Chapter 1291 Preparations for the Promotion of 'Real Estate Agency Simulator'
November 2nd, Friday.
Meng Chang came to Chi Xing Studio to investigate the current situation of the "Real Estate Agent Simulator" game and prepare for the next publicity work.
In fact, Chixing Studio has always been an independently operated company. Although Tengda Group and Shenhua Group have invested in it, they will not interfere in its operation in any way.
Of course, Mr. Pei would still give out ideas every now and then, but this was not considered interference. After all, Lin Wan was free to use or not use it.
If you don’t want to use Mr. Pei’s ideas, you can create your own.
As for the matter of publicity funds, the two parties have also had a dispute before.
To put it simply, Mr. Pei hoped that Tengda would pay for the publicity, but Lin Wan refused to agree to anything.
Now that Chi Xing Studio has made money, and "Animal Island VR" and Doubt VR glasses have become a huge success, it is even more impossible for Mr. Pei to want to spend money again.
Not only that, Chi Xing Studio’s profits will continue to be distributed to Tenda Group.
With the popularity of Doubt VR and "Animal Island" and the series of chain reactions it has brought about, such as the additional profits from departments such as Moyu Internet Cafe and Xingniao Fitness, Tenda has already collected all the money it originally invested in Chixing Studio.
I'm almost back.
If you make one or two hit games, you will make pure profits.
Of course, if Chixing Studio encounters difficulties in cash flow for some games with particularly large investment, Mr. Pei will be very willing to lend a helping hand.
Meng Chang was still responsible for the publicity plan this time, partly because Mr. Pei trusted him, and partly because Lin Wan now trusted him more.
Although the trust between these two people is not on the same channel, they are indeed trusting.
Meng Chang was still a little unsure about whether he could pull off this publicity.
On the one hand, after hearing that the name of the game was "Real Estate Agent Simulator", Meng Chang was naturally a little worried. Although Mr. Pei's games were not unsuccessful, the theme of the game itself still made Meng Chang feel a bit suspenseful.
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If there is no good product, no matter how hard you promote it, it will become water without a source and a tree without roots. This is a core point that Meng Chang learned from Pei's propaganda method.
If this game is very niche and cannot attract enough attention, then it will be difficult to implement a publicity plan.
On the other hand, Meng Chang was afraid that the game would be too successful and attract too much attention, and that he would be expelled from the game.
Since we are going to use Pei's propaganda method for publicity, then it does not necessarily count as a success if it becomes popular in the end. It must be first promoted, then suppressed and then promoted. Only after this complete set of operations achieves a perfect publicity effect can it be considered a success.
The criterion for success in many things cannot be based solely on the results, but must be viewed in conjunction with the process.
It is difficult for a poor person to make one million from penniless, but for a rich man with 100 million assets to make one million is as easy as eating and drinking.
The results of these two things look the same, but in fact the processes are different and the difficulty is also different.
If compared, the rich must at least double their assets several times before the difficulty can be compared.
So on the one hand, Meng Chang was a little uneasy and nervous, but on the other hand, he felt that this was a difficult challenge that could well verify his understanding of Pei's propaganda method.
After arriving at Chi Xing Studio, Meng Chang went straight to the chief designer Cai Jiadong.
He came here mainly to learn about the details of the game. There was no need to bother Lin Wan with such trivial matters.
"Brother Meng, are you okay? I'm going to trouble you again with this propaganda work."
Cai Jiadong's attitude towards Meng Chang is quite enthusiastic.
Many old Tengda employees were somewhat prejudiced against Meng Chang, but after Meng Chang made so many excellent publicity plans, this prejudice has changed a lot.
What's more, Cai Jiadong is not an old employee and has no such prejudice. The last promotional video for Doubt VR glasses was shot by Meng Chang. The publicity effect was very good, which also gave Cai Jiadong a good impression of Meng Chang.
Meng Chang smiled: "The key is that your products are good, I'm just icing on the cake."
The two exchanged a few simple words and then went straight to the topic.
Cai Jiadong took Meng Chang to a relatively empty experience area and handed over a VR glasses.
""Real Estate Agent Simulator" still has the final finishing work, but the main game content is already there, which will not affect the game experience."
"You can take this VR glasses back later and experience it slowly."
"If you have any questions, you can ask me anytime."
Meng Chang reached out and took it: "Okay, thank you very much."
Just one day is definitely not enough. The games designed by Mr. Pei are rich in content. If you don’t play deeply enough, it is easy to only understand a little bit of the surface, which is far from the actual core.
When Meng Chang wants to make a publicity plan, he must have an in-depth understanding of it, otherwise it will be easy for deviations to occur.
The main purpose of coming today is to chat with the designer Cai Jiadong and solve the bigger doubts and problems.
Meng Chang puts on VR glasses.
…
Like "Animal Island", "Real Estate Agent Simulator", as the official game of Chixing Studio, naturally also has an entrance on the initial login interface.
When the Doubt VR glasses were first released, there was an exclusive login scene. Choose one of three. The default scene is the scene of "Animal Island". In addition, there are also the command ship space scene of "Mission and Decision" and the Santu River scene full of flowers on the other side of "Return to the Shore".
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Of course, the development department has not been idle during this period, and has added two new scenes: one is the realistic scene of "Real Estate Agent Simulator", and the other is the cartoon gym scene of "Fitness Fight".
There are different styles, and players can choose the scene they like.
All VR games developed by Chixing Studio have a special entrance in the initial scene of Doubt VR glasses, which is perfectly integrated with the game scene.
For example, in the immersive scene with the theme of "Real Estate Agent Simulator", the entire scene is a suite, and one of the doors is the entrance to the game.
In other scenes, the entrances are different. For example, in the "Mission and Choice" scene, it was replaced by a holographic projection device.
After the release of "Animal Island", many game companies began to produce VR games and logged into Doubt VR glasses.
But these VR games don’t have this kind of treatment. They are all thrown into the game market for players to download on their own.
The quality of these VR games is definitely not as good as Chixing Studio's games, but they can still enrich the game library and are very helpful for increasing the sales of VR glasses.
Meng Chang first looked around at the default login scene.
I have to say, the sense of reality is quite strong.
The default place where he stood was a spacious living room, where the sun was shining brightly and the birds were singing and the flowers were fragrant.
The living room is fully equipped with sofas, TVs and other furniture and appliances.
The huge TV is an interactive interface, on which some basic setting functions of VR glasses can be called up.
In addition, this interface can be customized in various ways, changing the layout, furniture style, etc.
Cai Jiadong explained: "The living room you see now has an initial image, and various customized contents need to be gradually unlocked in the game "Real Estate Agent Simulator"."
"Players who have unlocked new sofas, new props, etc. in the game can move them to this login scene to create a login scene that is unique to them."
"Of course, the login scene also needs to take care of other players who don't play the game, so its initial decoration level is relatively high and won't make people feel shabby."
In other words, the house upgrade gameplay in "Real Estate Agent Simulator" is simply brought to the login interface.
But it is not a 100% copy. The initial house in "Real Estate Agent Simulator" is very dilapidated, with shabby furniture, old appliances, unclean walls, air leakage from the windows, and other problems. Players need to upgrade step by step.
But the house in the initial scene was in a relatively high-end state from the beginning.
On the one hand, this is to take care of players who do not play the game "Real Estate Agent Simulator". On the other hand, it is also because the performance of the VR glasses itself is limited and there is no way to use so much capacity to run the login scene.
Pushing open a door, you enter the game "Real Estate Agent Simulator".
The configuration requirements of this game are relatively high, because all the characters are high-definition models, and the graphics are also very detailed, so it cannot be driven by the performance of VR glasses alone.
Like "Animal Island", it uses a computer to run the game and project the screen onto VR glasses.
Meng Chang had probably played "Animal Island" before, so when he played a VR game again, Meng Chang didn't have the same sense of shock as when he first encountered it.
But "Real Estate Agent Simulator" is a very realistic game after all, and it is obviously different from the cute cartoon style of "Animal Island".