Meng Chang was sitting at his work station, racking his brains to think about the publicity plan.
He had roughly found the direction before, but after figuring out the specific details for more than a day, he still had not figured out the specific details.
The key is that I don’t know much about this industry.
Meng Chang has been on a smooth sailing since he graduated, with a very high starting salary, so when renting a house, he always looks for high-end residential areas with very high prices, and has basically never been cheated by an intermediary.
After all, encountering an unreliable intermediary is a probabilistic event. People with more money are less likely to encounter it.
And even people who have been cheated by intermediaries may not be able to meet Meng Chang's current requirements.
The so-called being cheated is nothing more than being tricked by the intermediary into renting a house that you are not satisfied with, or the intermediary's previous promises were full of lies and then rejected after signing the contract, or the house
Halfway through the rental, they argued with each other when something went wrong, etc.
These alone are not enough to support Meng Chang to shoot this promotional video.
The effect that Meng Chang wants is that on the surface, everything in this promotional video is normal, but when you take a closer look, something is wrong.
But the taste is not right. After a while, I looked back and felt that there was nothing wrong with the film.
Only in this way can the requirements of Pei's Propaganda Law be fulfilled, but obviously, this is still difficult.
Without a deep understanding, it is difficult to grasp the degree of this.
Meng Chang definitely couldn't do it himself. He asked several colleagues in the advertising and marketing department, but basically they didn't get the answers they wanted.
Because Tenda’s employee benefits are so good, new employees who have just joined the company can live in the staff dormitories of Sloth Apartment. After working for a while, the economic conditions have improved, and most of them have chosen to buy their own houses.
At most, before joining Tengda, you may have been cheated once or twice by other unreliable small intermediaries, but this is obviously not enough.
Meng Chang needs someone like this: He must have a deep understanding of this industry, be able to dig into the hated nature of this industry, and be very familiar with some details.
Only in this way can the promotional video achieve the effect Meng Chang wants.
After the department's search failed, Meng Chang targeted the people responsible.
In Tenda, if you encounter a problem that your own department cannot solve, you can seek help from other departments, and you will often receive full cooperation and strong support from other departments.
As long as departments work together, there will be few problems that cannot be solved.
Meng Chang also knew this well and immediately sent a message to the people in charge of the department.
"Everyone, the advertising and marketing department has encountered some difficulties with the new plan and needs your help."
"Please help me find out, is there anyone in the department who is particularly familiar with the profession of rental agency, or has been personally engaged in such work as a rental agency?"
"If there is any, I hope to have an in-depth chat. This is very important. Thank you for your help!"
I have to say that the people in charge of this department of Tenda are still very active and everyone is very enthusiastic.
Shortly after Meng Chang sent this message, he received many replies.
Zhang Yuan: “I asked, our department doesn’t have it.”
Ma Yiqun: "Most of us here are recruited directly from the school, no."
Yu Fei: "There are some of us who have been cheated when renting a house, but if we have a deep understanding, or even worked in the intermediary industry... none."
Liang Qingfan: "There are similar positions here at Sloth Apartment, but they probably don't match your needs at all."
The people in charge responded one after another, and all gave negative answers.
To simply say that they have been scammed when renting a house, there may be many people, but it would be too difficult to get a deeper understanding.
Because the overall development of Tengda is relatively smooth, not to mention the old employees who came in the early stage, most of the employees who came in later came through examinations and selection at various levels, and they all have very strong abilities, which are what Meng Chang needs.
There is no intersection between people.
Sloth apartments are closely related to renting a house, but everyone knows that the sloth apartment model is completely different from a traditional rental agency.
There were also some persons in charge who did not respond, and the acting persons in charge of the departments responded.
After all, these responsible people are still suffering in Shennongjia and cannot recover.
Meng Chang was a little sad. He didn't expect to get stuck at this step.
Is it possible to go outside the company and find a rental agency to understand the situation?
But people outside the company may not be trustworthy, cooperation may not be tacit, and confidentiality may also be a problem.
It is best to find this candidate from within the company.
I was struggling, and someone replied.
Tian Mo: "I have worked as a rental agent for a while, but... I don't think I am a competent agent. I don't know if Fu meets your needs."
Meng Chang couldn't help but his eyes lit up.
Tian Mo?
This seems to be the person in charge of the sales department!
The advertising and marketing department and the sales department are somewhat similar in nature, but they can get closer to each other so that they can cooperate better in the future.
Tian Mo had worked in a rental agency before? That was great!
How can someone who can be the head of the sales department in Tenda be an incompetent intermediary?
This is definitely appropriate!
Meng Chang immediately replied: "No problem, where are you now? I'll go find you!"
Someone in the group asked: "Tian Mo seems to be in Shanghai, right?"
Tian Mo: "I just returned to Jingzhou the day before yesterday. There are some things that need to be dealt with here. I'm in the experience store now."
Meng Chang was very happy: "That's just right. Just wait a moment and I'll be there right away!"
…
More than half an hour later, Meng Chang came to the Tenda Experience Store and found Tian Mo.
Tian Mo had previously received an order from Mr. Pei to open experience stores in super first-tier cities across the country, including one in the Imperial Capital, the Magic Capital, and Yangcheng.
The requirements are very loose, and you only need to open one store before February next year.
Actually, Tian Mo could choose two stores to prepare together, but he thought that would be more risky, so he chose Magic City first.
After all, Magic City is an economic center with a developed economy. It also has preliminary preparations for real industries such as Moyu Internet Cafe, Headwind Logistics, and Managed Gyms. The preparation of building this experience store can obtain certain support from other departments.
Tian Mo's attitude is to actively prepare and leave enough lead time. He does not seek to open the store quickly, but wants to be safe.
Although Zhuang Dong was in charge of the experience store in Jingzhou, Tian Mo was still a little worried about his good brother. He would go back to Jingzhou every now and then to ensure that there would be no problems with the experience store in Jingzhou.
I also went home to see my parents.
After all, the experience store here in Jingzhou is the base camp, and all future sales staff will have to be transferred from here.
This time I returned to Jingzhou just in time to catch up with Meng Chang.
Meng Chang and Tian Mo did not go to the experience store. Instead, they chose to find a coffee shop in the Yuanda Tiandi shopping mall opposite and chose a seat by the window to drink coffee and chat.
Because there are too many people in the experience store, it is difficult to chat quietly.
Meng Chang couldn't help but sigh: "The experience store has been open for such a long time, but it is still so popular?"
It stands to reason that experience stores cannot be popular all the time. At most, they only become popular when new products are released.
The usual flow of people should gradually stabilize.
However, Tengda has not launched any new products recently, and all departments are in a state of holding back big plans. It is a bit outrageous that the experience store continues to be full.
How popular is it?
Tian Mo smiled: "This is mainly because of the location problem."
"Because the experience store is opposite the GPL competition venue, spectators from all over the country come to watch the game and visit the experience store after watching the game, so the flow of people has always been maintained at a relatively high level."
Meng Chang asked: "But there shouldn't be any GPL games recently, right? The Global Invitational Tournament seems to be about to start."
Tian Mo nodded: "It is true that there are no GPL games anymore, but there are offline viewing activities."
"This time, the E-Sports Division has said hello in advance and has arranged offline viewing activities in many places, so that viewers who cannot go to Europe can also feel the atmosphere of watching the game live."
"GPL venues, the big screens outside experience stores, and some theater chains including Shenhua Film and Television's cinemas have all organized offline viewing activities."
"This screen is the largest, and the square outside can accommodate a lot of people. It is of course an important place to watch the game offline."
Meng Chang nodded, once again realizing the power of the linkage between Tengda's various departments.
Even if GOG goes abroad to hold global invitational tournaments, its popularity in China has not diminished at all. This is all due to the solid foundation laid by Mr. Pei.
After a few simple greetings, the two parties got down to business.
Meng Chang briefly introduced his needs. The general idea was that he needed to understand the most annoying aspects of rental agencies, and he had to find a way to incorporate these contents into the promotional video.
To achieve the effect of overt praise and understatement, we need to leave another angle of interpretation for easy reversal later.
This requirement is actually very complicated, and it can be said that it has twists and turns. Any problem with any detail will lead to the complete deviation of the entire publicity plan.
If it goes astray, this publicity plan will naturally fail.
After listening to Meng Chang's request, Tian Mo couldn't help but frown slightly and his face was solemn.
"The requirements are so high?"
"I used to be the worst rental agent. I negotiated two deals in total. One of them was due to good luck, and the other was given to me by someone else..."
Meng Chang was a little surprised: "Huh?"
No way, aren't you the head of Tenda's sales department?
The person in charge of Tangtang’s sales department, when I was a rental agency before, I only negotiated two orders?
"You didn't work for only half a day and then left, right?" Meng Chang asked.
Tian Mo shook his head in shame: "No, I actually worked for more than a month."
"I was very introverted. I couldn't even speak well at that time, so of course I couldn't make a deal. The reason why I am in this position now is all because of Mr. Pei's discovery and training."
"If it weren't for Mr. Pei, I would probably still be handing out flyers on the street."
"Hmm... It's also possible that I got fired because I couldn't distribute the flyers."
Meng Chang was stunned for a moment after hearing this.
Good guy, can you still get fired for handing out flyers?
What an outrageous thing that must be!
His first reaction was that Tian Mo was being modest, but looking at Tian Mo's expression, it didn't seem like it? He was sincere.
What's more, is there any need to be modest about this kind of thing?
If this is true, it would be incredible.
According to Tian Mo, he used to distribute flyers on the street and worked as an agent for a month. He signed two orders in total, one was due to luck and the other was due to help from others.
President Pei can actually discover such people and train them to be the head of the sales department?
Either Mr. Pei has a keen eye for people and sees his potential at a glance; or Mr. Pei teaches well and polishes the stone into rough jade.
No matter what the possibility is, it’s scary enough!