After Hu Xianbin finished speaking, he carefully observed Mr. Ma's reaction.
Well, Mr. Ma seems quite interested, which shows that this idea is feasible!
So he elaborated on his idea in a little more detail.
"This function, to put it bluntly, is an effort to break down the barriers between the game client and the live broadcast platform, so as to achieve the effect of resource integration."
"Take GOG as an example. We built the live broadcast software of Tuwei Live into the GOG game, used Tuwei Live to read GOG in-game data, and then combined these data with the anchor's camera screen and microphone to collect sound.
"
"The audience receives this data in their own GOG client, and the in-game data is played out using the GOG client. All the original resources in the game are used, and they can also switch freely to view various game data."
"In the game screen, you can freely turn on or off the host's camera screen and microphone sound."
"This is equivalent to directly cutting off the game images that originally need to be transmitted at the original image bit rate. Only the sound and camera images need to be transmitted, which greatly reduces the bandwidth pressure."
"For players, the amount of data transmitted within the game is even greater."
"If it is a traditional live broadcast model, the audience can only see what is happening on the screen."
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"But in this new mode, viewers can freely view all information in the game, including the opponent's equipment, attribute information, specific operations, etc."
"We can also create some additional functions, such as real-time display of key operations, which displays the anchor's keystrokes in a specific area; a playback function, where you can drag the progress bar to replay highlights; and richer OB functions.
If the audience wants to see the anchor’s first-person perspective, they can watch the first-person perspective. If they want to see the overall perspective or the opponent’s perspective, they can also switch.”
"Of course, just like normal live broadcasts, a delay function is also needed to prevent screen snooping or point reporting."
"This function will be more practical when it comes to watching GOG games, because there are more things happening in the game, and viewers want to know more details."
"For Tuwei Live, many games have built-in Tuwei Live, which is equivalent to a perfect promotion; and for these games, adding the live broadcast function can also provide players with more things to do when the client is connected."
"And this approach is not limited to GOG. Other games such as "Return to the Shore" and "Mission and Choice" can also be used."
"Players can even make the game screen displayed on their client more in line with their own preferences through mods and personalized settings. For example, in "Back to the Shore", after players mod the appearance and then watch the live broadcast of the anchor, what they see is what they have done.
The game screen after the mod provides richer choices."
"In addition, the game client can also be used as a portal for anchor recommendations. Players of "Return to the Shore" can look for anchors who specialize in "Return to the Shore" on the client."
"Because many anchors are not popular, they are ranked very low on the live broadcast platform and have no traffic at all. But when broken down into each game, the possibility of being discovered increases significantly."
"And doesn't this fit perfectly with Mr. Pei's request, which is to discover anchors?"
The more Ma Yang listened, the more reasonable it became, but he still had questions: "It sounds perfect! But is it possible for other game companies or live streaming platforms to imitate or plagiarize us?"
Hu Xianbin smiled: "Mr. Ma, you may not know much about games. Only Tengda can do this."
"Because only in Tenda, the game department and the live broadcast department can be independent of each other without any entanglement of interests!"
"To do this, we must get through the live broadcast platform and the game client. This workload is not small and has a certain technical content. But the workload and technical content are not the biggest problems. After all, they can all be solved by burning money.
.”
"The biggest problem is that the interests of game companies and live streaming platforms are not consistent at all. How can we cooperate?"
"Currently among domestic companies, those who make games are just making games, and those who make live streaming platforms are just making live streaming platforms. There are no companies like Tenda that do both."
"We assume that if ioi wants to cooperate with Langya Live and provide similar functions, they will encounter several problems."
"First of all, for ioi, changing the client requires a lot of work. Why should I develop such a function for your live broadcast platform? I have the time to develop a new version. Isn't it good for new heroes? To do this function,
How much practical benefit can it bring to me?”
"How many benefits do you have to give me as a live broadcast platform to allow me to add so many useless things to the client and objectively create a traffic diversion effect for your platform?"
"Can Longyu Group agree? Even if Longyu Group agrees, can Zhidou Company and Dayak Group agree?"
"Secondly, for the live broadcast platform, although this improves the audience experience to a certain extent and reduces the pressure on bandwidth, the question is, how much does it cost to make game companies willing to do this?"
"Moreover, this is equivalent to shunting one's own audience to the clients of various games. Wouldn't it be better to keep these people in your own hands? It is completely thankless."
"So, if you think of game developers and live broadcast platforms as two individuals with highly separated interests, the investment in this function for them far exceeds the return, and both parties will feel that they are losing money."
"But if like Tenda, the game department and the live broadcast platform are a highly unified whole, and the problem is viewed in terms of overall interests, then this function will indeed help improve the audience experience in the long run, but the initial effect may not be obvious.
, but the further you go, the richer the functions, the better the experience will be.”
"When the time comes, this will be the core competitiveness of Tuwei Live compared to other game platforms!"
"What's more, companies like Tenda with so many successful games are rare in the world, let alone in China."
"If there are only one or two games, the effect may not be very obvious, but Tenda has GOG, "Sea Fortress", and many stand-alone games with excellent sales. It can be said that Tenda accounts for the majority of the game content on the live broadcast platform.
A big part.”
"This rich family background is our greatest confidence to carry out this function!"
Ma Yang nodded immediately: "Okay, it makes sense, then let's do it this way!"
"But... our platform has a requirement of one hour of learning. Does it affect this function?"
Of course Hu Xianbin also knew about this regulation of Tuwei Live Broadcast. He thought about it and said: "It must have an impact. This is a threshold after all."
"But we can also embed the live broadcast platform in the client and watch learning videos through pop-up windows for one hour."
"In other words, players can freely switch between two modes in the game client: one is to use game resources to display, and the other is to display the live screen."
"Of course you can only use the latter when in learning mode, but as long as one hour is up, you can freely use all functions."
Ma Yang said with some regret: "This one-hour limit is still a bit redundant. How about I ask Brother Qian and report our plan to him and let him make an idea to see if it can be used in this function.
The one-hour limit has been removed.”
Hu Xianbin quickly shook his head: "That's definitely not possible!"
"If watching the live broadcast using a client can circumvent the one-hour threshold, wouldn't it be completely contrary to President Pei's requirements?"
"Mr. Pei will never agree!"
"And I think this rule of President Pei must have a deep meaning. Before we fully understand it, we cannot change it randomly, as it will affect President Pei's overall layout."
Ma Yang: "The deeper meaning?"
Hu Xianbin nodded: "Yes, although I still can't think of the specific deep meaning, but you can think of it this way: now 'study for one hour' has become the label of Tuwei Live, and the formation of this label requires a lot of effort
At a price."
"If this label is to be torn off, it will bring great losses to Tuwei Live. Not only will it be difficult to regain previously lost users, but it may also cause further loss of existing users."
"It has come to this point. The viewers of Tuwei Live have finally adapted, got used to it, and accepted it. They must not change it randomly."
Among many live broadcast platforms, Tuwei Live has gradually formed a unique impression.
The requirement of "study for one hour" is the most distinguishing point that distinguishes Tuwei Live from other platforms in the eyes of viewers who really choose to stay and have become accustomed to it.
I also played live broadcast for three hours, and at least I felt that I gained something for one hour.
And this feeling is their sense of belonging to Tuwei Live.
In order to create this label, Tuwei Live actually gave up the opportunity for rapid expansion and also lost a large number of user groups.
But these lost user groups may still come back in the future.
If this regulation is rashly canceled or circumvented, then for those viewers who have already left, this will be a slap in the face for Tuwei Live, completely overturning the previous decision, which further proves the error of this decision;
For viewers who have become accustomed to this rule, Tuwei Live has lost its uniqueness.
In short, nothing can be done to change the current situation. If we change it, all our efforts will be wasted.
Ma Yang nodded: "Well, that makes sense. In fact, I just said it casually. I still fully support Brother Qian's decision."
"Brother Qian is right, you are indeed a great talent! Sending you here really solved my urgent need!"
"Then get ready and make a plan. Without further ado, we will start making arrangements next week!"