August 10, Friday afternoon.
In the conference room of Chaolu Game Platform, Li Yada, Tang Yishu and several core members looked at the publicity plan given by Meng Chang.
If there is no problem after everyone goes through it, then Meng Chang will take advantage of the last working time this afternoon to arrange the publicity plan and use the two days this weekend.
Everyone was still looking at the plan seriously, and Meng Chang asked casually: "I heard that two game companies came to discuss cooperation yesterday? How is the situation?"
He also has to grasp the specific situation of Chaolu Gaming Platform.
Meng Chang felt that although he had a preliminary grasp of Pei's propaganda method and had a preliminary estimate of the change trajectory of the game platform based on previous experience, this was a new project after all, and past experience could not be completely copied.
It is still necessary to keep abreast of the latest developments so that you can fine-tune the details of the plan to ensure the best publicity effect.
Of course, the so-called "best publicity effect" here means that in the preparation stage, it can cause more controversy and get more commissions, and in the closing stage, it can cause a greater reversal and gain more popularity and visibility.
.
In this regard, Meng Chang knew that his and Mr. Pei's interests were consistent at a higher level.
Li Yada replied: "The situation... is rather complicated."
"The games of these two companies have a lot of bugs, so I called them back and asked them to modify them. One of them has not contacted me again so far, so I think the cooperation has probably failed; the other company has promised that all the bugs will be corrected.
We even had to send the testing team over to make modifications, but..."
"But what?" Meng Chang asked.
He was a little curious. Does this sound like a good thing?
The second company promised that all bugs would be fixed, and even sent a testing team to make corrections. This is equivalent to being directly bound to the Chaolu game platform!
What harm can it do?
Li Yada paused and continued: "But the embarrassing thing is that they may have underestimated the number of bugs in the game."
"Yesterday afternoon, their boss Yan Qi led development and testing here to look for bugs all afternoon and found more than 30 bugs."
"This morning, Yan Qi directly called the entire testing team over and rented a group of workstations on the same floor."
"I originally thought that after fixing these thirty-odd bugs, I didn't expect that in one morning, I found more than thirty more bugs, and they were all new bugs."
"So...their scheduled launch time was forced to be postponed."
"To fix these bugs, we have to postpone it for at least half a month, and this is without taking into account the continued emergence of new bugs. Conservative estimates suggest that the stable version can be fixed within a month, which is already very optimistic."
Correcting bugs is different from correcting wrong questions, because bugs may be related to each other. Correcting one bug may cause a new bug.
Therefore, it seems that there are more than 60 bugs at present, but it is possible that more will be fixed in the short term.
Meng Chang also fainted: "Ah? What kind of company are these? They are too unreliable. Why haven't they detected these bugs before?"
Li Yada spread her hands and said don't ask me, I don't know either.
Tang Yishu, on the other hand, silently lowered her head and pretended to read the publicity plan seriously.
Meng Chang thought to himself: "It's okay, it's just two companies. Maybe it's just bad luck and happened to run into two unreliable small companies."
"After the publicity plan is rolled out, the popularity of the game platform will definitely increase to a certain extent. By then, both players and game developers will come to discuss cooperation."
Li Yada was silent for a moment and said, "That's right..."
"But we also have to be mentally prepared in advance. If all games are postponed due to bugs, then our platform may have no games to release in the early stage, and maybe we will have to postpone it."
Meng Chang immediately shook his head: "That's absolutely not possible!"
Just kidding, how can the gaming platform be postponed?
Delay will disrupt my publicity plan, what should I do with my commission?
Although the "Pei's Publicity Law" now unifies Meng Chang's commission and the success of the Tengda project, for Meng Chang, commission always comes first, and this will not change.
Li Yada said: "This is the worst case scenario. Otherwise, if there are no games on the platform, how can we publish them?"
Meng Chang asked: "Who said that if there is no game on the platform, it cannot be released?"
"The essence of Pei's propaganda method is that you can commit suicide at will in the early stage without considering the consequences. Even the greater the suicide, the better the publicity effect will be in the later stage."
"Publishing a game online when there is no one on the platform may not be possible with other companies, but within Pei's promotion method, it is completely feasible."
Li Yada: "..."
Although it sounded a bit magical, seeing Meng Chang's determined look, she still chose to believe it.
After all, Meng Chang is the head of the propaganda department appointed by President Pei.
As an employee of Tengda, Li Yada will definitely not interfere in the work of other departments and let laymen guide experts.
"Okay, then I suggest you take into consideration the postponement of all games on the platform from the beginning and make a publicity plan and prepare in advance." Li Yada reminded.
In the worst case scenario, this is possible and cannot be left to chance.
Meng Chang wrote down in a small notebook: "No problem, I will just make some fine-tuning to the publicity plan later. It's not difficult."
While the two of them were talking, everyone else had basically finished reading the promotional plan.
"This plan feels...a bit ordinary?"
"It's not just ordinary, it's a bit too mediocre."
"If it were other platforms, it would be okay to be mediocre, but our platform has no reputation, no users, and no resources. If the solution is mediocre, it will probably be wasted money, and at most it will only make people aware of our name.
Having a little impression is of no help in attracting players."
Everyone here is basically an industry insider, so they immediately saw the problems with this plan.
In Meng Chang's plan, he only wrote some very basic promotion methods, such as buying web ads, video ads, or buying recommended spots in some application markets, etc.
The advertising plan is also very ordinary. Apart from the name of Chaolu Game Platform, there is not even an impressive slogan.
What's more, the Chaolu game platform is not yet online yet, there is only one official website.
Some ads can jump to the official website after being clicked, while some ads cannot even jump to the official website. Players have to search for "Chaolu Game Platform" to find them.
One can imagine how low this conversion rate and traffic diversion effect are.
Meng Chang smiled: "It's normal for everyone to think this plan is mediocre, because I didn't put any thought into this plan at all."
Everyone was stunned.
"Ah? Are you working on other projects?"
Meng Chang shook his head: "Of course not. This month I am only busy with our platform project."
"All my time is spent studying Qiao Laoshi's videos."
"I want to better grasp the essence of Mr. Pei's propaganda method through research on Mr. Pei's previous propaganda methods."
"Everyone is right. This is indeed a very mediocre publicity plan with extremely poor publicity effect."
"But as I said at the beginning, this is part of the publicity plan. In this set of publicity methods, the early publicity effect does not need to be considered at all, and even the worse, the better."
"The first goal of the early publicity is to make as many people as possible have an impression of the name 'Chaolu Game Platform'. As for whether they will download the game platform and become users, that is a question that needs to be considered in the next stage of the plan.
.”
Li Yada couldn't help but ask: "Then... what is the next step?"
Meng Chang: "Keep it secret for the time being, and you will naturally know it by then."
Everyone couldn't help but look at each other.
If Mr. Pei said this, everyone would definitely believe it without saying a word.
But there are still some doubts about what Meng Chang said.
Li Yada looked at Tang Yishu and hinted that she was the person in charge and should make a statement at this time.
Tang Yishu nodded slightly: "Well, I, I believe you."
Meng Chang bowed and said, "I can't thank you enough."
Now that the person in charge has spoken, others no longer question it, but leave the meeting and go about their own business.
After leaving the Chaolu Game Platform, Meng Chang immediately rushed back to the advertising and marketing department to implement this publicity plan.
Then, Meng Chang posted a Weibo message.
"New partner! Thank you Chaolu Game Platform for trusting me and allowing me to provide them with marketing and publicity plans. I hope we can achieve mutual benefit and win-win cooperation. I also hope everyone can pay more attention to Chaolu Game Platform!"
The content is similar to the previous Weibo post.
It's still the same style. It looks sincere on the surface, but actually makes me feel disgusting when I look at it carefully. This way I can make the most of my bad reputation and at the same time drag down the early reputation of Chaolu Game Platform.
Of course, the reason for dragging things down now is not only to get a high commission this month, but also to fly higher in the future.
After some time, Meng Chang opened the comment area of ​​Weibo to check the reactions of netizens.
"Damn, which company did you, a liar, harm again?"
"Don't talk nonsense, Meng Chang seems to have really changed his ways. Wasn't he the one who promoted the VR games of Chi Xing Studio before?"
"Oh, this credit must also go to him? Isn't that the products of Chi Xing Studio are good?"
"That's right, I think this shameless villain is just a blind cat who ran into a dead rat. He was just lucky enough to be forcibly taken away by Chi Xing Studio!"
"No, no, no, haven't you read Qiao Laoshi's analysis? The success of Chi Xing Studio's publicity is not accidental, it is inevitable. As the person in charge of the publicity plan, Meng Chang will definitely not be able to say that all the credit goes to him.
It’s appropriate, but it must have played some role.”
"Yes, I have always felt that Meng Chang is definitely a smart man, but his smartness has not been used on the right path. It is hard to say whether he has really changed his ways now, but I think there is no need to look at this platform with colored glasses this time
Chapter completed!