Meng Chang asked again: "In the long run, if this model continues, it will definitely cause harm to the company due to the excessive accumulation of negative reputation, right?"
"Have these companies never thought about this?"
Tian Mo said: "Of course I have considered it."
"But they will never give up this business model, they will adopt another approach."
Meng Chang: "What can we do?"
Tian Mo did not answer directly, but asked instead: "Do you know what express delivery companies and food delivery platforms do? Four words: transfer conflicts."
Meng Chang thought for a while: "I can vaguely guess."
Tian Mo explained: "In fact, express delivery companies and food delivery platforms are actually moving closer to middlemen in terms of service, but relatively speaking, the situation is better and more convergent than the rental agency industry."
"Many times, in order to make profits, express delivery companies and takeout platforms will also reduce their services. For example, asking couriers not to deliver every express item to your door, but to throw it all into the express cabinet in the community, it would have been the work of three people.
Now two people can do it, which saves one person’s salary.”
"The same goes for food delivery platforms. They send more orders to delivery people, and all kinds of orders are piled up, so these delivery people have to run red lights and deliver in a hurry. They increase the express delivery fee while reducing the commission for each order to the courier. From this,
Squeeze out profits."
"Their actions will naturally lead to a decline in service and customer dissatisfaction."
"At this time, they will use a method called 'deflecting conflicts'."
"Let customers complain about couriers or takeaway people. If they complain, they will be fined heavily and money will be deducted."
"Many couriers and takeaways will vent their anger on customers because of this. They will feel that I work hard every day, but because of your report, my day's wages are gone. This intensifies the anger between customers and couriers.
Or the conflict of the delivery boy.”
"Then we will go to public opinion to build momentum and say how hard and difficult the couriers and takeaway people work every day, so that everyone can be considerate."
"I appeal to customers, don't be angry if the delivery is late, wait a little longer, and try not to complain, because if you complain, your work may be in vain for a day; please be considerate if the express delivery is not delivered to your doorstep, and go to the express cabinet to pick it up yourself."
"If many people's hearts soften, they will not be more serious about this issue."
"But this is actually a trap."
"The fundamental reason for customer complaints is that the service has deteriorated, and they spent money and did not buy the corresponding service; and the fundamental reason for the poor service is that the platform is extracting profits. But the platform has eliminated this contradiction by heavily punishing couriers or takeaway people.
By transferring it to customers and low-level employees, I can actually leave and stay out of it."
"While calling on everyone to be considerate to couriers and takeaways, it completely hides the fact that the root cause of this situation is the exploitation of the platform."
Meng Chang nodded frequently, expressing deep agreement.
Although he didn't know much about these things, he had already heard about them.
Meng Chang is a smart man, and he can understand many truths in one click, not to mention that this is not a complicated truth. Many people have discussed it for a long time, but no matter how many times it is discussed, it cannot change the reality.
He thought for a while and said: "So, the intermediary companies use similar methods."
"By constantly publicizing how hard agents work and emphasizing that agents actually run around and provide value to customers, tenants should actually pay for the services."
"In fact, he completely avoided the fact that he monopolized the housing supply and the market as an intermediary, and shifted the conflict to the tenants, landlords and intermediaries, thereby allowing himself to stay out of the matter."
"A lot of news is saying that the tenants are weird and mess around in the house; the landlords are weird and frequently increase the rent in order to collect more rent; the intermediaries are weird, the quality is uneven, and there is a lot of chaos."
"But the weirdest thing is that the intermediary company, but the company has completely removed itself and used some extreme examples to direct all the attention to the tenants, landlords and intermediaries."
Tian Mo nodded: "This cannot fundamentally solve the problem, but it can skillfully resolve the public opinion crisis."
"People who are misled often have two reactions."
"The first one is to transfer their anger to the group of people who work as real estate agents, thinking that they are of poor quality, deceiving and abducting, and doing all kinds of evil; while the other type is full of sympathy for the agents who work hard to make a living, and thinks that they are doing the same thing.
For the sake of survival, I have no choice but to choose to be considerate."
"But they have just ignored the culprit that actually caused all this, which is the platform that calls for more consideration for courier boys, takeaway boys, and intermediaries. They eat both sides and squeeze like crazy, while at the same time calling for mutual understanding, because
As long as both parties understand each other, no one will mention the platform’s oppression again.”
Meng Chang quickly wrote it down, and then couldn't help but sigh: "That's so good!"
"I now doubt the authenticity of the two orders you made in the previous month."
"You are not stupid at all, in fact you are very smart! Can ordinary people think of this? How could you be reduced to handing out flyers with your brains?"
Meng Chang was sure that Mr. Pei's vision was indeed correct. This Tian Mo was completely worthy of the position of head of the sales department.
If nothing else, his understanding of this traditional business model and his grasp of Mr. Pei's spirit are enough to reach the level of a responsible person.
But this also made him feel a little strange. How could such a talent be discovered by Mr. Pei when he was distributing flyers?
With such a brain, what can I do to make ends meet? As for handing out leaflets?
Tian Mo smiled sheepishly: "Hey, you may not believe it, but I can be considered enlightened under the guidance of Mr. Pei."
"Of course, I didn't realize these principles all at once."
"Originally, I was in a state of confusion. When I became an intermediary, I just listened to what others said."
"Those old employees told me that I should do this, that I should do that, and told me some of their 'tricks' in their work, so that I could learn to talk nonsense and learn to use these 'tricks' to sign orders."
"I've learned, but I can't learn it no matter what. I know that lying might get the contract signed, but I just can't speak."
"I have always been ashamed. I feel that this is my own problem. I am too stupid and can't do anything well. It is such a simple job and others have told me how to do it, but I can't even do it.
Can't do it."
"I told myself that this is how work is, and this is what the unspoken rules are. Maybe they are the rules of how this society operates, and I have to adapt to it, but no matter how hard I try, I just can't adapt or accept it."
"I was constantly being hit, always doubting myself, and didn't know what to do."
"But at this moment, Mr. Pei appeared."
"Mr. Pei not only provided me with a job, but also built my self-confidence through this kind of recognition. More importantly, Mr. Pei showed me what is the right way to sell!"
“The great success of Tenda Experience Point’s transparent service made me realize that maybe I don’t have a problem, but they and this industry have a problem!”
"I was so ashamed and blamed myself before, but when I think about it later, I feel so unwilling."
"So I thought over and over again about what the problem was."
"I read a lot of analyzes of these industries by professional experts on the Internet, and also repeatedly compared the situation of these industries with that of Tenda."
"I am not a smart person, and my eloquence is not good, but I am a more serious person. I keep thinking about problems that I can't figure out, and one day I will figure it out."
Meng Chang nodded.
Indeed, if it were Tian Mo, he might not be able to figure out these problems.
It's not that he is stupid, the point is that he doesn't have the opportunity or motivation to think about it.
First of all, he cannot be reduced to working as an intermediary and handing out leaflets.
Secondly, even if he does become an intermediary, he will quickly recognize and accept this working model, integrate into it, and even become the top seller of the intermediary store.
If Tian Mo hadn't happened to have such a personality, encountered obstacles when looking for a job, and happened to meet Mr. Pei and get the right guidance, he wouldn't have been able to think about these problems.
Could it be said that this is also within President Pei's plan?
Mr. Pei saw this "one-minded" trait in Tian Mo and saw that he was not suitable for sales in the traditional sense, but he fully met Tengda's requirements for sales positions, so he made an exception and promoted him to the sales department.
As the person in charge, he will teach his unique skills in sales to others?
Well, it is possible!
Mr. Pei's insight into human nature is not something that ordinary people can understand.
Meng Chang always feels like being seen through by Mr. Pei from the inside out. Even a deep-thinking actor like him can be seen through by Mr. Pei, let alone a simple-minded person like Tian Mo?
Moreover, President Pei's selection of Tian Mo seemed to be an accident, but in fact it was inevitable.
There must be more than one person like Tian Mo. If Mr. Pei didn't discover Tian Mo, he would naturally discover another person and pass on his ideas.
Meng Chang even had a feeling that he was far inferior to Tian Mo in some aspects.
This idea seems absurd to him, because Meng Chang thinks that he is the best whether he is working as a laborer, defrauding investors, or no, starting a business.
But it may be that just because he can do everything well and always only believes in success, sometimes he naturally goes down the wrong path.
Perhaps the business wizard who first came up with the idea of turning service providers into middlemen was someone like Meng Chang?
It's certainly a good thing if people are smart.
But if wisdom is used in the wrong place and takes the wrong path, then wisdom will only make people go further and further and go more crookedly.
Meng Chang looked at the contents recorded in the notebook with mixed emotions.
I even felt a little ashamed for no reason.
“Thank you so much!”
"These contents are very inspiring to me. I have probably already thought about how to implement this publicity plan."
Meng Chang's plan is actually to jump repeatedly between ordinary intermediary companies and the truly correct industry standards, causing controversy and attention, and finally completing Pei's propaganda method. While getting commissions for himself,
It also brings a perfect end to the promotion of "Real Estate Agent Simulator".
And this kind of repeated horizontal jump must be based on an in-depth understanding of both parties.
Otherwise, it will be easy for problems to arise and get burned.
Tian Mo's analysis actually provided theoretical support for Meng Chang and gave him a perfect entry point.
Tian Mo quickly waved his hand: "This is all a small effort. In Tengda, we just help each other."
"Actually, I also had some insights by chance. It would be great if I could share them with you. It would be helpful."
Meng Chang: "One of us is in the advertising and marketing department, and the other is in the sales department. There will inevitably be opportunities for cooperation in the future. We will talk more in the future."
Tian Mo nodded: "Of course, no problem!"
Meng Chang felt a little emotional. Originally, there should not be any intersection between a "smart person" like him and a "stupid person" like Tian Mo.
But at Tengda, Meng Chang felt that Tian Mo had a lot to learn from him, and even some of Mr. Pei's ideas were something he couldn't learn on his own, but Tian Mo could.