has been added, such as borders, avatars, trailing effects, and town recall effects. They cannot be purchased directly. They need to do activities, but if you want to get them quickly during activities, you have to pay for them;
A lottery was held to draw skins randomly. The single price is much lower than the selling price of the skin. However, other rewards such as fragments, tokens, expressions, etc. may also be drawn in the lottery. After a certain number of draws, there will be additional rewards.
Basically these are changes like this.
Zhao Xuming was stunned: "This..."
Although the content of the activity is relatively complicated and not all activities are krypton gold activities, it can be seen at a glance that the primary purpose of this activity is to make money.
New heroes are no longer directly unlocked, but require liver tokens to obtain them. If you want to obtain them as soon as possible, spend money; the price of new skins has also increased compared with the original skin prices.
Although the special effects of the new skin do look cooler, the price increase is obviously worthy of further explanation.
On the surface, the fact that new skins are 30% more expensive is not a big increase, because ioi has been competing with GOG, and the skins have long been forced to be at the same level as GOG.
Moreover, the new heroes have rich mechanics, so they need to be unlocked through activities. The new skins are cooler than the original high-level skins and are more expensive. These seem to be justifiable.
But this is a signal, a test.
Players may scold it at first, but as long as most players gradually accept this setting, new skins in the future can continue to add special effects, make them more refined, and sell them at higher prices.
Let the skin that had dropped too low before gradually return to what Dayak Group considers to be a "reasonable level".
The purpose of Dayak Group is obviously to gradually increase profits and change the pricing strategy that players are accustomed to.
If we continue to dig deeper, it turns out that Dayak Group does not want to engage in a price war with Tenda at all.
From now on, if GOG wants to burn money, it will burn money, and if it wants to lower prices, it will lower prices. You do your activities, and we make our money, so we won’t follow you anymore!
Of course, this behavior was relatively restrained. It did not raise the price of skins very high all of a sudden, nor did it launch a lot of heavy gold-mongering activities. If you go step by step, the reaction of players will be smaller.
This shows that the Dayak Group still attaches great importance to the money tree of ioi. It does not want to uproot it all at once, but first tries to collect a few golden leaves.
Zhao Xuming also understood the meaning of Eric's words.
Although Eric is back and continues to serve as the head of ioi Greater China, he obviously no longer has as much autonomy as before. In the future, he will just be a tool man who unconditionally cooperates with the Dayak Group to make money and can only cooperate with the implementation.
With these krypton gold activities, it is absolutely impossible to actively fight against Tenda.
There are no resources for him.
Eric's performance when he was the head of Greater China was really difficult to satisfy Dayak Group and Zhidou Company. Logically speaking, he should be replaced.
But after all, Eric is a member of the Dayak Group. The Dayak Group needs to grasp Ioi more firmly in its own hands, so it has to go beyond the company's senior management to conduct some "micro-management" command. Eric continues to be the person in charge.
, in line with the interests of Dayak Group.
Zhao Xuming sighed and said: "After this new version is updated, we will probably be scolded to death by the players."
"Hey, it's all Tengda's fault!"
Originally, ioi's future should have been bright.
A skin sells for 30 yuan, 50 yuan or even hundreds. Isn’t this normal and reasonable?
Isn’t it normal and reasonable for heroes to need to be purchased?
According to the original charging standards, ioi could have grown into a behemoth with an annual revenue of more than one billion U.S. dollars and become the ruler of MOBA games.
However, I never expected that GOG would appear midway.
He just lowered the price of his skin to the price of cabbage in a way that the world and the earth live together and both sides suffer.
Zhidou Company was forced to have no choice. The market was really being robbed so much that it had no choice but to lower its prices.
It will be difficult to increase prices after they have dropped.
Originally, Eric and Zhao Xuming should have taken advantage of ioi to make money, but how could they be as embarrassed as they are now.
Eric didn't have any extra expression: "We just do it."
What the top management of Dayak Group has decided cannot be changed.
Therefore, no matter how much they complain, it will not have any impact on where ioi will go in the future.
Zhao Xuming nodded slightly, he knew this very well.
"But let's think about the good things. With ioi's huge size, this little scolding won't hurt our muscles and bones."
"Moreover, it is indeed conducive to significantly increasing revenue. As revenue increases, bonuses will definitely increase."
"Besides, Tenda has held two rounds of activities in the past two months, first the 515 Game Festival, and then the Summer Promotion. Such intensive activities cannot last forever, at least within two months.
No more big moves."
"It should be safer to take advantage of this juncture to release new heroes and new skins."
Zhao Xuming has an advantage, that is, he is relatively optimistic and has strong adaptability.
Coupled with the fact that he doesn't stick to the pan, he can thrive in a large company like Longyu Group.
The person in charge of Zhitou Company in Greater China has changed several times, and the strategy has also changed several times. However, the person in charge of Longyu Group has always been him, which shows that Zhao Xuming is still very capable.
I created a WeChat public account [Book Friends Base Camp] to send out year-end benefits to everyone! You can check it out!
Eric was silent for a moment and said: "Based on my understanding of Mr. Pei..."