Seeing this, Ding Xiyao couldn't help but feel a little ashamed.
Because what is said in the video is correct, she did exactly that.
When she was working as a real estate agency in the past, Ding Xiyao either actively or passively learned all the agency's tricks. Although she had been working hard and restrained to find a middle state, sometimes in order to facilitate the transaction, she had to
Have no conscience.
Just like a customer asking if the lighting in this house is good, in fact, only the answer "no" and a careful explanation of why it is bad can be considered an honest answer.
The answer of "very good" or "okay, enough" is actually deceiving, but to varying degrees.
When Ding Xiyao worked as an intermediary, she rarely deceived people with her eyes open, but there were many cases where she was ambiguous and noncommittal. This was actually a routine, but it was relatively restrained.
When it came to the game, although Ding Xiyao knew in her heart that this was all a game and all fake, telling the truth would not cause the company to go bankrupt and the game could not be played, she still subconsciously continued the previous working methods.
It can even be said that games have an amplifying effect on human nature.
Perhaps it is because players know that the tenants in the game are just a series of data, not real people, and they cannot feel the pain of living in a dilapidated house, so it is difficult for them to think from their perspective, which is why this kind of "black heart" has been created.
How to play "Intermediary Simulator"?
Ask yourself, why do players choose to play this way?
It's actually very simple, for profit.
The profits in the game will directly affect the improvement of the intermediary company's level and the money on hand of the players. The former will allow players to unlock more room types and come into contact with more high-level tenants, while the latter will determine how much funds the players can use.
Renovate your own home and agency store.
After most players come into contact with this game, the first goal they feel is to make profits and develop stores.
Therefore, according to what is said in the video, the first layer of the core of "Real Estate Agent Simulator" is to simulate the working mode of a real estate agency, allowing players to play the role of real estate agents and choose their own ways to make profits, so that players can realize that,
The chaos in the intermediary industry can be attributed to one fundamental reason: profit.
Ding Xiyao's question soon came again.
From the current point of view, "Real Estate Agent Simulator" does demonstrate this very well, but just based on these, it still cannot be said to be an analysis of social reality, right?
Could it be that Mr. Tian can continue to dig out the second and third points in the game?
And it can also ensure that the following points are more profound than the first point?
She cheered up and continued to read carefully.
"Some people may say that this is an over-interpretation. Otherwise, how can we explain the promotional video of "Real Estate Agent Simulator"?"
"The promotional video clearly emphasizes the hard work of the intermediary and emphasizes the 'service provider' identity of the intermediary. This is a kind of beautification and praise, but it is not exposing and criticizing?"
"If you think so, you're wrong."
"It can be seen from several obvious facts that this promotional video is not as simple as most people understand."
"The key breaking point lies in the female lead in the promotional video."
"In fact, Chi Xing Studio has invested a huge amount of publicity funds for this promotional video, which can be seen from the popularity on the Internet."
"It stands to reason that with such a huge amount of publicity funds, it is not difficult to invite a celebrity who is more down-to-earth and popular with the audience to play the intermediary in the promotional film."
"Or take a step back and hire a relatively niche actor with superb acting skills. The effect and appeal will definitely be better than the current version."
"But Chixing Studio didn't do that. They chose a real former real estate agent to shoot this promotional video. Before that, the heroine had never had any acting experience and even shot her own video.
, I have never made a VLOG before.”
"why is that?"
"There are more cost-effective promotion plans, but you want to save costs on the most critical starring position? Even ordinary people who have no knowledge of marketing can see that this choice is unreasonable."
"After ruling out other possibilities, the answer is obvious: This is what the propagandists intended. The purpose of this promotional video is not to simply show the hard work and positive side of the agency, but to show the duality and reality of the agency's job.
sex!"
"The promotional video deliberately made a 'blank' design, allowing the audience to fill in the real-life intermediary image, thus completing this shaping!"
Ding Xiyao was stunned.
Because Mr. Tian's words also revealed the doubts in her heart at that time.
With such ample publicity funds, why did you hire me to act instead of hiring a star?
If the theme of the promotional video is to show the hard work and respectability of an agency, then hiring actors is obviously a more cost-effective option.
Finding an actor who is influential, down-to-earth, and popular with the audience can naturally eliminate the resentment that the profession and identity of an agency brings to the audience.
Just like in many movies, some movie stars will play small roles, maybe even gangsters. But through their superb performances and the reasonable arrangement of the plot, the audience will feel that gangsters are also quite cute and have a side of necessity.
Applying such an image to an intermediary will undoubtedly bring us closer to the audience.
If big-name movie stars are too expensive, then finding a second- and third-tier actor with superb acting skills, as long as he can perform such sincere feelings, can have a similar effect, enough to impress the audience and make everyone evaluate the film more.
Be more positive.
It's just that it will be weaker in terms of communication, and it doesn't have the same traffic and popularity as big-name movie stars.
But Meng Chang didn't choose that way. Instead, he chose Ding Xiyao, who had no acting skills at all, and then spent money to promote it.
I chose the option with the worst effect and the worst price/performance ratio.
If Ding Xiyao's only advantage is that her acting is more realistic, after all, she has actually worked as an agent.
But authenticity often does not mean strong appeal, and sometimes the two are even contradictory.
That's why this promotional video has a "blank" effect. The audience was not completely impressed after watching it, but instead remembered the various experiences of being cheated by agents in life.
No matter how you think about it, this is a very poor cost-effective choice, and ordinary people can see that.
So, the only explanation is that it was done deliberately, and this promotional video was just to cause controversy.
"This is the second core of "Real Estate Agent Simulator": allowing players to break away from the first perspective of the intermediary, examine their own inherent impression of the intermediary industry from a spectator's perspective, and realize the crux of the problem."
"In the promotional video, many people are vaguely aware of the problem, and even have a kind of instinctive resistance and disgust, but they can't tell where this emotion comes from."
"In the official content of the game, players can personally experience the daily work of agents and understand the routines that exist in reality. They also run up and down, busy introducing houses to tenants. In this way,
It instantly dispelled the image of the intermediary in the promotional video, allowing players to experience the duality of the intermediary profession."
"In the promotional video shot in real life, the hard work and busyness of the agency work are emphasized; but in the game, the little tricks behind the agency industry are clearly shown."
"The one who works hard and shows clients the houses is an intermediary. The one who cheats one by one through careful tricks is also an intermediary."
"For a simulation game, using real-life videos as promotional videos is equivalent to giving players a special psychological hint and opening up the boundary between the game and reality."
Seeing this, Ding Xiyao couldn't help but nodded.
Although she had experienced the entire filming process and instinctively felt that this explanation was a bit nonsense, she had to admit that it was indeed a possibility.
This promotional video is obviously implying that the game itself highly reflects reality, and it is not a beautified and focused representation of a certain aspect of reality, but a comprehensive, holistic reality without excessive modifications.
Chapter completed!