After making arrangements for the animation studio, Pei Qian returned to the company headquarters.
As soon as I walked into the elevator, I saw that the newly purchased advertisement had been placed.
The documentary about the suffering journey is playing on the screen.
Many office buildings have some small display screens as advertising spaces. These display screens are usually placed in lobby elevators, elevators or other places with dense traffic to promote to ordinary office workers.
Including buses and subways, there are also some small display screens used to play advertisements for various products.
The advertisements played here are generally brainwashing advertisements, such as recruitment, selling second-hand cars, taking wedding photos, renting a house, moving, etc. There are also some advertisements from travel agencies.
It's just that although these advertisements are of different types, they are all equally boring, even a little low.
Of course, there are reasons for this.
On the one hand, these small screens are generally targeted at office workers on their way to work, and the best target customer group of these businesses happens to be office workers;
On the other hand, because the screen is too small, sometimes you can’t even hear the sound clearly, so making a high-end, over-the-top movie will not be very effective. You can only use intuitive pictures and repeated brainwashing advertising slogans to
Leave a deep impression on people.
Over time, the advertisements in similar places have all become the same type, boring, boring, brainwashing, and even a little low.
Pei Qian will inevitably have to take an elevator when commuting to get off work, and will inevitably have to endure these mental pollutions.
Although the small screen in the elevator room of Shenhua Deluxe is muted, there is a state reached by advertising called: silence is better than sound at this time.
You only need to listen to some brainwashing advertisements once, and the next time even if you don't hear the sound and only see the pictures, the sounds will automatically echo in your ears.
It's simply mental pollution.
But now, this mental pollution has been swept away.
Because all the advertising spaces in the Shenhua Grand View Building have been replaced with documentaries about suffering travel!
Not only Shenhua Grand View, this time Meng Chang spent a lot of money on publicity and put the documentary on advertising screens in buses, subways and other office buildings.
This is part of Meng Chang's publicity strategy. After all, if you want to get higher achievements, you have to spend more money, and you must pay attention to skills when spending money.
Pei Qian was very satisfied with this and felt more and more that Meng Chang was on the right track.
This is simply a textbook example of "spending money has no effect"!
First of all, the display effect on such a small screen is not good. Even on buses and subways, the sound may not be heard or may not be heard clearly. Therefore, most manufacturers will choose more brainwashing and monotonous advertising words in order to deepen the effect of the advertisement.
to cope with this complex environment.
But the promotional video about suffering travel is obviously completely different from these advertisements. You have to listen to the sound and read the subtitles to understand what is going on. However, the sound is often low on a small screen, and the subtitles are not easy to read clearly.
Secondly, this advertising column is mainly targeted at office workers, and office workers tend to be more pragmatic.
Look at other types of advertising, such as recruitment, used cars, renting a house, moving, wedding photos... all of them are of the most urgent needs in life.
Even the advertisements of travel agencies will basically highlight a petty bourgeois sentiment, giving the hint: you have worked so hard, you should travel to see the beautiful scenery and take a rest.
As a result, the documentary about suffering travel directly made office workers feel that it is better to go to work!
All in all, this documentary about suffering travel as an advertisement on these small screens is absolutely stunning!
The key is that this operation does cost a lot of money.
After all, these advertising spaces have to be competed with companies such as recruitment, second-hand car, rental, and moving companies. Which of these companies is short of money?
Advertisements are not cost-effective, but grabbing them can purify the environment and prevent everyone from being tortured by brainwashing advertisements. It can be said to be a great merit.
More importantly, it can not only dissuade external customers, but also serve as a warning to the employees within Tenda Group!
Suffering Travel will be fully open in the future, and you can sign up by paying for it.
The reason for this has been mentioned before, because turning suffering travel into a commercial activity is far more expensive and more likely to lose money than just employee benefits.
Then, it becomes crucial to dissuade possible potential customers in advance.
For Tenda employees, it's a different story. After all, outsiders can just sign up without spending any money, but Tenda employees can't even pay if they want to.
Suffering travel is a company benefit for them, and it is a "benefit" that cannot be refused.
When employees see that being a person in charge actually suffers so much, then when you think about it, the benefits of being an ordinary employee are not much worse than those of a person in charge, so why do you need to work hard and perform hard to be a person in charge?
When the time comes, everyone will paddle together, and even the original person in charge will start to hide their capabilities and bide their time. Wouldn’t it be better?
Therefore, the more Pei Qian thought about it, the more suitable it became, and he was quite satisfied with Meng Chang's arrangement this time.
Back in the office, Pei Qian clicked on the documentary again, ready to watch it again.
Such a joyful video should be filmed for 180 seasons, with 20 or 30 episodes per season!
In fact, this documentary is not very long, and the challenge content is not very exciting.
Rock climbing and wild survival are both very professional projects, and there are even many TV programs dedicated to this subject. Compared with those professional masters, the group of people who suffer from travel are obviously far behind, and they can only be considered beginners at most.
But it can give people a very down-to-earth feeling.
After all, those masters of outdoor survival and rock climbing look like they are not ordinary people. When doing these difficult and challenging projects, they will naturally give people a sense of alienation.
For office white-collar workers who lack exercise all year round, wild survival masters like Mr. Bei are already considered a different species from themselves. Watching such TV programs is more of a curiosity, and they will not involve themselves at all.
But traveling is different. These are ordinary people. If nothing else, just eating compressed biscuits and dried meat is a very severe challenge for some of them.
So it seems to be a very immersive experience. Once you become immersed in it, you feel like you won’t go there even if you kill yourself.
The challenges in the documentary are relatively simple, mainly rock climbing, rappelling, swimming, setting up tents, making fires, cooking food, etc. which are not very difficult.
The food is farmed poultry bought at a nearby farmer's market and placed in a specific area for these people to catch. They can shoot arrows or make traps. If they can't catch it, they can only eat compressed biscuits.
It sounds interesting, but the result is often that you are so busy that you are exhausted, you are out of breath from exhaustion, and you get nothing. You can only watch others eat grilled chicken and eat compressed biscuits yourself.
It's not very harmful but extremely insulting.
None of this seems difficult, but in fact, for ordinary people, just setting up a tent and sleeping in the wild is already a kind of suffering.
Pei Qian paid special attention to the performance of these people in charge.
Hu Xianbin is relatively the best performer, probably because he is relatively young, has good physical fitness, and adapts quickly.
Although Huang Sibo is not very good at physical fitness, he is in a state of resignation as a whole and does not complain too much. He seems to know that it is useless to say anything. He is completely like "Brother Bao, if you have any other tricks, just use them. I will lie down."
” expression.
Xiao Peng is still trying to get close to Bao Xu, and seems to hope to use favor tactics to break down Bao Xu's psychological defense, at least to make himself more relaxed. After all, among these people in charge, he is relatively less hated by Bao Xu.
He Desheng talked the most and deliberately acted miserable in front of the camera. During the interview, he kept talking about how miserable he was, as if he wanted to arouse sympathy and get out of the sea of ​​suffering as soon as possible.
As for Guo Licheng, his physical fitness is the best, but obviously the joy of surviving in the wild is far less interesting to him than playing with iron, so he only completed Bao Xu's request very perfunctorily, waiting for this time with despair.
The end of the activity.
A documentary that very completely expresses the various aspects of life of these responsible people.
But overall there is a tone and main premise, that is, no one is enjoying it except Bao Xu, everyone is suffering, and they want to stop the activity immediately and return to Jingzhou.
The names and identities of these people were not mentioned in the documentary. After all, it is not important who they are, but what they are suffering is.
As long as everyone can see that the journey of suffering is real and has a natural dissuasive effect, then the purpose of this documentary will be achieved.
So far, this documentary has gained a lot of popularity on the Ellie Island website, and the number of comments has gradually increased.
When the promotional video was first released, some people expressed their yearning for it, but now it is quite rare.
“When I first watched the promotional video, I was still wondering why it was called suffering travel, but now I understand, it is really suffering in the name of it!”
"These people here are not very dedicated. Shouldn't they try to show that they are enjoying themselves? Why do they all have sour faces?"
"Maybe this is Tengda's consistent purpose? It must be real enough?"
"I mean, the first batch of closed beta users should be people who are more interested in survival in the wild, right? Why do these people feel like they are being held at gunpoint to participate in the event?"
"Anyway, one thing is clear: this suffering trip is really about making people suffer, and that promotional video is a lie!"
"It's very good. I hope there will be more seasons in the future! Although I won't go, it's still interesting to watch others suffer!"
Many viewers are confused about the existence of this documentary.
According to common sense, since this documentary is also produced by the government, it should have a more positive aspect, right?
And there is no need to deliberately shoot this. Since it is an internal beta test, it must be carefully selected people who have a strong interest in wild survival to participate, right?
The documentary filmed by then will naturally be very optimistic and enjoyable.
As a result, I don’t know where the officials found these people. Each one of them had a face that was as ugly as a bitter gourd. They really took the word "suffering" to the extreme.
The audience didn't have any objections, after all, it was quite enjoyable to watch others suffer.
Chapter completed!