After the two of them finished chatting, they each stood up and prepared to leave.
Meng Chang suddenly thought of something and said quickly: "Wait a minute, there is one more thing."
"I suddenly remembered that the protagonist of the promotional video has not yet been decided."
Tian Mo was a little surprised and didn't understand why Meng Chang told him this: "The protagonist of the promotional video? Hire a celebrity or something? I definitely can't help with this."
Meng Chang shook his head: "I did plan to invite a celebrity at first, but after talking to you, I suddenly realized that it was not suitable."
"It's more troublesome to explain in detail, but celebrities don't meet my needs in many aspects."
"Now I need someone with a good image and temperament, but not to the level of a star. It is best to have a more down-to-earth image among ordinary people, but also looks positive, sunny and positive, and can be used by both men and women."
"If you really have experience in a similar industry and can grasp some emotional details during the shooting process and work hard to show a sense of reality, that would be even better."
Using celebrities to shoot this promotional video definitely does not meet Meng Chang's requirements.
Because what Meng Chang wants is controversy, a sense of reality, and enough room for reversal in the future.
With celebrities, firstly, the initial popularity is too high, and secondly, it is difficult to reverse in the later stage.
Because of the use of celebrities, it naturally leaves people with the impression that "this is a very serious commercial video". It will be difficult to explain the connotation of this promotional video from multiple angles in the future.
What Meng Chang needs is a sense of reality and grounding, so that the film can be closer to the real situation, and can be interpreted from many angles in the future. Only when Pei's propaganda method is completed will it be complete.
Moreover, the image cannot be too good, nor can the acting skills be too good.
If you have a good image and good acting skills, it will be easy to really move the audience.
What Meng Chang wants to achieve is to leave room for the audience to be moved, so that some people will question it and see the problems behind this move.
Therefore, this promotional video must be 70% real and 30% fake. The acting should not be too good, otherwise the balance will be broken and the direction will go astray.
But it’s not easy to explain this to Tian Mo. Even if he explained it, Tian Mo probably wouldn’t understand it.
After all, Pei's propaganda method is a very special and profound knowledge, which cannot be summarized in a few words.
Meng Chang himself had only scratched the surface after studying for so long, let alone Tian Mo.
Fortunately, Tian Mo didn't have the habit of asking for details. Instead, he followed Meng Chang's request and started thinking about it seriously.
"If you want to put it that way... I do have a candidate who seems to meet your requirements."
"Do you still remember that when I was working at an agency store, I had two sales, one of which was given to me by a colleague?"
"I had a sister who took care of me a lot before. Although she was not particularly beautiful, she was sunny, cheerful and cute."
"I just got in touch with her recently. She no longer works at that agency store. I'm thinking of poaching her into the sales department."
As Tian Mo said this, he found the photo and showed it to Meng Chang.
Meng Chang glanced at the photo and nodded immediately: "Okay! I'll go back and prepare, and arrange to start shooting immediately!"
Tian Mo sent the contact information to Meng Chang: "Her name is Ding Xiyao. Let me tell her that you can contact her directly later. The sales department has not officially arranged a job for her yet."
In fact, Tian Mo has always remembered Ding Xiyao. The reason why he didn't think about contacting her until now was mainly because he didn't have a good opportunity before.
At the beginning, his job as the head of the sales department was a bit mysterious. He felt that he might be fired at any time. Every day's work was full of unreality, so it was not easy to drag others into trouble.
His good buddies were all doing poor work, so Tian Mo went to recruit people without any burden at all. However, Ding Xiyao did a pretty good job in the real estate agency industry and was relatively popular, so Tian Mo couldn't go there rashly.
Poach people.
Later, Tian Mo himself had a lot of work at hand, and he was always busy with the work at the experience store without freeing up his hands.
It wasn't until recently that his job had stabilized a bit, and Mr. Pei specifically emphasized that the sales department was in a special situation and could expand the team from friends and relatives, without going through the normal recruitment process, that Tian Mo began to carefully screen the people around him.
People, recruit people who you think meet Mr. Pei's requirements.
He was afraid that the people he hired would not meet Mr. Pei's requirements, so he had to be careful. Some time ago, he made up his mind to bring Ding Xiyao into the sales department.
After asking, I found out that Ding Xiyao was tired of working in that store and was about to change jobs.
Their needs coincided, and Ding Xiyao immediately happily joined Tengda.
Meng Chang was very happy. Isn't this just in time?
You need just such a person to shoot a promotional video!
"Okay, then you tell her, and I will go back and arrange the filming. The content of the filming is very simple, there are not many lines, just a few simple shots, just show your true colors!"
…
After returning to the advertising and marketing department, Meng Chang began to work at high speed.
First, I quickly wrote a simple script, and then found a few suitable locations for outdoor scenes.
The scenes selected by Meng Chang are relatively representative, including a small, specialized agency store and a rental house.
In addition, we have to find a few more representative group performers.
The rental house issue is easy to handle. You can just use the model room of the Sloth Apartment to shoot. The extras are also easy to handle. There are many actors who have worked with you before, or you can just ask internal employees to make guest appearances. There is no big problem.
Only this intermediary store needs to be decorated.
It's easy to do. Just build an interior just like the store in "Real Estate Agent Simulator". It's nothing more than a front desk, two high chairs, computers, coffee tables, sofas, etc., which are all very common things.
.
Don’t ask for a perfect reproduction, just a spiritual resemblance.
Meng Chang first arranged for Yu Yao to select people and arrange the scenery, and then he went through the script of the entire promotional video from beginning to end in front of the computer, making sure that the plot of each scene met his needs, and carefully laying out the plot.
Lots of foreshadowing.
I worked hard until the afternoon and almost finished the script.
Because Meng Chang already had a relatively clear idea when he chatted with Tian Mo, and now he just wrote it down, so it was very efficient.
He checked it from beginning to end and was quite satisfied with the script.
Of course, it’s hard to say whether the filmed thing can perfectly express what the script wants to express. You have to watch it while filming.
There may also be some adjustments to the content of the promotional video on site.
Meng Chang called Yu Yao and learned that the scenery at the Sloth Apartment had been arranged.
Other sets are still being arranged. The set of the store is still being set up. You can shoot part of it first. After the shots of the Sloth Apartment are finished, you can shoot other parts and finally edit it.
Meng Chang felt full of motivation and said to Yao on the phone: "Okay, you can continue to advance the setting and shooting. I will contact the actors and we will officially start shooting tomorrow morning!"
…
…
Thursday, November 8th.
Ding Xiyao followed the address sent by Meng Chang and came to the Sloth Apartment model room where the shooting was held.
The entire model room has been rearranged to look like Meng Chang requested. Cameras, lighting and other equipment are all in place. Many staff are busy coming in and out, and it seems to be very efficient.
Ding Xiyao was a little panicked.
Ding Xiyao couldn't believe it when she just listened to Tian Mo's explanation of the cause and effect on the phone.
Forget about being in sales, why not be the protagonist in a promotional video?
This is too strange!
Ding Xiyao is very clear about her own conditions. Her appearance can only be regarded as that of an ordinary person, and there is no comparison with that of a star.
Many people see her in real life and think she looks very beautiful, but when the camera takes a photo, she looks completely different.
This is what many people say: not photogenic.
Many people who are obviously very thin and have small faces may be stretched out when they are on camera, making them at least three points ugly.
With your conditions, you can actually shoot a promotional video?
This made Ding Xiyao feel particularly unreal.
But Tian Mo swore that this was absolutely reliable, and Ding Xiyao received a call from Meng Chang, the head of the advertising and marketing department, and then came in doubt.
