"Damn it, I didn't pay attention before. When you said this, I realized that the disrecommendation rate of our game has reached 47%. This... is about to be removed from the shelves!"
"Are our games so bad? On other platforms, they clearly have over 80% positive reviews!"
This is the chief planner of another local game company in Jingzhou. Different from the previous game, this is a stand-alone casual mobile game with a buyout fee.
Logically speaking, stand-alone games should have a better reputation, but the problem is even more serious!
Send red envelopes to everyone! Now you can get red envelopes by going to the WeChat public account [Book Fan Base].
Yan Qi clicked on the page of Chaolu Game Platform and saw that, as expected, the disrecommendation rates of these two games were very worrying, one was 44%, and the other was already 47%!
There is no rating on Chaolu Game Platform, only very straightforward "recommended" or "not recommended". If the non-recommended rate reaches 55%, the game will not pass the trial period and will be removed from the shelves directly.
And if the game has passed the trial period, but for some reason the derecommendation rate reaches 65%, the game will still be removed from the shelves.
In just a few days, the non-recommendation rate has already passed the 40% warning line, which can be said to be very dangerous!
Yan Qi felt a little puzzled.
Shouldn't it?
He knows that although these two games are old games, their operations on other platforms are basically stable and their reputation is not bad.
The first game is a krypton gold mobile game. Although it is definitely not comparable to those excellent masterpieces, in the circle of domestic mobile games, how can it not be reduced to such a high non-recommendation rate of 44%?
The second game is a stand-alone game with a buyout system. It has a good reputation in the gaming circle, but the non-recommendation rate has reached 47%, which is even more outrageous!
When Yan Qi signed the contract, he noticed that Chaolu Game Platform had such a stipulation that if the non-recommendation rate exceeds 55%, it will be removed from the shelves directly, but he did not pay too much attention to it.
On the one hand, it is because half of the money can be refunded without causing too much loss, and on the other hand, because there is a special weighting algorithm in the non-recommendation rate, Yan Qi feels that it is unlikely to fall to this point.
According to the regulations of the Chaolu Game Platform, the specific recommendation rate and non-recommendation rate are not calculated based on the number of players, but are calculated after giving each player a weight.
Simply put, the longer you play on the gaming platform, the more you spend, and players who purchase more games of a certain type will have a higher weight when recommending or not recommending.
There is a very important indicator here, which is the playing experience of a certain type of game. For example, there are two players A and B. Player A consumes more, but player B plays a lot of action games. Then when judging action games
, player B’s recommendation or disrecommendation will have a higher weight.
Generally speaking, this is a relatively objective and comprehensive evaluation mechanism. Even if there is a certain deviation, it will not be too big.
But...it seems that this mechanism is not working properly at present, right?
Other people in the group were also alarmed, and they all showed great concern.
Because this mechanism of the game platform will also affect them!
These game developers have signed an agreement with Chaolu Game Platform. After the game is launched, there will be a one-week "trial period". If the recommendation rate exceeds 55%, all games will be removed from the shelves!
At first, everyone thought this shouldn’t be difficult. After all, the game’s recommendation rate is less than 45%, which is almost equal to less than 2 points on a 5-point scale on other platforms.
There aren’t many 2-point games on other platforms, right?
Coupled with this weighting algorithm, as long as the game is of acceptable quality and has no bugs, isn't it normal to get a passing score during the initial period of launch?
But now looking at the situation of these two games, things are obviously not that simple.
"What's going on? How come the non-recommendation rate is so high?"
"Is this weighting algorithm not working? After all, the Chaolu game platform has just been opened, so players have very little information on this platform. This weighting algorithm cannot clearly distinguish players."
"It's possible! Moreover, it may also be because there are few players and few samples, so there will be a big deviation in the probability, resulting in inaccurate ratings."
"That's not right. Players must buy the game before they can review it. Players who don't like this game type won't buy it at all. How can they not recommend it?"
"No matter what, we need to improve this rule quickly. The bugs in our game will be corrected soon and it will be online in the next two days. What if it is also removed from the game?"
Everyone was very attentive and helped analyze while the group leader thought of solutions.
As a result, before the group leader came out to express his position, the person in charge of the original game spoke again.
"Because the new platform has less player data, the inaccurate weighting algorithm is indeed a problem, but it is not the main problem!"
"I was wondering at first why the non-recommendation rate could be so high. Later, one of our employees lurked into the player group and found out what was going on!"
"It turns out that some game guilds are taking advantage of this loophole. After recharging money in the game, they want to use this method to get half of the refund!"
"Because other players can also benefit from the game after it is removed from the shelves, many players still support it, and now the non-recommendation rate is getting higher and higher!"
The person in charge of the stand-alone game also suddenly realized: "So that's it! That can explain why our game is obviously a stand-alone game of good quality, but the recommendation rate is so high!"
Some people still didn't understand and asked: "Ah? But what benefit does removing the game have to the players? Won't they also not be able to play it?"
Someone immediately reminded: "No, players can still play even if they are removed from the shelves, but new servers will not be opened and there will be no follow-up maintenance. But the problem is that several current games will not have follow-up updates and
Maintained!”
All the people in the group were heads of various game companies, and they didn’t know much about these aspects, so they quickly analyzed the truth of the matter.
Obviously, this refund system has been taken advantage of by players!
According to the regulations of the Chaolu Game Platform, if the disrecommendation rate of a game is too high, it means that there are serious problems with the game. Removing the game and partially refunding it is considered a responsible behavior for the players.
But now, players are obviously not recommending it because of the poor quality of the game, but they are ordering it for a refund!
Of these two games, one is a gold-based online game that has entered the end of its life. On the first day of service opening, some game guilds settled in.
After studying the mechanism of the platform, these people suddenly discovered that it seemed to be more beneficial to them to take the game off the shelf!
According to the regulations of the platform, they can continue to play the game after it is removed from the shelves, but no new players will join, and there will not be any version updates of this game in the future.
But for this old game, there will never be a version update!
Even if there are updates, most of them will be insignificant and will not have a great impact on the fun of the game itself.
Moreover, mobile games are all operated on small servers, and a new server is opened every two or three days on average. Therefore, for these old players, whether new players come or not does not affect their game experience, because even if new players come, they will not be affected.
I will go to the new server, but not the old server.
Delisting the game means that players who have recharged can get half of their refund.
Don’t underestimate this half of the refund. How many krypton gold games will engage in this kind of unlimited and undifferentiated 50% promotion?
Now I can spend enough money in one go, and I will get half of the rebate after the game is taken off the shelves. I will no longer be able to recharge the game in the future, but I can rely on the money I spent previously to stay ahead of other players and dominate.
Good luck.
And the players of that single-player game obviously had this purpose.
For them, there are even fewer restrictions, because this stand-alone game has also entered the end of its life, and it is difficult for developers to recoup their costs by investing resources in developing new versions. It is better to develop new projects.
Therefore, taking this game off the shelves can directly save half of the money for these players without any negative impact.
Since you only need to click the "Not Recommended" button to do it, why not just click it?
Moreover, as many people have analyzed, the new platform cannot well determine the true weight of players, and the newly transferred players are all players who are greedy for immediate benefits. These two points further contribute to this phenomenon.
That's why it developed into what it is now.
Soon, the group leader came out to speak.
"Please be patient, everyone, we have noticed this problem."
"The platform had an urgent discussion and decided to make certain modifications to the agreement. After the game is removed from the shelves, it can be modified and applied for re-listing, but there is a time limit."
"After being removed from the shelves for the first time, you need to apply again after one month; after being removed from the shelves for the second time, you can apply again after two months, and so on."
"For games that are re-released after being taken off the shelves, old players who have reviewed them before will not participate in the evaluation. The original reviews will only be used as records and will not affect the trial period data when they are re-released."
"If the game still fails to pass the trial period, it will continue to be removed according to the previous rules, and the next application will be extended to two months later."
"If the trial period of the game expires, old players can re-obtain the latest version of the game by paying the price difference."
Yan Qi carefully analyzed this new regulation and found that it had plugged some loopholes.
At least the game will no longer be directly sentenced to death, but can appeal again.
It is equivalent to going from instant death to infinite resurrection.
After some games that have been removed from the shelves due to too many bugs and incomplete game content, they can be modified and then released online; for those games that have been maliciously removed from the shelves by players, after they are released next time, the previous players will no longer be able to evaluate them, but will
Change a group of players to make it more fair.
But the problem is...this method seems to treat the symptoms rather than the root cause!
Sure enough, someone in the group quickly raised objections.
"This method doesn't work. The most profitable time for a mobile game is the first one or two months. As a result, it takes a month to be launched again after it is maliciously removed. Isn't this a total delay? This time is too long!"
"Yes, and changing a group of players may not solve the problem. If most players on the entire platform want to use this method to buy games at half price, wouldn't most of the games be removed from the shelves? Then the platform still has
It can’t be opened!”
"Don't blame me for being blunt. In my opinion, this measure is too amateurish. It was obviously thought up by someone who doesn't understand the game."
"Yes, this measure won't work at all, so just cancel it! Just don't recommend resources for games with low ratings. There's no need to remove them! It's also a loss to the platform!"
However, the group leader was unmoved: "Sorry, rules are rules, and this cannot be changed."
"As for the problem of players deliberately not recommending and maliciously delisting games, we already have countermeasures, but we can't announce them yet. Don't worry, we will definitely give you a satisfactory answer soon!"