Yan Qi was originally shocked by Li Yada's energy, but then he thought about it and realized that it might not have much to do with Li Yada.
Even if Li Yada and He Desheng had a personal relationship, with such a large investment involving hundreds of millions of dollars, He Desheng couldn't make the final decision and would definitely have to ask Mr. Pei for instructions.
In other words, Li Yada and He Desheng are both mouthpieces. They can't decide anything. In the end, it is Mr. Pei who has the final say.
The boss behind Yuanmeng Venture Capital is Mr. Pei. This is something everyone knows, so it is not surprising that Mr. Pei saw this design draft.
What shocked Yan Qi was that Mr. Pei didn't laugh it off. Instead, he took a serious look at it. Not only did he highly approve of it, he also offered to increase the budget!
What kind of trust is this!
After all, Yan Qi and Mr. Pei have never met each other, and they don't know each other at all. How can they trust each other so much just based on a game design draft?
Yan Qi felt a romantic spirit in this way.
Just like in ancient times, although two poets are thousands of miles apart and don't know each other, they will naturally feel sympathy for each other after reading each other's poems.
In this case, it is obviously the romance of the game designer!
It can be said that Mr. Pei, who made this investment, is not really an investor at this time, but a big-shot designer who is full of care for the younger generations. He has a feeling of "reaching the point of benefiting the world".
Wouldn’t it be nice for Mr. Pei to use this money to develop games himself?
Judging from Mr. Pei's extremely high success rate in developing games, it is more cost-effective than selling it to a small studio.
But Mr. Pei did not do this. Instead, he generously handed over the money to Yan Qi, showing full trust and expectation.
Although Yan Qi didn't see Mr. Pei's appearance when he made this decision, he could roughly figure it out.
Mr. Pei must have a warm smile on his face, like a god looking down on the world.
For the domestic gaming circle, Mr. Pei is the savior!
Yan Qi couldn't help but be encouraged, and immediately expressed his determination and said: "Mr. He, don't worry, even if I risk my life, I will definitely make this game a good one, and I will never let down President Pei's trust and expectations!"
…
Afternoon, Advertising and Marketing Department.
Meng Chang continued to read the online reactions to the promotional video.
Three days have passed, and the online controversy over this promotional video has basically been finalized.
It barely achieved the effect Meng Chang wanted, but it was still far from the best effect.
First of all, on the surface, this promotional video seems to promote how hard and difficult it is for agency workers, but it is actually difficult for most people to sympathize with this point.
Secondly, because Meng Chang deliberately used some special techniques when filming this film, the audience will always feel a bit uncomfortable after watching it carefully.
The current public opinion on the Internet can be said to be a little scolding.
Many people are analyzing why this movie makes people feel that something is wrong, which has led to all kinds of chaos in the agency industry, but if you really want to criticize it bloody, it has not reached that level.
After all, the content of this film is quite satisfactory, and it has not yet caused public outrage.
But Meng Chang doesn't have a good solution. This delicate balance cannot be broken by his side, because that would be too deliberate and could easily backfire.
At this moment, Yu Yao suddenly said: "Brother Meng, look, the Home Group has also released a promotional video!"
Meng Chang was stunned for a moment: "Huh?"
He just clicked on the link from Yu Yaofa and found that the Home Group had indeed posted a video, and it was even longer than the video he made!
"Zhujia Group is committed to providing high-quality rental life for young people..."
"The professional intermediary team created by the Home Group is always on call to analyze the actual needs of tenants and provide a large number of real houses, allowing countless young people who come to big cities to work hard to find a place to live..."
Along with the consistently clean and tidy background image of the promotional video, a low, elegant male voice spoke.
The entire video is relatively long among promotional videos, more than seven minutes, and is roughly divided into three parts.
The first part is about the housing group’s growth rate, market share, and how many tenants and landlords it has signed contracts with. As one of the largest groups in the industry, the data in this area is obviously very good.
The second part talks about the rental experience of young people in the housing group, especially the "safe house" project. From choosing a house, viewing the house to signing the contract, it is stated that the house is a real house and patient service is provided, both by the agent and the housekeeper.
It is a professionally trained team that allows young people to work hard outside without any worries.
The third part is similar to the promotional video shot by Meng Chang. It focuses on emotions and focuses on some trivial matters in the daily work of the agents and housekeepers of the housing group. After hard work, they are not understood by others, but they still maintain positive energy.
Such a high-spirited attitude.
After Zhujia Group saw the promotional video shot by Meng Chang, they directly called Lin Wan of Chixing Studio. After being rejected, they did not bother anymore and chose to shoot the promotional video themselves.
Obviously, the Home Group also knew very well that the popularity was fleeting and they had to seize the opportunity, so they worked day and night and produced this promotional video in a very short period of time.
But Meng Chang didn't know that Zhujia Group had approached Chi Xing Studio for cooperation, so he was a little surprised to see this promotional video at this time.
Meng Chang frowned slightly: "Coincidence?"
"No, this is obviously prepared!"
Meng Chang was so smart that he immediately understood the intention of the Zhujia Group.
During this period, Meng Chang has spent a huge amount of publicity funds on the promotional videos he shot, and has a strong presence in front of netizens. However, this promotional video does not directly promote "Real Estate Agent Simulator" or rental companies such as Sloth Apartments.
, on the surface it seems to have nothing to do with any brand, it simply reflects the life of an agency.
Therefore, this heat is equivalent to unclaimed heat.
The Home Group has obviously seen this opportunity. In this state of overwhelming popularity, if it also takes the opportunity to promote it together, wouldn't it be logical to absorb the popularity to itself?
After all, the promotional video shot by Meng Chang looks quite pure, harmless to humans and animals, and there is no danger in sight.
As for being scolded, the Zhujia Group has been scolded too much, but they are actually not afraid of being scolded.
As long as a large amount of publicity funds are spent to generate popularity, it will always increase the reputation of the home group.
Sure enough, not long after the video was released, a quarrel broke out below, and the quarrel was far more intense than the promotional video posted by Meng Changfa!
"Damn, it's all a fraudulent advertisement!"
"Are you really making fun of yourself? Real property? Patient service? Ask yourself which one is related to you?"
“Haha, Home Group has created a professional team of deceptive intermediaries, always on call to deceive people, distort the actual needs of tenants, deceive tenants with good-looking photos, use massive amounts of junk housing to make up the numbers, monopolize the rental market, harass landlords with phone calls, and make countless
Young people who came to big cities to work hard learned their first lesson and felt the dangers of society..."
"The formaldehyde room incident has turned upside down so quickly? In my opinion, the fine is too small and the punishment is not strong enough. The company that ignores the safety of tenants should be shut down on the spot!"
But the comment area is not one-sided, and there are still many people speaking for the housing group.
"It's almost done. We have already said that the formaldehyde room incident was caused by the local branch. Now we have been fined and rectified. At least now we have improved the services of the safe room. Is it too much to keep worrying about it being dark all the time?
?”
"To be honest, Home Group is pretty good among the rental companies I've encountered. At least the agents are serious and responsible. Those small agency companies are so deceptive and want to eat you up even to your bones!"
"It's just a normal promotional video, not so violent, right? The keyboard warriors are arguing with each other, but you can also directly buy a house or find a landlord. Who forces you to rent a house from the Home Group? There is a platform for you.
Are you still picky when providing services?"
It can be seen that there are signs of comment control and troll activities here. Many comments that were highly praised and criticized disappeared in the blink of an eye, but no matter what, the popularity of this video is growing very fast.
Many people felt that the video Meng Chang posted was not right, but because the girl was very cute and the video did not have particularly excessive content, they did not put out all their efforts.
But this time it was the Home Group that posted the video, so that was different!
All the anger that had been stored up before was brought out.
But Zhujia Group obviously doesn't care. The higher the popularity, the better. Anyway, I control the comments and trolls to guide the trend. The negative popularity is also to increase my popularity. What kind of climate can a few netizens curse on the Internet?
Meng Chang looked at the message under the video, and his eyes suddenly lit up.
What a great cooperation!
When I was worried that it wasn't popular enough and the topic wasn't enough, the Home Group stepped in and solved the urgent need!
In Meng Chang's view, the decision made by the Zhujia Group is actually not wrong. If it were him before, standing in the position of the Zhujia Group, he would make the same choice.
After all, at that time, he believed that the so-called marketing meant using the least amount of money to gain maximum popularity at all costs.
But now, after Meng Chang has thoroughly studied Pei's propaganda method, he no longer thinks so.
Even Meng Chang suddenly realized that Pei's propaganda method seemed to be specifically designed to deal with this kind of marketing method that desperately relies on popularity?
Not only will all the heat be taken back in the end, but it will also be a dimensionality reduction attack from a higher dimension, allowing you to gain both fame and fortune while making the other party lose all their money!
At this time, Meng Chang suddenly felt something.
He now is just like Mr. Pei in the past;
And the current home group is just like him in the past.
"It turns out that I was so vulnerable in front of Mr. Pei in the past. I didn't even take the initiative to attack. I just laid a very simple trap, and the other party jumped in..."
Meng Chang suddenly became energetic, because he realized that this was not only a major benefit to this publicity plan, but also an excellent opportunity for himself to practice Pei's propaganda method of "killing everyone"!
Now that the Zhujia Group has taken the bait, the next question is how to be stable, accurate and ruthless enough when retracting the hook, so as to catch as big a fish as possible!