Thursday, July 26th.
Tenda Game Department, Min Jingchao has almost made arrangements for the koi event.
Today we will officially send a notice to inform GOG players around the world about the specific content of the event.
Mr. Pei’s request is to notify the operators of other servers around the world as soon as possible, issue early announcements to warm up and launch online activities, and be sure to complete the activities before the end of the month.
Looking at the new round of money-burning plans, Hu Xianbin couldn't help but sigh: "I feel that the competition between GOG and ioi has become more and more intense, and Mr. Pei is a bit aggressive."
Hu Xianbin has nothing to do recently.
The development of "Mission and Decision" has been completed. The next stage goal is to develop "Eternal Fall into Reincarnation". However, according to President Pei's request, the project will not be officially approved until next month. It is now in the so-called "inspiration accumulation stage".
Therefore, when he has nothing to do, he will always pay attention to the situation at GOG.
Although GOG had frequently conducted money-burning activities before and was at loggerheads with ioi, the frequency has obviously increased a lot recently.
The 515 Game Festival in May, the summer promotion in June, and the koi event in July can be said to be one wave after another.
Players just finished enjoying it last month, and then they started enjoying it again.
In fact, strictly speaking, this kind of frequent promotional activities is slightly unreasonable.
Because it is an overdraft for the normal game rhythm.
Although preferential promotions can greatly increase popularity in the short term, they will also overdraw players' future consumption**.
This is like a shopping mall promotion. Business is really good when there is a discount, but after the discounted products return to their original prices, no one is willing to buy them.
For a game, it is best to organize activities in an orderly manner, with longer intervals between activities, so that players can look forward to it and not feel tired.
GOG has burned three waves of money in the past three months, which obviously does not conform to this pattern.
But everyone also knows that there must be a reason for Mr. Pei to do what he does.
This is obviously because the arms race with ioi has reached a fever pitch!
It's like there are two shopping malls. If neither of them promotes promotions, they will both make money based on the original price; if one promotes promotions and the other does not, then the business of the one that does not promote promotions will plummet, and all customers will be taken away by the other.
Therefore, both parties can only promote together, competing with each other to give more discounts and burn more money.
Once this kind of arms race starts, it cannot be stopped, because stopping means that all previous efforts will be wasted.
Just like two peerless masters fighting swords, they must get faster and faster, and the faster they fight, it means that the moment of victory is not far away.
Now Hu Xianbin feels that Mr. Pei is the peerless master who can strike faster and faster, making people dazzled and dizzying.
Min Jingchao said: "It is indeed aggressive, but the ioi seems to be in a state of being like a dead pig and not afraid of boiling water."
During the last summer sales event, Zhidou Company did not respond at all to Tenda's promotions, and went through the entire summer sale at the original 40% discount.
Although he received some scolding, it didn't seem to have much impact on Zhidou Company.
For Tenda, constantly burning money can indeed poach players, but there is also an efficiency issue that must be considered.
Frequent activities will obviously greatly reduce efficiency, which is detrimental to revenue.
After all, after such a long period of burning money, those players who have repeatedly wavered have been almost poached by GOG, and the rest are some loyal players of ioi.
This kind of player, even if they find that ioi's activities are a little worse than GOG's, they will only curse a few words and will not really change games.
Therefore, the further GOG burns money, the worse its effect will inevitably be. This is a problem that worries Min Jingchao.
Hu Xianbin was silent for a while and then said: "Don't worry, Mr. Pei must have thought about these issues."
"Mr. Pei must also know that the more money you burn, the lower the efficiency. There must be some special considerations in this arrangement."
Min Jingchao nodded in agreement.
After checking that the time was almost up, Min Jingchao told his subordinates to make an announcement on the official website and announce the details of this "Koi Activity".
We can't delay it any longer, we have to do it as soon as possible.
Today is already Thursday. From now until Friday night, this day will be reserved for players to temporarily add one more friend. The event will be officially opened on the weekend with a draw, announcement, money given to the koi, and then spread out to one or two.
Level 3 players receive coupons.
Time is tight, but this is a good thing for the players, as they avoid stretching an event to a month just for the sake of popularity, like some events, and waiting until they are exhausted.
At this moment, Hu Xianbin suddenly said: "Huh? Look at this!"
"It seems that ioi has just updated a small version today!"
Min Jingchao was stunned for a moment: "Huh?"
Generally speaking, for MOBA games, minor version updates are very frequent. Sometimes fixing bugs and adjusting values ​​can also be considered minor version updates.
Min Jingchao has been paying attention to the situation on ioi and knows that they don't seem to have any big version update plans in the near future. There is only a new hero and a new set of skins, which seem to be launched soon.
This isn't really a big update.
But looking at Hu Xianbin's slightly stunned expression, it was clear that things were not that simple.
Min Jingchao quickly browsed the update announcement of the new version of ioi, and his eyes widened slightly: "This..."
"Isn't this hitting Mr. Pei's gun?"
Hu Xianbin nodded: "That's why I'm so surprised. Mr. Pei's prediction is simply divine!"
"If we follow ordinary people's thinking, we have already held activities in May and June, and there will probably be no more activities in July."
"Without comparison with GOG, this version update of ioi will not cause too much opposition."
"But now, it is in sharp contrast to our activities!"
If GOG doesn't do any activities this month, then ioi's activities will at best be scolded and won't be a big deal.
After all, although some of ioi's activities are gold-based activities, there are also some new content that can be obtained daily. Although the appearance is slightly ugly, it will not cause general disgust among players.
But now when compared with GOG’s activities, it’s completely different!
It can be said that if the two activities of GOG and ioi did not collide, they would not have much impact.
But if they happen to collide together, the impact will be huge!
Hu Xianbin admired him very much: "It seems that Mr. Pei knows Zhidou Company and Dayak Group very well. Just through some clues, he completely knows their next plan!"
"That's why we specially arranged this koi activity to intercept it midway and give ioi a heavy blow?"
"What are you waiting for? Make an announcement immediately!"
"The more lively this event is, the better!"
The two of them instantly understood why Mr. Pei had to engage in activities so frequently in a short period of time.
Apparently, Mr. Pei had spotted the opponent's flaw and believed that the key moment to determine the outcome had arrived, so he accelerated his move and prepared to complete the victory in one battle!
Could this be Mr. Pei’s terrifying insight?
…
At this time, Pei Qian was in the office, checking the commission results of this month's publicity plan.
As expected, the publicity effect in the first half of the month was very poor, and the set goal was achieved; but in the second half of the month, the company was stuck on the same spot, with no extra commission at all.
"Hey, that's the only way it can be."
"I tried my best."
Pei Qian sighed silently. He would also like to get more commissions for Meng Chang, but the difficulty is too high.
It is quite difficult for Doubt VR glasses to be able to withstand the heat for two weeks.
The popularity of VR glasses later can only be said to be unexpected, but it is reasonable. Pei Qian expected the possibility of this glasses becoming popular, but he never expected that it would become so popular.
Fortunately, Doubt VR glasses did not affect the settlement of this cycle.
Judging from the current situation, the settlement in this cycle should be relatively stable, and converting hundreds of thousands should not be a big problem.
The specific amount depends on the revenue of each game next Monday and the specific amount of fixed assets at the time of settlement.
For Pei Qian, this is no longer a problem that can be changed by manpower, it depends on God's will.
"I just don't know what Meng Chang thinks of this publicity plan..."
The only thing Pei Qian is worried about is this.
I operated like a tiger, but in the end I only got a guaranteed commission.
Would Meng Chang feel that he got his commission by operating behind the scenes?
Do you think that even President Pei can only get a guaranteed commission, and you are even more hopeless?
If Meng Chang doesn't intend to abide by the agreement, how should he be treated?
Just as I was thinking about it, there was a knock on the door outside the office.
It's Meng Chang who has arrived.
To be continued...