Previously in Longyu Group, once Eric and Zhao Xuming had differences of opinion, the outcome would often be difficult to deal with.
Because there is no authoritative arbiter.
They are already the top people in charge of ioi in the national server. If there are differences of opinion, they can only let the senior executives of Longyu Group and Zhidou Company mediate.
But the people at the top have little contact with the specific business below, and how can they understand the specific situation here?
Therefore, once a disagreement occurs, the biggest possibility is internal friction and a waste of time on meaningless communication.
But it's different in Tenda.
If there are differences between the two people's plans, it's easy to deal with it. Just contact Mr. Pei!
It only takes a minute for Mr. Pei to decide who is right and who is wrong, and the wrong party will never be unconvinced.
In this case, it is inappropriate to use the previous cooperation model.
After all, a person's ability is limited, so it is actually a waste for Zhao Xuming to keep taking action.
Mr. Pei pointed out the positions of the two of them, which was actually a reminder.
Eric is in charge of overseas business, and Zhao Xuming is in charge of domestic business. Because the situations in different regional servers are different, they should delve deeply into their respective fields.
At the same time, Zhao Xuming should also take the initiative to take charge of some activities, and the two of them should cooperate more naturally.
What should I do if two people’s plans conflict?
With Mr. Pei here, there is no need to worry about internal friction.
Eric suddenly felt that Mr. Pei was really well-deserved.
I have long heard that Mr. Pei is good at finding problems in success and staying optimistic in failure. Now it seems true!
In just a few words here, I directly pointed out the crux of the matter.
Eric and Zhao Xuming have different ideas, but they are both convinced by Mr. Pei and have no sense in this arrangement.
Eric does not feel that his position has been challenged. Instead, he feels that he can relax a little and focus most of his energy on the international server.
After listening to Eric's explanation, Zhao Xuming understood.
"I see."
"Hey, there's really nothing we can do about it..."
Zhao Xuming knew that it would be impossible to get through again.
Mr. Pei has a keen eye and is not easy to fool. This time the plan was so successful that Mr. Pei pointed out his problems without mercy and he had to make some changes.
Fortunately, this is Tengda, not Longyu Group.
I heard that at Tenda, Mr. Pei is very tolerant to employees who make mistakes, and with Mr. Pei watching over him, employees rarely have the chance to make mistakes. After all, everything has been planned by Mr. Pei, and most of the plans can be made.
Said it was a near miss.
Zhao Xuming sighed and began to conceive of his first plan to reach Tenda with some helplessness.
Fortunately, the opponent is a very familiar Ioi, so if we attack a little more harshly and leave a good impression on Mr. Pei, things should be easy to handle from now on.
…
Not long after Pei Qian returned to the office, Meng Chang arrived.
"Mr. Pei, this is a promotional video for Suffering Travel. Take a look." Meng Chang handed over the phone.
Pei Qian took the phone and asked casually: "How is the situation over there at Suffering Travel? Are the people in charge adapting well?"
Meng Chang was silent for a while: "It makes those who hear it sad and those who see it cry..."
"I was watching and filming the documentary over there, and watching them suffer, I felt a little bit like myself."
"It's hard to imagine what it would be like to experience it firsthand."
Pei Qian smiled slightly and thought, Meng Chang, you don't need to suffer now, and I also hope that such a day will never happen.
Because when that time comes, it means that this good brother has also left me...
Meng Chang added: "Moreover, these people in charge seem to deliberately act miserable in front of the camera, probably hoping to arouse sympathy and get relief as soon as possible."
"Oh?" Pei Qian raised his eyebrows.
Then you are out of your mind.
The more miserable you are, the more meaningful the journey will be!
If all of you are happy and feel the joy of suffering, then I will consider whether to ask you to come back quickly.
Pei Qian asked: "Then how did you take the photo?"
Meng Chang: "Of course it was normal filming and faithful recording. Regardless of whether they were acting or not, the suffering was real."
"This publicity plan is divided into two parts."
"The first part is the current promotional video, which only lasts a few minutes. If there are no problems, it will be released today."
"The second part is a relatively long documentary, about thirty minutes to one hour. It will record the content of the trip in more detail. It will be released two or three days after the release of the promotional video. It has not been edited yet."
Pei Qian nodded: "Remember what the ultimate goal of your publicity plan is."
This reminds Meng Chang that the ultimate goal of the publicity plan is to spend a lot of money to achieve negative publicity effects. He must think clearly and don't let the commission disappear again.
Meng Chang assured confidently: "Don't worry, Mr. Pei, I've almost thought about this plan."
Ultimate goal?
The ultimate goal is of course to let everyone see the suffering side of suffering travel in the short term and dissuade most people who want to participate, but in the long term it can make everyone realize the value of suffering travel!
Mr. Pei does not need to explain this point clearly, Meng Chang has already fully understood it.
Pei Qian clicked on the video to view this promotional video.
The content of the video itself is relatively conventional and can basically be divided into two types of shots: one is aerial photography or beautiful scenery shot from various other angles, and the other is scenes of people doing activities such as rock climbing, rappelling, and wild survival.
The background melody is relatively light, but it doesn't have a very literary feel, but a slightly exciting melody.
Along with these images, a male voice is narrating the narration.
"There are many experiences in life that you have never experienced, and places you have never been to. Whether you see them or not, they are waiting there."
"There can be many journeys, and there can be many kinds of beautiful distant places, but when they meet you, they become unique."
"Don't let the fireworks of life turn you into a mediocre person. Traveling is not for the beautiful scenery and encounters, but to dispel the trivialities of life with fatigue."
"Don't forget to do what you promised yourself to do, the far places you want to go, and the beauty you want to feel."
"In the dense forest, in the wilderness, in the asceticism of suffering, liberate the soul bound by the steel jungle and find the true meaning of life."
"During the journey, I meet the soul that accompanies the entire journey."
"Traveling through suffering will help you see the distance with your soul."
The narrator's voice is relatively masculine, giving people an impassioned feeling, and there is a certain degree of bewitching in the voice, seeming to trick the audience into taking a quick trip right away.
Of course, these are just a few representative sentences in the video. In fact, the copy of a promotional video that is several minutes long will not only have a few sentences, but the overall style is consistent and has almost the same meaning.
After watching this promotional video, Pei Qian couldn't help but frown slightly.
this……
He looked up at Meng Chang: "Are you sure this can work?"
From all aspects, it seems to be a pretty normal promotional video?
The content of the video is aerial photography of beautiful scenery. Shennongjia itself is a scenic spot. It is not difficult to find some beautiful scenery.
When people are rock climbing, rappelling, or surviving in the wild, they are equipped with all the equipment, and this kind of scene naturally gives people a feeling of enthusiasm and motivation.
And judging from the copywriting of the promotional video, it is also quite positive, completely beautifying the painful journey into a self-challenge.
If this film is broadcast, Meng Chang, are you sure you can get a commission?
Pei Qian was quite skeptical about this.
Meng Chang smiled slightly: "Mr. Pei, you don't know something. This video has some profound meanings."
"First of all, I did not choose to use a more literary female voice as the narration, but chose a relatively masculine male voice, and added the words 'suffering' and 'penance' into the copy, just to dissuade as many people as possible.
General tourists, especially female tourists who are more artistic.”
"In this way, the only people who will be attracted by this promotional video are those hard-core tourists who are challenging and are naturally compatible with the characteristics of suffering travel."
"Secondly, this promotional video is just the first step."
"Then there are documentaries, and documentaries can show the audience a more realistic situation."
"In the future, the price of a trip will be announced on our official website..."
After hearing Meng Chang's explanation, Pei Qian understood instantly.
I see!
This set is obviously multiple screening.
The first is to screen out ordinary tourists by promoting the element of "suffering".
The emphasis on suffering is emphasized in the promotional video, so that most people will know what suffering travel is about as soon as they watch the film.
Of course, it is not ruled out that some people suddenly become violent and insist on doing it when they hear about suffering.
At this time, we need to use the real situation of the documentary to show the most real side of the suffering journey in front of them, and use the cruel reality to break their beautiful illusions.
After this set of screening, basically those tourists who wait and see out of curiosity will quit in the face of difficulties, leaving only those tourists who are truly determined, perseverant, and keen on such a difficult challenge.
At this time, there is the final trump card, which is price!
Looking at the price, these people will eventually be persuaded to leave.
It’s not that they can’t afford the money. The point is, if a person has determination, perseverance, and the ability to take action, then why should he join the group?
You can organize a few friends who are traveling the same way, plan your own route, and challenge yourself with very little money.
Even after the price came out, the content of the original promotional video would arouse everyone's resentment. After all, many people naturally hate the rhetoric of literature and art and think it is deception.
Some products are positioned as "the rich cannot use them and the poor cannot afford them".
The position of suffering travel is almost the same as a state of high and low. After sifting and sifting, only a small group of people are left.
And these people are obviously not able to support the huge expenses of traveling.
Pei Qian was very happy.
This Meng Chang can do it, he is making rapid progress!
This way of thinking about problems is getting closer and closer to me!