After this explanation, Zhang Nan was already convinced.
It makes so much sense!
Following Zhang Yuan's train of thought, she continued.
"That is to say, the essence of suffering travel is to correct incorrect concepts of work and labor."
"For those in charge who are goal-driven, suffering travel is a very painful thing, and it will make them reflect on this state of alienation."
"Once you truly understand this truth, you will embark on the right path of happy work. At this time, you will naturally not be able to find them when you travel hard."
"So, if we don't want to go on a painful journey and meet President Pei's expectations of us, we have to... work hard to live a healthy life?"
"At least we need to show Mr. Pei that our ideas have changed and we have entered a state of happy work?"
Zhang Yuan nodded: "Yes, it must be so."
"But how exactly it should be implemented depends on the people in charge to work out a plan that is more suitable for them based on the actual conditions of their department."
Zhang Nan nodded slightly and fell into deep thought.
Her original purpose was very simple, she just wanted to ask Zhang Yuan for advice and avoid the suffering of traveling.
Unexpectedly, this question not only yielded a standard answer, but also yielded an unexpected reward!
The key is to clarify a more correct and superior working state, compared with which, avoiding suffering and traveling has become a relatively minor matter.
Zhang Nan asked: "Can this method be shared with other people in charge?"
Zhang Yuan nodded: "Of course!"
"Mr. Pei went to such great lengths to remind us, doesn't he just want us to realize it on our own and then remind and supervise each other?"
"Moreover, this method is not my original creation. Wu Bin first built the theoretical basis, and I verified it based on the actual situation at work. The credit does not belong to me alone."
"Since it is an important supplement to Tengda spirit, of course it must be popularized as soon as possible. President Pei's hard work cannot be wasted!"
"Of course, it is also important to make everyone suffer less."
"The first batch of responsible people who went to suffer were all gloating about their misfortune. I am different from them."
"Don't look at these people who are smiling happily now. If they don't correct their work attitude, they will have to enter the palace sooner or later."
Zhang Nan deeply agreed.
With a selfless spirit, the two people were ready to cooperate with Wu Bin and share the latest theoretical research results with all the people in charge.
Of course, this kind of sharing must not be done in a big way or be too obvious, otherwise wouldn't it be a waste of Mr. Pei's hard work?
It must be subtle and moisturizing silently.
…
…
Wednesday, November 14th.
From the Advertising and Marketing Department, Meng Chang carefully watched the edited promotional video.
Meng Chang is very satisfied with this promotional video.
It completely produced the effect he wanted!
The promotional video is not very long, and the filming is relatively simple. It is all about the daily work of some agencies.
Ding Xiyao has been an agent for a long time, and these scenes are very familiar to her, so she acted in her true colors on the scene, neither overly exaggerated nor under-acting.
Of course, it can't be compared with those professional actors, but this is the effect Meng Chang wants.
The audience cannot be really moved. The film must have a sense of plausibility. If you taste it carefully and feel that it doesn't taste right, then that will work.
"Well, no problem."
"Arrange it and start the publicity plan immediately."
The entire advertising and marketing department is busy again, steadily advancing according to the established publicity plan.
Of course, in accordance with Meng Chang's consistent style, he is not stingy with publicity funds.
…
Afternoon, Home Group Marketing Department, Director’s Office.
"Mr. Gao! Watch this movie!"
Marketing Director Gao Ming took the phone from his subordinate and watched the video from beginning to end.
"this……"
“Which company’s promotional video is this?”
Gao Ming's first reaction was to face a formidable enemy.
Because this promotional video looks well shot!
Moreover, judging from the popularity of the video, there must be a promoter behind this video, otherwise it would be impossible to gain such high popularity in a short period of time.
Facts have also proved that similar promotional content has appeared on many video websites and offline advertisements, which is enough to prove that this is a complete promotional plan and is not something some individuals shoot for fun out of interest.
The content of the promotional video is actually very simple. It is about filming the daily life of a real estate agent, and filming the side of her that is harder and less understood by others.
However, the overall length of the film is moderate and the rhythm is smooth. Especially the actor's performance is quite real and can make people sympathize.
Although it is not absolutely perfect and does not reach the level of a movie king or queen, as a promotional film, it has already met the requirements.
So the question is, who shot such a promotional video? And spent so much money to promote it?
Most likely they are competitors!
Although the Home Group has a high market share in the country, it is not without competitors. Many new model intermediary companies threaten it.
Moreover, the possibility of new capital entering the market is not ruled out.
It is a normal process to shoot such a promotional video to build momentum and then take the opportunity to build your company's brand.
For housing groups, it is of course necessary to guard against it.
The subordinate who came to report explained: "Mr. Gao, that's the strange thing. It wasn't taken by a competitor!"
"The person who posted this video is the official account of Chixing Studio. This is a game studio. It is said that Shenhua and Tenda have invested in it. But this studio has nothing to do with Shenhua Real Estate and Sloth Apartment!
"
"And this video is said to be a promotional video for their new game."
"I did a little research, and the credibility is still very high. The game they are making is indeed related to intermediaries, called "Real Estate Agent Simulator", and it is almost completed."
Gao Ming was also at a loss.
Obviously, if this advertisement was issued by Shenhua Real Estate or Sloth Apartment, then Gao Ming would definitely think that they would enter the real estate agency industry and directly compete with the current main business of the Home Group.
But now it’s actually issued by a game company?
And there should be no possibility of deception, because Chi Xing Studio does make VR games. The game itself is related to the agency and is almost completed.
It is reasonable and reasonable to use such a promotional video to make the audience feel more involved in the identity of the real estate agent, and then promote their new game.
"Then we can talk about cooperation!"
As the marketing director, Gao Ming is still very keen in this regard.
Although Chixing Studio has an investment background from two companies, Shenhua Group and Tenda Group, judging from the investigation, it is still highly independent in nature.
This promotional video does not have the logo of Shenhua Real Estate or Sloth Apartment, nor is it reposted by any other company, which is enough to show that this promotional video is purely a promotional video made by Chixing Studio to promote its own game.
In this way, wouldn't it be possible to cooperate?
Gao Ming said: "Chixing Studio is also a relatively well-known VR studio in China, and there is a certain possibility of linkage between VR and house viewing."
"We can allocate a marketing fund to bundle the game between us and Chi Xing Studio."
"At that time, we can not only conduct marketing for the game player group, but also increase mutual popularity and further enhance our company's brand image."
"Quick, go immediately and ask Chi Xing Studio if they are willing to cooperate with us, and the terms will be higher!"
The subordinate nodded, but he did not do it immediately. Instead, he hesitated and said, "But Mr. Gao, some of the comments under this video are not very friendly."
Gao Ming was stunned for a moment: "Huh?"
He took the phone again and glanced at the comments under the video.
There are indeed some comments that show understanding and support for the hard work of agents, but there are also quite a few comments that are scolding, and they are also scolding in an unpleasant way.
Of course, not all of them are venting their emotions. There are also some people who state the facts and reason, saying how shady the agency they met is, and completely disagree with the video's pretense of pity and sympathy.
However, the controversy is not about the video itself, but about the intermediary industry in reality.
A few comments even named the Home Group.
Gao Ming didn't take it seriously: "This is normal. There are many trolls on the Internet. You can find some points in any promotional video, so don't worry about it."
"We promote ours normally, as long as there is popularity, that's all."
"Our marketing plan has a clear target group. As for these trolls, they already have prejudices against us. It doesn't matter whether they accept it or not."
"Besides, don't look at these people scolding me happily. When they rent a house, they still have to come to our store obediently."
The subordinate nodded: "Okay, Mr. Gao, I will contact Chi Xing Studio right away."
Gao Ming leaned back on his chair and thought to himself, is there such a good thing in the world?
Isn’t this performance delivered to your doorstep?
Chi Xing Studio is willing to spend money to promote the new game. Sooner or later, the popularity will rise.
After all, Zhujia Group is also one of the three thin noodles in China. If it links up with Chi Xing Studio, isn't this a complete win-win situation?
I think as long as the price is high enough, Chi Xing Studio should have no reason to refuse.
However, not long after he had just thought about it happily, his subordinate knocked on the door again and came back.
"Mr. Gao, they rejected it! And it was the boss of the studio, Mr. Lin, who personally rejected it. He didn't even discuss the conditions, he just said... that we would have made a mistake and there was no possibility of cooperation."
Gao Ming couldn't help but frown: "Ah?"
Isn’t this too straightforward?
How many minutes has it been?
He highly doubted whether the call had just been transferred to Mr. Lin, and as soon as the caller reported his home address, the call was rejected.
How can you reject such a win-win situation so simply?
The subordinate asked tentatively: "Mr. Gao, what should we do? Should we give up, or should I make a few more calls and talk about it?"
Gao Ming waved his hand: "No need."
"The popularity has already risen. Even if we don't cooperate, we can still take advantage of the popularity to promote it ourselves!"
"We will also shoot a promotional video and send it out during this time!"