On the afternoon of the 23rd, Pei Qian had returned to Jingzhou.
Because it was still early before get off work, Pei Qian was sitting in business class and was not too tired, so he decided to sit in the office for a while and check out the work of various departments during this period.
Not long after I arrived at the office, there was a knock on the door.
Pei Qian looked up and saw that it was Assistant Xin.
"Huh? What's the matter?" Pei Qian asked.
As Tenda Group grows larger and larger, Assistant Xin's role in the company is actually constantly changing.
At the beginning, Tengda was just a small company, and Pei Qian was directly responsible for many trivial matters in daily operations. Assistant Xin was directly responsible for it, so her job at that stage was really that of an assistant.
But as Tengda's scale grows, the human resources department's recruitment exams are on the right track. Therefore, a large professional team has been formed in terms of human resources, administration, finance, etc., and these trivial matters will naturally not be solved.
I need Assistant Xin to ask again.
As a result, her work naturally transformed into coordination, communication between various departments, and higher-level resource allocation issues. In fact, she was doing the work of the vice president, and her welfare benefits were also those of the vice president.
It's just that Pei Qian is so easy to use, so her nominal position is still an assistant. Of course, everyone in Tengda knows that she is definitely more than just an assistant.
Generally speaking, since everyone has acquiesced that Mr. Pei has a clear grasp of the situation at the top and bottom of the Tenda Group, he will only report on some more important matters.
When Assistant Xin came over this time, he probably had some critical matters that required Pei Qian's decision.
Assistant Xin took out a document and handed it over: "Mr. Pei, this is the activity plan for this year's 1024 Digital Festival."
“The event as a whole continues the same style as before, with slightly upgraded benefits.”
"However, this year's GOG activities are different from the past. I think you still need to confirm."
Pei Qian reached out and took the plan: "Huh?"
1024 Digital Festival is a traditional repertoire of Tenda and is held every year.
But after all, there are only so many promotional activities that come and go, and it is difficult to come up with new ideas every year.
For most people, real discounts are much more important than flashy activities. Making activities too complicated is not good.
Since the response was good in the first year, Pei Qian has regarded this as a daily means of spending money, and he has tried his best to maximize the benefits, which are even more powerful than last year.
After all, it is a relatively stable activity, so Pei Qian has not paid attention to it for a while.
The 1024 Digital Festival involves many departments in Tenda. According to the normal process, these departments first formulate their own activity plans, and then summarize them to Assistant Xin.
Now Assistant Xin discovered that GOG’s activities have changed significantly from last year, so he came to ask for instructions.
Pei Qian quickly flipped through the plan and quickly found the location of GOG.
There are a lot of words in the entire plan, which gave Pei Qian a little headache.
After all, the 1024 Digital Festival is held every year, and the activities must be more varied than last year, so the content of the activities gradually becomes more and more abundant.
Although Pei Qian has repeatedly asked not to make the event so complicated, not to let players waste too much energy on figuring out how to do it more cost-effectively, and not to engage in price discrimination, but with the accumulation of events, it is still necessary to increase the content.
Things to avoid.
The activities on GOG's side are obviously longer and more complex than those in other departments.
"This Eric, what are you doing?"
"Writing the activities is so complicated, doesn't it look sore on the eyes? I've told the person in charge a long time ago that the activities should be simpler. The three pages of content at this time look so laborious."
"Oh, you're new here and don't understand the rules. That's okay."
Pei Qian felt a little headache when he saw the dense text and clauses.
I even wanted to call back and ask Eric to rewrite it and streamline all the activity terms.
But after a second thought, I gave up the idea.
Why do you want to poach Eric?
Don’t you just fancy his ability in this area?
If you poach a person but don't let him continue his own way of working, but instead subconsciously use Tengda's set of things to transform him, then what's the point of poaching him?
If Eric really "degenerated" like everyone else, wouldn't it be a loss of blood?
So Pei Qian thought about it and realized that Eric seemed out of place compared to other people in charge, which was actually a good thing.
This means that Eric is still continuing the tradition of rushing to the streets and has not been assimilated by Tengda, so it makes sense to poach him.
Thinking of this, Pei Qian didn't say anything and tried to force himself to read.
"Huh? The price of event skins has doubled?"
Among the numerous terms, numbers are obviously the most eye-catching, so Pei Qian saw the changes in skin prices at a glance.
The price of GOG's skins is consistent: the brave skin is given away for free after the hero reaches top proficiency, the epic skin is 18 yuan, and the legendary skin is 45 yuan. In addition, there are also some limited skins, which can be obtained in various ways.
Later, Min Jingchao set up a creative community. For any hero made by the official based on players' creativity, the first skin will be discounted at 10%, the second skin at 50% off, and the third skin at 20% off. It will be limited to one month from the date the skin goes on sale.
efficient.
Since then, GOG’s skins have entered the era of cabbage prices.
Moreover, every time there is an event, these skins are often discounted. It is common to see 50% off, and sometimes even 30% off, so many players feel that the skins are so cheap, and it would be rude not to buy them.
Under such a pricing strategy, the bulk of Tenda's profits actually come from legendary skins and limited skins of some heroes.
The brave skins are all given away for free, and the production cost of the skin cannot be recovered. It is completely spent to buy the skin. However, under Pei Qian's request, the brave skins are not made less, and they will not only produce one or two just because they are not making money.
The money is confused and confused.
The money earned from epic skins is not that much, and if you use it to subsidize the cost of brave skins, you will basically still be losing money.
Profits are basically concentrated on cool legendary skins of some popular heroes, as well as limited skins during events.
Although Tengda’s activities are very frequent and intense, they have not actually affected players’ enthusiasm for first-time purchases.
Because the intervals between these activities are relatively clear. For example, the 1024 Digital Festival is a traditional reserved event. Players all know that there must be activities on this day and will wait until this day to buy skins.
Tengda's strategy is to refund the price difference if the skin is discounted within a short period of time. Of course, if it takes a long time, there will be no refund.
Therefore, for players, on the one hand, they can be optimistic about purchasing at each activity node, and on the other hand, it is also because they buy early and enjoy early. Even if it is more expensive, they can either get a refund for the price difference, or buy early and enjoy early.
Especially the event-limited skins, because they are launched during each event, there will be no new events in the short term, and there will be no discounts. The time to make up the price difference has basically passed by the next event, so basically
It was actually sold for 45 yuan, and the profit was good.
To put it bluntly, these skins are specially prepared for players who don’t care much about price, but really like to get new skins as soon as possible.
They don't care about discounts or not, they just care about getting the latest skins as soon as possible and making them look comfortable.
The theme skin for this 1024 Digital Festival has been produced as early as when Min Jingchao was still around. It has not been announced yet and is just waiting for the activities of the 1024 Digital Festival.
The skin theme is "Light and Dark", with an angel theme that looks bright and righteous on one side, and a dark and evil demon theme on the other side.
The theme itself is highly adaptable, and it is easy to make a difference with some specific heroes, so there is definitely no problem with the quality of the skin.
The problem is the price.
Pei Qian discovered that the price of the skin had actually increased, from the original default cap of 45 yuan to 68 yuan!
Moreover, Tenda usually has a first-week discount for new skins. Although it is not very high, it is basically a 20% discount, which is 36 yuan.
If you calculate it this way, the price of skins at this year’s 1024 Digital Festival has almost doubled!
Pei Qian's first reaction was that he was unhappy.
Isn’t this nonsense!
All sales of this skin are for profit. Considering the selling price, how much more money will it make me?
The scale of this event is already large, and GOG’s activities are synchronized around the world. With all this money, I can’t sleep or eat well...
Pei Qian just wanted to tell Assistant Xin to send the plan back and let Eric redo it, but then he thought about it and realized the previous problem again.
When it comes to failure, the golden pair of Eric and Zhao Xuming are professionals.
You have to respect the professional opinions of professionals!
It is easy to cut the price back now, but in that case, GOG's situation will not change in any way. What is the point of poaching Eric and Zhao Xuming by ourselves?
Maybe because of this cut, Eric's original work ideas will be affected, causing him to fully transform into Tengda's work style...
No, no, you can't do this.
Pei Qian felt that he had to support and encourage Eric's idea.
Although there will be some pressure to make money in the short term, maybe over time, Eric can really make GOG pornographic?
Of course, it would be too optimistic and unlikely to become pornographic, but wouldn't it be nice to receive a few scoldings and free up some living space for ioi?
Thinking of this, Pei Qian decided to pamper Eric this time.
I earned this money with tears in my eyes. I hope you won’t let me down in the future!
"There's no big problem with the plan. Let's just follow this." Pei Qian handed the plan back.
Assistant Xin nodded and didn't ask any more questions: "Okay, Mr. Pei."
Today is already the 23rd, and the content of the event will be announced to players at midnight on the 24th.
Pei Qian decided to go to bed a little later tonight to see how the players responded and whether they were scolded harshly.
Of course, even if they are scolded, Eric and Zhao Xuming will most likely take the blame.
Because since Eric and Zhao Xuming joined the company, some rumors have spread, but some players are unwilling to believe that Mr. Pei would actually dig up such two treasures.
What's there to dig out of a defeated general? It sounds a bit nonsense.
But in fact the rumors are all true...
Pei Qian is actually very happy. If the bad reputation of Eric and Zhao Xuming on ioi can help GOG, then of course it is a dream!
…
…
October 24, midnight.
The event had just been refreshed on GOG's official website, and Pei Qian immediately clicked in to check it out.
The name of the event is slightly different from what I saw on the plan before. The plan says the theme is "Light and Dark", but the name of the event for players on the webpage is "Light Comes".
Maybe it's because "Light and Darkness" is a bit too straightforward and not suitable as the name of the event, while "Light Comes" sounds a little more imposing.
The specific description of the activity seems to be similar in content to the plan Pei Qian saw before, but the description is very different.
This is normal. After all, plans written for internal use are not the same as instructions written for players. The former must be relatively concise and straightforward, while the latter needs some textual modification to give players a more polite feel.
, the feeling of respect.
In addition to skins, there are other activities, but these activities are relatively routine, so Pei Qian directly scrolled down and found relevant content about the new limited skins.
Price: 68 yuan!
Looking at the comments and feedback from players, it turns out that most people’s focus is mainly on the price of the skin.
And the response was quite intense!
"What's the price of this skin? 68 yuan? It's almost twice as expensive as previous event skins!"
"Could it be said that the skins this time are cooler? Oh, it seems that these skins also have some exclusive activities in the game, but these activities are not considered rewards! I spend money to buy a chance to participate in liver activities?
Crazy!"
"It really doesn't make sense. Isn't the cap of GOG skins only 45 yuan? I haven't heard that there are more advanced skins on top of legendary skins?"
"Now you see it."
"If the skin is of good quality, it should be more expensive."
"That's not what you said! If the skin is sold for double the price with some special effects, wouldn't it be the same as ioi? Ioi's skin price increase has been boycotted before, isn't it miserable enough to be scolded?
Why has GOG started playing this trick too?”
"That's right, if you add some special effects, the price will double? It's true that it looks ugly!"
"You really guessed it right, are you familiar with it? This is the set of operations of ioi! Rumors have long said that the GOG project team poached Eric, the original person in charge of ioi, and now they are doing some ioi operations. Isn't this right?
Is it normal?”
"Shit! Isn't that a fake melon? Everything was fine with the GOG project team. Why did they poach this trash like Eric? If it weren't for him, would ioi have become so popular so quickly?"
"It's really not a fake. Many channels have verified that Eric was indeed poached by Tenda!"
"This is seeking death!"
Many players are extremely calm and even a little angry.
The increase in skin prices is only one of the reasons. The more important reason is that he does not trust Eric at all.
There had been rumors circulating online about Eric taking over as the person in charge of GOG, but most players didn't quite believe it and didn't even pay much attention.
Because I subconsciously feel, isn’t this nonsense?
Are you poaching this person because you are afraid that your company will not go down fast enough?
Mr. Pei must be aware of this level of poaching.
With Mr. Pei's wisdom and martial prowess, how could he do such a stupid move that players think is unreliable?
But after the 1024 Digital Festival event came out, players began to discuss this matter again.
After some discussion, I discovered that this melon seems to be real!
There are many channels that can mutually verify that the person in charge of GOG has indeed changed!
Considering ioi's previous series of scandalous operations, Eric's poor reputation among the player community, and the trigger for this skin price increase, this contradiction was immediately aroused.
There are even many players protesting on the forum and calling on everyone not to buy skins and to boycott them with practical actions.
As long as the official sees that the sales of the skin cannot meet expectations after the players boycott, they will naturally return the skin to the normal price!