The current live broadcast content on Tuwei Live is mainly divided into two categories. One is knowledge popularization content in cooperation with useful APPs. These scholars live broadcast and record videos. They do not want to go to other platforms, and there is no motivation to dig other platforms;
The other type is the broadcast of e-sports competitions, which have already formed a fixed audience group. Without a host, there is no way to recruit them.
Of course, some anchors who are dissatisfied with the status quo will still be poached, but for now, these anchors are not the main content of Tuwei Live and are not the core competitiveness.
Mr. Pei's attitude has always been that you can dig whatever you want, I will never stop you, and the contract is not stuck at all, so you can come and go freely.
Therefore, the anchors who are left after the poaching are basically just for fun. The anchors who use love to generate electricity are already used to the environment here, and Tuwei Live is not stingy, and the money is quite generous, so they enter
reached a relatively stable state.
Although the prices offered by external platforms to recruit people seem high, there are also many additional terms, and there is no room for explanation if someone is accidentally cheated.
Therefore, many anchors still decide to stay in their own three-acre land, operate with peace of mind, and maintain a relatively free state.
This is especially true for the audience. Those who cannot adapt have already left, while those who have adapted to hanging up in concentration mode or learning mode every day have become extremely loyal to the platform. It is not easy for other platforms to take away the platform.
Of course, it will be difficult for Tuwei Live to grab viewers from other platforms.
During the crazy money-burning battles of other live streaming platforms, no one would turn their attention here. Tuwei Live Broadcasting is like an isolated island, far away from right and wrong.
Pei Qian thought, the time should be almost here.
The reason why he insisted on withdrawing from the money-burning war before was because he was afraid of burning money at that juncture. What if other platforms were soon defeated and turned into a giant?
After all, most of the live broadcast platforms at that time were just starting out and were relatively immature, and Pei Qian was afraid of accidentally overdoing it.
Now, the two platforms Waiwai Live and Langya Live have come to the fore. They need money, anchors and anchors, and viewers and viewers... They are already two very powerful behemoths.
After a period of observation, Pei Qian has determined that Tuwei live broadcast is safe.
In this way, you can safely spend money on Tuwei Live Broadcast without worrying about accidentally hurting your friends and suddenly making a profit.
Of course, we need to think carefully about where to start so that we can spend the money without destroying this balance.
Thinking of this, Pei Qian felt a little sorry that Chen Yufeng was not here.
If Chen Yufeng is here, he should be able to help eliminate an incorrect answer. Anyway, as long as it is the direction Chen Yufeng wants to develop, it must be wrong.
But it's a holiday after all, so it's not easy to disturb him with a phone call.
However, you can also ask your good brother Ma Yang. After all, they have worked together for so long, and Ma Yang is a person who is easily fooled. He must have heard many suggestions and ideas from Chen Yufeng.
After thinking about it for a while, Pei Qian said: "Lao Ma, if there is a large amount of funds for Tuwei Live Broadcast now, where do you think Chen Yufeng will use this money? And what do you plan to use this money for?"
Where?"
Hearing this, Ma Yang temporarily stopped chewing his cheeks, took a sip of his drink and said: "Chen Yufeng will definitely use money to recruit more scholars to give lectures, and may even organize a 'rabbit tail open class' or something like that."
, he kept talking to me about this matter, saying what it was...to give full play to comparative advantages and build Tuwei Live into a real knowledge platform."
Pei Qian nodded, this was indeed what Chen Yufeng did.
Now there are only two general directions for Tuwei live broadcast. It is difficult to come up with any new tricks in the event live broadcast, so we can only continue to enrich the knowledge content and engage in differentiated competition.
Well, this wrong answer can be eliminated.
Since knowledge content is Tuwei Live’s strength, it should give up this strength and use its weaknesses to challenge those big live streaming platforms.
In this way, the probability of failure will be greater.
Pei Qian nodded: "Sure enough, it's still the same low level, what do you think?"
Upon hearing this, Ma Yang was obviously excited: "I don't think you should be a coward. We have to fight hard with big platforms like Waiwai Live and Langya Live! Otherwise, we can also spend money to poach their anchors!"
Pei Qian was silent for a moment: "Well... your idea is correct, but the specific method needs to be discussed again."
It stands to reason that this method can burn money. After all, the contract with Tuwei Live will not tie up the anchors. It is easy for other platforms to poach anchors from Tuwei Live, but Tuwei Live wants to poach anchors from other platforms.
Anchors are more difficult.
They were poached at a high price, and then poached back easily. This time, money was spent like water.
But the key problem is that the issue of liquidated damages is not easy to deal with.
The liquidated damages that some platforms set for anchors are very unreasonable. They are basically sky-high prices. It is impossible for Tuwei Live to pay this amount.
First, if it is an individual example, we can talk about it, but if we poach anchors extensively and pay liquidated damages, the system is absolutely impossible to agree; second, Pei Qian himself does not want to give away money to these live broadcast platforms, because
He doesn't have a good impression of these live broadcast platforms.
If you have this kind of money, wouldn’t it be nice to provide benefits to the viewers on your own platform?
What's more, poaching big anchors may have widespread and far-reaching impacts. Too much noise can easily bring a lot of popularity, which is inconsistent with Pei Qian's direction of "burning big money in silence".
Pei Qian took a sip of his drink and said: "It's actually pointless to forcefully poach anchors from other platforms. In my opinion, it's better to dig out anchors than to poach anchors."
"Go online to find people who are promising to become anchors, or new anchors who are just playing for fun and have not signed long-term, formal contracts with other platforms, and gradually attract them to our platform."
"In addition, this funding can also be used to expand publicity and develop new features for the website."
As the saying goes, eggs cannot be put in the same basket.
The money is divided into three parts and spent, part of it is to train anchors, part of it is for publicity, and part of it is to develop platform functions.
The so-called "cultivating anchors" only looks beautiful, but the actual results are definitely of little effect.
Because Tuwei Live does not sign contracts that bind people, anchors can come and go freely, and most of the anchors they train will be poached by other platforms.
If you cultivate it for a long time, you will probably develop loneliness.
Ma Yang nodded and agreed deeply: "Well, Brother Qian, you should think clearly."
"But...you said the development platform function, what specific function is it?"
Pei Qian said haha, how the hell do I know!
That's all I'm saying. If I had a specific idea, wouldn't I have told you already?
"You should think about this yourself." Pei Qian said, "The only requirement is that it should not have anything to do with current academic content."
He is not particularly worried that Ma Yang will come up with any particularly explosive ideas. After all, the function of the platform is still to serve the anchors. If there are no particularly outstanding anchors, what is the point of new features?
As long as it doesn't have anything to do with current academic content, there shouldn't be any big problems.
Ma Yang's long face was full of confusion, and it was obvious that he had no clue at the moment.
"Brother Qian, I really can't think of this... How about you arrange a helper for me? I think Chen Yufeng is too stupid sometimes, and all he comes up with are bad ideas. I need more opinions."
Pei Qian was drinking juice and almost spit it out.
Good guy, Lao Ma, you actually dislike Chen Yufeng?
Okay, it is indeed you.
But after thinking about it, Lao Ma’s suggestion is indeed worth considering.
As we all know, Lao Ma's ideas are easily influenced by others, and basically anyone can fool him.
When Lao Ma was first in charge of Tuwei’s live broadcast, he almost made some wrong decisions that would make the platform profitable several times because of Chen Yufeng’s deception.
Having only one voice in Lao Ma's ears is, after all, a very unsafe thing.
Moreover, Pei Qian happened to have someone on hand who was in urgent need of "distribution"...
Thinking of this, he had an idea.
"What you said makes sense. In this case, I will send another person to help you."
"Hu Xianbin from the game department, what do you think?"
When Ma Yang heard this, a smile immediately appeared on his face: "Really? That's great!"
"Although this Hu Xianbin's intelligence is not one ten thousandth as good as yours, Brother Qian, he can still be considered a talent among those in charge! But... isn't he the chief designer of the game department? He was transferred to the live broadcast side.
It’s considered a demotion, isn’t it inappropriate?”
Pei Qian waved his hand: "Hey, we at Tengda don't pay attention to promotions and demotions. It's just that the positions are different."
“Every employee should be mentally prepared to be transferred to other positions at any time!”
"Moreover, his various benefits will be improved compared to before."
"He is only here to help for a while. We can discuss the specific arrangements for the future work in the long term. It does not mean that we will be locked with Tuwei Live forever."
In fact, Pei Qian is also a little worried. After all, Hu Xianbin has been the chief designer of the Tenda department, and his ability is relatively top-notch among the people in charge. If he comes to Rabbit Live, will he make Rabbit Live popular?
?
But it seems that there is only one month left before Hu Xianbin is about to return home. In order for Yu Fei to remain in the position of chief designer, he must find a home for Hu Xianbin as soon as possible.
After much deliberation, I realized that it was equally risky to go to other places, and there wasn’t a good location, so I had no choice but to arrange a live broadcast at Tuwei.
On the one hand, Tuwei Live is now run by three people. Ma Yang, Chen Yufeng and Hu Xianbin can restrain each other. Ma Yang is caught in the middle and is constantly brainwashed by the two, which may put Tuwei Live into a wavering situation.
status; on the other hand, if Pei Qian finds something is wrong, he can find a new home for Hu Xianbin and transfer him in time.
In short, under the current circumstances, it is a relatively reasonable arrangement.
Now that Yu Feidu has taken over and the results are pretty good, there is no way that Hu Xianbin can be allowed to return to the Tenda Game Department at all costs!