Chapter 1348 Crisis Public Relations of the Home Group
It’s okay to flood the live broadcast room with all kinds of non-nutritious barrages. What’s even more outrageous is that there are actually many barrages discussing the popularity of the live broadcast room.
"The popularity has increased again? But why do you feel that the amount of barrages has decreased?"
"The barrage has been diverted, it's normal."
"That's not right. After GOG's new game viewing function was connected to the ** live broadcast, many people went to watch the ** live broadcast. I saw that the number of people in the live broadcast room there has increased two or three times in the past two days."
You can't type the names of other live broadcast platforms on Langya Live, there are blocked words, but all viewers know that this refers to Tuwei Live.
"However, the popularity of various live broadcast platforms has not dropped, but has increased."
"This is amazing. So which platform did this group of viewers lose from?"
"Anyway, the number of people in the live broadcast is absolutely real. There are other platforms, haha."
"According to internal rumors, GOG's broadcast rights will be charged based on popularity."
"Charging for popularity? Can't each platform adjust it manually?"
“This is where GOG’s official business geniuses come in! Which live broadcast platform is willing to lower its popularity? They are all trying to make themselves look fat. They would rather increase the popularity and spend more money to show off their popularity than lower the popularity!
"
"Is this wave just the willing ones taking the bait?"
"Although this rumor is very dramatic, I don't believe it!"
"This is indeed possible, because I noticed that the popularity of GOG competitions on several small live broadcast platforms is extremely low. Although they are recommended on the homepage, they are not as popular as some small anchors on the platform."
"If GOG's broadcast rights really charge according to the popularity of the live broadcast room, it would really make sense!"
"What's this called? Tenda doesn't make money from the poor? A big platform pays you a lot, but a small platform can do what you want?"
"No, it should be said that you just earn face money. If you don't want to give up face, pay more. If you don't want to give up face, pay less. It's very righteous!"
The game is still being played, and a small group of people are still discussing the popularity of the live broadcast platform during the game, which can be regarded as a breath of fresh air.
After reading the discussion of these people intermittently, Pei Qian fell into silence.
Because he knows that GOG’s broadcast rights are indeed charged based on popularity!
But I never expected that such consequences would occur!
Not only will the income from broadcast rights not decrease, but the key point is that it has also labeled platforms other than Tuwei Live.
The real impression of Tuwei Live data has been deeply rooted in people's hearts, because no matter how low the data is in the past, Tuwei Live has never beautified it.
And taking advantage of the opportunity of this finals, other live broadcast platforms have been labeled.
The most popular ones are data fraud platforms that care about face and are willing to spend money;
The ones with low popularity are stingy and shameless data fraud platforms.
Anyway, there are all fake platforms, but Tuwei Live has the most authentic data and the most advanced game viewing functions!
This obviously has a far-reaching impact, and it will have an effect even after the GOG Global Invitational Tournament ends!
"Zhao Xuming! You tricked me!"
Pei Qian was simply furious.
Zhao Xuming came up with this bad idea!
"I still treat you as a subordinate and ask you to come up with a plan, but you actually deceive me like this?"
Pei Qian almost wanted to put Zhao Xuming on the third round list.
However, he recalled the scene at that time and gave up the idea.
"Uh... wait, no, no."
Pei Qian suddenly realized that Zhao Xuming's original statement was that the broadcast fee was linked to the real number of people on the live broadcast platform.
It was Pei Qian's whim that the platform could change its popularity, so he changed it to be linked to popularity.
Now that I think about it, if it was linked to the actual number of people... maybe I could actually make less money!
Because a large number of viewers have been snatched away by Tuwei Live Broadcast, the actual number of people on these large platforms has dropped, and the money paid for broadcast rights will naturally be less.
But now, the actual number of people has decreased, but the big platforms still have to pretend to be fat and continue to maintain high popularity. This has led to Tuwei Live Broadcast making money once, and GOG's broadcast rights making money again...
Pei Qian fell into deep thought.
"In other words... I should actually take the blame? Did I blame Zhao Xuming wrongly?"
"Zhao Xuming is indeed a loyal minister and gave me a pretty good suggestion, but did I use it wrong?"
This hit Pei Qian hard, and he felt helpless as if the blame had been thrown away and the blame flew around and then returned to his back.
"Forget it, it seems that the pot does not belong to Mr. Zhao, so that's okay."
Pei Qian had nothing to say and could only continue to watch the game in a daze.
It feels like the fries in my hand are no longer fragrant...
…
…
December 3rd, Monday.
Home Group Marketing Department, Director's Office.
Gao Ming has been so busy these days that he didn't even get any rest last weekend.
Of course, he is not the only one working overtime in the entire Zhujia Group. The senior management is also working overtime, and the public relations department is also working overtime.
After all, the public opinion crisis and the plummeting stock price have caused losses to investors, and life for the senior management of the Zhujia Group will not be easy either.
Although it is the responsibility of the public relations department to deal with this public opinion crisis, Gao Ming, the director of the marketing department, cannot run away. After all, he is the one who caused the mess.
If the Home Group hadn't been trying to capitalize on the popularity of the "Real Estate Agent Simulator" promotional video, it probably wouldn't have been in such an embarrassing situation in the future.
But Gao Ming also felt that he was wronged. How could he have guessed that this was actually a bait?
The "Careful Butler" business of the Home Group is a new business model that has been decided by the top management early on. It was approved at a high-level meeting. Gao Ming, the marketing director, is just promoting this business in conjunction with it.
Now that things are going like this, there is a lot of discussion on the Internet pointing at the profit model of the Home Group. Is this a problem that Gaoming can solve?
The public relations department was also in a bad mood and scolded Gao Ming countless times behind his back.
From the perspective of a bystander, Gao Ming was simply putting his head on someone else's knife edge, but from Gao Ming's own perspective, this series of operations was completely reasonable.
Who could have guessed that Zhujia Group and Chi Xing Studio had always had no grievances, but they were suddenly stabbed?
And it went so deep!
Don’t talk about martial ethics!
As soon as public opinion broke out, the public relations department of ZHUJIA Group responded urgently and issued a crisis public relations release.
The general idea is that we are highly concerned about this public opinion incident. The company will conduct deep introspection and self-examination within the company, further rectify related businesses, and promise to give the public a satisfactory answer in the near future.
In addition, there are some clichés, such as the Home Group has helped tens of thousands of tenants solve their housing problems, and always pays attention to the tenants’ living experience, etc.
Although this manuscript didn't have much effect, at least it didn't add fuel to the fire or add fuel to the fire.
The public relations department can't help it, it's hard for a clever woman to make a meal without straw!
In crisis public relations, there is the so-called "5S principle", which is the principle of taking responsibility, the principle of sincere communication, the principle of speed first, the principle of system operation and the principle of authoritative verification.
To put it simply, when a crisis occurs, the company that is the subject of crisis public relations cannot evade or refuse to take responsibility, and should face it calmly;
We must communicate with the media and the public sincerely, and we must not communicate superficially, but in fact we must reject and deceive;
Respond as soon as possible and make good use of the prime time of crisis public relations;
It is necessary to have a plan, carry out the work comprehensively, and take into account all aspects;
It is best to seek endorsement from relevant competent authorities, authoritative institutions or individuals with certain credibility.
Generally speaking, if these five points can be done well, then crisis public relations will be considered successful, and it may even turn the crisis into an opportunity.
As for the crisis public relations of the ZHUJIA Group this time, it can be regarded as fulfilling the principles of responsibility and speed first without any compromise, and barely achieving the principle of sincere communication.
After all, within a short period of time when public opinion emerged, the public relations department of ZHUJIA Group had already issued a statement. Instead of being stubborn, it bowed its head and admitted its mistake, saying that it would conduct internal self-examination, make corrections, and give an explanation to the public in the short term.
It is not easy to make such a response in a short period of time, but it is much better than those crisis public relations that are getting darker and darker.
After all, what is being denied this time is the profit model and values of the Home Group, which are the most fundamental things of a company. The bad impression left by the Home Group on the tenants is somewhat long-lasting. How can it be reversed in a few words in the announcement?
Therefore, crisis public relations admit mistakes as soon as possible, allow some time for internal research, and finally provide a rectification plan. This is the best solution that can be achieved in the short term.
As for the principles of system operation and authoritative verification, these are completely beyond the capabilities of the public relations department.
Fortunately, after working overtime for two consecutive days on the weekend, I finally figured out a way.
There is definitely no fundamental change in the current business model, because it is related to the interests of all aspects of the Home Group from top to bottom. Small changes will not only be ineffective, but will also cause profits to fall, causing the stock price to suffer even worse.
So, to put it bluntly, we should first consider how to overcome the current difficulties.
First, make a gesture of serious repentance, and make a superficial appearance with great fanfare. Anyway, after this period of public opinion, when the popularity on the Internet changes and netizens gradually forget about this matter, the Home Group will slowly be able to
Recovered.
This time, Home Group decided to issue a rectification announcement, paired with an internal open letter.
The former is to propose some rectification measures and give an explanation to the public; the latter is for internal viewing of the company, emphasizing values and enhancing internal cohesion.
Of course, the so-called internal open letter is ultimately meant for outsiders to see.
The rectification measures this time include the following: Seriously rectify the intermediary team and severely punish all kinds of deception and luring tenants into signing contracts; Check the false listings on the internal network to ensure the authenticity of the listings; After communicating with the landlord
When discussing cooperation, pay attention to methods and methods to reduce phone harassment; set up a complaint mailbox to listen to more tenants' opinions.
In addition, emphasizing the "caring butler business" will also help change the current situation. I hope everyone can be more patient, understand and support more.
After all, this is the main business promoted by the Home Group. With so much preparation and so much publicity resources spent, you can’t just give up, right?
Although these rectification measures have not touched on the fundamental problem, the key point is that they are much better than other intermediary companies, right?
As long as we cooperate with the public relations department to create a public opinion atmosphere of "other intermediary companies are more shady, and Home Group is already the most conscientious", this public opinion should gradually subside.
After all, there are only a few intermediary companies in the country, and the others are not as good as housing groups. Tenants are making troubles, so shouldn’t they still have to choose from here?
It's like that story. When being chased by a tiger, you don't need to outrun the tiger, just outrun your companions.
The current approach of the Home Group is to show everyone that it outperforms other peers.
As long as everyone recognizes this, then the Home Group will be able to survive this crisis safely.