Chapter 1349 The Reality Service Department of Chixing Studio
Seeing the new announcement, Gao Ming finally breathed a sigh of relief.
You can take a break for now.
As soon as the public opinion incident broke out, the Home Group also issued a statement, but that statement did not have any substantive content. It was just a delaying measure. First, admit the mistake and let the public's emotions calm down before providing a solution.
Now that this announcement has been issued, it also provides a decent solution. Although some people will still criticize it, the entire public opinion should gradually subside.
Of course, this is not just a matter for the public relations department, Gao Ming's marketing department must also cooperate well.
I have to buy some water belts to guide the trend, and control the comments or something, right?
Gao Ming knows very well that in fact, the public opinion of netizens seems to be very strong, but in fact it is often very fragile.
Because everyone's power is insignificant, let alone on the Internet.
Although trolls and commentators cannot change public opinion at once, they can at least confuse public opinion and change the focus of different netizens.
Some netizens read the navy army's speech and felt that the Jujia Group had made a compromise and the struggle had made progress, so they were satisfied; as for those who were still clinging to it, because they no longer had such a loud voice, they would soon
Feeling uninterested, he stopped playing.
Immediately after the video was released in the morning, Gao Ming was paying attention to the relevant public opinions on the Internet. As he expected, the incident was calming down.
Although some people are still scolding, it is obvious that many people have lost interest in this. Maybe everyone has no hope of completely changing the status quo, so seeing the level of concessions offered by the Home Group, they reluctantly accepted it.
This is a good sign.
Gao Ming breathed a sigh of relief. Although he couldn't take it completely lightly, at least there shouldn't be any more problems in the short term, right?
…
In the afternoon, Gao Ming finished his other work and checked the online public opinion about this incident again.
The public opinion crisis in the past two days has made Gao Ming very busy and delayed the normal work flow of the marketing department.
Gao Ming will have to continue working intensively in the next few days to complete the original work content.
Gao Ming sighed, there was nothing he could do about it.
The outside world thinks that the executives of a listed company hold power and have far more social resources and energy than ordinary people. This is true, but Gao Ming also knows very well in his heart that he is just a high-level worker and has not escaped the category of social beast.
, most of the time I still can’t help myself.
He subconsciously opened various social media and forums to check netizens' reactions to the new announcement of the Home Group.
It stands to reason that after a series of operations in the morning, the situation has been generally controlled, and the current situation should be more stable.
However, what surprised Gao Ming was that the number of abusive voices had indeed decreased a lot, but the number of sarcastic and sarcastic voices had increased!
Not only has the entire public opinion environment not improved, it has actually worsened compared to the morning!
"What's going on?"
Gao Ming is very puzzled. Something is wrong with netizens this time. Why don't you play according to the routine?
At this moment, there was a rapid knock on the door outside the director's office.
"Mr. Gao! Look at the joint statement from Shenhua Real Estate, Chixing Studio and Sloth Apartment!"
Gao Ming couldn't help but feel a thump in his heart.
Although we still don’t know what the specific content of the statement is, just putting these three names together is enough to make people feel that the situation is very bad!
He hurriedly searched the Internet and found that the three companies had actually issued a joint statement, and not long ago!
The content of the statement is relatively official, but it can be roughly summarized in the following points.
For Chi Xing Studio, they will expand and upgrade the existing functions of "Real Estate Agent Simulator", such as:
Allowing the house viewing function to be realized simply with VR glasses, without the need to be bound by a PC, is equivalent to splitting the game into a trial version and a full version, and is also upgraded from a pure game to a game and practical software;
Players can freely upload real houses, and can also screen different house types in different cities, establishing a virtual platform for landlords and tenants to view houses online, without being interfered by "third parties";
Together with Shenhua Real Estate and Sloth Apartment, we jointly invested in the establishment of a new department responsible for the operation and maintenance of the platform to ensure that the platform information is authentic and effective.
Of course, the recommended resources on the platform will definitely be biased towards the houses of Shenhua Real Estate and Sloth Apartments. This is normal, after all, these are high-quality properties.
The tasks of Shenhua Group and Sloth Apartment are relatively simple, mainly providing money, resources, and joint brand endorsement.
In addition, Sloth Apartment has also announced the next phase of its plan, which will change the previous model of buying and renting properties to a combination of renting and buying, and expand to other cities faster.
In other words, Sloth Apartment has actually started a "subletting" business.
Although Sloth Apartments did not emphasize its differences from other rental companies, netizens spontaneously recognized that Sloth Apartments is definitely different from traditional rental companies such as Home Group.
Because Sloth Apartment has always had an excellent reputation and has won the trust of tenants.
The most interesting thing is that the name of the new department jointly established by the three companies is called "Reality Service Department"!
This department is actually affiliated with Chi Xing Studio, because the equity structure of Chi Xing Studio originally included Tengda Group and Shenhua Group, and new business is still jointly funded by the three companies, so it is placed here at Chi Xing Studio
It makes sense.
But anyone with a discerning eye can see that the business of this department is completely incompatible with the main business of Chi Xing Studio!
Your Chixing Studio develops VR games, and your new department is engaged in platform development. This crossover is too outrageous!
But this name magically makes the relationship between the new department and Chi Xing Studio clear.
The Reality Service Department means that this department mainly uses the games of Chi Xing Studio to better serve reality!
Instantly, there was a feeling that the dimensional wall was broken.
This announcement has not been out for a long time, but it has already triggered an enthusiastic response online!
Gao Ming and the employees in the marketing department were even a little late-minded.
We can't blame them. On the one hand, it's because they have been working overtime so much recently that they are almost dizzy and overwhelmed with all kinds of things. On the other hand, it is also because they have not focused on these three companies at all.
Because in their concept, these three companies have no motivation to go out of business directly, because their business models are too different to form a direct competitive relationship!
Shenhua Real Estate specializes in shopping malls, office buildings, and residential buildings;
Chi Xing Studio, a game maker;
Although Sloth Apartment also rents houses, their rental houses are purchased, refurbished and rented out. In addition to rent, their sources of income are also cooperation with real estate developers for model rooms, cooperation with some furniture manufacturers, and making money from "secondary landlords" such as Zhujia Group.
The "price difference" model is essentially different.
Here, Sloth Apartment barely had any reason to intervene, but Sloth Apartment has always been in a very Buddhist state, and it has had some influence on the housing group in the area near Jingzhou since its inception.
The Home Group was quite wary at first, but after discovering that Sloth Apartments had been strictly following the model of buying a property first and then renting it out, it decided that there were fundamental differences in the business models of the two and it was not a serious problem.
But who would have thought that these three families would just meet each other and do something cruel!
It's like an old tiger who is used to fighting for supremacy in the forest. When he sees several other carnivores, he feels that he is worthy of any one-on-one challenge. Moreover, everyone eats their own food, so there has never been much
alert.
But one day other carnivores suddenly united and surrounded the old tiger. Only then did the tiger realize that he was going to be cold!
Gao Ming himself was in a state of confusion and even doubted the authenticity of this matter.
Netizens are obviously confused, but compared to Gao Ming, they are in a different kind of confusion.
Gao Ming is a kind of panic about impending disaster, while netizens are ecstatic about pie in the sky.
"Oh my god, a dreamy cross-border collaboration!"
"The name of this department is called the Reality Service Department, which is outrageous! In my opinion, it would be more domineering to call it the 'Reality Intervention Department'. Games interfere with reality, and the omnic crisis is coming!"
"Game manufacturers are engaging in rental business with real estate developers? Mr. Pei said he is an expert, you are better at breaking the dimensional wall than me!"
"I'm afraid you don't know. Chi Xing Studio is funded by Tengda, and the key staff are former employees of Shangyang Games. It is said that the game idea came from Mr. Pei, and with the cooperation of Sloth Apartment, I want to say this
Do you believe that there is no plan from Mr. Pei?"
"Great! I've been wondering when the Sloth Apartment will be available to me? Now I finally see hope!"
"Shenhua Real Estate is considered to be the best among real estate developers. It has a relatively good reputation. At least it has not had any serious quality problems. Its property service level is also relatively high-end."
"To be honest, I don't particularly trust Shenhua Real Estate, but I believe in Mr. Pei and Sloth Apartment. As long as this new platform has Mr. Pei's participation, it will definitely be reliable!"
“Young Master Tian’s previous video also said, don’t despair, but look forward to the emergence and development of companies that will break the current situation of renting houses. Isn’t that what happened? This time it’s no longer a small business, but another kind of business.
Model innovation!”
"Compared with this, the statement made by Zhujia Group is simply insignificant. Hey, you really shouldn't have high expectations for this kind of company."
"In fact, Mr. Tian's video has already analyzed it clearly. Who still has expectations for Zhujia Group? It's nothing more than some trolls spending money to wash the floor. The stock price of Zhujia Group has plummeted. I can't sit still."
"I only want to say four words about this: Increase our efforts! I wish all these domestic intermediary companies would die!"
