Cai Jiadong went to the water bar to get a cup of coffee, then sat down at his work station to check the sales changes of "Real Estate Agent Simulator".
He took a look before getting off work yesterday. Although the sales volume increased slightly that day, there was not much change.
It is still far away from the number they expected.
So after arriving home, Cai Jiadong did not continue to pay attention to this matter, but took a rest early.
In fact, Cai Jiadong himself knew that even Chi Xing Studio had not arranged follow-up publicity work, nor had he applied for additional publicity funds. How could things suddenly turn around?
Although I have been hoping that Meng Chang can do something, it is difficult for a clever woman to make a meal without straw, and the initial publicity was not very smooth. Now that the game has been released, it is extremely difficult to turn things around.
Cai Jiadong didn't have high expectations at first, but after opening the backend to check, he found that the sales of "Real Estate Agent Simulator" seemed to have increased significantly!
If the sales data is accurate to each hour, this change can be seen more clearly.
Cai Jiadong discovered that this sales increase trend started last night and continued until this morning. Compared with yesterday's data, the increase was obvious!
Moreover, the sales data are obviously still increasing, and there are no signs of a decline!
Although the current situation is still difficult to say that the game is profitable, it has been fundamentally improved compared to the previous situation.
"What's going on? Players have finally figured it out? Have they realized what's so fun about this game?"
"No, there must have been some opportunity that triggered widespread attention and discussion among players, which resulted in an increase in sales!"
Cai Jiadong hurriedly clicked on various major forums to check the discussions about "Real Estate Agent Simulator" and quickly located the source of it all: the new video posted by Mr. Tian!
After watching the video from beginning to end, and reading the comments and comments from the audience, Cai Jiadong fully understood.
This video by Mr. Tian connected all the heat and successfully led it to "Real Estate Agent Simulator" and Sloth Apartment!
If we only look at the results, this seems to be "leading the emperor into an urn".
First, Chixing Studio carried out a series of promotions including promotional videos to promote "Real Estate Agent Simulator". Then the Home Group saw the change in popularity and wanted to warm up their new housekeeping business, so they also joined in.
Come in and invest a lot of promotional resources.
One after another, the topic of intermediaries has attracted great attention on the Internet.
However, the Home Group probably did not expect that the popularity they had worked so hard to create would not be used by the "Caring Housekeeper" business. Instead, Mr. Tian's video directly destroyed the foundation of this business from the root, and all the popularity returned.
It’s time for Real Estate Agent Simulator!
It all seems too coincidental.
Cai Jiadong couldn't help but have an idea: "Could this Mr. Tian be Meng Chang's trumpet?"
This game within the game is so delicate that any problem in any link will lead to the failure of the plan.
The rest is easy to say, but the key is how to ensure that Mr. Tian’s video will be released at the most appropriate time?
The timing is so perfect, this is probably Meng Chang's intention.
In other words, Mr. Tian most likely posted this video under Meng Chang's instruction, and Mr. Tian may even be Meng Chang's trumpet.
This is also completely consistent with the character design of Meng Chang studying under Mr. Pei and learning the methods of publicity and marketing.
Thinking of this, Cai Jiadong decided to call Meng Chang to express his gratitude.
Judging from the results, the publicity effect this time was perfect. Although a lot of publicity funds were spent, every penny was spent wisely.
With such success, it is appropriate to thank you.
Soon, the call was connected.
Cai Jiadong said with joy: "Brother Meng! I watched your video and it was great! I didn't expect you to have thought of such a back-up plan when you were filming the promotional video. I admire you, I admire you!"
However, Meng Chang on the other end of the phone was silent for a moment and said, "What video? Why can't I understand what you are saying?"
Cai Jiadong was stunned.
What does this mean?
Could it be that Meng Chang is saying that he doesn’t know Mr. Tian at all?
Impossible.
Suddenly, an idea flashed in Cai Jiadong's mind and he understood.
Even if Meng Chang is Mr. Tian, this matter must not be publicized!
Because some things become different if you change your identity.
Mr. Tian posted the video analysis from an objective, neutral, and outsider perspective, so the audience was willing to listen; but if everyone knew that Mr. Tian was Meng Chang, then the position and motivation of the video would have changed, even if
Every word spoken comes from the heart, and the audience may not listen.
Therefore, Meng Chang would never admit his identity as Master Tian, and would even do everything possible to hide it.
Because exposing one's identity at this time is tantamount to committing suicide, and is tantamount to wasting all previous efforts.
Thinking of this, Cai Jiadong quickly changed his words: "Oh, yes, yes, I mean Mr. Tian's video was such a coincidence! I'm really grateful that he produced such a video!"
Meng Chang coughed twice: "Thank him, just thank him. Just like his video and throw in coins to recharge. There is no need to inform me specifically. I don't know him. Besides, I simply completed what Mr. Pei arranged."
It’s just work.”
"Okay, if there's nothing else to do, I'll hang up now. I'll have to report to Mr. Pei later."
Cai Jiadong nodded: "Okay! I'm going to charge the video. See you later."
After hanging up the phone, Cai Jiadong became even more certain that Mr. Tian was Meng Chang.
But he didn't plan to mention it to anyone, and would even help Meng Chang hide the matter.
After all, this will be beneficial to Chi Xing Studio’s future business.
If Mr. Tian's identity is exposed and Meng Chang's method fails, who can help promote the next game to achieve such a good effect? Doesn't that mean cutting off an arm?
Cai Jiadong would not do such stupid things.
Seeing the rapid increase in discussion and sales of the game, Cai Jiadong feels full of motivation.
Get to work!
Although "Real Estate Agent Simulator" has achieved initial success, it is still far from becoming popular and profitable.
Cai Jiadong began to seriously plan the subsequent version development plan.
In fact, after the game development was completed, Cai Jiadong had already made a preliminary new version development plan, which mainly included some minor functional optimizations, richer dialogue content, etc.
After all, this is the first version of the modification. It mainly focuses on optimizing the existing content of the game and does not plan too many new features.
At this moment, Lin Wan sent a message: "The plan for the new version has been put on hold for the time being. We will hold a meeting tomorrow. There are more important things to discuss, which may lead to all the plans for the new version being overturned and redone. Don't do useless work first."
Already."
Cai Jiadong was stunned for a moment.
Tomorrow's meeting may cause all plans for the new version to be overturned and redone?
Cai Jiadong's first reaction was to make major changes to the game, but the key is that the game has not been a hit on the market. After the publicity, sales increased significantly, and the situation is great!
In other words, the so-called overturning and redoing are not overturning the content of the game, but overturning the original new version plan?
You didn’t plan too many new features before, but now you have decided to develop more new features on the spur of the moment?
What's new?
Cai Jiadong had some guesses, but he didn't ask any more questions and just replied: "Understood!"
…
…
November 30, Friday morning.
Meng Chang walked confidently to the door of Mr. Pei's office.
Yesterday, he paid attention to the situation of US stocks and found that the shares of Home Group had plummeted.
Obviously, it’s because public opinion works!
Tian Gongzi’s video was an introduction and a fuse, and Chi Xing Studio and Zhujia Group’s previous overwhelming marketing and publicity for intermediaries was the fuel. What finally detonated was the long-term accumulation of all domestic tenants’ concerns about the abnormal rental market.
anger.
The Home Group originally thought that the launch of this "caring butler service" would go smoothly and be well received. However, unexpectedly, it was scolded and even widely boycotted!
The tenants simply don’t buy into this considerate housekeeping service and are not willing to pay a penny more!
Because after Mr. Tian’s analysis, everyone has reached a consensus: on the surface, the so-called caring butler business is to provide better services to tenants, but in fact it is nothing more than a clever excuse to charge more money, and in the end
The conflict is still passed on to the tenants and agents.
In short, no matter how fancy your words are, you will never try to deceive me!
Not only are the players angry, but many competitors of the Home Group also took the opportunity to buy a fake army, adding insult to injury.
Although their butts are not clean either, and are even worse than the Home Group, this does not prevent them from taking this opportunity to promote themselves.
Suddenly, the Zhujia Group became the target of public criticism!
What's worse is that the Home Group has been unable to defend itself and has only issued a mild statement so far.
Because this time the caring butler business is really just like Mr. Tian said, it is just a business and not a service upgrade at all.
Even if there is a so-called service upgrade, it is just superficial.
It is impossible for the Home Group to fundamentally change all this, because this is how they make money. If they really change the service methods of intermediaries, carry out internal rectification, and launch a real "safe house" or "caring housekeeping" business, then it will
It is by no means something that can be accomplished overnight, and it will inevitably mean a significant reduction in profits and an even greater fall in stock prices.
But if no substantial changes are made, no matter how hard you explain it, it will be in vain.
This predicament of the Zhujia Group gave Meng Chang an unprecedented sense of relief.
He had never imagined before that a listed company that seemed so large could be so vulnerable and fragile.