Chapter 1338 The fundamental difference between game content and reality
"Some people may think that the root cause is the corruption of morality, the lack of integrity, and the fact that agents ignore the interests of tenants in order to pursue personal interests. Just like the choices of many players in the game, I just rent out the house.
As for how the tenants live, it has nothing to do with me."
"But that's not actually the case. The answer has been given in the game, but most people haven't discovered it yet."
"Have you ever noticed that there are some essential differences between the intermediary in games and the intermediary in reality?"
"The intermediaries in the game are actually both bosses and employees. They are responsible for their own profits and losses. However, the real intermediaries are just employees and they are replaceable. Employees with almost no bargaining power can only implement
The will of the higher.”
"This difference is the key point of this game."
Ding Xiyao couldn't help but be stunned for a moment.
She instantly realized the scene in the intermediary store she had seen when she first entered the game: the store was completely different from reality, it could only accommodate one person, and there were no other colleagues.
As the game progresses, the intermediary store will continue to expand, becoming more and more spacious, and the decoration will become more and more exquisite, but there will still be no other colleagues in sight.
Previously, Ding Xiyao thought that this was just a matter of game mechanics, but when Mr. Tian said this, it seemed to have a deeper meaning.
"In the game, players play the dual roles of boss and employee: when deciding how to serve customers and how to make profits, they are the boss; and when implementing this service method and personally answering questions for customers,
, the identity is an employee.”
"In reality, intermediaries have only one identity, that is, employees who follow the boss's instructions and contact customers on the front line."
"So, in real life, all kinds of chaos in the intermediary industry are caused by a small part of the personal quality or moral issues of the intermediaries themselves, but the vast majority of the reasons are due to the companies and bosses behind them."
"Because the boss does not care about the actual living experience of the tenants, but only cares about performance and profits, so the intermediaries can only show off their special skills under the pressure of performance, and the small tricks of deception and abduction are exactly the signs of disorderly expansion.
The period is most conducive to improving performance and making profits.”
"Intermediaries with high performance will naturally receive high bonuses and commendations from their bosses if they become the top sellers. Those with low performance can only get the most basic commission, even if they are honest with customers, and it is difficult to guarantee their livelihood."
"Over time, those who did not adapt to this environment were forced to leave, and most of the agents who stayed knew what they wanted to choose."
Ding Xiyao read this paragraph twice and wanted to give Mr. Tian a thumbs up.
So right!
Many people simply put the blame on the intermediaries, thinking that the overall quality of the intermediaries is low and their morals are corrupt, which is why there is so much chaos.
But in fact, the root cause does not lie in the intermediary at all.
Even if the quality of individual intermediaries is indeed worrying, most of them are not born, but are forced, trained and nurtured in this environment.
The real decision-maker is the boss. What the boss requires is unit quantity and performance. As for conscience and reputation, if they can increase profits, we can hypocritically emphasize that if they cannot increase profits, then what is the use of these things?
Regarding all the chaos in the intermediary industry, the boss actually turns a blind eye, or even acquiesces and condones it.
They say they want to straighten things out, but in fact even if they are complained about, they just hold it up high and put it down gently.
If things are really rectified, who will be responsible for the decline in profits?
The interesting thing about the game "Real Estate Agent Simulator" is that it does not separate the boss and the employees, but creates an image similar to that of a "self-employed person", allowing players to be responsible for their own profits and losses, and to play the role of boss and employees at the same time.
Dual role.
If the two identities are separated, on the one hand, the fun of the game will be greatly reduced, and on the other hand, it will be overly preachy, and players will not accept it at all.
The current processing method not only allows players to have fun in the game and cannot stop playing, but also allows players to think about it and understand the root cause of this chaos after calming down.
But this obviously hasn’t reached the core part of the video.
Mr. Tian did not just focus on the gameplay of the game itself and its connection with social reality, but continued to expand and dig out more content.
"If you study deeply, you will find that there is a hidden mechanism in the game."
"After the rental agreement is reached, the tenant will still be satisfied with living in the house. If the satisfaction is lower than expected, then the tenant will find more problems when he comes to the house again and ask for a reduction in rent.
If you pay too much rent, you won’t even come to the door again.”
"Not only that, the satisfaction of a large number of tenants will also affect the reputation of player stores. It may not be visible in the short term, but after accumulation, this impact will become more and more obvious."
"In other words, if you choose profits to deceive tenants, you can indeed accumulate huge profits in the short term, but the price is a decline in reputation. There are fewer and fewer high-quality tenants, and it is getting harder and harder to make money; while treating people with sincerity, although giving up in the early stage
But over time, as the reputation of the store gradually accumulates, more high-quality tenants will appear, and transactions will become easier and easier."
"This is obviously in line with the laws of reality: most tenants are easily fooled when renting a house for the first time. After being cheated once, they will naturally be careful and will probably not rent a house again from the same store that cheated them."
"But at this time, a new question may have arisen: Why do many intermediary companies continue to grow and develop even though they have been doing deceptive things and seem to have not been punished at all?"
"Why in the game, when players cheat tenants, fewer tenants come to the door and development is slowed down, but in reality, the intermediary companies that cheat tenants are still living well?"
"Is this just because the game beautifies reality and gives a setting that is reasonable but not realistic?"
Ding Xiyao was stunned for a moment, she really hadn't thought about this problem.
But after Mr. Tian brought it up, she thought about it deeply and realized that this was indeed a problem.
It stands to reason that if an intermediary company cheats tenants, there will definitely be no tenants coming to the door in the future. However, although companies like Home Group have repeatedly cheated people, and even had incidents such as formaldehyde housing, they still occupy a dominant position in the intermediary market.
It maintains its dominant position and does not even see much wavering.
Although the formaldehyde room incident also caused the housing group's stock to fall, and it was rectified and fined, it seemed to have recovered quickly. Its market share is still very high and has not changed in essence.
Does this mean that people in real life are not as smart as NPCs in the game?
Mr. Tian quickly gave the answer.
"This issue also comes down to the identity of the players in the game."
"In the game, players are both the boss and the intermediary. They are responsible for their own profits and losses and the consequences."
"So, in the game, players can only be responsible for housing in a small area, and they have to compete with other intermediary companies. In this case, tenants actually have many choices. After being cheated by players, they will naturally
If you look for other intermediaries, the number of customers you receive will decrease."
"In this case, the regulatory mechanism is still working."
"We might as well extend it and assume that a new 'merger and expansion' gameplay has been added to the game. The player is no longer the owner of a small intermediary store, but a large group company, or holds a large amount of capital."
"So, do you still need to abide by the existing rules of the game? Of course not."
"At that time, the optimal solution for players is to annex all the surrounding stores, or find ways to squeeze out other intermediary companies, and then open their own branches throughout the city, or even across the country."
"At the same time, using these stores as a fulcrum, let the intermediaries under them constantly call and harass the homeowners, monopolizing all the surrounding properties in their hands."
"In this way, tenants have no other choice at all, because all the properties are in the hands of this company. If you don't rent from them, where can you rent?"
"So the adjustment mechanism seen in the game will not take effect at all, because the tenant has no choice. Even if he is cheated, he can only change to another store. No matter how hard he tries, he still cannot get rid of the group company. This kind of
Control of industry climate.”
"So, the player's identity setting in the game is obviously carefully considered, not just for gameplay reasons."
"More importantly, it creates a special contrast."
“In the game, the player serves as both boss and employee, but in reality, the boss and employees of an agency are completely separate;”
"In the game, the 'intermediary' industry that players are engaged in is the original appearance of this industry. There is full competition, and only by improving service quality can success be achieved; but in reality, the real 'intermediary' industry is what it looks like after alienation
, is an industry with a certain degree of monopoly, and is an abnormal state in which group companies and big capital can completely ignore the actual living experience of tenants for the sake of profit."
"In other words, the intermediary status in the game does not seem to be annoying, and you can even choose whether to keep your own conscience; while the intermediary status in reality will make people feel disgusted, and the intermediaries often have no choice. In the final analysis, it is because of the source
Changes have taken place in the market, which has led to the change of the identity of the 'intermediary': from a matchmaking service provider to a middleman who takes advantage of the situation."
"By comparing games and reality, we can understand the difference between the two more clearly, and thus more accurately locate the crux of the intermediary industry in reality!"