Chapter 1294 Linked to the popularity (seeking a monthly ticket~)
Seeing that Mr. Pei seemed to be lost in thought, Zhao Xuming did not dare to ask any more questions and waited patiently.
Obviously, this matter is not trivial, and must involve some other industries of Tenda Group, as well as the overall layout.
Otherwise, if it’s just a matter of exclusive broadcast rights, wouldn’t it be enough to just sell them at a higher price?
With Mr. Pei's intelligence, he certainly wouldn't have thought about it for so long.
Zhao Xuming was thankful again. It seemed that he made the right choice to ask for instructions.
Now this thorny problem is thrown to Mr. Pei, and it will be nice to let Mr. Pei make up his mind.
However, after a moment of silence, Mr. Pei asked: "Mr. Zhao, let me ask you a question. You can speak freely."
Zhao Xuming was stunned for a moment: "Ah?"
It was agreed that Mr. Pei would make the decision, and I just need to cooperate?
Why does Mr. Pei still want to test me?
After being stunned for a moment, he had no choice but to nod: "Okay, Mr. Pei, please tell me."
Pei Qian rubbed his chin and said thoughtfully: "Mr. Zhao, tell me, is it possible that there is such a way..."
"Give the broadcasting rights to these live broadcast platforms very cheaply, very cheaply, or even half-sold and half-gifted. At the same time, it must look reasonable and well-founded."
The result of Pei Qian's careful thinking is that these three methods are unstable.
I won’t talk about the first two, they make too much money.
Grabbing the exclusive broadcast rights may fetch a sky-high price, but selling the broadcast rights may not fetch a sky-high price, but when all the money paid by so many platforms is added up, it is not a small number.
The third method looked good, but Pei Qian's long-term sense of smell told him that this method was the riskiest, and most of the money he made would be spent on stamina.
Tuwei Live has finally achieved results under his wise guidance and Lao Ma's supervision. It has just grown into a seedling of a money-burning tree. Let it go to suppress the fire of the GOG Global Invitational Tournament. If the fire fails to suppress it,
What should I do if I burn this little seedling?
I cannot bear the consequences!
After all, no matter how high the price of the broadcast rights is, it is only a one-time deal, but if the money-burning tree is gone, there will be endless troubles.
If a money-burning tree turns into a cash-cow tree, one mistake will lead to eternal regret.
Therefore, Pei Qian was not willing to choose any of these three methods.
What he hopes most is to give away the broadcasting rights as cheaply as possible and make as little money as possible.
But the problem is that such valuable things are given away to those live broadcast platforms for free? Not to mention whether everyone will be suspicious or have objections, the system cannot pass it.
Pei Qian couldn't think of a good solution, so he asked Mr. Zhao nearby.
Let's see if we can sell the broadcasting rights as cheaply as possible and make less money in a reasonable and well-founded way.
It would be best if all platforms were broadcasting the GOG Global Invitational Tournament without spending any money. Then Tenda wouldn't make much money, and Tuwei Live wouldn't earn much popularity either. This would be perfect.
Zhao Xuming was stunned for a moment, and then his brain started working quickly.
Why, it seems that Mr. Pei is not satisfied with the three plans I gave?
Mr. Pei's tone sounded like he was making a bold assumption and asking for my opinion. He seemed to imply that this method may not necessarily exist. If it doesn't exist, it doesn't exist. If it does, it would be better.
But how is it possible!
When your boss asks you if you can do it, he actually only expects to hear an answer from you.
Zhao Xuming is not stupid, so he definitely can't think that Mr. Pei asked this casually.
What Mr. Pei means is obviously that he already has a general idea and is testing me!
This is a hint. If you can't hear this, then I, the person in charge, will probably be done with it.
Zhao Xuming did not dare to neglect. After confirming that Mr. Pei had come up with a better plan, he began to carefully analyze Mr. Pei's words.
Obviously, Mr. Pei was not satisfied with those three options.
Zhao Xuming reflected for a moment, maybe it was because these three solutions were too common, just like the practices of a mediocre company, and did not conform to Tenda's setting of doing things unexpectedly.
That's why Mr. Pei hinted to me a more special way.
In what way?
Mr. Pei said that the broadcasting rights should be given to these live broadcast platforms very cheaply, very cheaply, or even half-sold and half-given, and at the same time it should look reasonable and well-founded.
This requirement seems quite unreasonable on the surface.
How can anyone proactively ask for the sale of their own broadcast rights at a low price?
When Mr. Pei said this, he was obviously implying that money is not the first goal that needs to be considered, but that we should take a longer-term view.
The transaction itself cannot be a loss, but the content of the transaction needs to be changed from money to something else.
What is more important than money?
That's obviously the heat, or more long-term money.
In other words, Pei is always hinting that he should give up the money from selling exclusive broadcast rights now and find ways to gain more popularity or wider influence, so as to make more money in the future.
Future money may come from the expansion of the GOG market, the popularity of Tuwei Live Broadcast, or other industries.
Zhao Xuming's brain was working rapidly, and many prototypes of plans came to his mind in an instant.
He is pretty good at coming up with plans.
He had proposed many plans before, but it was Eric who made the final decision.
Now that Mr. Pei was so inspired, he spread his thoughts a little and immediately came up with some ideas.
"Mr. Pei, do you think this will work?"
"To achieve the effect you mentioned, the best way is not to clearly mark the price, but to give a dynamic price range."
Pei Qian's eyes lit up when he heard this.
really!
If the price is clearly marked, the income is actually very stable and predictable. Regardless of the size of these live broadcast platforms, if you can afford it, you can afford it, if you can't afford it, you can't afford it. The pricing is unified, and the system will not allow it if it is set too low.
But if the rules are complicated and blurred, and a dynamic price range is set, wouldn't it be normal for people to cheat within the rules? The system won't say much.
Once the rules become complicated, it becomes easier to manipulate them.
Pei Qian nodded: "Continue."
Zhao Xuming, who was affirmed by Mr. Pei, doubled his confidence and continued: "With this dynamic price range, the final effect must be that large platforms pay more and small platforms pay less. Otherwise, it will not meet the 'reasonable and well-founded' you said."
This is it.”
"My idea is this. We charge based on the number of viewers on each platform. Platforms with more viewers will charge more, and platforms with less viewers will charge less. Of course, there must be a specific conversion formula to ensure this coefficient.
It’s more reasonable.”
What Zhao Xuming means is that large platforms have more resources and gain more popularity from the GOG Global Invitational Tournament, so there is nothing wrong with spending more money; small platforms have less resources and can only spend less money.
But it cannot be based solely on popularity. After all, the popularity of large platforms is naturally high. If a large platform pays a sky-high price to obtain the broadcast rights, and a small platform also pays a small amount to obtain the broadcast rights, this will appear very unfair.
Therefore, although the charging aspect is dynamic, a relatively fair formula must be given.
"In addition, we can also require these live broadcast platforms to provide corresponding promotional resources based on this data, which can be used to discount prices."
“This will satisfy your previous requirement of ‘giving broadcast rights to these live broadcast platforms relatively cheaply’.”
Pei Qian couldn't help but nodded slightly.
Okay, Mr. Zhao!
This argument seems feasible.
In fact, the key to Zhao Xuming's plan lies in two points. The first is to include the number of spectators in the charging standard, and the second is to convert the money into publicity resources.
These two points can exactly meet Pei Qian's requirements!
First of all, Zhao Xuming's original intention was to link it to the real number of people on the live broadcast platform, but Pei Qian felt that it would be better to change it to popularity.
Because the number of spectators on each platform is fictitious, Pei Qian did not want to ask these platforms for the real number of viewers, and only relied on the popularity figures.
As for the heat, obviously it can be adjusted.
If various live broadcast platforms want to spend less money, they can just lower the popularity index on the live broadcast room page, and it will not have any real impact on the platform.
The live broadcast platform made a secret change, wouldn't Tenda get less money?
Moreover, this method also includes those small platforms that were previously unable to bid for broadcast rights. On the one hand, it can appear that Tengda is generous, and on the other hand, it can also tell the system that this is "small profits but quick turnover."
Secondly, converting money into promotional resources is also a good way.
This means that each platform does not need to provide all the money, but use the platform’s publicity resources to make up for it.
But in fact, even without this requirement, these platforms would have spent a lot of publicity resources on the GOG Global Invitational Tournament.
Because they spend resources on the GOG Global Invitational Tournament, they are diverting traffic to themselves.
If Tengda asks for these resources again, it will obviously be repeated.
This is equivalent to going shopping. The merchant has already planned to buy one and get one free. Then you give an extra five yuan and let the merchant buy one and get one free. Isn’t that a loss of five yuan?
But this statement itself is well-founded and convincing.
It seems to be a more satisfactory solution than the previous three options!
Pei Qian was very satisfied with this: "Well done, Mr. Zhao, this plan is good!"
"However, there is one detail that needs to be changed. The fees should not be based on the actual number of viewers, but based on the popularity data of each platform."
At present, almost all domestic live broadcast platforms and live broadcast rooms no longer display the actual number of people, but have all changed to popularity data.
Except Tu Tail Live.
However, Tuwei Live Broadcast is in a special situation. It is originally our own property. Unless we sell the exclusive broadcast rights and it is written in black and white in the contract that Tuwei Live cannot be broadcast, otherwise the broadcast rights will definitely be indispensable.
Zhao Xuming was stunned for a moment.
According to the popularity data of each platform?
Those are all fake data! You can change them as you like!
If any company lowers the data, wouldn't it mean that they can pay less?
Mr. Pei can’t even think of this?
That's not possible, I must have thought of it.
But why do we have to point it out and change it like this?
Zhao Xuming was a little confused, but he didn't ask any more questions.
Because I asked, it seems that I don't understand well.
It's better to agree first and go back to study it carefully. If it doesn't work, ask Eric or Min Jingchao.
Even if you still don't understand the research until the end, it doesn't matter. After all, this decision was made by Mr. Pei, and he doesn't need to take the blame.
Thinking of this, Zhao Xuming nodded: "Okay, Mr. Pei, then I will go back and draw up a plan, and I will do it as you say!"